Pest Control Pricing Cheatsheet

The Route with Landon Daines · Mar 12, 2026 · 11m

Episode Overview In this episode of The Route, host Landon Daines reveals why many pest control companies struggle with profitability despite strong sales. He breaks down the ideal price points for general pest services and explains three major pricing levers that can add $30,000 to $100,000 to an owner's bottom line.

Key Discussion Points

The Danger of High Close Rates

Closing 70% to 80% of leads is a sign that your business is severely underpriced.

You should aim to sell fewer customers at a higher price to increase profit margins.

Consistently raise your prices until your closing…