Latest / If I'm Being Honest: Straight Talk About Book Publishing & Promotion
How to Lose Money on Amazon Ads and Still Win Big with Steve Sarner
What if the real win from Amazon ads isn’t profit on the first sale, but everything that happens after? We sit down with Steve Starner, Director of Author Success at Shelf Life and a former Amazon Books and Goodreads insider, to map the strategy behind ads that actually move an author’s career forward. Steve explains how Sponsored Products work, why intent-based targeting beats demographics for books, and how dynamic auctions determine your cost per click. Then he gets frank about the numbers: only a minority of campaigns break even on royalties, and yet the majority can still drive…
The skinny
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