Latest / WOC and Allies: Business and Career Realtalk with Elaine Lou Cartas / 4. How to Start Being Less Dependent on Social Media with Monica Schrock

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4. How to Start Being Less Dependent on Social Media with Monica Schrock · WOC and Allies: Business and Career Realtalk with Elaine Lou Cartas

• 0:00
  SPEAKER_01: Legacy makers, you are in for a treat.
• 0:04
  SPEAKER_01: Monica Schrock, my marketing strategist and one of my inner circle clients who has their own holistic marketing consulting business, shares how to start being less dependent on social media.
• 0:14
  SPEAKER_01: In this interview, we talk about five ways to be less dependent on social media, including relationship marketing, email marketing, creating marketing goals, brand messaging, and creating a website.
• 0:26
  SPEAKER_01: Monica also shares their prediction on marketing for 2022.
• 0:31
  SPEAKER_01: So get ready because we get super real in this interview.
• 0:52
  SPEAKER_01: As a first-generation immigrant, I know how much pressure there is from our family and society to have a safe and secure life.
• 1:00
  SPEAKER_01: But in the Call Your Dreams Podcast, I'm here to challenge you to be your best self by creating a business and career that is sustainable, abundant, and enriching without playing by other people's roles.
• 1:15
  SPEAKER_01: We'll have real talk on the deep inner work to create lasting transformation and the tactical strategies to create a profitable business and career.
• 1:26
  SPEAKER_01: We both know you have a vision, roots you're proud of, and a legacy to create.
• 1:31
  SPEAKER_01: Now it's time to do things your way on your own terms.
• 1:35
  SPEAKER_01: So let's get started.
• 1:37
  SPEAKER_01: Now grab your coffee, tea, andor boba, and let's call your dreams to create your legacy.
• 1:59
  SPEAKER_01: This human tends to be a favorite whenever they come on and coach my mastermind clients.
• 2:06
  SPEAKER_01: It's the amazing Monica Schrock.
• 2:08
  SPEAKER_01: Monica, you and I have known each other since I always say this and I always forget June of 2018.
• 2:14
  SPEAKER_01: Yeah.
• 2:15
  SPEAKER_01: That's right.
• 2:16
  SPEAKER_01: Almost four years.
• 2:18
  SPEAKER_01: I basically proposed to Monica because not only is Monica my client in the inner circle, legacy lifestyle inner circle, but I've also hired Monica to be my marketing strategist and consultant.
• 2:31
  SPEAKER_01: So I'm so stoked to work with you.
• 2:34
  SPEAKER_01: I'm so stoked to have you here.
• 2:36
  SPEAKER_01: So equally stoked to be here.
• 2:39
  SPEAKER_01: Yay! We're gonna be talking about how to start being less dependent on social media.
• 2:45
  SPEAKER_01: And I can't think of anyone better but Monica.
• 2:47
  SPEAKER_01: So, Monica, can you share what's your legacy, what you do, and then we're gonna get into all things.
• 2:54
  SPEAKER_00: Yeah, you know, my legacy, that's something that has definitely evolved over the years, as things do.
• 3:03
  SPEAKER_00: But I think now, you know, I had to come to terms with the fact that a couple of years ago I came to terms with the fact that I really do like marketing.
• 3:12
  SPEAKER_00: And so, like, my legacy now, I think, is to really like support people in creating marketing methods that match who they are and being able to do business in a way that works for them and that, you know, means co-creating holistic messaging and marketing methods with people who disrupt norms, create inclusive spaces, and drive purpose through, you know, culture, community, sports is something that I'm like really focusing on too in the future.
• 3:40
  SPEAKER_00: So yeah, I think that's my legacy is to really bring holistic marketing and messaging to the forefront of what has, you know, kind of turned into a social media driven and manipulation heavy industry.
• 3:54
  SPEAKER_01: Go say it.
• 3:55
  SPEAKER_01: Go say it.
• 3:58
  SPEAKER_00: I'm being being gentle.
• 4:03
  SPEAKER_01: Well, both Monica and I actually have nonprofit experience.
• 4:08
  SPEAKER_01: I know you've done marketing in the nonprofit space, I've done development, which is another word for fundraising in the nonprofit space.
• 4:14
  SPEAKER_01: So we have that background of being mission-driven, focused on the programs that we provide to our scholarship winners, or to just and even focused on supporting our donors to help give back to our community.
• 4:30
  SPEAKER_01: So that's the perspective that we have.
• 4:33
  SPEAKER_01: And I really love how you focus on each individual and creating their marketing methods, which is the reason why I hired you.
• 4:40
  SPEAKER_01: Um not just another siloed social media strategist, or I wanted someone to really understand who I was.
• 4:47
  SPEAKER_01: And it was just an easy, okay, Wanaka, not only are you my client, but you get it.
• 4:54
  SPEAKER_01: You get that holistic marketing as opposed to just doing one thing and following a trend.
• 4:59
  SPEAKER_00: Yeah, absolutely.
• 5:00
  SPEAKER_00: And like, you know, trends are important to dabble in sometimes, but at the end of the day, there's core foundational things in marketing that have always worked and will continue to work through, I think, the future.
• 5:13
  SPEAKER_00: And those are the things I like to work in because I am definitely more of a I've never been a trend heavy person in general.
• 5:22
  SPEAKER_00: Like I'm kind of the person who just is who I am, and like my fashion comes in, uh gets goes back in trend when the cycle comes back around.
• 5:31
  SPEAKER_01: I don't like all of you met Monica.
• 5:35
  SPEAKER_00: I don't change who I am.
• 5:37
  SPEAKER_00: Yeah, for sure.
• 5:38
  SPEAKER_00: So I, you know, in marketing, I kind of uh apply the same principle.
• 5:42
  SPEAKER_00: Like there are things that I know I like to do and holistic things that help people build a sustainable business that isn't based on trends, isn't so fleeting.
• 5:52
  SPEAKER_00: So when they want to try something that's trending, it's not like they have to rely solely on that one thing and and rely on if it takes off or if it tanks.
• 6:01
  SPEAKER_00: You know, I don't want people to be in that position.
• 6:04
  SPEAKER_00: There are foundations that you can lay that are working for you in the background.
• 6:08
  SPEAKER_00: So you always have like kind of income coming in from these places that are working for you.
• 6:13
  SPEAKER_00: So you can have fun on social media or not do it at all, whatever you prefer.
• 6:17
  SPEAKER_01: Whatever works for you.
• 6:18
  SPEAKER_00: And whatever works for you.
• 6:20
  SPEAKER_01: I think for us, I mean, we're in our mid-30s and we're just realizing how much we just want to connect with others.
• 6:27
  SPEAKER_01: You're an introvert, I'm an extrovert, but in I know you hate this word, I do too, but in an authentic way, but in a way that feels aligned.
• 6:38
  SPEAKER_01: And so you were talking about the core foundations of marketing.
• 6:42
  SPEAKER_01: And I would love for you to share with our audience what is your past experience that made you realize what are the core foundations and what is holistic marketing?
• 6:52
  SPEAKER_00: Yeah, I love that question.
• 6:53
  SPEAKER_00: And for the record, for everyone listening who doesn't know me, I don't hate the word authentic, but I think it's a bit overused and not it's a trendy word.
• 7:02
  SPEAKER_00: Trendy word.
• 7:03
  SPEAKER_00: It's a trendy word.
• 7:03
  SPEAKER_00: It's a buzzword that's not used in a, for lack of a better word, authentic way all the time.
• 7:09
  SPEAKER_00: And, you know, as a marketer, I definitely tend to get burned out of trendy words, I think, faster than people who don't work in marketing.
• 7:16
  SPEAKER_00: And I'm sure shout out to the other marketers who do too.
• 7:19
  SPEAKER_00: We're tired of it faster than most people are because we have to see it so much.
• 7:22
  SPEAKER_00: But yeah, what foundational yeah, components of like methods of marketing?
• 7:27
  SPEAKER_00: You know, I, you know, like you just said, we're in our mid-30s.
• 7:31
  SPEAKER_00: I just turned 35.
• 7:32
  SPEAKER_00: So I've been working in marketing since I went to school for it, which uh somehow happened.
• 7:38
  SPEAKER_00: I went to college for it and still work in it, which is really rare.
• 7:42
  SPEAKER_00: But I've been working in marketing since 2007-ish.
• 7:45
  SPEAKER_00: And social media barely existed then.
• 7:48
  SPEAKER_00: You know, Facebook had like just came on the scene.
• 7:50
  SPEAKER_00: I think in 2007, you maybe still needed a college email address to have Facebook.
• 7:55
  SPEAKER_00: Possibly.
• 7:56
  SPEAKER_01: I remember I was there too.
• 7:58
  SPEAKER_01: I think we lived in such a great time understanding life before social media, but continue.
• 8:04
  SPEAKER_00: Yeah, yeah.
• 8:05
  SPEAKER_00: We had some MySpace, some friendster, some live journal, Facebook at that time.
• 8:10
  SPEAKER_00: Yeah, and none of that was really being used for business.
• 8:14
  SPEAKER_00: It was kind of just uh what it was a social and network, an expression platform, things like that, you know.
• 8:21
  SPEAKER_00: So when I graduated college, you know, we weren't studying social media really at all.
• 8:27
  SPEAKER_00: We were we were studying some of the things that like are the foundations of marketing and social media and digital marketing has definitely enhanced the game for sure and widened the reach and the possibilities of what you can do with your business, which I love about it.
• 8:41
  SPEAKER_00: And also there are things that always work.
• 8:45
  SPEAKER_00: So, as you know, like digital marketing, we're all a little exhausted of the online world, I think, at this point, with the last like almost three years.
• 8:54
  SPEAKER_00: With the pandemic, on it, yeah.
• 8:56
  SPEAKER_00: With the pandemic, and and you know, still we're not 100% fully able to be back in person.
• 9:02
  SPEAKER_00: And and but but digital marketing has been a bit exhausted, and people are craving those interactions in person or one-to-one or more or deeper, our deeper relationships.
• 9:14
  SPEAKER_00: But that being said, relationship marketing and building a network and having a network that, you know, in business, transactions inevitably happen.
• 9:24
  SPEAKER_00: That's what business is.
• 9:25
  SPEAKER_00: But building a network that isn't based just on transactions and exploitations has always worked.
• 9:31
  SPEAKER_00: It's always been on trend and it will always be on trend to have a community show up for that community, give back to that community, and then have, you know, them do the same for you because it comes organically and naturally.
• 9:42
  SPEAKER_00: So that's one of the core foundations.
• 9:44
  SPEAKER_00: I always tell people, even as an introvert, and I know other introverts don't like so much to kind of like tell people what they're doing right away because it's overwhelming, it's intimidating to put ourselves out there in that way.
• 9:57
  SPEAKER_00: But I always tell people if you feel comfortable telling your personal network about your new business venture or your new project or you know, whatever you're working on, it's the best place to start because they are in your corner already and they want to advocate for you, they want to support you.
• 10:13
  SPEAKER_00: And even if that doesn't mean giving you money or hiring you, that means sharing what you're doing, that means shouting you out, that means telling other people, oh yeah, my friend's doing this if they hear that someone needs that.
• 10:23
  SPEAKER_00: So that to me is the foundation of all marketing and having a business.
• 10:28
  SPEAKER_00: Word of mouth will never be dethroned.
• 10:32
  SPEAKER_01: No, advanced.
• 10:33
  SPEAKER_00: Yeah.
• 10:34
  SPEAKER_01: And there's no ad spend.
• 10:36
  SPEAKER_01: And I think because both of us come from the nonprofit sector, I had donors that gave six figures, a million multi-mill.
• 10:45
  SPEAKER_01: In fact, Pasadena City College, where I used to work, they just received a$30 million donation from Mackenzie Scott, who co-founded Amazon, was also the former wife of Jeff Bezos, but that's not her title.
• 10:57
  SPEAKER_01: Her title's philanthropist.
• 10:59
  SPEAKER_01: And they came from relationship building, and it's the best compliment and review.
• 11:05
  SPEAKER_01: And I always like giving people the example of I remember when I was at a former job where we always bought cookies from one of our coworkers because she made the best cookies.
• 11:16
  SPEAKER_01: They had no Instagram, no Facebook.
• 11:19
  SPEAKER_01: It was just literally taste in the mouth, not even word of mouth, like thrbom.com.
• 11:26
  SPEAKER_01: Everybody needs to get these cookies, but that's how it starts.
• 11:28
  SPEAKER_01: It's kind of like, where do you get your manicure pedicure?
• 11:31
  SPEAKER_01: Your face is amazing.
• 11:32
  SPEAKER_01: Where's your who's your facialist?
• 11:35
  SPEAKER_00: Yeah.
• 11:35
  SPEAKER_00: And that translates to who's your copywriter, who's your marketing strategist.
• 11:39
  SPEAKER_00: Even I was on uh I worked for a breast cancer prevention nonprofit for a bit, and we did some campaigns on Warp Tour.
• 11:47
  SPEAKER_00: And the catering on Warp Tour was really, really good, but the coffee was not.
• 11:51
  SPEAKER_00: And you know, like I love coffee.
• 11:53
  SPEAKER_00: It's like my favorite thing, it's what I look forward to in the morning.
• 11:56
  SPEAKER_00: And on Warp Tour, there was this guy who was in a band that was playing Warp Tour that was like stopping in between stops and making cold brew in like hotel rooms and selling it, you know, for a reasonable price around the warp tour like campus.
• 12:10
  SPEAKER_00: And he didn't like started like Instagram or anything for it.
• 12:13
  SPEAKER_00: It was just like, where did you get that coffee?
• 12:15
  SPEAKER_00: Where's coffee guy?
• 12:16
  SPEAKER_00: And then it was like everyone wanted to know where coffee guy is.
• 12:18
  SPEAKER_00: So it's like the word of mouth thing, it spreads when like when people are into what you have to offer.
• 12:24
  SPEAKER_00: It's huge.
• 12:25
  SPEAKER_00: And like another thing that kind of like my favorite part of the digital marketing industry and another, I think, like core foundation at this point that we can say is core, even though it's not as old as relationship marketing or word of mouth, is uh email marketing.
• 12:40
  SPEAKER_00: That's one of my passions.
• 12:42
  SPEAKER_00: I love it.
• 12:43
  SPEAKER_00: And I think we've seen time and time again that email marketing is not going anywhere.
• 12:47
  SPEAKER_00: Our emails aren't going anywhere.
• 12:49
  SPEAKER_00: We've we have had many social networks, we've had many communication platforms like Slack and whatever, and that will cut down emails and things like that.
• 12:57
  SPEAKER_00: But when it comes to finding out what's happening with companies you really want to be engaged with or you love buying from, you sign up for their email list and you get that discount.
• 13:07
  SPEAKER_00: And you want to know when their special offers are and you want to know what's happening with them and you want to know more about them and engage deeper.
• 13:13
  SPEAKER_00: So, email marketing is probably my second core foundation of a business because at the end of the day, you know, social media, we've talked about this many times before and lives that we've done and everything.
• 13:27
  SPEAKER_00: Social media is great, and you can grow an email list really well from social media.
• 13:31
  SPEAKER_00: So I'm not gonna knock it in that sense.
• 13:32
  SPEAKER_00: Like it is at this point like a prime way to grow an email list for sure.
• 13:36
  SPEAKER_00: If you're if you are already growing a social media presence, it's a good place to start, especially to take some of that energy you've put on social and to like funnel it somewhere where you can actually engage deeper with people.
• 13:48
  SPEAKER_00: But you know, social media, something happens, someone reports your account, or some glitch happens and Instagram shuts you down and maybe they bring it back, but maybe they don't.
• 13:57
  SPEAKER_00: And then your list of people are gone.
• 13:59
  SPEAKER_00: They're just gone.
• 14:01
  SPEAKER_00: Like maybe you can like advocate through other people's platforms and try to get people back if you can't.
• 14:06
  SPEAKER_00: But on an email list, you can move your list from platform to platform.
• 14:09
  SPEAKER_00: If you move, you can download it and make sure that you're preserving that, you know, for yeah, just in case something happens to the email platform.
• 14:16
  SPEAKER_00: There is more flexibility there.
• 14:18
  SPEAKER_00: And not to mention, which is a huge plus, higher engagement rates and higher conversion rates on email as well, because people have opted in to know more about you.
• 14:28
  SPEAKER_01: Well, for my numbers and analytics folks, can you share some numbers?
• 14:32
  SPEAKER_01: Like, what is the percent of people who review something that you post on social media versus email?
• 14:39
  SPEAKER_01: What's the average?
• 14:40
  SPEAKER_01: And in all transparency, I'm working with Monica on building my email list because what I have found is my ideal clients, they're not on social media all the time because they have established businesses.
• 14:53
  SPEAKER_01: So they're on their inbox.
• 14:55
  SPEAKER_01: But what I also enjoy about emails is that it's not manipulative.
• 14:59
  SPEAKER_01: People get to choose.
• 15:01
  SPEAKER_01: And it's also with all the documentaries coming out with social media, is I'm not addicted to the number of likes.
• 15:07
  SPEAKER_01: I don't know when someone falls off an email.
• 15:10
  SPEAKER_01: Like in social media, it's the number of likes and the views.
• 15:13
  SPEAKER_01: It could, it's very addicting and also anxiety provoking.
• 15:17
  SPEAKER_01: So, what numbers can you share with our audience when it comes to your audience interaction in emails versus social media?
• 15:24
  SPEAKER_00: Yeah.
• 15:25
  SPEAKER_00: And, you know, just like anything, email marketing is like an additional step in the, you know, this like relationship, right?
• 15:33
  SPEAKER_00: It's like now we are so much more discerning about who we're welcoming into our inbox because we're getting a lot of emails and we want to make sure we want these emails to get them.
• 15:41
  SPEAKER_00: So when you think about it, someone's thought really hard about if they want this, they want you in their inbox.
• 15:46
  SPEAKER_00: So it's already like a bump in engagement there.
• 15:48
  SPEAKER_00: And, you know, I don't know like the most, most, most, most, most recent numbers, but in general, on average, you know, social media engagement, if it's at 5%, like you're killing it.
• 15:59
  SPEAKER_00: Like if you have 5% of your following seeing engaging with your posts, that's amazing.
• 16:05
  SPEAKER_00: But usually it's lower than that, right?
• 16:07
  SPEAKER_00: And then the conversion rate, like on social media, is average is less than 1%, if not less, I don't, than 0.5, probably.
• 16:16
  SPEAKER_00: And email, like so much easier to track, first of all.
• 16:20
  SPEAKER_00: Let's talk about how hard it is to track social media in general.
• 16:22
  SPEAKER_00: Like, you have to have a pretty comprehensive funnel in place that could track social media.
• 16:28
  SPEAKER_00: And even then, it's hard to know if people are actually taking action from being directed by social media.
• 16:35
  SPEAKER_00: That ROI is has historically and is still pretty hard to prove.
• 16:39
  SPEAKER_00: But with email, less hard to prove.
• 16:42
  SPEAKER_00: And also these the reporting you have in there is like, you know, you're getting most likely, if you're just in the average range, 15 to 20% of the people on your list to open.
• 16:51
  SPEAKER_00: So that's already a 10 to 15% greater bump in who's engaging with your content.
• 16:56
  SPEAKER_00: And then, you know, clicks, conversion rates are exponentially higher as well.
• 17:01
  SPEAKER_00: You know, a good click rate is like two to four percent.
• 17:04
  SPEAKER_00: Conversion rates are usually like one to two.
• 17:06
  SPEAKER_00: So even though those numbers sound small, if you're if you're looking at a list and you it depends on like your offers and what you need, you generally don't need more than that.
• 17:14
  SPEAKER_00: And I think a lot of folks will think about the income or the revenue they want, and then don't think about how many clients or packages or products they have to sell to actually reach that, which is really important.
• 17:28
  SPEAKER_00: I come across a lot of times when I start helping clients, like they're like, Oh, I'm not getting this on my email or social or these numbers.
• 17:34
  SPEAKER_00: And I'm like, oh, well, how many packages do you need to sell to actually get to your goal?
• 17:39
  SPEAKER_00: Can you actually handle that many clients?
• 17:41
  SPEAKER_00: And they're like, Oh, I never thought about that.
• 17:43
  SPEAKER_00: Because there's this number, right, rolling around the online business community, which is like$10,000 a month.
• 17:47
  SPEAKER_00: Okay, what does that mean for your business?
• 17:50
  SPEAKER_00: Like, can you even handle the workload of$10,000 a month that where you're pricing your so it's all these things, right, that we need to think about to figure out what our marketing does for that.
• 17:58
  SPEAKER_00: And I think that like rolls into, unless you want to talk a little bit more about email marketing goals as a huge part of the core foundational of holistic marketing is having measurable marketing goals that you are able to like attain, and not so much in like working hard, but just like your capacity.
• 18:21
  SPEAKER_00: Can you actually take on that much work with like the marketing work you do too?
• 18:26
  SPEAKER_00: And thinking about like what that means for your business.
• 18:29
  SPEAKER_01: Yeah.
• 18:30
  SPEAKER_01: So Nicole Cruz, who I also interviewed in the podcast, is also working with Monica, and we were bragging about Monica, about where the marketing is focused on the numbers.
• 18:42
  SPEAKER_01: And I'm not talking about number of followers, just even okay, looking at the engagement, open rate, what's really working.
• 18:51
  SPEAKER_01: And and it goes back to holistic marketing.
• 18:55
  SPEAKER_01: How do you you want to do this holistically?
• 18:57
  SPEAKER_01: And what we've identified in my own business is I want more long-form content where I could just be real and honest because in social media, you're only given X number of characters and words, then there's the hashtags, and then, like we said earlier, it's it's a popularity contest, and reels and videos are really important.
• 19:21
  SPEAKER_01: And I see my best clients coming to me or who are established, like you in the inner circle, where you pick and choose what content you want to read or receive and educate.
• 19:34
  SPEAKER_01: No, so you're gonna be choosy and picky on what information you're gonna educate yourself on.
• 19:40
  SPEAKER_01: So I'm hearing the core foundations, relationship marketing, email marketing.
• 19:45
  SPEAKER_01: Anything else you want to add?
• 19:47
  SPEAKER_00: I would like to add marketing goals.
• 19:50
  SPEAKER_00: Marketing goals, yes.
• 19:52
  SPEAKER_00: Yeah, because you know, like analytics are really important, and I'm such a nerd for them, and you know that, Elaine.
• 19:58
  SPEAKER_00: And but really what it does is it's really liberating having goals associated to the numbers of your marketing isn't just like do business this way.
• 20:08
  SPEAKER_00: This is how business is done.
• 20:09
  SPEAKER_00: It's really liberating to yourself as a person to know, like, oh, I actually only need two clients this month to like reach my goal, two more clients, like you know, to commit to a three-month thing or whatever.
• 20:21
  SPEAKER_00: And that's like really liberating to think, like, oh, I want to make this much money could feel very overwhelming, or I need to make much this much money can feel very overwhelming.
• 20:30
  SPEAKER_00: And it's like, but what does that mean in translated to the work you have to do and who you need to sign on for that, or how many of whatever you need to sell?
• 20:38
  SPEAKER_00: And that I think really brings peace of mind in people to know, or they realize that their pricing is way too low for the amount of revenue they need or want to make, and we get to make those adjustments.
• 20:51
  SPEAKER_00: And that can be really liberating in the sense that, oh, I thought I was just doing this wrong, but really this math didn't add up to what I needed.
• 20:58
  SPEAKER_00: So for me, having goals with your marketing, and really these are business goals too, because it lends itself to how much effort you need to put into your marketing.
• 21:08
  SPEAKER_00: And a lot of the times it's less than people think.
• 21:10
  SPEAKER_00: And it's not so overwhelming to be like, oh my God, I need to be doing all these things because everyone's doing all these things, but you don't even know why you're doing all those things because there's no number connected to that platform.
• 21:21
  SPEAKER_00: And like you said, it's not followers, it's like results.
• 21:24
  SPEAKER_00: What are we looking for in results and followers?
• 21:26
  SPEAKER_00: Yes, growing your following with a community that's not engaged in the first place doesn't do it.
• 21:32
  SPEAKER_00: It doesn't matter.
• 21:34
  SPEAKER_01: And I just appreciate you talking about numbers because people get scared talking about the numbers and people associate numbers with the hustle.
• 21:44
  SPEAKER_01: But for those that are spiritual, I'm actually a Reiki attuned, which a lot of people don't know is that what you measure manifests.
• 21:51
  SPEAKER_01: And when you're looking at the numbers, you can keep track of everything.
• 21:54
  SPEAKER_01: And, you know, in all transparency, I was I was thinking, we're recording this podcast.
• 22:00
  SPEAKER_01: In January, right?
• 22:01
  SPEAKER_01: So this is launched here on February 24th.
• 22:03
  SPEAKER_01: And I was thinking of doing an event.
• 22:05
  SPEAKER_01: And I was looking at my numbers, the potential leads calls that I have.
• 22:09
  SPEAKER_01: And I realized, wait, why am I planning to do an event when I'm planning for a podcast?
• 22:15
  SPEAKER_01: And then I'm also tracking my number of leads.
• 22:18
  SPEAKER_01: I have about six figures in leads.
• 22:22
  SPEAKER_01: So why am I gonna do this?
• 22:24
  SPEAKER_01: So often we think we need to do more, but that's why it's important to track.
• 22:27
  SPEAKER_01: And for me, I look at my numbers every week.
• 22:30
  SPEAKER_01: So I really appreciate you sharing this.
• 22:32
  SPEAKER_01: And here's the reason why I was in debt.
• 22:34
  SPEAKER_01: I was in 55k in debt.
• 22:36
  SPEAKER_01: And I know you have been too.
• 22:38
  SPEAKER_01: And so just even taking numbers seriously.
• 22:40
  SPEAKER_01: Anything you want to add to that, Monica?
• 22:43
  SPEAKER_00: Yeah, I love that.
• 22:44
  SPEAKER_00: And you know, looking at your numbers every week, it helps with a lot of things.
• 22:47
  SPEAKER_00: You know, if you if you have an accountant or a bookkeeper or you don't, looking at your numbers every week can keep you from having hours of work at the end of the quarter or the year also.
• 22:56
  SPEAKER_00: But for me, like, yeah, the numbers that I, you know, like the only trend I like is seeing what trends are happening in my like, you know, on my marketing platforms.
• 23:04
  SPEAKER_00: Like, what are people paying attention to?
• 23:07
  SPEAKER_00: Like trends within my community.
• 23:09
  SPEAKER_00: I don't care what's happening outside of my community in a sense.
• 23:12
  SPEAKER_00: Like, you know, I have to be tuned into some things because otherwise you just are like looking at the internet and don't know what's going on.
• 23:18
  SPEAKER_00: But in general, patterns, trends to me are patterns.
• 23:22
  SPEAKER_00: Like I want to see the patterns that are happening.
• 23:24
  SPEAKER_00: Like, what kind of long-form content should we should we be creating?
• 23:28
  SPEAKER_00: Like what kind of emails are resonating, which emails are informing people to like click more and looking at those patterns.
• 23:35
  SPEAKER_00: And so numbers are money, but numbers are also patterns in your marketing to show what's working and what's not, and to be able to be like, oh, people were really interested in this email.
• 23:46
  SPEAKER_00: Let me like dissect why and what that means and what the content was in here.
• 23:50
  SPEAKER_00: Like, what are people really resonating with?
• 23:52
  SPEAKER_00: So numbers can go beyond sales.
• 23:54
  SPEAKER_00: And I think a lot of times people stop there, but it's really important.
• 23:57
  SPEAKER_00: And what I do with my clients, as you know, Elaine, is like I have a whole list of in marketing, we call them KPIs.
• 24:03
  SPEAKER_00: It's totally jargon, whatever.
• 24:04
  SPEAKER_00: Key performance indicators is what it means.
• 24:06
  SPEAKER_00: But I put in my marketing game plans for people.
• 24:09
  SPEAKER_00: This is simply what we measure, what we measure every three months.
• 24:13
  SPEAKER_00: And I do it monthly for my clients, but I I advise people to do it quarterly at least, you know.
• 24:19
  SPEAKER_00: This is simply what we measure.
• 24:20
  SPEAKER_00: And some of that is not even quantitative, it's qualitative.
• 24:23
  SPEAKER_00: It's like, what did you actually enjoy when you're marketing, or what did you dread showing up for like this quarter in your marketing?
• 24:31
  SPEAKER_00: So I think just measuring in general, like you said, we manifest what we measure.
• 24:35
  SPEAKER_00: It's important to know where you're going.
• 24:37
  SPEAKER_00: And even if you don't hit those numbers, you can't know where you're going unless you know like where you've come from.
• 24:43
  SPEAKER_00: So it's really important to know those things.
• 24:45
  SPEAKER_00: Yes.
• 24:46
  SPEAKER_01: And for those that are watching this video, if you're seeing me look down, it's because I take notes in my interviews.
• 24:53
  SPEAKER_01: The gems.
• 24:54
  SPEAKER_01: Yes, the gems and making sure I follow up with the right questions.
• 24:59
  SPEAKER_01: And you know, when you're talking about emails, we we actually did this last week where I was so curious.
• 25:06
  SPEAKER_01: So I had my assistant, you know, put the list of all of our emails, what time, what content, subject heading, and we found out something interesting.
• 25:15
  SPEAKER_01: My emails do well in the afternoon.
• 25:18
  SPEAKER_00: In the afternoon, which is so against like best practices.
• 25:21
  SPEAKER_00: I'm doing air quotes for anyone who's not watching the video.
• 25:26
  SPEAKER_00: Best practices, industry standards.
• 25:28
  SPEAKER_00: And for a lot of people, emails do perform best in the morning.
• 25:31
  SPEAKER_00: I sent yesterday my Mellow Marketing Monday email and I sent it at 6 20 a.m.
• 25:36
  SPEAKER_00: and it had 45% opens.
• 25:38
  SPEAKER_00: And it's like my emails perform best in the morning, but yours don't.
• 25:42
  SPEAKER_00: And that that's like that's a great example of a number that you want to check that isn't sales.
• 25:47
  SPEAKER_00: You know, you could be missing out on an opportunity to get more eyes on your emails because you're not paying attention to when the most opens are happening.
• 25:55
  SPEAKER_00: And I think that lends itself to what I love to tell people and empower people to look at marketing as, which is it's a I don't, it's a practice and experimentation.
• 26:04
  SPEAKER_00: Like that's what marketing is.
• 26:05
  SPEAKER_00: Like that's all we do all day.
• 26:07
  SPEAKER_00: We don't know what we don't know until we know.
• 26:10
  SPEAKER_00: So the most like part of the marketing of like marketing methods and holistic marketing is trying things to see what happens.
• 26:17
  SPEAKER_00: And I think like people have a hard time with that because of so much pressure that social media has put on us to have a best performing post every time.
• 26:27
  SPEAKER_00: Or, you know, so much pressure that capitalism has put on us to keep growing, like infinite growth is the is the goal.
• 26:34
  SPEAKER_00: It can't be the goal, it doesn't even make sense, you know?
• 26:36
  SPEAKER_01: Like, yeah.
• 26:38
  SPEAKER_01: Yeah, yeah.
• 26:39
  SPEAKER_01: I think the hardest part.
• 26:40
  SPEAKER_01: So I've been in in my coaching business for five years, but what a lot of people don't know is I had a business beforehand.
• 26:46
  SPEAKER_01: I actually had a six-figure business as a nonprofit fundraiser.
• 26:50
  SPEAKER_00: Yeah.
• 26:50
  SPEAKER_00: I had one client that you were a contractor, right?
• 26:54
  SPEAKER_00: Yeah.
• 26:54
  SPEAKER_01: That was my business.
• 26:55
  SPEAKER_01: Just one client for six figures.
• 26:57
  SPEAKER_01: But what I I wanted to say is even looking at my own business, it has shifted and changed.
• 27:03
  SPEAKER_01: It's always been referrals and renewals, but looking at the marketing channels, it was Facebook.
• 27:07
  SPEAKER_01: I had a Facebook group because I was working with career coaching clients at the time, and then Instagram, and then now it's long form content.
• 27:15
  SPEAKER_01: So I have evolved and so have my clients.
• 27:18
  SPEAKER_01: And this past year or last year, I tested it.
• 27:22
  SPEAKER_01: I used to do free monthly events.
• 27:24
  SPEAKER_01: Monica met me at a free at a free event back in June 2018.
• 27:29
  SPEAKER_01: And I made the hard decision to stop doing free monthly events because just like what Monica said qualitatively, I wasn't enjoying it as much.
• 27:38
  SPEAKER_00: No.
• 27:38
  SPEAKER_00: One.
• 27:39
  SPEAKER_00: And they weren't working as well.
• 27:41
  SPEAKER_01: Yeah, it wasn't.
• 27:42
  SPEAKER_01: Yeah.
• 27:42
  SPEAKER_01: If we look at numbers, it wasn't working as well.
• 27:44
  SPEAKER_01: And I realized my clientele has changed.
• 27:46
  SPEAKER_01: I'm not meant to work with ideation, starting entrepreneurs.
• 27:50
  SPEAKER_01: I'm meant to work with scaling entrepreneurs who want to grow team, scale with the right numbers and life lifestyle that they want.
• 27:56
  SPEAKER_01: And that's hard.
• 27:58
  SPEAKER_01: It's hard when you shift and change.
• 28:00
  SPEAKER_01: But what's important is being mindful and aware.
• 28:03
  SPEAKER_01: But go ahead, Monica.
• 28:04
  SPEAKER_00: Yeah, absolutely.
• 28:05
  SPEAKER_00: And I think it's like worth, you know, mentioning that like that lined up really well for you.
• 28:10
  SPEAKER_00: You dreaded it and it wasn't working as well.
• 28:12
  SPEAKER_00: Things don't always work out in that like really aligned way, right?
• 28:17
  SPEAKER_00: Like sometimes something's like really working well, and you're ugh, you're like, I don't really like to do it though.
• 28:22
  SPEAKER_00: And that's a hard decision.
• 28:23
  SPEAKER_00: That is a hard decision.
• 28:24
  SPEAKER_00: I don't want to like downplay that decision when something is working really well for your business, but you don't like it.
• 28:30
  SPEAKER_00: And so those are things like with my clients that I'm like, cool, can we like scale back on this even because it's working, but is there a way for us to make it not as like dreadful for you?
• 28:39
  SPEAKER_00: And you know, sometimes you might be really enjoying it something, but it doesn't isn't doing anything for your business.
• 28:44
  SPEAKER_00: And then I think like there, it's like if you just really enjoy it so much and you want to keep doing it, even though it's doing nothing, do it.
• 28:51
  SPEAKER_00: But also like you can make the decision of like, okay, I tried it and it's not doing anything, so I can cut it.
• 28:56
  SPEAKER_00: You know, it's like these are situations that happen all the time.
• 28:59
  SPEAKER_00: And at the end of the day, the the person who's doing it gets to make that decision.
• 29:03
  SPEAKER_00: But I love helping people to realize that it's not a black and white thing.
• 29:07
  SPEAKER_00: It doesn't have to be like this is working and I love it, or this is not working.
• 29:11
  SPEAKER_00: You know, there's no black and white way to make a to run a business.
• 29:15
  SPEAKER_00: There's different ways you can do it, different ways you can arrange it.
• 29:18
  SPEAKER_00: And I think to your point, with your evolution, with your marketing methods and with realizing who the people you're you're deciding to help are, like my transitioning into my other pillar of holistic marketing foundations.
• 29:32
  SPEAKER_00: Go ahead, Monica, do it, would be uh brand messaging is huge in in that.
• 29:39
  SPEAKER_00: And I think like, you know, um branding is so, so important.
• 29:45
  SPEAKER_00: But sometimes, you know, it is a it does entail a lot.
• 29:48
  SPEAKER_00: It is a process, you know, and and I definitely can admit, as someone who works in branding and marketing, branding can sometimes not be the most accessible thing for people.
• 29:57
  SPEAKER_00: So it makes sense that people skip the branding process sometimes or just have a logo and a color scheme, which is not the spectrum of branding, it is a very small percentage of what branding is, and go straight to the marketing because they need money.
• 30:09
  SPEAKER_00: They need money before they can brand.
• 30:10
  SPEAKER_00: And that totally makes sense.
• 30:11
  SPEAKER_00: Like there are a lot of people out there that don't have the funds to just have a full-on brand strategy with uh brand messaging and brand visuals from the beginning of their business, you know?
• 30:21
  SPEAKER_00: And I totally get that.
• 30:22
  SPEAKER_00: So I think like when you can, when you learn more about what you're doing in business, and I think in this online business ecosystem, like that works pretty well because you're experimenting, like we said, was really great.
• 30:34
  SPEAKER_00: And then you get to decide like where are you going to dig your heels in and really like establish a place in the market for yourself.
• 30:40
  SPEAKER_00: When you get to that point, brand messaging is the next step because one thing that makes selling easier is that what you're saying is positioned towards the people that you want to notice it.
• 30:53
  SPEAKER_00: And without brand messaging, that's repetitive.
• 30:55
  SPEAKER_00: Marketing is a practice in repetition.
• 30:57
  SPEAKER_00: If you have brand messaging that's honed into exactly what you do, how you do it, and who you do it for, that repetition, that brand awareness is gonna build for you.
• 31:07
  SPEAKER_00: And you're gonna be able to do less and less in your business and sell less and less and convince less and less because it's just going to resonate with who it's supposed to resonate with and it's gonna reach them once you figure out where their marketing is actually reaching people.
• 31:20
  SPEAKER_01: Well, and I think a huge part of it too, when I think about when I've gone through the brand process, I worked with Tiffany Newman with my colors and logos and messaging at first, and then I hired you.
• 31:32
  SPEAKER_01: Yeah.
• 31:33
  SPEAKER_01: Is I knew who I was and I knew I wanted to serve.
• 31:37
  SPEAKER_01: So I would even suggest not even starting that way in the beginning, but but what you and I have always advocated with our own clients is doing those target market calls and asking for feedback from your audience.
• 31:48
  SPEAKER_00: Yep.
• 31:48
  SPEAKER_01: Monica, you helped me create my legacy lifestyle inner circle because I noticed that there was a huge gap with my mastermind clients who are aiming for six figures and then after that aiming to scale with their lifestyle.
• 32:00
  SPEAKER_01: And I it made me feel uncomfortable because it's like, uh, there's some like I realized some of my clients are not as engaged in the mastermind.
• 32:08
  SPEAKER_01: Let me go ask them.
• 32:09
  SPEAKER_01: And then you gave me the feedback.
• 32:10
  SPEAKER_01: I was like, I'm thinking of starting this.
• 32:12
  SPEAKER_01: Yes, and then I started here.
• 32:15
  SPEAKER_00: Yes.
• 32:15
  SPEAKER_00: Yeah, it's so important to listen and even reflect on those.
• 32:19
  SPEAKER_00: You know, it's I think when we see like a a dip in anything in our business, there's this fear that like comes up, like, oh, like something's like losing its momentum or something's not connecting anymore.
• 32:33
  SPEAKER_00: And I think where people lose the opportunity is where what you're really good at, which is inquiring and getting feedback about those things, because it really usually is about communication.
• 32:43
  SPEAKER_00: Like, what do you actually want instead?
• 32:45
  SPEAKER_00: And then you get to evaluate if you actually want to offer it, because you could have been like, oh, I don't actually want to do that.
• 32:49
  SPEAKER_00: And that's cool.
• 32:50
  SPEAKER_00: And I would have gone and found something else, you know?
• 32:52
  SPEAKER_00: You don't have to offer something because you get feedback, but if you're willing to, you don't want to lose someone because you're not reflecting on your business and listening to your like client and customer base.
• 33:05
  SPEAKER_00: We have a blog on my website that's like one of the most underrated business practices, in our opinion, is people actually reflecting and reviewing their numbers, but also on the feedback from their clients.
• 33:16
  SPEAKER_00: Like a lot of times, you know, we're in like the hectic capitalist hellscape that we all live in, and we're like going, you know, just keeping the wheel turning, going forward, forward, forward.
• 33:29
  SPEAKER_00: But when businesses like how businesses actually grow are looking back to like what actually worked, reflecting on what didn't work, reflecting on what drained you and what gave you energy and how people are responding to what you offer.
• 33:40
  SPEAKER_00: So I think, you know, you do that really well, and it's something that I think is invaluable for people to do in their business.
• 33:46
  SPEAKER_00: Like looking forward is great, but we don't learn from what's in front of us.
• 33:52
  SPEAKER_00: We learn from what's behind us.
• 33:54
  SPEAKER_01: Yeah.
• 33:55
  SPEAKER_01: And I always like giving the example of iPhones, right?
• 34:00
  SPEAKER_01: I mean, what is it now?
• 34:01
  SPEAKER_01: iPhone 13.
• 34:02
  SPEAKER_01: I forget what number it's at.
• 34:04
  SPEAKER_02: Yeah.
• 34:05
  SPEAKER_01: But iPhones come out with a new version every year on the holidays, and they improve their product by asking us, the consumer, to buy it.
• 34:15
  SPEAKER_01: So I remember when I had the iPhone 8 Plus and then the 11 Pro Max with the three cameras came out.
• 34:21
  SPEAKER_01: I didn't need a new phone.
• 34:22
  SPEAKER_01: There was nothing wrong with my phone, but iPhone knew how to market to me.
• 34:26
  SPEAKER_01: They just said best camera phone.
• 34:28
  SPEAKER_01: And I was going to South Africa on a trip with my coach and mastermind sisters, like, well, I need the new best camera phone because I'm going on a retreat and taking pictures.
• 34:38
  SPEAKER_01: And so what I'm trying to say is companies do it all the time.
• 34:42
  SPEAKER_01: Yeah.
• 34:43
  SPEAKER_01: And as business owners, we should continue to ask for feedback from our audience.
• 34:48
  SPEAKER_00: So yeah, refining products, even if they're services, is very necessary.
• 34:55
  SPEAKER_01: So I have four down, Monica.
• 34:57
  SPEAKER_01: Relationship marketing, email marketing, marketing goals, brand messaging.
• 35:02
  SPEAKER_01: Anything else to add to this beautiful recipe?
• 35:06
  SPEAKER_00: Well, I'm gonna put this last one in as like with a caveat.
• 35:12
  SPEAKER_00: Do tell.
• 35:14
  SPEAKER_00: Because you know how passionate I am about this.
• 35:16
  SPEAKER_00: You know, I'm just trying to get the internet to be like pre-2012.
• 35:19
  SPEAKER_00: I'm just kidding.
• 35:20
  SPEAKER_00: Um, no, you're not.
• 35:22
  SPEAKER_00: No, not really, not really.
• 35:23
  SPEAKER_00: But also, email newsletters are back and I am here for it.
• 35:26
  SPEAKER_00: Yes.
• 35:28
  SPEAKER_00: So, you know, kind of just like the brand messaging caveat, you know, I see a lot of advice out there that people being like, you don't need a website to have a business.
• 35:38
  SPEAKER_00: And like, that's true.
• 35:41
  SPEAKER_00: If we're gonna be like technical about it, that is true.
• 35:44
  SPEAKER_00: You don't need a website to have a business.
• 35:46
  SPEAKER_00: And I think it really depends on what you're doing, which is why I'm having some nuance to this like foundation.
• 35:51
  SPEAKER_00: Like, you know, if you're a contractor and all you need is one client, like, yeah, maybe you don't need a website, you know, when you have that client for years.
• 35:59
  SPEAKER_00: But if you're, I mean, obviously if you're an e-commerce site, you need one, but even if you're a coach or a service provider, eventually you're gonna need somewhere where people can read more about what you do, about what you've done, about what people say about it.
• 36:12
  SPEAKER_00: And Instagram is what people usually use, which is I think fine at first, but it's not a place where you can really tell an intentional story like your own website and your own corner of the internet.
• 36:24
  SPEAKER_00: And again, it's not a place where you actually own the content that you're dispersing, which is really important.
• 36:33
  SPEAKER_00: And I think, like, you know, websites can cost a lot of money.
• 36:35
  SPEAKER_00: They cost way less now than they used to, which is awesome.
• 36:38
  SPEAKER_00: There's a lot of great platforms that make that possible.
• 36:41
  SPEAKER_00: But to me, like eventually, holistic marketing needs its own corner of the internet in the form of a website, which I like to call the mothership of your business because I'm such a nerd.
• 36:55
  SPEAKER_00: But like, like you've said and I've said, social media apps are designed for you to stay in the app.
• 37:03
  SPEAKER_00: And unless you're selling your products on Instagram or I mean, if you're gonna sell a product, like a physical tangible product, like that could still that could be fine, you know, at the end of the day.
• 37:13
  SPEAKER_00: But if you're selling a service and you don't want to sell in DMs, which most of us don't, a website is where you want people to be going and learning more so they can ask less questions and be informed before by the time they apply for whatever you're doing, or they put a down payment for whatever they're doing, or they just buy whatever you're doing.
• 37:29
  SPEAKER_00: And Instagram can't tell that story, not in a really intentional way.
• 37:32
  SPEAKER_00: Um, websites are an art that is crafted for people to go on a journey with your brand.
• 37:38
  SPEAKER_00: And like for me, there's nothing that replaces that.
• 37:41
  SPEAKER_00: So when you can, consider a website that reflects your brand messaging, your brand visuals, and the feedback that you've gotten from your clients and the numbers that you're going for.
• 37:55
  SPEAKER_00: And uh yeah, eventually look at some long long-term content strategy that you can do to get some people to your website without social media, which is a whole nother topic.
• 38:05
  SPEAKER_01: I know.
• 38:05
  SPEAKER_01: I'm probably gonna have to bring you on again because I'm fine with everybody.
• 38:09
  SPEAKER_01: I know everybody loves Monica.
• 38:11
  SPEAKER_01: And just so you know, like I said earlier, Monica is one of my coaches in the line legacy mastermind, and you've been through that program.
• 38:17
  SPEAKER_01: And every single time Monica comes on, oh my god, Monica said something.
• 38:21
  SPEAKER_01: And I'm like, I totally said something.
• 38:24
  SPEAKER_01: Monica's cooler than me, but I want to share two things.
• 38:28
  SPEAKER_01: One is so I'm gonna have Erica and India of pause on the play.
• 38:32
  SPEAKER_01: They're both DI consultants based in in the East Coast, and they shared with me where it was profound.
• 38:40
  SPEAKER_01: Like, you do know social media, like these different companies, their intention is to keep you in the app and to keep it.
• 38:47
  SPEAKER_01: Yeah, 100%.
• 38:48
  SPEAKER_00: Yeah.
• 38:48
  SPEAKER_01: And it creates more of a capitalistic society and also wants you to control how you're communicating with others.
• 38:54
  SPEAKER_01: And when and control the messages you're seeing.
• 38:58
  SPEAKER_00: Yes, as we know from things like the social dilemma.
• 39:01
  SPEAKER_01: Yes.
• 39:01
  SPEAKER_01: And when they share that with me, I was it just bothered me because I'm such an extrovert.
• 39:07
  SPEAKER_01: I love connecting with people.
• 39:09
  SPEAKER_01: And I mean, I joke around with people.
• 39:11
  SPEAKER_01: I'm like, how do you want to have a date with your partner?
• 39:15
  SPEAKER_01: I don't know about you, but I like dates in person, you know?
• 39:18
  SPEAKER_01: I want to kiss my partner as opposed to just on Zoom or whatever.
• 39:24
  SPEAKER_01: So just sharing that one.
• 39:26
  SPEAKER_01: And then two, in all transparency, and I was wrong about this when I started my business, was I didn't think I needed a website because everything was referrals and renewals for me.
• 39:37
  SPEAKER_01: But last year, I just you listened to my intuition because I had a couple of odd, like a couple of clients in 2020 that told me they found me using keywords of woman of color business coach.
• 39:48
  SPEAKER_01: I'm like, hmm, maybe I should invest in SEO.
• 39:51
  SPEAKER_01: And if you look it up, I'm number one on Google, woman of color business coach.
• 39:57
  SPEAKER_00: Yes, I love that.
• 39:58
  SPEAKER_00: And also, you know, on top of SEO, which is really great.
• 40:02
  SPEAKER_00: And if people are finding you through Google search, that's amazing.
• 40:06
  SPEAKER_00: The other side of it is like, you know, people go to websites, like they do.
• 40:11
  SPEAKER_00: They want to like, I check out before anyone.
• 40:14
  SPEAKER_00: And I know I'm like positioned in a specific way.
• 40:16
  SPEAKER_00: I'm like a digital marketer, I'm always gonna check out people's websites, but I'm gonna check out what's going on.
• 40:20
  SPEAKER_00: And and just for me to be prepared, I want to know what someone's about before I talk to them, you know?
• 40:25
  SPEAKER_00: And and I think for me, what having, you know, a really like built-out website for what I do has done is people read it and they'll come like to, you know, they'll email me or they're called, they'll come to a call and be like, dude, I read your website and I'm like all about what you're about.
• 40:40
  SPEAKER_00: Like I am here for this.
• 40:41
  SPEAKER_00: Like, and they're already pumped to work with me before I even like pitch them because they've done the research, what they're which they're gonna do.
• 40:48
  SPEAKER_00: And I've created that intentional journey on my website for them to see what I'm about.
• 40:52
  SPEAKER_00: And at that point, they already know.
• 40:54
  SPEAKER_00: And now we just talk logistics, basically, you know.
• 40:56
  SPEAKER_00: So it's like you don't have to do so much selling.
• 40:59
  SPEAKER_00: Not that we ever want to have to convince someone because that's a little too much work.
• 41:02
  SPEAKER_00: And I think if you have to convince someone super hard to buy your service or product or package, then it's probably not going to be a great fit because they're they're probably gonna expect a lot because it took so much convincing, you know?
• 41:16
  SPEAKER_00: So when you have something that already one shows people what you're about and gives them all the information they need and is like fully transparent.
• 41:24
  SPEAKER_00: And two, really like has people eliminate themselves from the equation if it doesn't make sense for them, it creates so much more space for you and less work.
• 41:33
  SPEAKER_00: So I love that about websites.
• 41:35
  SPEAKER_01: And don't worry, I will put Monica's website in the show notes so that and I highly suggest I am proud of it.
• 41:43
  SPEAKER_01: I highly suggest you do join their email list and their weekly newsletter.
• 41:49
  SPEAKER_01: It's pretty amazing.
• 41:50
  SPEAKER_00: Thank you.
• 41:51
  SPEAKER_00: Yeah, it's called Mellow Marketing Monday, and it's uh weekly moves for rebellious marketing.
• 41:56
  SPEAKER_00: So I love a good rebel moment.
• 42:00
  SPEAKER_00: So if you're here for that, I'm here for you.
• 42:03
  SPEAKER_01: Well, can you share why people should even consider being less dependent on social media and what are predictions you have for marketing in 2022?
• 42:15
  SPEAKER_00: Sure, yeah.
• 42:16
  SPEAKER_00: Why?
• 42:17
  SPEAKER_00: Yeah.
• 42:17
  SPEAKER_00: I mean, I probably don't have to give people many reasons why at this point.
• 42:23
  SPEAKER_00: I've seen a trend, a trend in 2022 is that people are tired of social media.
• 42:28
  SPEAKER_00: And people I think are I've seen in my circle and online, I think people are really just looking at social media like, hey, I just want to like have some entertainment time here.
• 42:38
  SPEAKER_00: I'm not really like looking to be barraged with like business stuff on social media, you know.
• 42:44
  SPEAKER_01: You know, and I want to add to that, I notice a lot of my friends who are not business owners, we just share memes or quotes and accounts on social media as opposed to like, oh my gosh, you could learn how to make your first thousand dollars.
• 42:58
  SPEAKER_01: Here's the post.
• 42:59
  SPEAKER_01: Like, we don't even share that.
• 43:00
  SPEAKER_01: Usually it's a lot of target quotes for me, you know?
• 43:02
  SPEAKER_00: Yeah, exactly.
• 43:04
  SPEAKER_00: And like I'm, yeah, I'm the same.
• 43:06
  SPEAKER_00: I'm like just memes of like raccoons and possums and basketball or whatever.
• 43:11
  SPEAKER_00: And like you said, like I'm your ideal client.
• 43:14
  SPEAKER_00: I'm not browsing Instagram, Facebook.
• 43:16
  SPEAKER_00: Like, I'm maybe even looking on looking on LinkedIn a little more to see what's happening in my network than I am on those platforms for anything that has to do with business.
• 43:25
  SPEAKER_00: And I think you'll see a trend with that.
• 43:27
  SPEAKER_00: I think people are craving like more, like you said, IRL interactions, whether, you know, at this point, we don't know how often we'll be able to do that.
• 43:36
  SPEAKER_00: But I think, you know, it's important to create to vary the spaces that you're creating for your community.
• 43:42
  SPEAKER_00: Like a lot of people are on Discord, like they're on Twitch, they're on all they're like, I mean, they're even in the metaverse.
• 43:48
  SPEAKER_00: I mean, say what you want about it, but they're there.
• 43:50
  SPEAKER_00: You know, like here we are, you know, and it's like, you know, there was Clubhouse for a while, which like kind of like, you know, died down a little bit.
• 43:58
  SPEAKER_00: But I think like think.
• 44:00
  SPEAKER_00: About the creative ways that you can foster community.
• 44:03
  SPEAKER_00: Cause honestly, to me, and I think one of the trends in 2022 is people are picking up on the fact that social media platforms are not communities.
• 44:11
  SPEAKER_00: They are, like you said, they are hubs of capitalism and control for the most part.
• 44:16
  SPEAKER_00: And that sounds like reflecting on what I just said, that sounds a little like conspiracy theory.
• 44:22
  SPEAKER_01: Well, when I look at it, and I wouldn't say I had the most incredible high school experience, I was bullied.
• 44:29
  SPEAKER_01: And when I look at social media, it feels like a yearbook.
• 44:33
  SPEAKER_01: And I have to be like the popular kids, and I don't want that.
• 44:38
  SPEAKER_00: Yeah.
• 44:38
  SPEAKER_00: I and there's like the rebellious kids, which I, you know, I don't miss the irony there of like my positioning in the marketplace.
• 44:47
  SPEAKER_00: But like and it is like that.
• 44:50
  SPEAKER_00: Like, let's see what the high school cafeteria has to offer.
• 44:52
  SPEAKER_00: We're pretty much looking at the same thing.
• 44:54
  SPEAKER_01: Well, and I'll say this, I ain't I want to be real.
• 44:59
  SPEAKER_01: There's a lot of business owners that don't know how to have social and interpersonal skills in real life.
• 45:06
  SPEAKER_01: Yeah.
• 45:06
  SPEAKER_01: Even in a conversation.
• 45:07
  SPEAKER_01: I'm just being honest.
• 45:09
  SPEAKER_00: Yeah.
• 45:10
  SPEAKER_01: And I think that's the benefit from both of us growing up with pre-social media.
• 45:16
  SPEAKER_01: And actually, even a benefit of having a full-time job.
• 45:20
  SPEAKER_00: Yeah.
• 45:21
  SPEAKER_01: Prior to having a business.
• 45:23
  SPEAKER_01: Like, how do you deal with people you don't like?
• 45:25
  SPEAKER_01: Because I think there's this notion in business.
• 45:28
  SPEAKER_01: Strengthening that muscle.
• 45:29
  SPEAKER_01: Yeah, I don't like you.
• 45:31
  SPEAKER_01: So I don't want to work with you.
• 45:32
  SPEAKER_01: And I'm not saying you you have to work with people you don't like, but you have to learn how to gain respect and connect with people and have direct conversations.
• 45:38
  SPEAKER_01: Miscommunication happens with your clients and your team members.
• 45:42
  SPEAKER_01: You're gonna have to learn that if you're gonna want to grow in your business.
• 45:45
  SPEAKER_00: Yeah, absolutely.
• 45:47
  SPEAKER_00: I also think another trend of like in 2022 is really dismantling like hierarchies in what we do.
• 45:54
  SPEAKER_00: Like these, oh, I mean, I'm not really like present in the coaching industry, but like I know there are like big coaches that people think are like above other people.
• 46:05
  SPEAKER_00: And I think we're seeing that people are demanding more from those coaches in general.
• 46:10
  SPEAKER_01: See my eyes rolling if you guys are watching this video.
• 46:14
  SPEAKER_00: Elaine's eyes are rolling.
• 46:15
  SPEAKER_00: But I think also, you know, I like to really emphasize that I co-create these things with people because I am not looking to come in and tell people who they are and what serves them.
• 46:25
  SPEAKER_00: Like I'm taking that clue from them and like creating something around it with them that makes sense for them.
• 46:32
  SPEAKER_00: And I think like when people come in and be like, I'm the expert, and that's why you should listen to me.
• 46:36
  SPEAKER_00: I think people are tired of that.
• 46:37
  SPEAKER_00: We're all experts in ourselves.
• 46:39
  SPEAKER_00: And people coming in and trying to like kind of bully us into like paying them money to tell them to do it their way, and because they have X amount of experience is like, I don't know.
• 46:49
  SPEAKER_00: I think that's gonna be over.
• 46:52
  SPEAKER_00: Like, experience is valuable.
• 46:54
  SPEAKER_00: I don't, I don't want to downplay the fact that like experience is valuable, but it has to be within a collaborative environment and understanding that everyone has something to bring to the situation, regardless of their professional experience.
• 47:09
  SPEAKER_01: Coming from the nonprofit sector, both you and I, I was in fundraising and I was around very wealthy people.
• 47:17
  SPEAKER_01: I'm talking about like the founders and owners of Trader Joe's, like the error of huge newspapers that I'm not going to mention right now, but you would know this newspaper.
• 47:27
  SPEAKER_01: And I had lunch and dinner with these folks, but they were never, I know everything.
• 47:32
  SPEAKER_01: And they were just down to earth, wanted to connect.
• 47:35
  SPEAKER_01: And what was really hard for me when I was transitioning from the nonprofit sector going into this into coaching is oh wow, these people think they're all that and they know everything and that they're completely untouchable.
• 47:48
  SPEAKER_01: Like, hold on, I thought we were here to change people, get to know folks.
• 47:53
  SPEAKER_01: Yeah.
• 47:53
  SPEAKER_01: So I'm so glad things are changing.
• 47:56
  SPEAKER_01: And also what I've noticed too is that it's not as easy to convert just because you have a big name.
• 48:03
  SPEAKER_01: And it's anything people are like, and customers and clients are becoming more intentional.
• 48:11
  SPEAKER_01: They're reaching out and seeing like what is not just the client success and client results, but even client satisfaction if people are actually enjoying working with these folks and individuals, which is why I share client legacy wins every week.
• 48:26
  SPEAKER_01: Because it's not just a one-time thing.
• 48:29
  SPEAKER_00: Yeah, it's not just about the revenue, it's not about those things.
• 48:33
  SPEAKER_00: It is in the sense that we have a amount of money we have to make to survive, which is just the reality that we're in.
• 48:39
  SPEAKER_00: But we are more than our production, we are more than our output.
• 48:43
  SPEAKER_00: And I think, you know, treating people according to that is really important.
• 48:46
  SPEAKER_00: And I just want to say, too, while people are building these businesses where they want to have balance and have their ideal life, like remember that the people you hire are humans too, they're trying to do the same thing.
• 48:56
  SPEAKER_00: Because what I usually see is people hire people and then they're like, I want to like have balance and I outsource so I don't have to do things, but then they don't treat their contractors and service providers with the same respect.
• 49:07
  SPEAKER_00: And so, like, they want the same thing.
• 49:10
  SPEAKER_00: So that's something that I'll just like throw in there because I think outsourcing is huge in the online business industry, which is great, but recognize that that people aren't here to just like pick up what you don't want to do whenever you want to do it, whenever you don't want to do it, you know.
• 49:26
  SPEAKER_01: Yes.
• 49:27
  SPEAKER_01: I mean, even the hard part about scaling is making sure that you have the right team that you need, right?
• 49:38
  SPEAKER_01: And making sure that in the right team, like the different positions, you have the right person in it.
• 49:43
  SPEAKER_01: Like if I told Monica that they had to do sales, you would kill me.
• 49:47
  SPEAKER_00: I wouldn't, I wouldn't do it.
• 49:50
  SPEAKER_00: I mean, I do in a relationship.
• 49:52
  SPEAKER_00: And it's not that I'm not good at it because I am.
• 49:56
  SPEAKER_00: So I just want to say that too.
• 49:57
  SPEAKER_00: Like sometimes, even if you're good at something, if you don't like doing it, that you know, like I've had to learn from that for sure over the years, but now I'm like, no way.
• 50:05
  unknown: Like, I'm not doing it.
• 50:07
  SPEAKER_00: Well, I want to say for all my introverts out there and everyone, because I see this a lot and I know you see it a lot too, where people want to put all this work in and then they think it's like gross to sell, it's not gross to sell.
• 50:19
  SPEAKER_00: Like, selling is necessary to having a business.
• 50:23
  SPEAKER_00: And I think all the things we've talked about today, creating a holistic like messaging and marketing foundation like lends itself to not having to sell so hard, not having to sell in the way that we all stereotype selling, which is like if I was to give any takeaway from this, it would be like these what we've talked about this episode are ways to help you sell less, but at the end of the day, you still have to make the ask.
• 50:47
  SPEAKER_00: You have to make the ask, or no one's gonna bite.
• 50:50
  SPEAKER_01: Like I appreciate that because Monica's specialty is marketing and mine is sales.
• 50:58
  SPEAKER_01: I mean, I was a former fundraiser asking for six figures, a million dollars in donations.
• 51:03
  SPEAKER_01: Yeah, you're not afraid of making it.
• 51:04
  SPEAKER_01: I I love the comparison of DTR, right?
• 51:08
  SPEAKER_01: When you're dating someone and you have to find the relationship.
• 51:11
  SPEAKER_01: What are we?
• 51:12
  SPEAKER_01: Are we just like making out and friends and benefits, or are we exclusive?
• 51:18
  SPEAKER_00: Long-term thing.
• 51:20
  SPEAKER_01: Or are we in an open relationship?
• 51:22
  SPEAKER_01: Like you eventually have a conversation with someone you're dating, and it's the same thing when you're connecting with someone.
• 51:27
  SPEAKER_01: Like, I had a call with someone that was possibly interested in working with me and then realized it wasn't a good fit.
• 51:32
  SPEAKER_01: And that's great.
• 51:33
  SPEAKER_01: Like, I'm so glad we both came to the decision.
• 51:37
  SPEAKER_01: It's not a good fit.
• 51:38
  SPEAKER_00: Yeah, absolutely.
• 51:39
  SPEAKER_00: And even I do, even if the other person does, I'm like, I know this isn't a good fit.
• 51:43
  SPEAKER_00: So I'm not gonna put myself in that situation.
• 51:45
  SPEAKER_00: But but like, yeah, you have to make the ask at the end of the day.
• 51:50
  SPEAKER_00: You know, there will be some people that are like, oh, tell me how I work with you, but those are going to be few and far between.
• 51:56
  SPEAKER_00: That is not how this stuff works.
• 51:57
  SPEAKER_00: You have to make the ask multiple times, all the time, for people to consider, remember, and then actually take action on what you have to offer.
• 52:05
  SPEAKER_00: So I just want to say inviting people to engage with the offers, products, services you have is not manipulative if you're just giving them the option.
• 52:15
  SPEAKER_00: It's not sleazy, it's not gross to invite people to what you have to offer.
• 52:21
  SPEAKER_00: They have a choice.
• 52:22
  SPEAKER_00: If you give them the consent to make the choice, the clarity, all the options.
• 52:27
  SPEAKER_00: If you lay all the information out there, make the ask because you've done all the work already.
• 52:31
  SPEAKER_00: Don't miss that opportunity because people want it.
• 52:34
  SPEAKER_01: Speaking of the ask, I am pretty sure everyone here is falling in love with Monica.
• 52:40
  SPEAKER_00: Oh, just in case.
• 52:43
  unknown: I know.
• 52:44
  SPEAKER_01: You know what?
• 52:44
  SPEAKER_01: I should do sales for you.
• 52:46
  SPEAKER_01: You hype me up so much.
• 52:49
  SPEAKER_01: I have I've given Monica so many clients, and vice versa.
• 52:53
  SPEAKER_00: And vice versa, yeah.
• 52:54
  SPEAKER_01: We kind of talked about that earlier, but but referrals are really huge, and both of us have a symbiotic relationship and not just like working relationship, but friendship.
• 53:04
  SPEAKER_01: I mean, Monica specializes in marketing, I do business coaching.
• 53:06
  SPEAKER_01: So we give each other clients when someone may not be a good fit, or we can't serve them more and know that okay, the other person can help.
• 53:14
  SPEAKER_01: With that being said, if someone wants to work with you or opt into your newsletter, how can they find you?
• 53:22
  SPEAKER_00: Absolutely.
• 53:23
  SPEAKER_00: So if you want to get to know me a little better, um, you can opt into my weekly newsletter.
• 53:28
  SPEAKER_00: It comes out on Mondays called Mellow Marketing Mondays, and I will do you one even better.
• 53:33
  SPEAKER_00: I have a freebie called Old School Marketing Methods Busted.
• 53:37
  SPEAKER_00: Um, and you can go to unsociallyinclined.com/slash busted to download that, and you will automatically be added to my list where you get the newsletter.
• 53:45
  SPEAKER_00: And uh, you know, head on over to unsociallyinclined.com.
• 53:48
  SPEAKER_00: As Elaine says, I'm I am very stoked about my website that I just redid last year.
• 53:52
  SPEAKER_00: And I have a little uh choose your own adventure on the homepage that you can do.
• 53:56
  SPEAKER_00: Um, so yeah, head over there.
• 53:58
  SPEAKER_00: And there are many ways to work with me from memberships to brand messaging to full-on marketing uh services.
• 54:04
  SPEAKER_00: So would love to chat with you.
• 54:07
  SPEAKER_01: And if you guys need a testimonial to see if Monica is the real deal, well, here I am.
• 54:12
  SPEAKER_01: Um, I am a client of Monica and I've just absolutely enjoyed working with them.
• 54:18
  SPEAKER_01: And it's only the beginning.
• 54:20
  SPEAKER_00: If anyone needs a testimonial to work with Elaine, I'm here too.
• 54:24
  SPEAKER_01: Well, I was actually gonna ask you.
• 54:26
  SPEAKER_01: I mean, with the three years we've worked together, for anyone considering wanting to work with me, what insights would you want to share?
• 54:34
  SPEAKER_00: Yeah, I think, you know, what I always love to tell people because, you know, you are very extroverted.
• 54:39
  SPEAKER_00: And I generally, my style is to work with extroverted people when I'm trying to grow because I really like that y'all push me.
• 54:47
  SPEAKER_00: But also at the same time, you have a really great balance of pushing me, but also knowing when I'm like, nah, I'm not doing that.
• 54:57
  SPEAKER_00: And not just knowing, but like listening and then adapting to something that I that would fit me better.
• 55:04
  SPEAKER_00: And I think like a lot of times introverts like me and people who, you know, want to do things our way and have been not supported in that for our whole life because it didn't match the like, you know, unfortunately extroverted like standard of society.
• 55:17
  SPEAKER_00: You really met me like where I was at, where I'm always at, and whatever wherever that is.
• 55:22
  SPEAKER_00: And we figure out together what makes the most sense for me.
• 55:26
  SPEAKER_00: And I think that's been the most valuable thing with working with you is that, you know, I can be an introvert that comes to a really extroverted person who wants to understand me and respect how I want to do things and compromises on how to make that happen.
• 55:40
  SPEAKER_00: And I think that's my biggest testimonial.
• 55:43
  SPEAKER_00: And, you know, also that you just hype up your clients really hard, which is like another way of marketing.
• 55:50
  SPEAKER_00: You just market me all the time.
• 55:55
  SPEAKER_00: When your business coach just markets you to the to her community all the time, that that helps too.
• 56:01
  SPEAKER_01: Um, I should just propose to you and just now.
• 56:06
  SPEAKER_01: Because thank you so much.
• 56:08
  SPEAKER_01: I receive that.
• 56:09
  SPEAKER_01: I love receiving compliments from you.
• 56:12
  SPEAKER_01: So at each show, I like ending with what is one reflective question you want to give our audience from this episode?
• 56:20
  SPEAKER_01: So, what's one reflective question?
• 56:21
  SPEAKER_01: And what is one action?
• 56:23
  SPEAKER_01: And if it's hard to think of one for each, then okay, because I know you love being outside of the box, go rebel against me, and it could be fun.
• 56:31
  SPEAKER_00: No, no, no, no.
• 56:33
  SPEAKER_00: I love that you have a consistent thing for people to do.
• 56:36
  SPEAKER_00: I love I love a pattern, you know.
• 56:37
  SPEAKER_00: One reflective question.
• 56:39
  SPEAKER_00: Oh, that's a good one.
• 56:40
  SPEAKER_00: And there's so, so, so many I could think of right now.
• 56:44
  SPEAKER_00: But you know, I think because I love the practical, I'd love for people to think about.
• 56:51
  SPEAKER_00: I'm gonna go with the marketing goals section of what I, you know, what I was talking about, which is like if you have a revenue need or a revenue want goal, how many of your currently priced offers, packages, products do you have to sell to get there?
• 57:07
  SPEAKER_00: And is it too much work for you or is a good amount of work for you?
• 57:11
  SPEAKER_00: I think that's the reflective question I want people to ask because it's honestly the first one you need to ask to be able to create a marketing strategy off of.
• 57:18
  SPEAKER_00: So that would be my question.
• 57:21
  SPEAKER_01: I I actually want to tack onto that because sometimes I meet people like, I just need to be more visible on social media.
• 57:26
  SPEAKER_01: I'm like, okay, so how many clients have you gotten from social media?
• 57:30
  SPEAKER_01: They've been referrals.
• 57:31
  SPEAKER_01: I'm like, how we couldn't see.
• 57:32
  SPEAKER_01: Well then why about referrals then?
• 57:35
  SPEAKER_01: So I just I appreciate you sharing what are your marketing goals.
• 57:38
  SPEAKER_01: And then the action.
• 57:39
  SPEAKER_01: What's the action?
• 57:41
  SPEAKER_00: Yeah, and then the action, oh man, what's uh, you know, this is like totally unrelated from the reflective question, but just because I'm just like feeling spicy right now.
• 57:53
  SPEAKER_01: Oh, I'm gonna see some clothes on.
• 57:55
  SPEAKER_00: I'm just gonna PG13, Monica.
• 57:59
  SPEAKER_00: I think like the one action I have for people is like if you're feeling up to it, I really email marketing, I think is just like a non-negotiable for me.
• 58:08
  SPEAKER_00: I'm like, you should have it, like you should just have it.
• 58:11
  SPEAKER_00: You know, it's just like so it's so nourishing for your business.
• 58:16
  SPEAKER_00: So I think my one action would be if you don't have a list, do some research on some platforms, some email marketing platforms.
• 58:22
  SPEAKER_00: My favorite is Flowdesk.
• 58:24
  SPEAKER_00: Um, I know Elaine loves Active Campaign.
• 58:27
  SPEAKER_00: There's many out there.
• 58:28
  SPEAKER_00: I also have an offer that helps you set up your email marketing.
• 58:31
  SPEAKER_00: So just a little plug there.
• 58:33
  SPEAKER_00: But look at email marketing platforms.
• 58:35
  SPEAKER_00: And if you already have one, you know, reevaluate what you're doing there.
• 58:38
  SPEAKER_00: And if you haven't sent an email in a while, send an email.
• 58:40
  SPEAKER_00: Just say hi to your folks.
• 58:42
  SPEAKER_01: Since Monica did a little marketing plug, I'll do the sales plug for them.
• 58:47
  SPEAKER_01: Is if you want to focus more on email marketing, go ahead and contact Monica on their website.
• 58:54
  SPEAKER_00: Feel free to contact me.
• 58:55
  SPEAKER_00: Buzzer beater email marketing setup.
• 58:58
  SPEAKER_00: Yeah.
• 58:59
  SPEAKER_00: Got it.
• 59:00
  SPEAKER_01: Monica, thank you so much for your time.
• 59:04
  SPEAKER_00: Thanks for having me.
• 59:05
  SPEAKER_01: I have two pages full of notes.
• 59:08
  SPEAKER_01: I love that.
• 59:09
  SPEAKER_01: Show me the memes.
• 59:11
  SPEAKER_01: And if you love Monica so much and we need to have her back in the show, send me an email.
• 59:16
  SPEAKER_01: See what I did there?
• 59:17
  SPEAKER_01: I said send me an email, not send a DM.
• 59:19
  SPEAKER_01: Send me an email.
• 59:20
  SPEAKER_00: I love that.
• 59:21
  SPEAKER_01: And Monica, you also have your own podcast that you can do.
• 59:24
  SPEAKER_00: I was just gonna say, I should plug my podcast too.
• 59:27
  SPEAKER_00: I do have my own podcast.
• 59:28
  SPEAKER_00: We don't do a weekly thing like uh Elaine's gonna do, uh, which I love, but we have two seasons out, and the podcast is called Business Without the Butts.
• 59:36
  SPEAKER_00: I co-host with my biz and life really great friend Cassandra Lay and of the Quirky Pineapple Studio.
• 59:44
  SPEAKER_00: And uh we talk about marketing and branding without manipulation and with all the like really uplifting and I don't know, collaborative possibilities that there are in the future for better marketing and business for all.
• 59:58
  SPEAKER_00: So check it out.
• 59:59
  SPEAKER_00: Uh everywhere you can listen to podcasts except for Amazon.
• 1:00:06
  SPEAKER_01: Such a rebel.
• 1:00:08
  SPEAKER_01: And because we believe in collaboration, Cassandra Lee was also in My Line Legacy Mastermind.
• 1:00:14
  SPEAKER_01: So if you're looking for another marketing strategist, Cassandra's another person too.
• 1:00:18
  SPEAKER_00: Yeah, absolutely.
• 1:00:19
  SPEAKER_00: Um, we do the same thing, and we are not ever in competition with each other.
• 1:00:24
  SPEAKER_00: So check Cassandra out as well.
• 1:00:25
  SPEAKER_01: Collaboration and community.
• 1:00:27
  SPEAKER_01: You're welcome, Cassandra, if you're listening.
• 1:00:31
  SPEAKER_01: Well, Monica, thank you so much.
• 1:00:33
  SPEAKER_01: And Legacy Makers will see you next Thursday for the next new episode.
• 1:00:38
  SPEAKER_01: I don't know about all of you legacymakers, but I have two pages of notes from that amazing interview with Monica about having a holistic marketing plan.
• 1:00:50
  SPEAKER_01: And as Monica mentioned, Monica has been a client for three years and is part of my elite legacy lifestyle inner circle program, where we help our clients scale a business that is more aligned to them.
• 1:01:05
  SPEAKER_01: And while working together, Monica's legacy is to help business owners create marketing methods that is aligned to them and not based on trends.
• 1:01:16
  SPEAKER_01: While working together, Monica has always been both seen and heard.
• 1:01:22
  SPEAKER_01: So if you want to scale your business and create a legacy that is sustainable, abundant, and enriching without playing by other people's rules, go to elaneliw.com slash inner circle.
• 1:01:37
  SPEAKER_01: And at that link, you can schedule a complimentary 30-minute call.
• 1:01:41
  SPEAKER_01: And in this call, we'll see if it's a good fit to work together.
• 1:01:45
  SPEAKER_01: And here's a bonus.
• 1:01:46
  SPEAKER_01: During that 30-minute call, I'll give you three action items towards your roles.
• 1:02:03
  SPEAKER_01: It goes a long way, and it's one of the best ways to support our Call Your Dreams movement.
• 1:02:09
  SPEAKER_01: Want more?
• 1:02:11
  SPEAKER_01: You can find all the links and information mentioned in this episode in the show notes on my website at ElaineLew.com slash podcast.
• 1:02:20
  SPEAKER_01: All right, legacy maker.
• 1:02:21
  SPEAKER_01: I'll see you next Thursday for our newest episode.
• 1:02:25
  SPEAKER_01: Remember to call your dreams too.
• 1:02:27
  SPEAKER_01: Create your legacy.