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AB Replay: Schmear Campaign: Inside the Reinvention of the Bagel with Elyse Oleksak
This week we're revisiting our visit with Bantam Bagles co-founder Elyse Oleksak
Bagels are a NYC staple, but today’s guest thinks they needed an upgrade. Elyse Oleksak and her husband, Nick, were both working on Wall Street in 2008 when they decided to reinvent the bagel. Complicating this tall task, neither had culinary experience. After a lot of trial, error, and hustle, Bantam Bagels not only launched, but took off quick. Hear how they went from QVC to Shark Tank to Starbucks and just about every grocery freezer case in America on this episode of All Business with Jeffrey Hayzlett.
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