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Braze CTO Jon Hyman on where marketing judgment sits when AI runs the campaign
Jon Hyman, Co-Founder & CTO of Braze, joins Greg Kihlström live at Braze Forge 2026 in Las Vegas on what's left for marketers when AI handles experimentation, verification, and execution.
Recorded at the Fontainebleau Las Vegas, the conversation gets into where the line sits between what AI decides on its own and what still needs a person.
1:1 decisioning needs guardrails, not just more tests. Decisioning Studio Go moves teams beyond A/B testing toward continuous 1:1 optimization. Hyman on how brands keep thousands of automated decisions aligned with one set of priorities.
Quality assurance…
The skinny
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