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Latest / How Fitting: design a slow fashion business that fits

Is Your Sizing Actually Good For Your Customer or Just Your Brand with Rick Levine and Steven Heard of ApparelWerks

We think that offering different sizes is serving our customers, but is it actually? Does standard sizing make it easier for the customer or does it just make it easier for the brand? Rick Levine and Steven Heard have thoughts.

They’ve each run multiple manufacturing businesses in different industries and are currently partners of the made-to-measure development and manufacturing studio ApparelWerks. No matter the business, their goal with product design, fit, and sizing has been the same: make each customer insanely happy. It impacts how they see production, technology, entrepreneurship…

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