GTM News Desk: The Product Marketing x Content Marketing Playbook with Camille Trent
As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens.
GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day.
In this episode, Camille Trent, Content Marketing Lead at Auror, breaks down what it takes to build stronger B2B content in an AI-shaped world. She shares how marketers can turn transcripts, customer conversations, and internal knowledge…
The skinny
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