Latest / SisterSmart Leadership / 20: Why SMART Goals Don't Work for Women & How to Set Goals Better (with Lisa)
Transcript
- 0:00Years ago, I stopped setting goals altogether because I felt
- 0:03like I was on a goal treadmill.
- 0:05I set goals and achieved them over and it wasn't making me happier.
- 0:08So I stopped for years and just worked on what I felt inspired to do.
- 0:13Only that took me in so many directions that I ended up in the busyness trap
- 0:17that you heard about in episode 14.
- 0:19So I've been interested in how to set goals in a way that leaves you
- 0:23feeling fulfilled and takes you in the right direction for you.
- 0:27And I've studied goal setting for years.
- 0:30Setting goals is important because the top 5 percent of performers set goals.
- 0:35And if you want to succeed in business, this is a sure way to get farther than you
- 0:38would by just taking what comes your way.
- 0:40So if you have aims to move up in your career and lead at the senior
- 0:44levels, to be part of the decision making instead of executing on other
- 0:48people's decisions, you'll want to stick around for this episode.
- 0:51I'm Jill Avey, a career success coach, and this is SisterSmart Leadership, the
- 0:57show that explores how women can rise from director to vice president and beyond
- 1:01by fully leaning into their feminine energy as their biggest advantage.
- 1:05Let's get you one step closer to the recognition and promotion you deserve.
- 1:10I'm joined here today by our SisterSmart coach who coaches our senior leaders.
- 1:15Her name is Lisa Kolish, and we're going to take you through the
- 1:19SisterSmart method of setting goals that we feel works best for women.
- 1:23The way goal setting works for most people is that the company gives
- 1:26you a set of strategic objectives and then asks you to set your goals.
- 1:30This usually results in goals that are good for the company,
- 1:32but not necessarily good for you.
- 1:35Instead, think about setting goals in alignment with both your organization
- 1:39and your own desires in order for you to feel motivated to do what it
- 1:43takes to accomplish them, including overcoming the predictable and
- 1:47unpredictable obstacles along the way.
- 1:49So using smart goals alone is how I ended up on that goal setting treadmill,
- 1:53checking boxes, but no fulfillment or alignment with your true purpose in life.
- 1:58We want you to set goals, not just for your work, but for your whole life.
- 2:02And in order to do this, we need a little upfront work to
- 2:05think about your purpose first.
- 2:07So Lisa, how could our listeners find their purpose?
- 2:11Yes.
- 2:11Purpose is very important.
- 2:13It's really essential that before you identify your goals and go out
- 2:17in the world to achieve them, that first you explore who you are and
- 2:21what you want and why you're here and what would give purpose or
- 2:25a sense of meaning to your life.
- 2:27Now, I know that may sound a little bit overwhelming, because,
- 2:31you don't want to have this huge purpose, but it is important that our
- 2:35goals have some juice behind them.
- 2:37Otherwise, they're just like a checklist of things to check off, and it's
- 2:41really hard to stay committed to them.
- 2:44So, when we live into our purpose, our life has meaning.
- 2:48Research says that a predictor of not just psychological health, but
- 2:54also physical health and general well being across diverse cultures.
- 2:59So knowing the why behind your goal, which the author Simon Sinek and coach
- 3:06Simon Sinek talks a lot about knowing the why behind your goals, it gives you the
- 3:10motivation that you need to achieve them, even when they're obstacles to overcome.
- 3:16So, one really good way to do this work is something called Ikigai, and it's
- 3:21a, it comes from the Japanese culture, and it's an exercise, and it helps you
- 3:29find the intersection between personal fulfillment and professional fulfillment.
- 3:35So there are four key areas that you explore.
- 3:40Where those four things intersect is your ikigai.
- 3:44It's your meaning.
- 3:45It's your purpose.
- 3:46So the first one is what you love to do.
- 3:51So what gets you excited?
- 3:53What do you like to talk about for hours?
- 3:55What do you enjoy doing or learning about?
- 3:58So what you love to do.
- 3:59The second one is what does the world need?
- 4:03The world is full of problems.
- 4:04What are the problems that need to be solved?
- 4:06Are you in a field that's obsolete and need to retrain?
- 4:10What are the solutions or help that people are looking for?
- 4:13So what does the world mean?
- 4:15So what you love to do, what the world needs.
- 4:18The third one is what you can get paid for.
- 4:21What are people or companies, organizations willing to pay for?
- 4:26And how competitive is your field.
- 4:29So that's what you love to do, what the world needs, and
- 4:32what you can get paid for.
- 4:34And the fourth area is what are you really good at?
- 4:36What are you great at?
- 4:37What do people come to you for advice on?
- 4:41Where do you feel at ease in your work?
- 4:42And if you're not sure about what you're great at, get some feedback.
- 4:46Ask some of your co workers.
- 4:48Ask some of your colleagues.
- 4:50Ask your friends.
- 4:51Ask your family.
- 4:52What are you really good at that fits that?
- 4:56So those four areas, what you love to do, what the world needs.
- 5:01What you can get paid for, and what you're really good at, they intersect somewhere,
- 5:06and that's your ikigai, or your purpose.
- 5:08Thank you so much, Lisa.
- 5:10I love that ikigai exercise.
- 5:12It really helps to fill out what could be your purpose.
- 5:16'cause some people think that their purpose has to be some lofty thing
- 5:19that, I have to change the world.
- 5:21And yet purpose can be something that's very simple but meaningful to you.
- 5:26So as we talk about goal setting, we first wanna talk about ends goals
- 5:31because this is the piece that's missing from the SMART framework.
- 5:36No one ever would have landed on the moon from SMART goals.
- 5:39And so we need this extra piece that's creating your vision and the ENDS
- 5:44goals are the way that we do that.
- 5:46So the thing is that smart goals are really helpful and think that they maybe
- 5:51even work better for men because men love to track things and measure things
- 5:55and they tend to be linear thinkers and kind of competitive with numbers and,
- 6:00wanting to improve things, but I see that doesn't always work for women.
- 6:04Women tend to not have so much of that competitiveness to them and
- 6:09that kind of tracking and, looking at the numbers all the times, it
- 6:13tends to be less meaningful for them.
- 6:15But what women are great at is setting a vision and creating what that scenario
- 6:21might look like for them in the future.
- 6:24And so this is more about what you envision and what you see happening
- 6:27for you, where you want to go.
- 6:30And.
- 6:30So when you set an end goal, you set that goal for the future,
- 6:35but you don't worry about what it's going to take to get there.
- 6:37You don't have to have all the answers and you don't have to know all of those
- 6:42stepping stones in between here and there.
- 6:45You're just setting that very end vision to you.
- 6:48So a good way to.
- 6:50To describe this is through an experience that I had.
- 6:54So I was out buying a house, my husband and I moved to New Hampshire and we
- 6:58had a real estate agent who was helping us find a house and we had just, a few
- 7:01days to find something cause we'd flown in because a company was moving us.
- 7:05And so we looked at about eight houses and we had this list of things that
- 7:10we were looking for and we wanted something that was in the city.
- 7:14We needed sidewalks to walk our dogs.
- 7:16We needed a fence for the dogs.
- 7:18And it needed to be two bedroom because I like a small house,
- 7:22so I don't have a lot to clean.
- 7:23And then we wanted to be able to walk to the grocery store and we wanted, I
- 7:27wanted to be able to ride my bike to work.
- 7:29So it needed to be cycling distance from work.
- 7:31And then we also needed a garage because we had six motorcycles at the time.
- 7:36So that was our list.
- 7:38And our agent found all kinds of places that fit this criteria,
- 7:42but nothing was working.
- 7:43And so, before I even understood ends goals and means goals.
- 7:47I did this process.
- 7:48I said to my husband, this isn't working and we need to try something different.
- 7:51And that's our philosophy is we always try something different if
- 7:54whatever we're doing is not working.
- 7:56And so, so we sat down and what we did is we set our ends goals for this instead.
- 8:01And so what we came up with was that we wanted a house
- 8:05that felt warm and welcoming.
- 8:07And we wanted a house that made guests feel comfortable because we
- 8:10were moving across the country and we wanted to have people come visit
- 8:13us and we wanted them to come back.
- 8:15And we wanted a garage with ample room for these motorcycles and we wanted
- 8:20easy access to workouts because that's really what that walking was about.
- 8:24And we want a place where the dogs could exercise easily.
- 8:27We also wanted to feel welcome in our community.
- 8:30And that list that we've had in the beginning was trying
- 8:34to get us these things.
- 8:36And so when we set these ends goals, where we set this vision of what this life was
- 8:41going to be like for us, the real estate agent found us our perfect house and we
- 8:46still talk about how great this house was.
- 8:48And guess what?
- 8:49It was not in the city.
- 8:50It was in the suburbs.
- 8:51It did not have sidewalks.
- 8:53It did not have a fence.
- 8:54We built that.
- 8:55It had three bedrooms.
- 8:57It was twice the size of the house we were leaving in Seattle.
- 9:00We could not walk to the grocery store.
- 9:02I could ride my bike and it had a beautiful garage but it didn't have.
- 9:07All of these major criterias that we had set out because we
- 9:11didn't know what we didn't know.
- 9:12And so what ends goals help us do is to let all the other forces in the world,
- 9:18your higher power included, come to into play for you and help you get there.
- 9:23I talk about this as when you're driving a car at night and you can
- 9:28only see as far as the headlights and you don't know what else is down
- 9:30there in front of you on the road.
- 9:33And you can only see, you only, this is what you know is what's in the headlights.
- 9:36And so when you're when you're setting these ends goals, you can leave it out
- 9:41to not knowing how you'll get there.
- 9:43And then you just, set that vision instead.
- 9:46Exactly.
- 9:46Exactly.
- 9:47What you're talking about, what it makes me think of, is that you're talking a
- 9:52little bit, how do you want to feel?
- 9:54How do you want to experience the house?
- 9:58And some of the details are less important than the ultimate,
- 10:04how do I want to feel there?
- 10:06And that their different details could help you get to the same
- 10:10place is what you're saying.
- 10:14So, okay.
- 10:15So you have your ends goals.
- 10:16Let's say you've set your ends goals.
- 10:18Well, then it's time to actually look at the means goals.
- 10:22And by means goals, we mean like the stepping stones that you need
- 10:26to get to your goals, to get to the end states, or the interim goals, or
- 10:32every project along the way that's going to get you to the ends goals.
- 10:36So, the ends goals, as Jill was saying, are vision oriented.
- 10:42The means goals are action oriented.
- 10:44They're more concrete.
- 10:45They're practical.
- 10:46And the best thing to do is to break means goals into small pieces
- 10:51so that we can take more action.
- 10:53And every time we take more action, we get more accomplishment, we
- 10:57get more celebrations, and this fuels us to get to our end goals.
- 11:02Now, going back to something Jill said earlier, she was talking about SMART
- 11:05goals, which many people know about.
- 11:07So SMART stands for Specific.
- 11:10measurable, attainable, realistic, and time bound.
- 11:14And those are useful criteria.
- 11:17But they're really not enough, at least not for most women.
- 11:23So we talk about smarter goals.
- 11:25We add an E and an R at the end, so these are smarter goals.
- 11:29So we add the word exciting, E for exciting, R for resonant.
- 11:33If your goals don't feel exciting and resonant to you, it's going to
- 11:37be really hard to stick with them, these means goals, to stick with them.
- 11:42You want to get to the point where for each of these means goals,
- 11:45it's kind of, it's a hell yeah!
- 11:48Hell yeah, I want that.
- 11:49Yes, I want that.
- 11:50That's what's going to keep you going even during the hard times.
- 11:54Another thing that's really important with setting means goals is what I like
- 12:00to call a learning or a growth mindset.
- 12:03So there's always that question with means goals is how aggressive
- 12:06a goal do I want to have?
- 12:08How much of a stretch goal do I want to be?
- 12:10Because after all, I don't, if I fail, if I don't accomplish
- 12:13it, I don't want to feel bad.
- 12:15But I also want to stretch because you never know what
- 12:18I could actually accomplish.
- 12:20I'd say the most important advice I could give is to have a learning mindset and
- 12:26know that even if you don't accomplish your means goals exactly the way you
- 12:32want it to or you make mistakes along the way, you learn, we learn, we all learn
- 12:37and grow every time we make a mistake or we don't accomplish something as
- 12:43well as when we accomplish something and sometimes even more from when we don't
- 12:46accomplish, and then those learnings we incorporate into our lives, and
- 12:51they make us smarter going forward.
- 12:53So this question is, what am I going to learn on this journey?
- 12:57It's a great way to approach goal setting, so that you might take some risks to set
- 13:02goals that are a little more ambitious than you would have thought of, knowing
- 13:06that, if you don't get there, you've learned something, and you're not
- 13:09going to give yourself the whole time.
- 13:11The other thing I wanted to say about this is make this process your own.
- 13:16Sometimes it's difficult to have a clear vision, like you can't have a
- 13:20vision, but you want to work on the means goals and the ends, sometimes
- 13:23it's helpful to start with your means goals if you don't have a clear vision.
- 13:28And the metaphor we like to use is it's kind of like a staircase.
- 13:32So if you're going up the stairs and there's a door and you can't see
- 13:36beyond the door until you get to the top of the staircase and then you
- 13:40open the door and then you see, oh, there's another staircase or whatever.
- 13:44Don't worry if you don't know what's behind the door.
- 13:47Sometimes, like I said it's helpful to set some means goals
- 13:51and get into action about them.
- 13:53And as you move forward them, you might see either the next means
- 13:58goal, or you might see the end goal that you're trying to go for.
- 14:02So start wherever you are and work from there.
- 14:05That's such a great advice.
- 14:06Lisa.
- 14:07I remember one client that went on her personal strategy retreat
- 14:10and she was just struggling with figuring out her ends goals.
- 14:14She just couldn't quite get her vision together.
- 14:17And so what she did was she went to her means goals because she knew
- 14:20some actions that she wanted to take.
- 14:23And then she was able to through those actions, then see what that vision
- 14:28was and create the ends goals and then the means goals to fill that out.
- 14:33So it's really important to, as you're saying, to make it your own and to just
- 14:38do what's working for you in that moment.
- 14:40And that may change even year to year of how you want to set your goals and
- 14:44what vision is coming together for you.
- 14:46The other piece is, who do I need to be?
- 14:49Right?
- 14:50Who do I need to be in order to accomplish my means goals.
- 14:55Did you want to say something about that, Jill?
- 14:57Yeah.
- 14:57Yeah.
- 14:58I think this is an important piece because we're going to need to be a different
- 15:03person than we are today when we are that person that's accomplishing that goal.
- 15:07There's going to be something that's shifting and new for us.
- 15:12And whether it's a little thing or a big thing, we're going to, we're going
- 15:16to change and grow in that process.
- 15:19And so it's really helpful if we think about how we will be when
- 15:24we get there and start to, grow ourselves into that bigger person.
- 15:28I like to compare that to the, those Russian dolls that nest in each other.
- 15:32We have to kind of become a bigger and bigger version of ourselves we
- 15:36grow throughout life and, as we take on bigger things and do those stretch
- 15:40projects that you were talking about, we have to have that mindset of
- 15:45seeing ourselves actually doing that.
- 15:47And if we can see ourselves doing that beforehand.
- 15:50The whole journey becomes easier if we've got that vision to start with.
- 15:54When we're thinking about that ends goals and that new bigger self that
- 15:58I was talking about, Lisa, what is your advice for how can we really
- 16:02envision that next stage for ourselves
- 16:05Yeah, so it's like you said before that you're going to be a different person
- 16:10when you get there, because you will have had some whole new set of experiences
- 16:16when you get to your end goals, and you'll be more evolved, you'll be bigger,
- 16:22you'll have a different energy about you.
- 16:25So it's really useful to start seeing yourself now as that person so
- 16:31that you can step into that vision.
- 16:33What I do and what I suggest clients do is that they actually close their eyes.
- 16:40And they imagine that they're there at the end of those ends goals or
- 16:44in at that vision and just imagine themself at that time of their life.
- 16:51And maybe it's their, it's a wiser elder, future self and one thing that's really
- 17:00important is the connection to meaning.
- 17:04So your goals you set because they had some kind of meaning for you,
- 17:09some kind of purpose, taking us back to Ikigai, these end goals.
- 17:14And so they are obviously important to you.
- 17:19And so just close your eyes and imagine yourself having Accomplished
- 17:26those things that you wanted to and imagine what wisdom that person that's
- 17:31person who's you might have for you.
- 17:34And that is a wonderful way to start seeing yourself as that
- 17:40person in a different light.
- 17:41Oh, that's so beautiful.
- 17:43I can't wait to do that and I hope everybody listening will
- 17:46take a moment to do that too.
- 17:48And what about habits, Jill?
- 17:50I know habits are a big part of this.
- 17:53They are a big part.
- 17:54I like to think about what are the things that I'm going to need to do that
- 17:57are different from what I'm doing now.
- 18:00So what kind of person do I need to be that I'm not being now?
- 18:03So an example here would be last year I made a big effort to become
- 18:07a voice on LinkedIn and I had to become a different person.
- 18:11And I always encourage all my clients to do this same thing as well.
- 18:16But I had tried to try to make an, an effort on LinkedIn for years, actually.
- 18:20And I had been posting and, but it was a little bit haphazard and I was trying to
- 18:24fit it in the cracks and that never works.
- 18:26So I decided, okay, I'm going to really do this thing.
- 18:30And I'm going to be the kind of person that has a following on LinkedIn.
- 18:34And.
- 18:35So what I did is I just, I actually scheduled into my calendar and I spend
- 18:41an hour each morning doing comments on other people's posts and I spend time
- 18:47every weekend working on my own posts.
- 18:50And so I had to become the kind of person that devotes time every day to being
- 18:55on LinkedIn and interacting with the community there, finding my community.
- 19:00And I also have to be the kind of person that works on my craft
- 19:03of writing as well and creating content that people will appreciate.
- 19:07So that was a major shift for me in both my day, my workload and my identity too.
- 19:13And so, and Lisa's going to talk a little bit more about the identity
- 19:16here, but when we can figure out these shifts that we have to make and
- 19:20what our actions are going to look like, then it can help you to see.
- 19:24What sorts of habits you need to change.
- 19:26And so I had to change some habits as well.
- 19:29And one great place to start when you're talking about habit change is we have
- 19:33two books that we recommend here and one is Atomic Habits by James clear.
- 19:38And the other is How to Change by Katie Milkman.
- 19:41And we'll put some links to those in the show notes for you.
- 19:44To figure out which habits am I going to need to change to be able to get
- 19:47to these goals is very important step.
- 19:50And then, so we can do a couple of things to create habits.
- 19:541 thing that.
- 19:55that Katie talks about is using fresh starts.
- 19:58So, the new year is a great time for fresh starts is why people set
- 20:02new year's resolutions, but also spring or the beginning of summer
- 20:06or the the end of summer, in the fall can be a good fresh start time.
- 20:10So if you can kind of find your reason for fresh start that can be really
- 20:13helpful setting your intentions and really setting your mindset and your
- 20:19environment up to be able to create this new habit is important too.
- 20:23And then one of the things that the atomic habits is famous for
- 20:27is what's called habit stacking.
- 20:29And so if you can find another habit to take this habit onto, so, and his example
- 20:35is, when I brush my teeth, I'm going to floss, and so what I'll do is, When I get
- 20:40up and have my coffee, then I'm going to meditate, and so stacking things together
- 20:45helps you remember to do them really,
- 20:48Then we make it attractive.
- 20:49So it has to be something that you want to do.
- 20:51When you were talking Lisa about the E.
- 20:53R.
- 20:54and the smarter, making it exciting and resonant.
- 20:56And this is how we can make habits stick for us is that we actually want to do
- 21:00them, I like to look for the joy in it.
- 21:03Go back to Marie Kondo and, and figure out, is this new habit bringing you joy?
- 21:08And it should be.
- 21:09If you need some help with that, you can use what's called commitment devices.
- 21:13An example of this was, I wanted to start working out.
- 21:16And so I joined this Pilates studio and they had this policy where you
- 21:21only have so many slots in the studio, you had to book it ahead of time.
- 21:24And if you didn't show up, they charged you 14 and donated out
- 21:27to the scholarship fund 14.
- 21:29It wasn't going to break my bag, but it was enough motivation that I didn't
- 21:33want to spend that money every week.
- 21:35And so I made it the thing.
- 21:37And that got me back into a habit of working out because I'd really
- 21:40lapsed and I'd gotten out of shape.
- 21:41And I, so I needed to really establish, doing exercise as a whole new lifestyle.
- 21:47And so that was really helpful to do that.
- 21:50And then the third thing is called make it easy.
- 21:52So Q based plans are one of the things that's most helpful.
- 21:56And so it's, you tell yourself when X happens, I will do Y.
- 22:01And so you figure out what your X is for this new habit.
- 22:05What is the thing that's going to basically remind you to do this?
- 22:09It's a little bit like habit stacking, but it can be used
- 22:11in all kinds of different ways.
- 22:13So when I walk through the door of my office, I'm going to do something, when
- 22:17I sit down, I'm going to do something.
- 22:19So, we can use that, those cues to be really helpful.
- 22:23These are ways that we can reduce friction to creating the new habit.
- 22:26And then the fourth thing in creating good habits is making it satisfying.
- 22:31So this is the reward piece of really rewarding yourself for every little
- 22:36step of the way and every achievement of every time you do it, particularly in
- 22:39the very beginning, you really need to celebrate that every little thing you did.
- 22:44And so Find it.
- 22:46Find some rewards for you.
- 22:47I am the, I'm the queen of creating silly little rewards that help
- 22:52me to keep going on things.
- 22:53And, like, I'll just withhold something from myself and then
- 22:56give it to myself as a reward.
- 22:58Or even just a special cup of tea can be a reward for me.
- 23:02Also, there's something called streaks where you can use a calendar and
- 23:06put an X on the day every time you did the thing that you want to do.
- 23:10And counting your streaks is really helpful too, because then you get
- 23:14a certain amount into a streak and then you don't want to break it.
- 23:17I know I meet my meditation partner at 5 20 AM every day.
- 23:22And we have been doing this since July.
- 23:25And so neither of us want to break our streak.
- 23:27And so we've taken the holidays off and a few sick days, but we keep going.
- 23:31And so that it's incredibly motivating now because we really don't want
- 23:35to, don't want to stop this.
- 23:37And then the final thing here that I want to say is don't beat yourself up.
- 23:42Part of making it satisfying is just being gentle with yourself.
- 23:45If you stop, if you don't do it, if you break your habit,
- 23:48just get back on the horse.
- 23:50Like, don't let that get you down.
- 23:52Just, pat yourself on the back and go, yeah, tell yourself making habits is hard.
- 23:57This is hard work that I'm doing and it doesn't always work the first time.
- 24:00And it's not a matter of doing it every single day or every single time.
- 24:05The matter the part that's important about creating habits is that we
- 24:08do it and that we keep doing it.
- 24:11And that we keep coming back.
- 24:13So that's really in a nutshell, how to create good habits and you will
- 24:17put links in the show notes about those with those 2 books, because
- 24:20they're really helpful in doing that.
- 24:23So what we've talked about is finding your purpose by doing IKIGAI exercise.
- 24:27And we've talked about ends goals and means goals.
- 24:31The habits that we'll need to get there and who our future self is going
- 24:35to be what that's going to look like.
- 24:37At the end of each episode, we like to give you three shifts that you can
- 24:40make today to start your goal setting.
- 24:43So we have a step by step process to take you through your goal setting.
- 24:46First, do the Ikigai exercise that we talked about, and you will
- 24:50find the link to the free guide on how to do that in the show notes.
- 24:54And then next, watch our free video training on how to set ends goals
- 24:58and means goals at SisterSmart dot com slash goal setting, all one word.
- 25:03This is also linked below.
- 25:05And finally fill out the worksheets that you'll get in that training to
- 25:09create your ends goals that create that vision of where you want to go.
- 25:13And then you can use our smarter goal worksheets to think through
- 25:17your means goals as well.
- 25:19So think about one goal that you would like to make.
- 25:21What is the smallest possible step that you could take to get that goal started?
- 25:25If you're watching on YouTube, let us know in the comments what you would do first.
- 25:29Are you ready to try setting ends goals and means goals so that you can be
- 25:33one of the top 5 percent performers?
- 25:35Go to the show notes and download the align with purpose guide to find
- 25:38your IKIGAI and watch the free video course on SisterSmart goal setting.
- 25:43The links are in the show notes.
- 25:45And if you want to dive deeper into women's leadership and how to
- 25:47move up in your career, subscribe either on YouTube or wherever you
- 25:51listen to your favorite podcasts.
- 25:53I'm on a mission to help more women get into leadership and stay there.
- 25:57And if that's aligned with you, I'd love to have you be part of this
- 25:59community and tune into more episodes on SisterSmart leadership that will help
- 26:04you become the leader you want to be.
- 26:07If you're ready to fully lean into your feminine leadership and get promoted
- 26:10from director to vice president and beyond, hit that subscribe button so
- 26:15you'll get all the episodes to come and check out the recommended video here
- 26:19to see how women are rising up without playing by the old rules that built these
- 26:23male dominated industries and systems.