Covid-19 Conversations: Heaven Hill CMO Kate Shapira Latts Is Betting Bourbon Will Continue to Thrive, Even in a Recession
Adam speaks with Kate Shapira Latts, CMO at Heaven Hill Brands, about how her company is responding to the Covid-19 challenge, what they expect consumers to do as the crisis continues, and how marketing in these times has added complications. Please send any suggestions or requests for future Conversations to podcast@vinepair.com. Thanks for listening, and be well.
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