How The Decoy Effect Trains Your Brain To Overspend

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior · Oct 9, 2026 · 10m · transcript

We dive into the decoy effect, a pricing strategy where businesses introduce a third option to make one specific choice look like the clear winner. Using the classic popcorn theater example and modern streaming service tiers, we break down how this cognitive bias manipulates consumer perception of value. You will learn why that 'medium' size is rarely the best deal, how subscription models use asymmetric dominance to lock you in, and practical ways to spot these traps in your own spending habits today.

#DecoyEffect #ConsumerBehavior #MarketingPsychology #PricingStrategy…