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Transcript

How to Generate Leads 24/7 Without Lifting a Finger ⚡🤝 · Marketing For Tradies

• 0:00
  SPEAKER_00: If you're like many of the clients who come and work with us, you are someone who has built their business relying on word of mouth.
• 0:07
  SPEAKER_00: What you need in order to scale past the plateau that you're at right now, you're probably stuck at a certain level and you're sick of the anxiety around when or how the next lead is going to come through.
• 0:19
  SPEAKER_00: So you want to keep building the word of mouth.
• 0:21
  SPEAKER_00: That you do not want that to go away.
• 0:23
  SPEAKER_00: But now maybe the time to think about other ways that you are generating interest and inquiries about your services.
• 0:30
  SPEAKER_00: And the best way to do this is to build a.
• 0:32
  SPEAKER_00: Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:39
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:48
  SPEAKER_00: Let's dive in.
• 0:51
  SPEAKER_00: If you're like many of the clients who come and work with us, you are someone who has built their business relying on word of mouth.
• 0:59
  SPEAKER_00: Before I get into this episode, I want to preface it by saying this is not a bad thing at all.
• 1:03
  SPEAKER_00: This tells us that you have a great reputation, that you offer a great service, and there's a reason why people are coming to you.
• 1:12
  SPEAKER_00: So you're actually the perfect fit for what we do because our system helps complement all of those word of mouth and referrals that are coming through your business rather than just relying on one channel.
• 1:25
  SPEAKER_00: But what got you here is not going to get you to the next stage.
• 1:29
  SPEAKER_00: What you need in order to scale past the plateau that you're at right now, because again, if you're like a lot of our clients, you're probably stuck at a certain level and you're sick of the anxiety around when or how the next lead is going to come through, even though you know the phone does ring, but it's not reliable or consistent.
• 1:49
  SPEAKER_00: You have no control, you have no leverage, and you really don't have any ability to scale up because you can't really just go around asking for more referrals and word of mouth unless you're knocking on doors and trying to generate business that way, which if you're busy serving your clients, it's unlikely that you'll want to do that.
• 2:09
  SPEAKER_00: But if you're wondering if you should keep relying on word of mouth or start looking at other ways to generate leads and new customers for your business, the answer is that you want to continue to grow your word of mouth.
• 2:21
  SPEAKER_00: You do not want that to go away.
• 2:23
  SPEAKER_00: You want to continue to be getting referrals from people who already know, like and trust you because those leads that are coming through are going to be much more likely to convert because they already trust you, because someone's told them about you.
• 2:38
  SPEAKER_00: So they don't need to do their own due diligence or go and ask a heap of competitors for their pricing as well.
• 2:45
  SPEAKER_00: But if you're relying on word of mouth, then you're going to continue to be stuck at the level that you're at right now because you have no other way to generate new leads and customers.
• 2:56
  SPEAKER_00: And the level of control that you have over the way that you're acquiring customers not only puts a ton of value back into your business, but also takes a lot of stress out of the way that you're not only just sustaining but growing the business as well.
• 3:12
  SPEAKER_00: You can't go around asking for more referrals.
• 3:15
  SPEAKER_00: You can go knock on doors, you can, you know, reach out to customers or ask them if they know anyone.
• 3:21
  SPEAKER_00: But if you're busy serving your clients, it's not really something that you're going to want to do.
• 3:26
  SPEAKER_00: Whereas if you have a digital marketing strategy, a sales funnel, and a marketing system that's getting you found by people who are in your target market, actively searching for what you offer and ready to buy, and taking them all the way from not knowing you to buying from you in a way that's completely hands-off for you, which is completely possible with the combination of lead generation systems and AI, then that's going to allow you to not only just provide a better service for people who are coming in and working with you, which means you're going to get more word of mouth off the back of that by providing an awesome experience for them.
• 4:07
  SPEAKER_00: But you will also be getting leads and new customers from other sources, which means that you don't have to worry about the word of mouth decreasing for reasons unknown, and that if one or the other was to stop for some reason, your business wouldn't completely burn to the ground.
• 4:25
  SPEAKER_00: So you want to keep building the word of mouth that you do not want that to go away.
• 4:29
  SPEAKER_00: But now maybe the time to think about other ways that you are generating interest and inquiries about your services.
• 4:36
  SPEAKER_00: And the best way to do this is to build a sales funnel and a marketing system that gets you found by people who are serious about working with you, have a way to convert them into leads and have a process around how you're converting those leads into customers.
• 4:50
  SPEAKER_00: That's all you really need.
• 4:51
  SPEAKER_00: Nothing else matters.
• 4:52
  SPEAKER_00: You don't need to be posting constantly on social media, doing reels, TikTok.
• 4:57
  SPEAKER_00: You don't need to be on LinkedIn.
• 4:58
  SPEAKER_00: You don't need to do anything.
• 5:01
  SPEAKER_00: All I would say is keep it simple.
• 5:03
  SPEAKER_00: You don't need to be everywhere all the time.
• 5:05
  SPEAKER_00: You just need one simple system that's going to get you found, generate leads, and help you make more sales.
• 5:11
  SPEAKER_00: So you can continue to service your clients at a high level, get more word of mouth and referrals and a great reputation out there because that's going to help grow your business and your brand.
• 5:21
  SPEAKER_00: And you need a systematic way to acquire customers that doesn't rely on word of mouth or a lot of your time.
• 5:28
  SPEAKER_00: So that is exactly what we do here at Eastbound Digital.
• 5:31
  SPEAKER_00: We build sales funnels for service-based businesses that want to generate leads and new customers online without relying on word of mouth or posting on social media.
• 5:41
  SPEAKER_00: So if you are one of these businesses who is relying on word of mouth right now and you want to scale, reach out, use the links in the description to book a call with me and my team, and we can run you through what our system looks like and how we can help grow your business while complementing all of the amazing services that you're already offering and the word of mouth and referrals that are coming through right now.
• 6:04
  SPEAKER_00: But that is all for this episode, and I'll see you next time.
• 6:07
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 6:09
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 6:15
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 6:25
  SPEAKER_00: I'll see you in the next episode.