Ben Wolff of Onera & Oasi: What It Takes To Sell Your Property To A Public REIT

Outdoor Hospitality Podcast: Glamping, STR, Resorts, Unique Stays, RV Parks, RV Resorts & Campgrounds · Dec 31, 2025 · 1h 2m · transcript

We chart how Ben Wolff scaled from short-term rentals to design-led outdoor resorts, sold into a public REIT, built a content-first marketing firm, and now launches a wellness agritourism brand near Miami called Baya. Clear tactics on funding, pricing, direct bookings and the partners that make it work.

• founder-level partners who own execution and upside

• debt and equity strategies across banks, CPACE, USDA and VCs

• influencer barbell strategy and content-first marketing

• 80 to 85% direct bookings as the North Star

• manual revenue management beyond algorithm defaults

• Onera’s sale…