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How Brands Use Audio Branding to Stand Out in 2026
In this episode, Lucas and Luna explore the power of audio branding—how companies use sound, jingles, and voice to create instant brand recognition. They break down the specific case of Mastercard's sonic identity, which cost around $5 million to develop, and discuss why more brands are investing in sound in a voice-first, podcast-heavy world. Lucas shares data on how audio logos increase brand recall by up to 86% compared to visual-only cues, and Luna questions whether smaller brands can compete without a Hollywood budget. They also touch on the rise of branded playlists and sonic UX in…
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