Latest / Destination Discourse
84: Can DMOs Fill the Void Left by Local Media? (Dan Gibson)
In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by Dan Gibson, CEO of Visit McMinnville and former journalist, to explore the collapse of local media — and what DMOs should do about it.
Topics include:
• Anthropic's Claude for Small Business launch and what it means for destination marketers
• The state of local journalism and the storytelling void it leaves behind
• Whether DMOs should step up as media outlets — and the real risks of going too far
• How Dan grew Visit McMinnville's digital presence with a lean team and tight budget
• Why authenticity beats…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.