Latest / Destroy The Hairdresser
The $10 Haircare Problem
e.l.f. just launched an entire haircare line with products priced at $10 or less, and most of the industry is talking about the products themselves.
We're talking about what this launch actually means.
In this episode, Cyd and David unpack why e.l.f.'s move into haircare is a warning sign for the salon industry, what happens when massive consumer brands decide they no longer need hairdressers to sell products, and why the traditional retail model may be reaching a breaking point.
From Target shelves and TikTok Shop to affiliate sales and consumer trust, this conversation goes far beyond…
The skinny
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