Alan Brender, "Pink Tsunami: The Hello Kitty Kawaii Wave that has Swept the World" (Headpress, 2026)

New Books in Japanese Studies · Jul 1, 2026 · 1h 1m

In his latest book, Pink Tsunami: The Hello Kitty Kawaii Wave that has Swept the World (Headpress 2026), Alan Brender delves into Hello Kitty the marketing wonder and cultural phenomenon, who has been around for 50 years. There are theme parks, restaurants, cafes and hotels dedicated to her. There are millions worldwide who buy Hello Kitty products, superfans who don’t know when to stop and amass thousands of items bearing Kitty’s countenance, and star fans, Lady Gaga and Britney Spears to name two, who do not think twice about purchasing a $50,000 Hello Kitty necklace. In Pink Tsunami you…