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The evolution of the political ad

Every presidential election, campaigns flood our TVs with political ads. Back in 1952, “Ike for President” became the very first political advertisement on TV. Dwight Eisenhower's campaign may have been the first to use television like this. But it’s certainly not the last.

Today, more than 70 years later, political ads are everywhere. In recent weeks, both the Kamala Harris and Donald Trump campaigns have ramped up their advertising. And it’s no longer just on our TV screens; it’s on social media platforms, too.

This hour, we’re looking at political advertising during the 2024 election cycle…

The skinny

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