Latest / Ecommerce Playbook: Numbers, Struggles & Growth
5 Last-Minute BFCM Fixes You STILL Have Time to Make
Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC team breaks down the 5 essential last-minute BFCM fixes every brand needs before the biggest weekend of the year.
Whether you're behind on creative, unsure about spend pacing, or just want to sanity-check your plan…this is the checklist that will save your BFCM.
What we cover:
Locking spend to aMER targets
Auditing & refreshing creative without producing anything new
Simplifying your offer across the entire customer journey
Operational readiness…
The skinny
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