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The Science of Persuasion: How to Make Anyone Agree With You | Episode 102
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In this episode, Ron and Kristin, discuss the science behind the power of persuasion. They break down the steps to help both leaders and aspiring leaders be more effective at home or work. They discuss such principles as Reciprocity, Commitment and Consistency, the proper use of authority, the advantage of being liked and the scarcity principle. They also explain that in recent times buyers want more autonomy than in previous times.
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Sources:
https://www.influenceatwork.com/7-principles-of-persuasion/
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