Why Clean Tech Needs Better Stories, Not More Data
What happens when you stop trying to sell the problem and start selling the future?
In this episode of Brilliance Talks, Simac Konkader sits down with James Trezona. James has built and sold multiple creative and strategy firms, including the UK's first B2B storytelling agency, and now works with startups and scale-ups in the clean tech and climate space.
His central argument is powerful:
Narrative is far more powerful than data.
James explains what clean tech really means, why innovation is making cleaner technology increasingly competitive, and how founders can communicate commercial value…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.