Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Air Max 95: Nike's Inflection Point
After receiving his pair of the Neon Air Max 95, Matt realized he underestimated the shoe. In looking through its history and origins, Matt came to see how influential and meaningful the shoe was in the growing history of Nike as a brand. The Air Max 95 not only cemented the Air Max as a staple, but may also have helped bridge the gap between Nike and cool.
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The skinny
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