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The Rise & Fall of 2010s Lifestyle YouTube: From Fake Content to Friendship Breakups

Thank you to BRITA for supporting the podcast, helping us keep our deep dives going, and, of course, keeping us hydrated! Check out BRITA here: ⁠⁠https://www.brita.com.au/turnonthetaste⁠

This episode is an exploration into the rise and fall of the 2010s lifestyle vlogger niche — diving into the friendship groups, content styles, and downfall of this side of YouTube.

Timestamps:

00:00 Intro

4:32 Popular lifestyle content

5:52 Alisha Marie

7:26 LaurDIY

8:19 What made lifestyle vloggers successful

9:26 BeautyCon

10:46 StyleHaul Network

11:55 Friendship groups & Girls Night In

15:43 Savage Squad…

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