Financial Marketing Takes Center Stage

Banking Transformed with Jim Marous · Aug 18, 2020 · 31m

The Digital Banking Report has just completed research on the impact of the pandemic on financial marketing. We found that changes in almost every area of financial marketing were more dramatic than in any of the previous 7 years. This is primarily because consumer adoption of digital alternatives advanced a decade in a matter of weeks.

We found major changes in marketing spend, solution prioritization, use of data and technology, and even marketing talent deployment that will unlikely revert to pre-pandemic norms. Some of these changes represent accelerations of previous trends, while some…