Amazon wants Alexa to finish your to-do list, not just research it

Marketplace Tech · Sep 28, 2026 · 7m

The AI smart speaker market is getting crowded. This year, Amazon, which is a Marketplace underwriter, rolled out a large language model-powered version of its classic voice assistant.

You can still talk to Alexa+ using Amazon echo devices, but it also operates as a text chatbot, replacing the old Rufus AI. It's capable of conversational searches, managing to-do lists and even generating podcasts.

Daniel Rausch, Amazon’s vice president of Alexa and Echo, broke down what's new with Alexa+.

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