39 - Persevere or Pivot: The Founder’s Hardest Call
Every founder says perseverance is key. Fewer know when it becomes expensive.
In this episode, John Cousins reflects on the hardest decision a CEO faces: when to push through obstacles — and when to admit the wall in front of you is brick. Drawing from his experience launching and losing control of a startup, John breaks down the tension between conviction and reality, control and collaboration, persistence and pivot.
If you’re leading a scaling business and wrestling with whether to keep pushing or change direction, this conversation will feel familiar.
Episode Description
John Cousins has…
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