Eden Shirley on Disrupting Yourself, Surviving Crisis, and Building a Culture of Warriors
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Episode Summary
Eden Shirley, founder and CEO of AutoGuru, shares how he turned a near-collapse during COVID-19 into a high-growth B2B success story with FleetGuru. Eden breaks down how AutoGuru evolved from a consumer marketplace for car servicing into a powerful SaaS platform processing over 35,000 fleet transactions a month across Australia and New Zealand. He explains how strategic product pivots, a relentless focus on financial discipline, and embracing embedded payments…
The skinny
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