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50 - Orchard Thieves: The Foxpack Unpacked
In this episode of the Irish Marketing Podcast, we unpack the "Fox Pack", a collaborative initiative between Orchard Thieves and youth-marketing agency ThinkHouse designed to recruit and empower emerging Gen Z creators.
Daryl sits down with Anna Walsh (Senior Brand Manager at Orchard Thieves/Heineken), Dave Byrne (Head of Creative at ThinkHouse), and Fox Pack creator Lara Wey to discuss how creator campaigns should work and why authenticity is now a mandatory requirement for success.
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
🎙️ Recorded, edited and mixed at Tinpot Productions…
The skinny
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