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How Tech Took Over Music (and What Artists Can Still Do About It) w/ MKay

MKay (aka Michael Kelly) is a culture tech researcher (on Substack: mkay), YouTuber, and the founder of Shelfy, a social app built for thoughtful sharing. In this episode of The J-Card Podcast, he talks with us about building an AI twin of himself, the slow death of music scenes, why modern YouTube feels broken, and how Discord servers might be the digital equivalent of DIY venues.

We also dig into why AI music like “Velvet Sundown” is ethically sketchy, what the film industry can teach us about fixing creator culture, the case for collaborative scenes over siloed influencers, and MKay’s next…

The skinny

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