Scaling B2B sales teams with Brian Mackerer, Craft
In this episode, we sit down with with Brian Mackerer, VP of North America at Craft as he shares about his experiences building and growing go-to-market teams. We talk about the importance of aligning pricing strategies with customer value, the benefits of a relationship-driven sales approach, and the challenges of managing margins in B2B SaaS models. Craft is an intelligent supply chain resilience platform that enables organizations to make smarter supplier decisions, protect against disruptions; and optimize supply chain strategies.
More about Craft: https://global.craft.co
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The skinny
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