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Why We Repeat Choices Even When Better Ones Exist | Science News
Scientists in Germany uncovered why we keep repeating the same choices—even when better options exist: our brains default to familiar decisions through repetition, not logic. In a study of 700+ people, repeated selections boosted perceived value, making us favor old habits over new, superior alternatives. Dr. Ben Wagner explains it’s about mental shortcuts, not comparisons. Next time you stick to a routine, know your brain’s just trying to save energy—sometimes at the cost of novelty. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on…
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