Puppy Love: why cute animals sell us eveything.
Why do advertisers use cute animals to sell us everything from toilet roll and insurance to paint, tea and batteries? In this episode of Mark and Pete, we celebrate Britain’s most memorable advertising animals, from the Andrex puppy and Compare the Market meerkats to the Dulux dog, Churchill the bulldog and those slightly unnerving PG Tips chimps.
Because there is a principle here. A very successful one.
Brands discovered long ago that if the product itself is dull, technical, embarrassing or simply not terribly lovable, attaching a cute animal to it can work wonders. Toilet paper is toilet…
The skinny
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