Latest / Earn Your Leisure / EYL #268: $2 Billion Podcasting Industry: What You Need To Know - Money, Contracts, Ads, & Mistakes With Loon

Transcript

EYL #268: $2 Billion Podcasting Industry: What You Need To Know - Money, Contracts, Ads, & Mistakes With Loon · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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  Speaker 1: filming and selling child pornography in Michigan. These are just
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  Speaker 1: some of the heinous migrant criminals caught because of President
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  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
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  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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  Speaker 1: crossings are at the lowest levels ever recorded, and over
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  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
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  Speaker 1: are here illegally, your next you will be fined nearly
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  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
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  Speaker 1: never return. But if you register using our CBP home
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  Speaker 1: app and leave now, you could be allowed to return legally.
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  Speaker 1: Do what's right, leave now. Under President Trump, America's laws,
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  Speaker 1: border and families will be protected.
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  Speaker 2: Sponsored by the United States Department of Homeland Security Earners.
• 1:00
  Speaker 3: What's going on?
• 1:01
  Speaker 4: Listen, eylu is relaunching, revamping, retooling. That's why we're creating
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  Speaker 4: a new educational experience that's more expensive.
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  Speaker 5: Shot.
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  Speaker 6: Tell what we got, Yes, twenty twenty three.
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  Speaker 7: We got a lot in still a lot playing for
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  Speaker 7: you guys, So you know that EYLU already includes monthly
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  Speaker 7: financial planning calls with Me, book club calls with Troy,
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  Speaker 7: real estate calls with MG the mortgage Got Access to
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  Speaker 7: the Home Buying Blueprint Volume one and Volume two.
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  Speaker 6: Part of the.
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  Speaker 7: Revamp will include twenty seven local chapters from across the
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  Speaker 7: recorded videos, plus fifteen brand new curriculums.
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  Speaker 5: The biggest just got bigger.
• 1:42
  Speaker 8: Head over to eyl university dot com. That's EYL. You
• 1:48
  Speaker 8: n I V E R s I t y dot com.
• 1:53
  Speaker 9: See you there.
• 1:54
  Speaker 5: Getting fame almost cripples you, especially when when you get
• 1:58
  Speaker 5: it too early, right when you're still in the process,
• 2:00
  Speaker 5: because fame and notoriety makes you not do what needs
• 2:06
  Speaker 5: to be done to get to that next level. Right,
• 2:08
  Speaker 5: So say I need to be out there selling shirts
• 2:10
  Speaker 5: or selling CDs or selling something that will help my business.
• 2:14
  Speaker 5: The minute they put me on breakfast Club, like, I
• 2:17
  Speaker 5: can't stand out there, no way, right, So it cripples you.
• 2:22
  Speaker 5: It's like it says, damn, okay, now I'm too big
• 2:24
  Speaker 5: to do that. Well, you have to do that to
• 2:26
  Speaker 5: get there.
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  Speaker 7: All right, guys, welcome back, e y l. This is
• 2:31
  Speaker 7: the battle of the monologue.
• 2:34
  Speaker 9: I shall be the referee, I guess.
• 2:37
  Speaker 7: And that's actually the first time that I met Loan.
• 2:41
  Speaker 7: I think it was two years ago, three years ago.
• 2:43
  Speaker 6: It might have been three. Three years ago, right, I
• 2:46
  Speaker 6: think it might have been like.
• 2:47
  Speaker 9: Yeah, that'd be two. It wasn't last year.
• 2:49
  Speaker 6: It might have been three. It might have been three.
• 2:51
  Speaker 9: It was that Revolts three years ago. He's in the pandemic.
• 2:56
  Speaker 5: But it was the first Revolts.
• 2:57
  Speaker 7: I think it might have been three, because that's when
• 2:59
  Speaker 7: we did invest fast. The first year was like right
• 3:03
  Speaker 7: after twenty one. Different first year. Yeah that's crazy.
• 3:07
  Speaker 9: Yeah, when you came you came to New York.
• 3:10
  Speaker 5: Yeah yeah.
• 3:11
  Speaker 7: But so so we met at Revolt summit, and I
• 3:14
  Speaker 7: think he was just starting out at that time.
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  Speaker 5: Right man. I was down there chasing it. I'm like, yo, man,
• 3:18
  Speaker 5: I'm doing this thing. It was a million people.
• 3:20
  Speaker 6: Now, that's a fact.
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  Speaker 10: It's always one.
• 3:24
  Speaker 6: That's a fact.
• 3:24
  Speaker 7: But now I introduced himself to me, and then we
• 3:27
  Speaker 7: just stayed in touch, stayed in communication, and I've been
• 3:30
  Speaker 7: watching his growth.
• 3:31
  Speaker 6: It's up there. Podcast, tearing up the game, interview people
• 3:34
  Speaker 6: like Little.
• 3:35
  Speaker 4: Baby Classic, nineteen Keys, Class, Alicia Classic, just.
• 3:39
  Speaker 6: Had Rory and mall on different on different times. That
• 3:43
  Speaker 6: was it. That was dope. You have Brandon Marshall on.
• 3:46
  Speaker 6: I saw.
• 3:47
  Speaker 7: Yeah, you do a lot of like interesting conversations because
• 3:51
  Speaker 7: you had the Brandon Marshall one on, then you had
• 3:54
  Speaker 7: next week, what do you have Fred Taylor? Shout out
• 3:56
  Speaker 7: to Fred. You have Fred Taylor. So it was kind
• 3:58
  Speaker 7: of like a different dynamic it. But somebody that I've
• 4:01
  Speaker 7: been watching consistently and you know, very impressed with the growth.
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  Speaker 4: Hundred and seventy six episodes. Yeah, I ain't nothing to
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  Speaker 4: sneeze that.
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  Speaker 5: That's when a lot of them is solo.
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  Speaker 9: That's the other part.
• 4:16
  Speaker 4: I don't know if he was going there, but like, yes,
• 4:18
  Speaker 4: you're doing interviews with people, but there's a lot of
• 4:21
  Speaker 4: episodes where it's just you and coming from this space
• 4:24
  Speaker 4: and you know, I got a shot and he has me.
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  Speaker 9: That's not easy, man.
• 4:28
  Speaker 5: Nah, Everything in this space is energy based, right, So
• 4:31
  Speaker 5: even when you get when you look at Drink Champs,
• 4:33
  Speaker 5: when you look at podcast. Let's just use Drink Champs
• 4:36
  Speaker 5: for an example. Shout out nor drink Champs. But that
• 4:39
  Speaker 5: whole vibration in there, the clapping there, it's just it
• 4:44
  Speaker 5: just loosens you. It just when you turn a mic
• 4:47
  Speaker 5: on and you got to just be like, yo, let's
• 4:49
  Speaker 5: kick it. It's a different it's a different beast.
• 4:51
  Speaker 7: It's just you in that room for sure. So we're
• 4:55
  Speaker 7: going to talk about when. It's always good when that
• 4:57
  Speaker 7: we get fellow podcasters on the show. You know, we've
• 5:00
  Speaker 7: interviewed David Shan's a bunch of other people, Ash Cash,
• 5:06
  Speaker 7: Choe Button. Who else do we interview in the podcast
• 5:09
  Speaker 7: space Wallow a while back. Yep, So it's always good
• 5:12
  Speaker 7: many Yeah, shout out to Mandy B. It's always good
• 5:15
  Speaker 7: to get different perspectives as far as this industry, new
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  Speaker 7: age media, changing the game, creating a business, learning infrastructure challenges,
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  Speaker 7: you know, situations that come arise.
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  Speaker 6: So I'm excited to have this conversation. Thank you for
• 5:31
  Speaker 6: joining us, brother.
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  Speaker 4: And you know, another part I think is dope is
• 5:33
  Speaker 4: that we had started Earn Your Leisure and we get
• 5:37
  Speaker 4: to kick it with people who have actually watched our
• 5:39
  Speaker 4: journey and they get to reflect and say, I watched
• 5:41
  Speaker 4: y'all do this, so I'm doing this So those conversations
• 5:44
  Speaker 4: are always dope because we're so far thinking I AD
• 5:47
  Speaker 4: and looking forward that we're not looking at some of
• 5:49
  Speaker 4: the the you know, the trail blazing things that we're
• 5:52
  Speaker 4: doing and people are taking and implementing on their own.
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  Speaker 9: So these are dope conversations.
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  Speaker 5: Man, for sure. And it's only been two years. Man,
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  Speaker 5: that's just crazy to me, even with what y'all deal
• 6:01
  Speaker 5: with investmentst Just like in a couple of years, things
• 6:05
  Speaker 5: can change. It's important people to understand that in a
• 6:07
  Speaker 5: couple of years things can change.
• 6:09
  Speaker 7: Bro, that's a fact. So all right, so let's start
• 6:11
  Speaker 7: at the beginning. You from Nashville, Tennessee. Fact shouts the
• 6:15
  Speaker 7: slim and husky.
• 6:16
  Speaker 5: Shout out the demost slimming husky guys. They smoking that, yeah, guys.
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  Speaker 9: Man.
• 6:22
  Speaker 7: So they said that you was the same way since
• 6:24
  Speaker 7: high school. Like they said, you've always been the same way.
• 6:26
  Speaker 7: So when did you ire you coming up? How do
• 6:29
  Speaker 7: you get this idea? Okay, I want to start a show,
• 6:30
  Speaker 7: and everybody wants to start a show. Now, everybody wants
• 6:32
  Speaker 7: to do a podcast. Now, very few people are successful.
• 6:35
  Speaker 7: You are one of the few people that's actually been
• 6:36
  Speaker 7: able to break through and become successful. How does that
• 6:41
  Speaker 7: start and how do you get to the point you
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  Speaker 7: are now?
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  Speaker 5: For me, bro I when I looked at podcasting, number one,
• 6:47
  Speaker 5: I'm a fan of information, and so I've always made
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  Speaker 5: myself go after wherever the information is that whether that
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  Speaker 5: be books, whether that be podcasts, whatever element, you find
• 7:00
  Speaker 5: the reasons why things work. Like I was just talking
• 7:03
  Speaker 5: to you about you got to learn why things work,
• 7:05
  Speaker 5: not how to get into involved with things. And so
• 7:08
  Speaker 5: I was trying to figure out how to get involved
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  Speaker 5: with a different side of society, just being from the street,
• 7:15
  Speaker 5: just being from the other side. And so what I
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  Speaker 5: knew about podcasting was number one. I felt like none
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  Speaker 5: of these guys can do it better than me. That's
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  Speaker 5: number one. That's number one.
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  Speaker 6: But gave you that confidence just from.
• 7:26
  Speaker 5: Being in the street, just being around pimps and players,
• 7:32
  Speaker 5: guys I've been around all my life, was a player,
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  Speaker 5: you know, So it's natural.
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  Speaker 9: Number one requirement.
• 7:43
  Speaker 5: Show is the cloth, it's the texture, right, because what
• 7:46
  Speaker 5: I do is ceremony.
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  Speaker 10: It ain't hard, you know what I'm saying. But when
• 7:51
  Speaker 10: I when I.
• 7:52
  Speaker 5: Told myself that and I actually believed it, that's step two.
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  Speaker 5: You gotta believe that just saying it ain't enough, you
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  Speaker 5: know what I mean? So I believe that, and I
• 8:00
  Speaker 5: told myself, if I get nothing from podcasting, the number
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  Speaker 5: one thing I can do is, let's say I want
• 8:06
  Speaker 5: to go into the textile industry. I interview people that
• 8:09
  Speaker 5: it's in the textile industry to learn that business, or
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  Speaker 5: I learned things from it. It becomes a tool for me.
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  Speaker 6: It's a great networking too.
• 8:17
  Speaker 5: It if it never becomes nothing else, it's a networking tool.
• 8:21
  Speaker 5: And the other side of that is when people came
• 8:24
  Speaker 5: to me asking for things, I never just give you
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  Speaker 5: money or I never just it's always a tongue lash.
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  Speaker 6: You give them game on the street.
• 8:32
  Speaker 5: I'm always saying, yo, man, you ain't put that together.
• 8:34
  Speaker 5: You're still doing that. You ain't figured out. You bumping
• 8:37
  Speaker 5: your head up against the wall.
• 8:38
  Speaker 10: You you know, I'm putting.
• 8:40
  Speaker 5: Game down as they picking money now. And so I'm saying, man,
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  Speaker 5: I might as well getting the podcast. And it's it's
• 8:45
  Speaker 5: a lame for me. And I took it serious.
• 8:47
  Speaker 6: And so so what's what's the first step.
• 8:51
  Speaker 7: So you because you in a unique situation where you're
• 8:55
  Speaker 7: in Nashville, Tennessee, right most podcasts, A lot of podcasts
• 8:59
  Speaker 7: coming out of New York area.
• 9:01
  Speaker 6: When you got Ernie a.
• 9:02
  Speaker 7: Lisia, you got Mandy and Weezy, you got Joe Butten.
• 9:07
  Speaker 7: It's a variety of different people. But then a lot
• 9:10
  Speaker 7: of podcasters is also in Miami, Brandon Marshall and Drank Champs.
• 9:16
  Speaker 7: And then Atlanta, of course, because Atlanta is Atlanta and.
• 9:19
  Speaker 9: La got a couple out there.
• 9:21
  Speaker 5: Who's La hel who's the show we did the show
• 9:25
  Speaker 5: Good Bombs?
• 9:26
  Speaker 6: What's oh yeah, good Mom's Bad Choices, Bad Choices?
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  Speaker 9: Yeah.
• 9:29
  Speaker 7: Even Cam was in New York at first. Now he's
• 9:31
  Speaker 7: in Vegas, but he started in Jersey. But I'm saying
• 9:34
  Speaker 7: this to say, like Gillian Wild, they're unique becuse they're
• 9:36
  Speaker 7: in Philly. So that's that's out the way. Nobody's going
• 9:39
  Speaker 7: to Philly.
• 9:39
  Speaker 5: Right.
• 9:40
  Speaker 7: You're even more out the way as far as Nashville.
• 9:43
  Speaker 7: So when you first starting out, how do you get
• 9:46
  Speaker 7: enough momentum from Nashville to make it? Because that's something
• 9:51
  Speaker 7: that I think could be beneficial because most people are
• 9:53
  Speaker 7: not in New York or Atlanta. Most people are in
• 9:55
  Speaker 7: you know, Minnesota and Cleveland, Ohio, in different parts of
• 9:59
  Speaker 7: the country. So they might be frustrated because they feel
• 10:01
  Speaker 7: like geographically they're not in a positions like music, right,
• 10:05
  Speaker 7: they're not in a position where they can touch the stars,
• 10:08
  Speaker 7: the celebrities and stuff like that.
• 10:10
  Speaker 5: Yeah, And you know what I think it was for
• 10:13
  Speaker 5: me was when I first started again, I studied the game.
• 10:17
  Speaker 5: So I said, nobody's coming to help you.
• 10:20
  Speaker 9: You're on an island.
• 10:22
  Speaker 5: And so when you going to a job site, I
• 10:25
  Speaker 5: say this out of the time. When you going to
• 10:27
  Speaker 5: a job site, you carry every tool you need when
• 10:29
  Speaker 5: you don't expect the coworker to be there.
• 10:32
  Speaker 10: Right, if you got your.
• 10:33
  Speaker 5: Tool belt and you're saying, I'm going to do this kitchen,
• 10:35
  Speaker 5: ain't nobody coming. You prepared different You packed differently when
• 10:39
  Speaker 5: you travel alone. And so when I came up, that's
• 10:43
  Speaker 5: the first step I had to literally believe that I
• 10:45
  Speaker 5: can speak on things from this perspective and it'll mean
• 10:49
  Speaker 5: something in a game that doesn't live close to where
• 10:52
  Speaker 5: I'm at, you know. And then my relationships I leaned on,
• 10:56
  Speaker 5: you know, but that's laid on.
• 10:59
  Speaker 10: I think I U social media.
• 11:00
  Speaker 6: But no guests. You have no guests.
• 11:02
  Speaker 5: I'm no guests for one hundred, one hundred and something.
• 11:05
  Speaker 7: That's extremely important to highlight too, because so like Market Monday,
• 11:09
  Speaker 7: it is a show where it shot out the end.
• 11:11
  Speaker 6: We don't have guests that often.
• 11:13
  Speaker 7: That's better because when you rely on guests, you gotta
• 11:18
  Speaker 7: be a booking agent. If somebody doesn't like this, person
• 11:21
  Speaker 7: ain't not gonna watch the show. But you want people
• 11:23
  Speaker 7: to tune in just for you, no matter who's on,
• 11:26
  Speaker 7: they gonna just they want to hear your voice.
• 11:29
  Speaker 9: Even the other aspect is there.
• 11:30
  Speaker 4: Sometimes they might feel intimidated by coming on your show
• 11:33
  Speaker 4: because they know the level of thought and processing that's
• 11:36
  Speaker 4: going to take from the questioning.
• 11:37
  Speaker 9: So it's like I may not want to do.
• 11:39
  Speaker 5: That right, and you deal with that. And so again
• 11:41
  Speaker 5: when I I don't know, man, I believe I just
• 11:45
  Speaker 5: I credited to understanding the game because I wouldn't been
• 11:48
  Speaker 5: able to speak with no matter. If there's something a
• 11:51
  Speaker 5: common theme I get and maybe this is why we're
• 11:53
  Speaker 5: like working through this in real time because I never
• 11:56
  Speaker 5: thought about that. But a common theme I get is
• 11:59
  Speaker 5: people can feeluthenticity when I speak right, and so I
• 12:03
  Speaker 5: think it's something there's something there. There's something there with
• 12:06
  Speaker 5: people saying, yo, I don't know where that nigga coming from.
• 12:09
  Speaker 5: But what he's saying is ringing true, is vibrating, and
• 12:14
  Speaker 5: I don't know, man, it just took out.
• 12:16
  Speaker 3: I really can't say.
• 12:17
  Speaker 5: I do know.
• 12:18
  Speaker 10: I knew enough about it enough to be interested in them.
• 12:21
  Speaker 7: But there's something, there's a learning point here, there's some
• 12:23
  Speaker 7: game to be provided here. You didn't have guests, You
• 12:27
  Speaker 7: did it yourself. I would like for you to kind
• 12:30
  Speaker 7: of even break down how you even create monologues to
• 12:33
  Speaker 7: create a hour That's not easy to create a hour
• 12:35
  Speaker 7: long show by yourself, even market money.
• 12:36
  Speaker 6: We have three people.
• 12:38
  Speaker 7: Because a lot of people like I got a lot
• 12:40
  Speaker 7: of friends that start in podcasting. They everybody's starting that
• 12:44
  Speaker 7: podcast with guests. But when you just starting out, your
• 12:48
  Speaker 7: guest is going to be like your local homeboy, probably
• 12:51
  Speaker 7: people in a broad skal. I don't really care about that,
• 12:54
  Speaker 7: that type of ques. You broke the mold by doing
• 12:58
  Speaker 7: it just by yourself. So and now people is like
• 13:02
  Speaker 7: listening and identifying to that.
• 13:03
  Speaker 5: And you know what's crazy, bro, I freestyled the whole shit.
• 13:07
  Speaker 5: I freestyle. I never wrote nothing.
• 13:10
  Speaker 6: Just topics like you just had topics.
• 13:11
  Speaker 5: Topics of course, right, and then I may have clips,
• 13:14
  Speaker 5: So I may have clips and maybe this is game
• 13:17
  Speaker 5: for some people. So I may have a clip that
• 13:19
  Speaker 5: I want to speak about a time stamp in that clip,
• 13:23
  Speaker 5: but as far as a topic, it may just say,
• 13:26
  Speaker 5: like say we're dealing with a relationship or somebody or
• 13:29
  Speaker 5: something going on in business, or or we're dealing with
• 13:31
  Speaker 5: a contract dispute or skipping shanning or something like that.
• 13:35
  Speaker 5: I'll just take this topic and look at it and say,
• 13:38
  Speaker 5: in real time, like do you think these two hour
• 13:42
  Speaker 5: will podcasts are really eight hours long? Because I'm in
• 13:45
  Speaker 5: real time watching this ship and like reacting and being
• 13:49
  Speaker 5: like yo, man, And then sometimes I'll started skipping shinning
• 13:53
  Speaker 5: and it takes me way over to you know, not
• 13:57
  Speaker 5: going in the trick bag and elevating your b business
• 14:00
  Speaker 5: and the discovery process of a podcast, and I'm way
• 14:03
  Speaker 5: over there based on this, So it's really no methic
• 14:06
  Speaker 5: to it. I think I'm high consumption. I think what
• 14:09
  Speaker 5: makes me dangerous in this space is that I'm very
• 14:12
  Speaker 5: high consumption, meaning I'm never listening to anything but books podcasts,
• 14:17
  Speaker 5: Like all day, I got something in my ear, I
• 14:19
  Speaker 5: sleep with something in my ear of books, I sleep
• 14:22
  Speaker 5: with certain things just going on at all day and
• 14:25
  Speaker 5: I think that may be what.
• 14:26
  Speaker 4: So the geographical thing is one piece of it, and
• 14:29
  Speaker 4: picking up the mic is one piece of it. But
• 14:30
  Speaker 4: the other part is, like, there's somebody that has to
• 14:33
  Speaker 4: get behind that camera.
• 14:34
  Speaker 9: Most times we've seen you, it's only been you. Yeah.
• 14:37
  Speaker 9: So are you the person that's also producing it? Yeah,
• 14:41
  Speaker 9: and editing it? Yeah? That's all you from day one? Yeah,
• 14:45
  Speaker 9: talk about that man.
• 14:46
  Speaker 5: Yeah, Like you gotta believe in.
• 14:48
  Speaker 9: Something that's crazy.
• 14:50
  Speaker 5: Yeah, you gotta believe in something like For me, I
• 14:52
  Speaker 5: was putting myself in a position to think, like I
• 14:56
  Speaker 5: can do this, and I'm telling you, if I didn't
• 14:58
  Speaker 5: believe it, I wouldn't have done it. And I transitioned
• 15:01
  Speaker 5: from the streets with enough money to maintain to be
• 15:04
  Speaker 5: able to focus on this for eighteen months and pay
• 15:07
  Speaker 5: my bills and take care of my family. That's the
• 15:10
  Speaker 5: piece that I think most men, coming from any perspective,
• 15:14
  Speaker 5: don't have the financial stability to land themselves in a
• 15:17
  Speaker 5: position to be able to just say I'm parting for
• 15:20
  Speaker 5: eighteen months. I want to see what happened, right, And
• 15:23
  Speaker 5: that's without the information of knowing how to talk or
• 15:26
  Speaker 5: studying anything. That's just saying I got eighteen months to
• 15:30
  Speaker 5: dedicate even to my business. And I think the dedication
• 15:33
  Speaker 5: is what people see shine and bright. It's literally dedication
• 15:36
  Speaker 5: of Oh, don't nobody work, because here's the thing. I
• 15:40
  Speaker 5: did start off paying everybody, here's a piece of it.
• 15:43
  Speaker 5: I also started off with two co hosts. So I
• 15:46
  Speaker 5: started off with two girls shut Out Jade and Dasha
• 15:49
  Speaker 5: in my town. And it became a heavy lift for
• 15:53
  Speaker 5: me because at the time podcasts, and this was four
• 15:56
  Speaker 5: years before I started a podcast, so again I was earlier.
• 15:59
  Speaker 5: I was the same time Joe and them started, at
• 16:02
  Speaker 5: the same time Charlemagne them started, I was there. I
• 16:06
  Speaker 5: just stopped it because I did about ten episodes, and
• 16:09
  Speaker 5: I said, Yo, it's just heavy lifting, right, It's just
• 16:13
  Speaker 5: it costing me too much. I gotta rent the building.
• 16:15
  Speaker 5: I gotta get somebody to come in. Recorded. These my
• 16:18
  Speaker 5: two co hosts, they really don't know what we're doing,
• 16:20
  Speaker 5: so they just kind of showing up. I'm feeding them
• 16:22
  Speaker 5: topics and feeding them direction as to what the show.
• 16:26
  Speaker 5: So it just became almost like a burden. And so
• 16:30
  Speaker 5: I said, you know what, I'm tapping out of that.
• 16:32
  Speaker 5: And so when the pandemic hits, when I said crank
• 16:36
  Speaker 5: that backup, crank, let's crank up, full speed, let's go,
• 16:40
  Speaker 5: and even before the pandemic. But the pandemic is when
• 16:43
  Speaker 5: I really started. You start seeing a lot of clips
• 16:45
  Speaker 5: and you start seeing you gotta even see how many
• 16:47
  Speaker 5: phases my brand has went through. I used to use
• 16:50
  Speaker 5: Law and Order, so you gotta think I want to
• 16:55
  Speaker 5: keep it. Even the audience rolling with me.
• 16:57
  Speaker 9: You know what I'm saying, Oh, that's one of them.
• 17:00
  Speaker 5: So it's just all of those things creatively made it
• 17:04
  Speaker 5: cut through because no podcast was doing no fucking what
• 17:07
  Speaker 5: was that, you know, first of all talking like me,
• 17:11
  Speaker 5: and then Law and Order noise out of nowhere and
• 17:14
  Speaker 5: he spinning some shit though, you know, and it's like,
• 17:17
  Speaker 5: I think it resonated with the people, bron but I
• 17:20
  Speaker 5: don't know, man, that's these are I really can't say
• 17:23
  Speaker 5: I believed, man, because I believe.
• 17:26
  Speaker 7: So you just you just taught yourself how to use camera,
• 17:28
  Speaker 7: how to use the microphone.
• 17:29
  Speaker 9: Yeah.
• 17:30
  Speaker 5: Well, here's the thing. I'm always searching for information again,
• 17:34
  Speaker 5: I'm learning processes. So when I was hiring the dudes,
• 17:40
  Speaker 5: I w was peeping game the same way I told y'all,
• 17:42
  Speaker 5: every building I go in, I come out with something
• 17:45
  Speaker 5: because I don't play the game on easy mode. Put
• 17:50
  Speaker 5: this on hard coin. Let's see what we can do.
• 17:52
  Speaker 5: You know what I'm saying. So I got gained from
• 17:55
  Speaker 5: guys who set my cameras up. Here's why I felt say.
• 17:59
  Speaker 5: I come from the streets, so I'm cost effective. I'm
• 18:01
  Speaker 5: always cast sheep. What is this cousting? And why so
• 18:04
  Speaker 5: when I seen that? Because again even the camera mean
• 18:07
  Speaker 5: wasn't interested in podcasting at that time. So they will
• 18:10
  Speaker 5: come and put the cameras up and you will see
• 18:12
  Speaker 5: them over that kind of so you don't think I'm
• 18:15
  Speaker 5: peeping that what I'm saying, damn. So it must not
• 18:19
  Speaker 5: be nothing for us to get this gone. This is
• 18:21
  Speaker 5: set it and forget it. This is QVC, this is
• 18:27
  Speaker 5: set it and forget it. So I said to myself,
• 18:33
  Speaker 5: Oh so he see, because this is another thing you
• 18:38
  Speaker 5: did with this levels to this for young creators, bro,
• 18:41
  Speaker 5: another thing you're going to run into. This is why
• 18:43
  Speaker 5: you need to know what titles and job description is
• 18:45
  Speaker 5: to give the people you pay people to trick you
• 18:48
  Speaker 5: in the producer tag.
• 18:49
  Speaker 10: When they'll just come set your cameras up.
• 18:51
  Speaker 5: That's not my producer, that's a fact right. So what
• 18:58
  Speaker 5: happens is I have guys in there. They have set
• 19:00
  Speaker 5: my cameras up, and I'm saying, oh, man, I'm paying
• 19:03
  Speaker 5: him like a producer. I'm paying I'm paying him like
• 19:07
  Speaker 5: he's doing a hell of a thing. And I said, oh,
• 19:10
  Speaker 5: he don't know that he ain't a producer. They done
• 19:13
  Speaker 5: tricked him. So this trickery go levels. I'm from the bottom.
• 19:18
  Speaker 5: I'm saying, hold on. The number one thing you do
• 19:21
  Speaker 5: when you ain't got a boat load of money, is
• 19:22
  Speaker 5: you better figure out where you spending that money atact.
• 19:25
  Speaker 5: I can't waste this money on you. I'm paying you
• 19:27
  Speaker 5: to sit over something.
• 19:29
  Speaker 3: I can do that. Something he doing, I may, I
• 19:32
  Speaker 3: can't pay you to do that.
• 19:33
  Speaker 5: Now. If I have seen him over it all day,
• 19:35
  Speaker 5: he got the willing, If all day he got the will,
• 19:38
  Speaker 5: it like it's here, I say, now, I got I
• 19:41
  Speaker 5: got the pain.
• 19:41
  Speaker 9: If you got the sleeve. Right.
• 19:44
  Speaker 5: But if he set that and he leaves, that ain't
• 19:48
  Speaker 5: worth two thousand dollars every week. So even that right,
• 19:53
  Speaker 5: and young creators got to know that there's a time
• 19:56
  Speaker 5: to spend money.
• 19:57
  Speaker 10: But there's also a black hole in this industry.
• 19:59
  Speaker 5: You can just pore money in this industry with no benefits,
• 20:03
  Speaker 5: no affix for that money will come. And so I
• 20:06
  Speaker 5: think that as I knew that so many people from
• 20:09
  Speaker 5: the street, even being you know, I did things in
• 20:11
  Speaker 5: rap while I've lost money, I said, oh, it's a
• 20:14
  Speaker 5: black hole in the industry. I got partners that got
• 20:17
  Speaker 5: features from high priced rappers that ain't went nowhere. So
• 20:21
  Speaker 5: I'm peeping game as i'm living's let's go there then, right,
• 20:25
  Speaker 5: Because everything, even when you're doing commentary and you have
• 20:28
  Speaker 5: these mono laws, it always relates back to business. Yes,
• 20:31
  Speaker 5: because even in the title of the show, you're a businessman, yes,
• 20:35
  Speaker 5: but you ain't go to business school, right, So you
• 20:37
  Speaker 5: always talk about the streets, the streets, yes, to talk
• 20:40
  Speaker 5: about that relationship between the streets and what has made
• 20:42
  Speaker 5: you the businessman and have the business acumen that you have. Now, Well,
• 20:46
  Speaker 5: when I use the streets, and I'm glad you asked
• 20:48
  Speaker 5: me that, because it's important in my corporate partners and
• 20:51
  Speaker 5: people that view me understand this. When I use the
• 20:55
  Speaker 5: term streets, I'm using that synonymous with culture. And the
• 20:58
  Speaker 5: only reason I the reason I'm doing that is because
• 21:01
  Speaker 5: the culture tend to forget about the streets. When it's
• 21:05
  Speaker 5: time to benefit somebody, when it's time to get paid,
• 21:08
  Speaker 5: when it's time to do anything other than protect the
• 21:11
  Speaker 5: streets ain't mentioned. So I'm no longer involved in the streets,
• 21:16
  Speaker 5: but I always say the streets because I want those
• 21:19
  Speaker 5: guys that are living, that are understanding that there is
• 21:21
  Speaker 5: a door outside of that. You can be the king
• 21:24
  Speaker 5: of the jungle, but there's life outside of the jungle.
• 21:27
  Speaker 5: There's a world outside of that. And so I just
• 21:30
  Speaker 5: sometimes there's really me dog whistling back in to the
• 21:33
  Speaker 5: ghetto way up here at the top of the mountain,
• 21:37
  Speaker 5: talking about the streets. When they now, one of these
• 21:39
  Speaker 5: niggas gonna say nothing about the streets. They don't give
• 21:41
  Speaker 5: a damn about the streets up through her brother, they.
• 21:44
  Speaker 3: Don't give a damn.
• 21:45
  Speaker 5: And I don't gotta give a damn about the streets.
• 21:48
  Speaker 5: I'm literally dog whistling for dudes I know following me,
• 21:52
  Speaker 5: like most of these guys ahead of me didn't do.
• 21:54
  Speaker 5: And this is why I'm personally involved with the way
• 21:57
  Speaker 5: that the game is being handled, because it's people ahead
• 22:00
  Speaker 5: of me. They don't understand that they're leading the race,
• 22:03
  Speaker 5: but that don't mean winning the race. They've confused that.
• 22:08
  Speaker 5: So because they're leading the race, they think they win
• 22:10
  Speaker 5: winning the race. Right, And so I'm sitting back saying,
• 22:14
  Speaker 5: let's not do that. Now, what where were we at?
• 22:16
  Speaker 5: I'm sorry, I go off there. That's why it goes
• 22:18
  Speaker 5: a passion. I'm gonna give it back.
• 22:19
  Speaker 9: Now.
• 22:20
  Speaker 4: We were talking about the business, right, because these are
• 22:22
  Speaker 4: things that even when we started to show it was
• 22:25
  Speaker 4: let's just add value. We figured out the business part
• 22:28
  Speaker 4: right as we went along. You're figuring it out as well. Right,
• 22:32
  Speaker 4: you started by yourself, Well, you started with partners. You
• 22:34
  Speaker 4: realize this is not the most beneficial from a financial standpoint.
• 22:37
  Speaker 4: I got to pay for the studio. I'm playing for
• 22:38
  Speaker 4: this guy. Let's stop this. But when you call those partners,
• 22:41
  Speaker 4: let's correct that. Also for the young Crest co hosts,
• 22:44
  Speaker 4: different partners. We see people smearing.
• 22:46
  Speaker 5: I don't want to nobody hold.
• 22:52
  Speaker 3: Co hosting partners we run.
• 22:55
  Speaker 9: I don't want to trick anybody thinking they are partner host.
• 23:01
  Speaker 4: You revent it, right, a better business actimen at that time,
• 23:05
  Speaker 4: we reshape it, retool it.
• 23:07
  Speaker 9: How'd you get to that point?
• 23:08
  Speaker 5: Okay, So again and I spoke to using streets. But
• 23:11
  Speaker 5: the business side of it was for me watching the
• 23:15
  Speaker 5: business and being a business man. If you come from
• 23:17
  Speaker 5: the streets and you really operated in the streets, you
• 23:21
  Speaker 5: access a certain set of skills which is business.
• 23:24
  Speaker 10: It just ain't got the tag on it. It just didn't
• 23:26
  Speaker 10: come with the diploma.
• 23:28
  Speaker 5: But if you really dealing with supplying demand and there's
• 23:31
  Speaker 5: certain things involved that you have a case load that
• 23:33
  Speaker 5: you got to handle it. And if you controlling a neighborhood,
• 23:37
  Speaker 5: just think about that. If you controlling a neighborhood, you
• 23:40
  Speaker 5: can control a business. And so I controlled my neighborhood,
• 23:44
  Speaker 5: I controlled everything around me, So I knew I could
• 23:47
  Speaker 5: control a business. And I started to watch and I
• 23:51
  Speaker 5: translated the skills. The streets is the only place where
• 23:54
  Speaker 5: you get a bunch of skills you can't translate, but
• 23:56
  Speaker 5: the business side of it can translate. Right, tough shit,
• 24:00
  Speaker 5: don't translate. It's a lot of it. You gotta drop off.
• 24:03
  Speaker 5: It's dead weight if you travel with it to slow
• 24:05
  Speaker 5: you down, right, But there's certain things translate, and I
• 24:09
  Speaker 5: think that the business side of the streets translated for me.
• 24:12
  Speaker 5: And I watched these guys. I know I know everything
• 24:15
  Speaker 5: about this coach. I know who did the deals. I
• 24:17
  Speaker 5: know how much the deals were for. I know when
• 24:20
  Speaker 5: Rogan started, how he got his deal, who was his editors,
• 24:23
  Speaker 5: who was his producer, way recorded? I know what Button started,
• 24:28
  Speaker 5: Charlo Main. I know what this entire game. That's why
• 24:30
  Speaker 5: I don't know why they playing with me, because I
• 24:33
  Speaker 5: know that you don't make it this far without the information, brother,
• 24:37
  Speaker 5: and so I think they just really don't understand it. Behay.
• 24:41
  Speaker 5: I think the business side comes from number one, paying
• 24:43
  Speaker 5: attention youngsters. If you don't know nothing else side there, man,
• 24:46
  Speaker 5: you can pick up game because game is being executed.
• 24:49
  Speaker 5: Y'all just executed game and invest fitst If you didn't
• 24:52
  Speaker 5: pick nothing up from that, and if you went there
• 24:54
  Speaker 5: just literally and got nothing. If people are alleged they
• 24:58
  Speaker 5: go to something like that and get no nothing, I
• 25:00
  Speaker 5: say shame on you. If nothing else is game being
• 25:04
  Speaker 5: executed from the highest level.
• 25:06
  Speaker 3: I've took a brain and how we not so understand that?
• 25:11
  Speaker 9: Right?
• 25:11
  Speaker 5: It's understanding then how processes worked to even see investments
• 25:16
  Speaker 5: get pulled off. It's process information in that you did
• 25:21
  Speaker 5: what I'm saying, So again, I'm getting somebody of every transaction.
• 25:23
  Speaker 5: Nothing is left on the board.
• 25:26
  Speaker 7: So all right, so you get up and running, you
• 25:29
  Speaker 7: figure out the monologue, you tape it yourself.
• 25:32
  Speaker 6: Now you're getting traction.
• 25:33
  Speaker 7: You figure out how to edit videos on social media,
• 25:36
  Speaker 7: and you become you know, popping on social media. Now
• 25:39
  Speaker 7: the next level is to start to actually make money
• 25:42
  Speaker 7: from the podcast. Right, So I know you're a black
• 25:43
  Speaker 7: effect now, But when you start to figure that out
• 25:46
  Speaker 7: as far as like ads and like like, you know,
• 25:50
  Speaker 7: cause a lot of people have successful shows, but they
• 25:52
  Speaker 7: still haven't they don't know how to make money from it.
• 25:54
  Speaker 6: R Right, That's that's the part that they don't tell
• 25:56
  Speaker 6: you about either.
• 25:57
  Speaker 5: Right, nobody's gonna tell you that it's about packaging. This
• 26:00
  Speaker 5: is why you see me scream from the top of
• 26:02
  Speaker 5: the mountain and some of the most powerful people in
• 26:05
  Speaker 5: this space ain't doing business. Is because I can look
• 26:08
  Speaker 5: at it and see there's no business surrounding a lot
• 26:11
  Speaker 5: of these streams, a lot of these things that we're seeing.
• 26:14
  Speaker 5: The business that I know to be in this space,
• 26:16
  Speaker 5: how you execute business, how you do ads. There's only
• 26:20
  Speaker 5: a certain amount of business even available in this space.
• 26:23
  Speaker 6: That's effect. You gotta be creative and think outside.
• 26:25
  Speaker 5: The right, right, And so when I see it, I'm saying, Yo,
• 26:28
  Speaker 5: we have confused noise with business, attention with business. We
• 26:33
  Speaker 5: have confused these two. And so I'm executing business from
• 26:37
  Speaker 5: day one, and so all of my partnerships respect that
• 26:40
  Speaker 5: a lot of people meet the audience before they meet
• 26:42
  Speaker 5: the business.
• 26:43
  Speaker 10: You see what I'm saying.
• 26:44
  Speaker 5: That ain't how I done. I watched the business first
• 26:48
  Speaker 5: when I took off. That's why I was speaking from
• 26:50
  Speaker 5: the perspective of knowing the business. Hey, I think that
• 26:53
  Speaker 5: deal is over. They moving funny. Certain things were said.
• 26:56
  Speaker 5: I think if you use context clues, they don't. Spotify
• 26:59
  Speaker 5: doesn't do is If that doesn't happen, Apple doesn't make.
• 27:02
  Speaker 3: That move it right.
• 27:03
  Speaker 5: It's the business that I'm seeing happening in the market.
• 27:06
  Speaker 5: The same way with the stock market. You see certain things. Oh,
• 27:10
  Speaker 5: they about to pass this law, that stock is going
• 27:13
  Speaker 5: to be affected by that. They about to get funded
• 27:15
  Speaker 5: for this grant or this funded that stock will be
• 27:17
  Speaker 5: I'm watching the game, and so I think that if
• 27:20
  Speaker 5: I never done that, I wouldn't have made it this
• 27:23
  Speaker 5: as far as I did. You know what I mean
• 27:25
  Speaker 5: the monologue piece of it. I want a master because
• 27:27
  Speaker 5: I think I have something. Now I think I have something.
• 27:31
  Speaker 5: I can really horn this stuff.
• 27:32
  Speaker 7: No, your monologues are excellent, and like I said, I
• 27:35
  Speaker 7: do monologues, so I appreciate the monologue, but your monologues.
• 27:39
  Speaker 7: I do monolagues like once every other week. You do
• 27:42
  Speaker 7: minolaut all the time, all the time, so it's harder
• 27:46
  Speaker 7: to like even like Mike a partner, mikeys like you
• 27:50
  Speaker 7: should do like a bunch of mine.
• 27:51
  Speaker 6: I told me, I gotta be inspired.
• 27:53
  Speaker 7: I can't just come and just do sixty monolagues for
• 27:56
  Speaker 7: one minute like it's actually art, Like I have to
• 27:59
  Speaker 7: be I said, it's it's not easy to do.
• 28:03
  Speaker 5: Yeah, no, because you got to pull from something. And
• 28:06
  Speaker 5: I think here's the thing. Also, that that scares me,
• 28:10
  Speaker 5: or not even scares me that I'm prepared for that
• 28:12
  Speaker 5: I or that I see that I that I'm watching,
• 28:15
  Speaker 5: is that because I haven't. Some people look at what
• 28:19
  Speaker 5: I do and say, Yo, you able to freestyle that ship.
• 28:23
  Speaker 5: That's some of the best shit I've ever seen. I say,
• 28:27
  Speaker 5: if I don't figure out how to structure that ship,
• 28:30
  Speaker 5: it may disappear. Because anything you don't know how to
• 28:33
  Speaker 5: do right, You need to know how to make that
• 28:36
  Speaker 5: chicken that way, just in case you never know when
• 28:40
  Speaker 5: you wake up the boar said, Man.
• 28:41
  Speaker 9: I can't got it.
• 28:42
  Speaker 5: I can't catch it. And I'm talking bro, because like
• 28:47
  Speaker 5: you say, it's the inspired piece, and I'm moving so fast,
• 28:51
  Speaker 5: I ain't even been able to celebrate certain things like
• 28:53
  Speaker 5: I ain't even certain people. Man if they went as
• 28:55
  Speaker 5: far as out undone that quick, they having parties and
• 29:00
  Speaker 5: we head down hustling.
• 29:02
  Speaker 4: Let's talk about the piece that especially when people come
• 29:06
  Speaker 4: into the space, the money. They think that there's tons
• 29:09
  Speaker 4: of money to be made here. They don't understand how
• 29:11
  Speaker 4: it works. They gotta understand CPMs RPMs, yes, choosing brands
• 29:17
  Speaker 4: to work with, choosing which brands not to work with,
• 29:20
  Speaker 4: sometimes turning down money because it just doesn't fit with
• 29:23
  Speaker 4: your brand. And the other part is from the add
• 29:26
  Speaker 4: agency when you get paid, because I feel like in
• 29:28
  Speaker 4: this space people don't understand. They think like somebody says, oh,
• 29:31
  Speaker 4: they're gonna give you ten thousand dollars and you're gonna
• 29:33
  Speaker 4: get that Monday. No, it's like net ninety or maybe
• 29:36
  Speaker 4: one to twenty and even after that. Yeah, so it
• 29:39
  Speaker 4: gets to a space where you might forget that you
• 29:41
  Speaker 4: did the ad four months ago. So talk about that
• 29:43
  Speaker 4: and learning that process. Also, let me go back to
• 29:45
  Speaker 4: what you asked.
• 29:47
  Speaker 5: If I didn't have enough money, I wouldn't have made it,
• 29:50
  Speaker 5: because again, you don't bump into the money by coincidence,
• 29:53
  Speaker 5: and ain't nobody telling you you literally got a call
• 29:56
  Speaker 5: about how to fuck do I make money from this audience?
• 30:00
  Speaker 5: That's why so many people got audiences that don't make
• 30:02
  Speaker 5: money from it. But for me, I tach brands to mine, right,
• 30:06
  Speaker 5: we speak about it, these ad things d CPMs. Right now,
• 30:10
  Speaker 5: I got a big deal on the table now for
• 30:13
  Speaker 5: a couple of gambling companies that won't end. And it's like,
• 30:15
  Speaker 5: I'm trying to comb through how that works. Don't know
• 30:17
  Speaker 5: if y'all interested in that or if y'all ever done that,
• 30:20
  Speaker 5: but yeah, no, somebody give you a check man. You
• 30:25
  Speaker 5: know I was always like that when I first came in,
• 30:27
  Speaker 5: even with revolts like.
• 30:28
  Speaker 10: Yo, what that money?
• 30:30
  Speaker 5: You know that money? I was saying, like, we agreed
• 30:32
  Speaker 5: to a number. What's going on with that number? Well
• 30:34
  Speaker 5: agreed to? I don't see that number like that now, Like, nah, bro,
• 30:39
  Speaker 5: gotta go through certain channels.
• 30:40
  Speaker 10: Even with our heart, it's certain channels.
• 30:42
  Speaker 5: That things got to go through. But as far as
• 30:45
  Speaker 5: ads man, you gotta have audience first.
• 30:48
  Speaker 10: Some people, you.
• 30:49
  Speaker 5: Gotta have audience, or you gotta have faith in the agency,
• 30:53
  Speaker 5: somebody at that that handles the agg gotta believe that
• 30:55
  Speaker 5: this is gonna do numbers anyway. And that's the built
• 30:58
  Speaker 5: in fan base. I always talk about that people like
• 31:01
  Speaker 5: us had to come in and carve out a space
• 31:03
  Speaker 5: without that built in fan base from rap. We didn't
• 31:06
  Speaker 5: drag anything over from rap, drag anything over from the NBA, NFL.
• 31:10
  Speaker 5: We stood up when nobody knew that face and said,
• 31:13
  Speaker 5: if I.
• 31:13
  Speaker 3: Don't be influential, marketable and.
• 31:16
  Speaker 5: Truthful, it don't do what it supposed to do, you
• 31:19
  Speaker 5: know what I mean. And we had to call that out.
• 31:21
  Speaker 5: I think that's some people need to really appreciate.
• 31:24
  Speaker 6: That's not yet. It's not a lot of people in
• 31:26
  Speaker 6: the space that have.
• 31:27
  Speaker 7: If you look at the top successful shows that Black shows,
• 31:32
  Speaker 7: Gilly was a rapper, Joe Buden was a rapper, Cam
• 31:35
  Speaker 7: and Math was a rapper. All of the sports shows
• 31:38
  Speaker 7: those guys played in the NFL.
• 31:41
  Speaker 5: All the smoke, NBA, Drank Champs Nor he was a rapper.
• 31:46
  Speaker 5: And then also, here's another thing on top of that,
• 31:50
  Speaker 5: we didn't even come in at an opportune time. Right.
• 31:53
  Speaker 5: Let's say we came in when the internet first popped off,
• 31:57
  Speaker 5: and we got the audience familiar with yo.
• 31:59
  Speaker 10: That's the people that talk about that it was crowded
• 32:03
  Speaker 10: in the pain.
• 32:03
  Speaker 5: I come in and dunked on need boys. It was
• 32:07
  Speaker 5: crowded in the paint home boy. I went and posted
• 32:10
  Speaker 5: off on the E four and man, just get the ball.
• 32:13
  Speaker 5: Here they telling about it. They say, three dudes, get
• 32:16
  Speaker 5: the ball that I got these boards, you know. And
• 32:18
  Speaker 5: that's the thing I think. That's the thing I think
• 32:22
  Speaker 5: people don't get, is that that's the same thing y'all did.
• 32:25
  Speaker 5: Nobody came with nobody knowing us to say.
• 32:28
  Speaker 4: And a whole different industry that they didn't think would
• 32:30
  Speaker 4: be possible for our community.
• 32:32
  Speaker 7: Well, let's let's talk about Let's talk about some podcasts,
• 32:35
  Speaker 7: yeah stuff, shall we? So I said this before, and
• 32:41
  Speaker 7: I agree with it, that there's not enough communication between
• 32:45
  Speaker 7: podcasters in the space, especially black podcasts. That's only people
• 32:48
  Speaker 7: I don't make know too many white podcasts, So I
• 32:49
  Speaker 7: can't speak on it, but this is hindering the growth
• 32:53
  Speaker 7: of podcasters. It might be small clicks, like if you
• 32:56
  Speaker 7: know someone, if you're a rapper and your rapper frame
• 32:58
  Speaker 7: comes in and you're gonaive them some information, but average kid
• 33:00
  Speaker 7: off the street has not provided that information. Why is
• 33:03
  Speaker 7: there a lack of communication amongst podcasters?
• 33:07
  Speaker 6: And it seems to.
• 33:09
  Speaker 7: Be a lot of friction a lot of times between podcasts.
• 33:13
  Speaker 6: Why is that?
• 33:14
  Speaker 5: For me? I think half of it and there's array
• 33:19
  Speaker 5: of things. Why this is the case? Half of it
• 33:22
  Speaker 5: is the same reason we celebrate some of these guys
• 33:26
  Speaker 5: that drive their audiences over. Some of these guys were
• 33:28
  Speaker 5: starving artists, right, and so when you when you are
• 33:32
  Speaker 5: someone who nah, it's I'm saying, listen, this is what
• 33:41
  Speaker 5: I'm saying, and and and then I'm gonna get to
• 33:43
  Speaker 5: the other layers of it. But I do believe that
• 33:47
  Speaker 5: when you get money, you get peaceful, and it takes time. Though,
• 33:51
  Speaker 5: I think that a lot of this culture has been
• 33:53
  Speaker 5: damaged from the rap game. They come in from a
• 33:56
  Speaker 5: lot of that residue from the rap shit the rap
• 34:00
  Speaker 5: is and it's the whole hole of that rigam on role.
• 34:04
  Speaker 3: Yeah.
• 34:05
  Speaker 5: Yeah, they come with that into this space and they've
• 34:08
  Speaker 5: in infiltraded from a from a psychological perspective, but I
• 34:12
  Speaker 5: think it's I think it's space for them, right I'm
• 34:14
  Speaker 5: not saying that that it's not space, but I believe
• 34:17
  Speaker 5: when in this game that people really don't want to
• 34:19
  Speaker 5: see other people win. That's why you see me get
• 34:22
  Speaker 5: That's why you see me say certain things because I
• 34:24
  Speaker 5: don't need the relationships. But I promise you, man, if
• 34:27
  Speaker 5: these guys wanted, I big up Charlemagne, I big o'guallo.
• 34:31
  Speaker 5: They've helped me.
• 34:33
  Speaker 10: QCP coach K live baby.
• 34:36
  Speaker 5: These are guys that help me. But here's the thing
• 34:38
  Speaker 5: I'm noticing. As I go up, some of the information
• 34:42
  Speaker 5: becomes useless. See, you need new information for new levels,
• 34:47
  Speaker 5: and everybody know when they got the new levels that
• 34:50
  Speaker 5: they needed new information. You know, I don't let me
• 34:53
  Speaker 5: tell people. Nobody's telling you at the next level. So
• 34:56
  Speaker 5: I'll give you to this level. But as I said,
• 34:58
  Speaker 5: you don't have to figure this out yourself or it's
• 35:00
  Speaker 5: not I maybe don't have the time. I don't know
• 35:02
  Speaker 5: what it is. I don't even know if they know.
• 35:04
  Speaker 5: But I'm recognizing that. Okay, some of the game that
• 35:07
  Speaker 5: I'm operating with is outdated for my position.
• 35:13
  Speaker 3: Right again, I.
• 35:13
  Speaker 5: Just told y'all, you come from being in the super Bowl.
• 35:17
  Speaker 5: You come from watching the Super Bowl to now being
• 35:20
  Speaker 5: in the Super Bowl. So a lot of the game
• 35:22
  Speaker 5: I got was on the other side of the podcast
• 35:25
  Speaker 5: being what it is, you know what I'm saying. So
• 35:27
  Speaker 5: now I need updated game. The new game I need
• 35:30
  Speaker 5: is the ad game, the live show game, the guest game,
• 35:34
  Speaker 5: how to get booking the guests because some people get people.
• 35:37
  Speaker 5: I'm saying, Lord Jesus, I got a podcast hit my
• 35:40
  Speaker 5: I need some of that access to some of these guys.
• 35:43
  Speaker 3: But I don't call nobody.
• 35:45
  Speaker 5: I don't take it personal.
• 35:46
  Speaker 10: You know what I'm saying.
• 35:47
  Speaker 5: I know if I reach in my phone in call Wallow,
• 35:49
  Speaker 5: calls Charlamagne, can they gonna? They'll try. But at the
• 35:53
  Speaker 5: end of the day, I think we do have to
• 35:56
  Speaker 5: come together just a little bit more. But you know,
• 36:00
  Speaker 5: I'm a general, so I deal with everybody that's on
• 36:03
  Speaker 5: business and I deal with him in the right way.
• 36:06
  Speaker 5: I don't know.
• 36:07
  Speaker 9: You tell me what you think.
• 36:08
  Speaker 5: Let's let's ask that out.
• 36:09
  Speaker 6: What y'all think as.
• 36:10
  Speaker 7: Far as information, I feel like you get to a
• 36:13
  Speaker 7: point where people are people are happy for you until
• 36:16
  Speaker 7: you become a threat to them, Like you know what
• 36:18
  Speaker 7: I'm saying. It's like and that's just human nature. I
• 36:20
  Speaker 7: feel like people want to help. People always want to
• 36:22
  Speaker 7: root for the underdog. Nobody, nobody likes the champion, like
• 36:26
  Speaker 7: people like people like Floyd when he was going to
• 36:29
  Speaker 7: come up once he became money Mayweather.
• 36:31
  Speaker 5: Now it's it's a threat, and so what is the
• 36:34
  Speaker 5: help genuine if it comes that way?
• 36:36
  Speaker 4: Because if it comes initially, we just don't trust each other,
• 36:42
  Speaker 4: straight up, what it is that we don't trust each other,
• 36:43
  Speaker 4: That's what it is.
• 36:44
  Speaker 9: And we don't we're not vulnerable.
• 36:46
  Speaker 5: And then it be slicks things said. See here's another thing.
• 36:50
  Speaker 5: You got people playing doctor evil. Right, so there's again
• 36:56
  Speaker 5: there's little bombs being placed in ship. Right, So I
• 36:59
  Speaker 5: might early leisure right here, and I might do some
• 37:02
  Speaker 5: shit that ain't cool with some people that are your
• 37:05
  Speaker 5: leisure cool with and then it looked.
• 37:07
  Speaker 3: Funny, right, It is like, damn, how you let that happen?
• 37:11
  Speaker 5: Like even with and I'll say this, even with Ish,
• 37:14
  Speaker 5: that's my guy me and it's had a relationship when
• 37:18
  Speaker 5: when my name come up in a certain time, I'm.
• 37:20
  Speaker 9: Saying, damn, it's awkward.
• 37:22
  Speaker 5: It's awkward as a motherfucker man.
• 37:25
  Speaker 3: And I don't feel like.
• 37:28
  Speaker 5: For me, right, I'm a certain kind of guy. Man,
• 37:30
  Speaker 5: So it's like your name come up. You seen it
• 37:33
  Speaker 5: when we was backstage and investments, certain things will say.
• 37:36
  Speaker 5: I'm like, Yo, that shit ain't proper, man, that shit
• 37:38
  Speaker 5: ain't cool. That's how I am as an individual. Not
• 37:40
  Speaker 5: that I'm tough, rough or nothing, but I just feel
• 37:43
  Speaker 5: a certain way when people mishandle things and you bad
• 37:47
  Speaker 5: witness or you even know anything about it, and you
• 37:49
  Speaker 5: don't say nothing. But podcasting, like you said, it's turning
• 37:52
  Speaker 5: into rappers.
• 37:53
  Speaker 4: But imagine in rap like we always made this point
• 37:56
  Speaker 4: in sports and athletics, even in entertainment to a certain
• 37:59
  Speaker 4: sent when somebody signs a deal, you know what they're
• 38:02
  Speaker 4: signing for.
• 38:02
  Speaker 9: You can see it. In this space. It's a guessing game.
• 38:07
  Speaker 4: And when we don't trust each other and we're not
• 38:08
  Speaker 4: vulnerable enough to share, it doesn't help anybody.
• 38:11
  Speaker 5: It's lies going around.
• 38:12
  Speaker 9: Of course, Well nobody I signed for twenty million or
• 38:17
  Speaker 9: for ten million.
• 38:18
  Speaker 4: Well talk about how you structured this deal, because I
• 38:20
  Speaker 4: might be coming up to the plate or the other
• 38:23
  Speaker 4: end of the spectrum is that person who's just getting
• 38:25
  Speaker 4: into the space, who's the spectator now trying to get
• 38:27
  Speaker 4: on the playing field. They're taking a deal for one
• 38:29
  Speaker 4: hundred thousand, they're taking a jail for two hundred thousand,
• 38:32
  Speaker 4: and so now the machine is I can sign ten
• 38:34
  Speaker 4: of those.
• 38:34
  Speaker 9: Instead of instead of having one of you.
• 38:36
  Speaker 5: Right, right, So if we share the information, it's been
• 38:39
  Speaker 5: funny about what do you let's talk about what we
• 38:41
  Speaker 5: think a twenty million dollar deal looks, like, how do
• 38:44
  Speaker 5: we structure that?
• 38:45
  Speaker 7: So the thing about it is, and I feel like
• 38:47
  Speaker 7: it's interesting because we've never heard anybody have a breakdown
• 38:50
  Speaker 7: the deal before, right actly, But we know I'll just
• 38:52
  Speaker 7: give some general term that people might.
• 38:54
  Speaker 6: Not be aware of. So there's like guarantees.
• 38:57
  Speaker 7: Minimum guarantees is a term that all posts, all podcasts
• 39:00
  Speaker 7: should at to very least be aware of, right, And
• 39:03
  Speaker 7: that's to say, okay, like this is the minimum amount
• 39:05
  Speaker 7: of money that this is the amount of money that
• 39:07
  Speaker 7: you're definitely gonna get paid.
• 39:08
  Speaker 6: Right.
• 39:09
  Speaker 7: So if it's like if you sign and if you
• 39:12
  Speaker 7: sell no ads at all and you show just tanks
• 39:15
  Speaker 7: for some.
• 39:15
  Speaker 6: Reason, you're gonna get your million dollars a year regardless.
• 39:18
  Speaker 7: You can earn up to two point five million if
• 39:22
  Speaker 7: you hit these metrics. So if your show does two million,
• 39:25
  Speaker 7: downloads a month, and you do X, Y and Z,
• 39:28
  Speaker 7: and you put three episodes out a week. Now that's
• 39:32
  Speaker 7: gonna help your numbers. And now you can actually earn
• 39:34
  Speaker 7: up to this amount. Now, what I think is going
• 39:37
  Speaker 7: on is because I don't have personal information on this,
• 39:41
  Speaker 7: but I have a strong suspicion that there are three
• 39:44
  Speaker 7: sixty deals being offered.
• 39:46
  Speaker 5: Think they eat off any content that's being made.
• 39:48
  Speaker 6: Or your merch.
• 39:49
  Speaker 7: I need, I need a march too, I need to tour,
• 39:53
  Speaker 7: I need. This just depends, right, So I just feel like, you.
• 39:58
  Speaker 5: Know, five million dollars merch everything all in, is that
• 40:02
  Speaker 5: a bad deal?
• 40:02
  Speaker 9: It depends on who the show is.
• 40:04
  Speaker 5: So if you're doing ten million, is that a bad
• 40:06
  Speaker 5: deal for any show? It depends on who to show?
• 40:08
  Speaker 5: Let's give a top.
• 40:09
  Speaker 9: Here's why I say it depends on the show.
• 40:11
  Speaker 6: Right.
• 40:12
  Speaker 4: If somebody is doing ten million, let's say twenty million
• 40:15
  Speaker 4: listens a month, right, and you signed that five million
• 40:18
  Speaker 4: minimum guarantee and that might be over two years, Let's
• 40:21
  Speaker 4: say it just for one. If you look at who
• 40:23
  Speaker 4: they're selling it the ads too, they're not selling it
• 40:26
  Speaker 4: to the pizza shop on the corner, right, They're selling
• 40:29
  Speaker 4: it to Fortune five hundred big time, right, And so
• 40:33
  Speaker 4: if you look at it, if you break down and
• 40:36
  Speaker 4: we're shot saying, if you put out three episodes a month,
• 40:38
  Speaker 4: you know how this structured week a week?
• 40:40
  Speaker 9: I'm sorry.
• 40:41
  Speaker 4: When they look at it, they're saying, all right, well,
• 40:43
  Speaker 4: how many ads can we place per episode? Let's look
• 40:45
  Speaker 4: at the ninety sixty minute clip or your episode. They're
• 40:49
  Speaker 4: gonna put eight ads on it. Right, So you do
• 40:52
  Speaker 4: that three times a week, that's twenty four ads. You
• 40:55
  Speaker 4: do that every month, that's ninety six. You do that
• 40:58
  Speaker 4: for a year, you're doing over a thousand and spots.
• 41:00
  Speaker 4: Now you take the five million, and you're like, wait,
• 41:03
  Speaker 4: hold on, how much they really sew them for? Because
• 41:05
  Speaker 4: I can go directly to corporate. Let's say, let's use
• 41:08
  Speaker 4: Coca Cola in Atlanta, and Coca Cola say, you guys
• 41:10
  Speaker 4: are doing ten men a month, we'll give you fifty
• 41:14
  Speaker 4: thousand an episode.
• 41:15
  Speaker 5: Will they do that?
• 41:16
  Speaker 6: Well? The hard the hardest thing to do now, now
• 41:18
  Speaker 6: is it a good deal. The hardest thing to do
• 41:20
  Speaker 6: is get because hold, let me.
• 41:21
  Speaker 5: Just finish it, because that's just one right, that's just coke.
• 41:24
  Speaker 9: Right. But what if I go to the chase and
• 41:26
  Speaker 9: they tell me fifty, right, so now you're making it.
• 41:28
  Speaker 5: Yeah, you see what I'm saying, and I do that,
• 41:30
  Speaker 5: But do you think that's available? Having souted perhaps so.
• 41:38
  Speaker 7: In the term in terms for the yes, it probably
• 41:41
  Speaker 7: is a good deal because mos people aren't gonna make
• 41:43
  Speaker 7: five million dollars, right, So yes, that's probably is beneficial
• 41:46
  Speaker 7: for most people to sign an ideal like that just
• 41:49
  Speaker 7: from a pure financial stan right. The hardest thing to
• 41:53
  Speaker 7: do is to get close enough to be next to
• 41:56
  Speaker 7: that situation, to know what the budget is to have
• 42:00
  Speaker 7: that relationship.
• 42:01
  Speaker 5: What though I saw Wallow contract, I saw that.
• 42:05
  Speaker 9: Congrats to them.
• 42:07
  Speaker 5: I saw that now that I'm saying now that y'all
• 42:09
  Speaker 5: saying that we did reps next summit, but I didn't
• 42:12
  Speaker 5: see the contract. I saw the number, though, but I
• 42:16
  Speaker 5: didn't see the details in regards to because now that
• 42:20
  Speaker 5: you're saying that, I'm looking at I'm saying, damn, what
• 42:24
  Speaker 5: is the space offering for this?
• 42:25
  Speaker 7: And that's the thing, And that's the part, and that's
• 42:28
  Speaker 7: the part that it comes with maturity, right, And I
• 42:30
  Speaker 7: guess some people probably got mad when I said this before,
• 42:34
  Speaker 7: but it's not about an individual ego.
• 42:36
  Speaker 6: Everybody has to be more informed so we can all
• 42:39
  Speaker 6: make more money.
• 42:40
  Speaker 5: What information do we need? Here's so it's like anybody
• 42:44
  Speaker 5: in the space making money. You need white, black, and you.
• 42:46
  Speaker 6: Need information and relationships. So it's like X Y and
• 42:50
  Speaker 6: Z company.
• 42:51
  Speaker 5: But okay, let's talk about this before you go there.
• 42:54
  Speaker 5: Five million dollars of a year. Now, you talked about
• 42:57
  Speaker 5: the ad side of it, which I think this is
• 42:59
  Speaker 5: going to get good. You talked about the ads side
• 43:02
  Speaker 5: of it, which I think is a beautiful thing.
• 43:04
  Speaker 6: Right.
• 43:05
  Speaker 5: That is not necessarily relationship based. That's viewership based, but
• 43:09
  Speaker 5: it's also equality or value based. But hold on, here's
• 43:12
  Speaker 5: the key. What about on the other side is the
• 43:16
  Speaker 5: access to all of the guests. That's going to keep
• 43:18
  Speaker 5: that number there, because if you don't have the access
• 43:21
  Speaker 5: to those guests, then maybe that number drops down.
• 43:24
  Speaker 9: I'm glad.
• 43:26
  Speaker 7: Well, let me just say some question because this is
• 43:29
  Speaker 7: the first part. Is you said something you said that's
• 43:31
  Speaker 7: not relationship based. It actually is relationship based.
• 43:34
  Speaker 5: Because Coca Cola to to I think they hardcore numbers.
• 43:39
  Speaker 10: I think they'll see some.
• 43:39
  Speaker 3: Numbers and say, listen, radio.
• 43:42
  Speaker 7: I'm explaining to you. Watch relationship base. So you go
• 43:45
  Speaker 7: to X Y and Z company. Right, it's always a middleman, whether.
• 43:50
  Speaker 3: Of course not. I'm not saying, you know, it's a.
• 43:53
  Speaker 7: Podcast company or it's an advertising agency, right, And they say, okay,
• 44:00
  Speaker 7: will give you thirty thousand dollars an episode from Coca
• 44:05
  Speaker 7: Cola for fifty weeks, thinking that's that's good money, right,
• 44:10
  Speaker 7: and it is good money. Very rarely are you in
• 44:13
  Speaker 7: a position to do a deal directly with Coca.
• 44:15
  Speaker 10: Cola, that's what he's saying.
• 44:17
  Speaker 6: But that's relationships, right.
• 44:19
  Speaker 7: So now it's like that thirty thousand dollars an episode
• 44:22
  Speaker 7: could have potentially be one hundred thousand dollars.
• 44:24
  Speaker 5: Now without the access bo they got bricks in calling
• 44:28
  Speaker 5: for teen I can't get out there.
• 44:31
  Speaker 6: No, So you ever watched the movie below?
• 44:34
  Speaker 7: Yeah, so what what made Boston George different from every
• 44:40
  Speaker 7: other hustler?
• 44:41
  Speaker 6: That was he went and got it.
• 44:43
  Speaker 5: He had a relationship, but he got the Yeah, so
• 44:47
  Speaker 5: they don't get access to this.
• 44:50
  Speaker 3: Did you get access to the connect that twenty mins?
• 44:52
  Speaker 7: Ll tell you this is the part that even now
• 44:56
  Speaker 7: like this is the journey that we're on getting to
• 44:58
  Speaker 7: the connect. And we've been able to make some placeships
• 45:00
  Speaker 7: to get to the connect. But that's the part that
• 45:05
  Speaker 7: we still as a podcast space for black people. We're
• 45:07
  Speaker 7: still immature enough to not even fully appreciate that. We
• 45:10
  Speaker 7: don't even trying to get to the connect but don't.
• 45:16
  Speaker 4: But if you study the game, like you've watched. When
• 45:18
  Speaker 4: I talk to people and they say, well, what was
• 45:20
  Speaker 4: the structure? What made you do?
• 45:21
  Speaker 5: I'm like, I watched Bill Simmons sell his network. This
• 45:25
  Speaker 5: is the rewatch Bill.
• 45:26
  Speaker 4: Yeah, most people don't even know who Bill Simmons is.
• 45:30
  Speaker 4: Watched him build a network. We didn't even listen to
• 45:33
  Speaker 4: any shows, but we watched this get sold for two
• 45:35
  Speaker 4: hundred million.
• 45:35
  Speaker 5: Yes, right, didn't even touch us.
• 45:38
  Speaker 9: We didn't even think about it.
• 45:39
  Speaker 6: Nobody.
• 45:40
  Speaker 9: This guy is a colony.
• 45:41
  Speaker 4: He's one of the best comments in the history right
• 45:43
  Speaker 4: wrote for the Boston Globe.
• 45:45
  Speaker 9: But he created something. You had the value, but he
• 45:48
  Speaker 9: had to connect.
• 45:49
  Speaker 4: Now the other part that you said, the other part
• 45:52
  Speaker 4: that you said, well that they give you access to guests,
• 45:57
  Speaker 4: but you know and we know that when you go there,
• 45:59
  Speaker 4: there's no access to guess.
• 46:01
  Speaker 5: It may not be in this world, but if you operate,
• 46:04
  Speaker 5: Let's say I do it. Let's say I have red Bull,
• 46:07
  Speaker 5: Let's say I do some sort of shit with Red Bull,
• 46:11
  Speaker 5: or let's even go better, let's say that it's up
• 46:14
  Speaker 5: there podcast Black Effect do a partnership with Rolling Loud
• 46:20
  Speaker 5: to where I do a live podcast at every roll
• 46:23
  Speaker 5: in Loud, right, access to those guests, meaning as they
• 46:25
  Speaker 5: come on, stay, whatever's happening, this is a real we
• 46:28
  Speaker 5: kick some real game, as they this is high level shit.
• 46:32
  Speaker 5: I won't have access to that without Rolling.
• 46:35
  Speaker 4: Out Joe putting that together in that in that scenario
• 46:39
  Speaker 4: of access, are you a partner or are you telling again?
• 46:42
  Speaker 5: Yeah, that's what I'm saying. So again that's us still doing.
• 46:46
  Speaker 5: Maybe we may be dealing with misrepresentation in some ways, right,
• 46:53
  Speaker 5: we may be saying I got to connect, but I
• 46:56
  Speaker 5: got I might not got to connect that y'all looking for.
• 46:59
  Speaker 6: But look, look it's interesting Cam and Mason.
• 47:01
  Speaker 7: I'll be interested to know their deal because they kind
• 47:04
  Speaker 7: of they kind of straight to the forcet where their
• 47:08
  Speaker 7: ads on their show are only for that gambling company.
• 47:11
  Speaker 6: I forgot what it's called. It's a gambling company, right.
• 47:14
  Speaker 7: So they they work the deal out directly with them,
• 47:17
  Speaker 7: where most most companies it's like I'm a worker advertising
• 47:21
  Speaker 7: deal out for you and then you're gonna be doing
• 47:24
  Speaker 7: Mountain deal, you're gonna be doing.
• 47:25
  Speaker 5: Right because that's the relationship base, and they keep that
• 47:29
  Speaker 5: doors locked on that. When we deal with gambling, that
• 47:32
  Speaker 5: industry is booming if you pay attention to the game.
• 47:34
  Speaker 5: They have attached theirself the live streaming in a way
• 47:37
  Speaker 5: that is I can't even fathom.
• 47:39
  Speaker 7: They're passing out money hand on the exactly. So it's
• 47:43
  Speaker 7: but so there's different levels. It's like a video game, right,
• 47:45
  Speaker 7: It's like Mario Brothers, Like you get to one level, but.
• 47:48
  Speaker 6: That's not the highest.
• 47:49
  Speaker 7: Right, So all right, these are the different levels to
• 47:52
  Speaker 7: the situation as a black creator.
• 47:56
  Speaker 6: Right.
• 47:56
  Speaker 7: The first level that you you have to go through
• 47:58
  Speaker 7: as an advertising agent or a podcast network. Right, let's
• 48:02
  Speaker 7: say that you're able to eliminate that and you're able
• 48:04
  Speaker 7: to go directly to the source.
• 48:06
  Speaker 6: Now get somebody at Microsoft.
• 48:08
  Speaker 7: Right now, you've reached the level that ninety five percent
• 48:12
  Speaker 7: of people haven't reached. So now you can have direct communication.
• 48:15
  Speaker 7: But guess what, that's not the level because.
• 48:18
  Speaker 10: Even direct communication ain't.
• 48:20
  Speaker 7: Because what they have for black people is a thing
• 48:22
  Speaker 7: called the Diversity and Inclusion program. Right, So now that
• 48:25
  Speaker 7: you're going to talk to a black woman who's going
• 48:28
  Speaker 7: to tell you a budget. Microsoft's budget might be I'm
• 48:31
  Speaker 7: just using them. To any company, their budget might be
• 48:33
  Speaker 7: one hundred million dollars and they have five million for
• 48:37
  Speaker 7: black creatives, black initiatives, black voices. So now you fighting
• 48:42
  Speaker 7: for a budget five million dollars spread out throughout every
• 48:45
  Speaker 7: single podcast. So now you're trying and get fifty thousand,
• 48:48
  Speaker 7: one hundred thousand and twenty five thousand. How do you
• 48:51
  Speaker 7: get to the highest level and talk to the dude
• 48:54
  Speaker 7: that's really in position, that's controlling the whole budget?
• 48:58
  Speaker 6: Right?
• 48:58
  Speaker 10: Yeah, get that, That's what I'm saying.
• 49:01
  Speaker 6: But that's all relationships, that's all relationships.
• 49:03
  Speaker 10: Yeah, that's what I'm telling you.
• 49:05
  Speaker 5: So, and I'm saying that in black podcasting, we don't
• 49:08
  Speaker 5: I don't need Do you think I would?
• 49:10
  Speaker 3: Who has those?
• 49:11
  Speaker 7: Nobody has reached that level yet, I don't think. That's
• 49:14
  Speaker 7: what I don't think. So you would have to go.
• 49:16
  Speaker 5: Through like a Maverick Carter type right yere. It's like
• 49:22
  Speaker 5: you know, now, they can plug you right with some
• 49:25
  Speaker 5: and a.
• 49:25
  Speaker 7: Situation where spring Hill is talking directly to it or
• 49:29
  Speaker 7: even a revolt probably have relationships where they talking directly
• 49:33
  Speaker 7: to it. They still might be in Pocket of Black
• 49:36
  Speaker 7: initiative program with Baby.
• 49:38
  Speaker 9: Perfect like Junior bridgmane perfect example.
• 49:42
  Speaker 4: We're sitting down at investments and we're talking about, you know,
• 49:45
  Speaker 4: how that we can scale this, and I've given him
• 49:48
  Speaker 4: a couple of companies that I think would be perfect fits.
• 49:51
  Speaker 4: I'll call it to Yo tomorrow. Direct access because he
• 49:55
  Speaker 4: has a direct ass and.
• 49:56
  Speaker 5: That's the thing. But how do we get the spending
• 49:59
  Speaker 5: dollar access? That's what he's talking. I think the access
• 50:02
  Speaker 5: to the spending dollar of the company. I think, not
• 50:05
  Speaker 5: just the marketing person or the A and all. And
• 50:10
  Speaker 5: that's why spending person, the person that says were putting
• 50:13
  Speaker 5: money in black, because that's and that's why I don't
• 50:16
  Speaker 5: let them. That's why I'm gonna start using culture instead
• 50:19
  Speaker 5: of street. And the people following me just got to
• 50:21
  Speaker 5: know that because I don't need them to pigeonhole me
• 50:25
  Speaker 5: in anything outside of information and business man. And it
• 50:29
  Speaker 5: can come off a way because I look just like
• 50:31
  Speaker 5: those guys, but I talk a little different as long
• 50:34
  Speaker 5: as I can keep delivering our VII.
• 50:36
  Speaker 3: But here's here's what I'm saying.
• 50:38
  Speaker 5: I think that our culture is doing They still doing
• 50:43
  Speaker 5: magic tricks on each other it's like who, okay, who
• 50:47
  Speaker 5: has that kind of relationship with a brand that can
• 50:50
  Speaker 5: direct dollars to black pops.
• 50:52
  Speaker 6: And that's what I and this is what I told.
• 50:54
  Speaker 7: I told one of my friends this before like even
• 50:56
  Speaker 7: a social media or like the financial literacy world, like.
• 51:00
  Speaker 10: There's a lot of black initiatives.
• 51:03
  Speaker 7: Well, we've done as far as when I say we
• 51:05
  Speaker 7: as a collector, for the most part, right is hustling
• 51:08
  Speaker 7: on the corner. You make money hustling on the corner,
• 51:12
  Speaker 7: and you could become hood rich, but you're never gonna
• 51:14
  Speaker 7: become wealthy. Pablo Esketball had never seen a corner. He
• 51:19
  Speaker 7: never saw Brooklyn. He never went to the Bronx, He
• 51:21
  Speaker 7: never went to your neighborhood. He never went to Little Haiti,
• 51:24
  Speaker 7: he never even went to America period. Billionaire, Like, you
• 51:27
  Speaker 7: know what I'm saying, But you got to have enough
• 51:29
  Speaker 7: vision to even know that there's a level. Most people
• 51:32
  Speaker 7: are gonna get satisfied on the corner, right, and they're
• 51:35
  Speaker 7: gonna drive a nice car, They're gonna have somewhere to live,
• 51:37
  Speaker 7: and that's sustainable for them, right, And now you end
• 51:41
  Speaker 7: up fighting with the other person on the next corner,
• 51:44
  Speaker 7: and there's just the infighting amongst each other. Nobody's ever
• 51:47
  Speaker 7: able to scale. The only way that we can scale,
• 51:50
  Speaker 7: going back to invest vest with Diddy is collective.
• 51:54
  Speaker 9: And you know what, that's why the sharing is important, right.
• 51:57
  Speaker 5: And also with the street thing, the reason why I
• 51:59
  Speaker 5: have to shd that skin, I've got too far now, right.
• 52:03
  Speaker 5: That was for y'all to know you can make it
• 52:05
  Speaker 5: up to that point.
• 52:06
  Speaker 10: Now y'all just got to keep up.
• 52:08
  Speaker 5: This is bigger than that.
• 52:10
  Speaker 4: That So what you're speaking about is what we see
• 52:12
  Speaker 4: in music. But it's not accepting, right, And that's growth right,
• 52:16
  Speaker 4: And see.
• 52:16
  Speaker 5: For me, they got accepted. I'm pushing the game on
• 52:19
  Speaker 5: the put you up again.
• 52:21
  Speaker 4: As soon as we see our artists actually have growth
• 52:24
  Speaker 4: inside of themselves as a person inside of the music.
• 52:27
  Speaker 9: We don't want to listen.
• 52:28
  Speaker 5: It's like we watched Jesus.
• 52:29
  Speaker 4: We want we just watched a snowman graduate to somebody
• 52:32
  Speaker 4: who's talking about financial literacy and buying real estate. Yeah,
• 52:35
  Speaker 4: but nobody's listening to it the same way, right, that's fact.
• 52:38
  Speaker 5: But here's another reason why I want to stay away
• 52:40
  Speaker 5: from that street thing. And I think you got the
• 52:42
  Speaker 5: right y'all found he ooh, this is good. Y'all figured
• 52:45
  Speaker 5: it out and this is what I've been able to
• 52:48
  Speaker 5: do too. But I haven't got as. I haven't spread
• 52:52
  Speaker 5: my wings as much as y'all have. Right, is that
• 52:55
  Speaker 5: even when Coach k shout out to my brother Coach,
• 52:58
  Speaker 5: even when he talked to Mike.
• 52:59
  Speaker 4: About This episode is brought to you by P and
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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
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• 55:49
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 55:51
  Speaker 5: About my podcast, he said, Nah, he talked at business
• 55:55
  Speaker 5: shit though, like we talking coach k QCP when they introduced.
• 55:59
  Speaker 3: Me as a podcaster.
• 56:01
  Speaker 5: It ain't just like yo, bro be on some entertainment
• 56:04
  Speaker 5: shit on some like you know, they gossip, be bulls.
• 56:07
  Speaker 5: They be saying, now loan be on some business and
• 56:10
  Speaker 5: they doing business at one of the highest levels in
• 56:12
  Speaker 5: this industry. But another reason why I gotta share their
• 56:15
  Speaker 5: skin is because I have to be a part of
• 56:17
  Speaker 5: those initiative based programs to get off the corner and
• 56:21
  Speaker 5: the missing shit is inside is on the corner.
• 56:24
  Speaker 6: It's the thinnest light strategy.
• 56:26
  Speaker 7: This is something that is vitally important for black people
• 56:29
  Speaker 7: to understand, but especially black people in the media. The
• 56:32
  Speaker 7: thinnest light strategy. We have an interesting dynamic that know
• 56:35
  Speaker 7: other group of people have to deal with. As a
• 56:38
  Speaker 7: black person, you have to be culturally relevant enough and
• 56:44
  Speaker 7: edgy enough for people to not call you corny. Once
• 56:47
  Speaker 7: they call you corny, you and the Russell Wilson bucket,
• 56:49
  Speaker 7: and you're going to go with. But you also have
• 56:52
  Speaker 7: to be safe enough so that corporate it feels comfortable.
• 56:57
  Speaker 7: You can go on NBC, you can. And I think
• 56:59
  Speaker 7: that's what we've been able to do, right. We've been
• 57:01
  Speaker 7: coachally relevant enough to be accepted in any neighborhood in
• 57:05
  Speaker 7: America like these is our guys, the barbershop conversation. Now
• 57:09
  Speaker 7: they cool dudes, But we also are straight enough to
• 57:15
  Speaker 7: you see us on Bloomberg. It's not that big of ada.
• 57:17
  Speaker 5: It's not surprised by that, right, And that's what I
• 57:19
  Speaker 5: gotta make sure to keep implementing in my game because
• 57:24
  Speaker 5: I think I've got big enough now that other podcast
• 57:27
  Speaker 5: is probably understand we might can't stomp him out. He's
• 57:29
  Speaker 5: good at this. He may be all right, like he
• 57:31
  Speaker 5: gonna swim to the bank, even if we blow the
• 57:34
  Speaker 5: boat up home or he gonna swim to the bank, right,
• 57:37
  Speaker 5: And I think that they'll try to trick me into
• 57:42
  Speaker 5: being on the corner like that. And I gotta be
• 57:45
  Speaker 5: conscious of saying no, no, no, no. This is business
• 57:48
  Speaker 5: at the end of the day. Brother, And so even
• 57:50
  Speaker 5: when I talk to you, it's gonna be about business.
• 57:53
  Speaker 5: And I ain't gonna say your name, but I'm gonna
• 57:55
  Speaker 5: talk to you. And you know I'm talking to you
• 57:57
  Speaker 5: because you know the level of business I'm talking about.
• 57:59
  Speaker 5: Even and if the people under you, besides you, next
• 58:02
  Speaker 5: to you, in your ear, on your phone, if they
• 58:05
  Speaker 5: don't know you, will not know what's going on, you
• 58:09
  Speaker 5: know what I mean.
• 58:09
  Speaker 9: Let's talk about this, right.
• 58:10
  Speaker 4: So you started as independent, but you are now with
• 58:13
  Speaker 4: black effect and shout out to the whole black hearth.
• 58:17
  Speaker 9: All all over there. Love, What made you.
• 58:19
  Speaker 4: Decide this is the time, this is the partner I
• 58:23
  Speaker 4: should be with.
• 58:24
  Speaker 5: Charlemagne has a proven track record, right, I've seen people
• 58:29
  Speaker 5: I've seen no whe we go through Charlomagne, I've seen you.
• 58:32
  Speaker 10: Guys partnering with eighty five Part of one.
• 58:34
  Speaker 5: There's not another podcast network that I know of, especially
• 58:38
  Speaker 5: black really, anyone that has that kind of history in
• 58:42
  Speaker 5: developing and help developing, right because we all know we
• 58:46
  Speaker 5: got to work on our own. But they're they're like
• 58:49
  Speaker 5: literally in position where if you do a little something,
• 58:51
  Speaker 5: we do a little something and it looks good, you
• 58:54
  Speaker 5: know what I'm saying.
• 58:55
  Speaker 3: And I think that that's how.
• 58:56
  Speaker 10: Business is ran. One hand wants the other. Both watched
• 58:59
  Speaker 10: the face.
• 59:00
  Speaker 5: But I've also learned about this business from my side
• 59:04
  Speaker 5: because I didn't sell my show. I come into this
• 59:07
  Speaker 5: and I'm doing business as partners. Is that I gotta
• 59:11
  Speaker 5: focus on making my shots. Charlemagne has been somebody that
• 59:15
  Speaker 5: said Loan gonna be.
• 59:16
  Speaker 10: A big in this game.
• 59:18
  Speaker 5: Like everybody we ran across the Tavio at Revote, He's
• 59:21
  Speaker 5: say that anybody that's bumped into me on this level, say, yo, podcasting,
• 59:26
  Speaker 5: if it died out, he gonna be all right, you know,
• 59:29
  Speaker 5: And I think the spirit of him manifested in me right. Well,
• 59:35
  Speaker 5: I can feel that he feels that way, right and
• 59:38
  Speaker 5: I think with that it keeps me even like digging,
• 59:42
  Speaker 5: you know, but I'm a dig anyway. But he's somebody
• 59:45
  Speaker 5: I've watched and looked up to. But I've also know
• 59:48
  Speaker 5: this A past ain't an assist without a made shot.
• 59:53
  Speaker 5: And so the only reason Charlemagne is in a position
• 59:57
  Speaker 5: to say he got assists is because the people he's
• 59:59
  Speaker 5: been passing it to has made the shots. There's been
• 1:00:02
  Speaker 5: people he passed it to that may didn't make the
• 1:00:04
  Speaker 5: shot that they can't call that assist. They call it
• 1:00:06
  Speaker 5: a pass if one thing the boy gonna do is
• 1:00:10
  Speaker 5: pass it, but all of those won't manifesting to assist
• 1:00:13
  Speaker 5: unless you make the shot. And like we just was
• 1:00:16
  Speaker 5: talking about it regards to guests understanding as CPMs bringing
• 1:00:20
  Speaker 5: shit to the table, like with live events sponsorships, I
• 1:00:23
  Speaker 5: do that shit on my own. That's value that I
• 1:00:26
  Speaker 5: possess because I understand the market and I'm just trying
• 1:00:29
  Speaker 5: to make my shots. Bro.
• 1:00:31
  Speaker 7: Yeah, I feel like, you know, partnerships is something that's
• 1:00:34
  Speaker 7: extremely beneficial in helping us show grow a brand grow really,
• 1:00:37
  Speaker 7: and that's something that we've done, whether it's with Charlemagne
• 1:00:41
  Speaker 7: Black Effect, when we're with them to help my heart,
• 1:00:44
  Speaker 7: the situation that helped. You know, you're getting airplay going
• 1:00:48
  Speaker 7: on the breakfast club like, it doesn't hurt, it helps.
• 1:00:52
  Speaker 5: And then Charlemagne is Charlemagne and he step it like
• 1:00:55
  Speaker 5: he's fabuloused bro In all markets, there's not a market
• 1:00:59
  Speaker 5: that he can't pop up in hisself and do something.
• 1:01:03
  Speaker 6: You know. So revolt that's another situation.
• 1:01:06
  Speaker 7: Revolt that helps, right, from a variety of different standpoints
• 1:01:10
  Speaker 7: of we meet people that we might interview and as overliabilities.
• 1:01:14
  Speaker 7: Now that's a relationship Ari Fletcher. Now we can come
• 1:01:17
  Speaker 7: she come to invest best because we met her through
• 1:01:19
  Speaker 7: that channel, right.
• 1:01:20
  Speaker 5: And Revote Believe Revote has y'all in a unique situation
• 1:01:24
  Speaker 5: where we can tell that. Again, the way I look
• 1:01:27
  Speaker 5: at Charlemagne and how he feels about what I'm doing
• 1:01:29
  Speaker 5: is like the companies invested in this EYL show, they
• 1:01:34
  Speaker 5: got going.
• 1:01:35
  Speaker 6: And it's something that you might not did.
• 1:01:36
  Speaker 7: He doesn't happen if the Revolt thing doesn't happen, right,
• 1:01:39
  Speaker 7: So this is something that we didn't plan for that
• 1:01:41
  Speaker 7: to happen. But this is this is what happens when
• 1:01:43
  Speaker 7: you have an organic, real working relationship over the course
• 1:01:46
  Speaker 7: of three years. Now the benefits and that did he
• 1:01:49
  Speaker 7: thing benefited a lot of people in the ecosystem that
• 1:01:53
  Speaker 7: have nothing nothing to do with revolt, right, Like you
• 1:01:55
  Speaker 7: know what I'm saying.
• 1:01:56
  Speaker 5: He should he might didn't even really want to talk.
• 1:01:59
  Speaker 5: Then all that de Leon shit going on, like that's
• 1:02:02
  Speaker 5: a unique time. But then my guys and I know
• 1:02:04
  Speaker 5: they again when Roadway Manager reached out to me, and
• 1:02:08
  Speaker 5: this is why I'm trying to tell people about my brand.
• 1:02:11
  Speaker 5: Don't let these folk confuse you. Roadway Manager ridged out
• 1:02:15
  Speaker 5: to me. He said, Bro, don't even like doing podcasts,
• 1:02:18
  Speaker 5: but the shit you talking about, I gotta get bro
• 1:02:21
  Speaker 5: on now. And so that's what I'm saying about value
• 1:02:24
  Speaker 5: in the space. Did it view y'all and know, hey,
• 1:02:27
  Speaker 5: it's something with that financial thing they're doing. This is
• 1:02:30
  Speaker 5: bigger than he wouldn't have came had that been a podcast,
• 1:02:35
  Speaker 5: any interview it could have been. It could have been
• 1:02:37
  Speaker 5: any interview. He wouldn't have came. It was for black
• 1:02:41
  Speaker 5: folk financial. So I gotta show up.
• 1:02:43
  Speaker 3: I can't.
• 1:02:43
  Speaker 5: I can't bel out, you.
• 1:02:45
  Speaker 3: Know what I'm saying. And so when you when you
• 1:02:47
  Speaker 3: look at.
• 1:02:47
  Speaker 5: That, you say, it's principle involved, and people gotta look
• 1:02:50
  Speaker 5: at your brand and see principal next to your your
• 1:02:53
  Speaker 5: mission statement.
• 1:02:54
  Speaker 10: And if it ain't that, they'll get you out there.
• 1:02:56
  Speaker 5: On the corner like you said, and you'll be hustling
• 1:02:58
  Speaker 5: and all get in fight.
• 1:03:00
  Speaker 7: And then also another thing that Ross said is like,
• 1:03:02
  Speaker 7: like I said, we got a bunch of relationships.
• 1:03:04
  Speaker 6: You're not to mass all these people.
• 1:03:06
  Speaker 7: Ross says something one time where he was like, He's like,
• 1:03:09
  Speaker 7: people looks on rap snacks. She's like, if you're not
• 1:03:12
  Speaker 7: promoting your brand every day, I don't want to work
• 1:03:14
  Speaker 7: with you. You gotta promote a lot of times people
• 1:03:17
  Speaker 7: was like, all right, you know, I'm just gonna get
• 1:03:19
  Speaker 7: a bag from this. It's a selfish standpoint. I don't
• 1:03:21
  Speaker 7: really got no love for these people. I'm gonna get
• 1:03:23
  Speaker 7: their check. Like I'll promote stuff for free because I
• 1:03:27
  Speaker 7: understand the value and I'm helping you. It's the lord
• 1:03:31
  Speaker 7: of reciprocity, like you know what I'm saying, Like it's not
• 1:03:33
  Speaker 7: always about oh, you gotta pay me to do this.
• 1:03:35
  Speaker 6: You gotta pay me to do this.
• 1:03:37
  Speaker 5: And that's what I don't like either, Like with Baby
• 1:03:40
  Speaker 5: and now you know, Baby gave me to roll out
• 1:03:42
  Speaker 5: of the interview when he came out with it's only
• 1:03:44
  Speaker 5: me like out of nowhere. Yo, whatever they do, man,
• 1:03:48
  Speaker 5: it's nothing seeing them got the the medion clothed and
• 1:03:51
  Speaker 5: brand Yo, shoot that to the city, put it in
• 1:03:53
  Speaker 5: the store. I got a dude, got stole like you know,
• 1:03:56
  Speaker 5: I'm you know, you gotta do something to get something.
• 1:03:58
  Speaker 7: That's how this gave me a It's like people don't
• 1:04:00
  Speaker 7: understand that though a lot of people don't.
• 1:04:02
  Speaker 4: Understand what this is an interesting dynamic, right, because what
• 1:04:06
  Speaker 4: you're talking about with Diddy, the reason that he's able
• 1:04:09
  Speaker 4: to do is because the platform has been created that
• 1:04:11
  Speaker 4: he felt that was responsible enough to do it on.
• 1:04:14
  Speaker 4: A couple of things come with that, right, If he
• 1:04:16
  Speaker 4: does it, it also puts the rest of the community.
• 1:04:18
  Speaker 4: I'll notice that if you're about business and you're out
• 1:04:21
  Speaker 4: about uplifting our community, why aren't you here exactly? So
• 1:04:24
  Speaker 4: I want to talk to you because you've gone from
• 1:04:27
  Speaker 4: being a spectator to not being the general right you're
• 1:04:30
  Speaker 4: coaching against and becoming a platform where people can come to.
• 1:04:35
  Speaker 9: How's that dynamic now for you? Right?
• 1:04:37
  Speaker 4: Because it was a solo thing and now it's I
• 1:04:39
  Speaker 4: got some guests and people.
• 1:04:40
  Speaker 9: I got to get him on there, I got it. Yeah,
• 1:04:42
  Speaker 9: but it's not everybody can't make it.
• 1:04:43
  Speaker 5: No, no, no. What I think is for me, it's
• 1:04:46
  Speaker 5: a blessing for me. I'm honored because a lot of
• 1:04:49
  Speaker 5: these guys, I feel like I want to give some
• 1:04:51
  Speaker 5: game too, and I want to hear the story. I
• 1:04:53
  Speaker 5: want to learn from them what's going on. I think
• 1:04:56
  Speaker 5: that the conversation we have it always lends itself to
• 1:05:02
  Speaker 5: direction for these young boys. Like when they sit with me, man,
• 1:05:06
  Speaker 5: they just get game. It's like I'm oozing shit for him.
• 1:05:09
  Speaker 5: Like you know what I'm saying. They appreciate it, bro,
• 1:05:12
  Speaker 5: Like no matter.
• 1:05:13
  Speaker 3: If Backstad, wherever we a is.
• 1:05:14
  Speaker 10: Just they appreciate the game I give.
• 1:05:17
  Speaker 5: And I couldn't be more happier to be someone that's
• 1:05:21
  Speaker 5: a general for the culture. You know what I'm saying.
• 1:05:23
  Speaker 5: Because these guys athletes. You've seen athletes on My Shit
• 1:05:26
  Speaker 5: Rappers you gonna see, You've seen CIA guys, You've seen
• 1:05:30
  Speaker 5: a list of different individuals on the show. Because I'm
• 1:05:34
  Speaker 5: able to go in these different rooms and bring stuff
• 1:05:37
  Speaker 5: out of them, and I think that's a skill set
• 1:05:39
  Speaker 5: a lot of people can't position themselves with two It's like, yo,
• 1:05:43
  Speaker 5: you can't talk to Diddy and Robert Smith and get
• 1:05:45
  Speaker 5: something from them. You know what I'm saying. You gotta
• 1:05:48
  Speaker 5: be able to extract things. After this guy been talked
• 1:05:51
  Speaker 5: to for twenty three thousand times, now he come to
• 1:05:54
  Speaker 5: sit with me and it's still a fire conversation, you know.
• 1:05:57
  Speaker 5: And so I just think I live in a very
• 1:06:00
  Speaker 5: unique room with this conversation thing. It's like it's something Now.
• 1:06:04
  Speaker 5: That's why I gotta figure out why it works, because
• 1:06:06
  Speaker 5: it's it's not structured. It's just me. I'm just being
• 1:06:10
  Speaker 5: me and it's working. But it's like you got to
• 1:06:12
  Speaker 5: put some kind of structure with it so that you
• 1:06:14
  Speaker 5: know what you're doing when it's time to do it.
• 1:06:18
  Speaker 6: Are there too many podcasters?
• 1:06:19
  Speaker 9: Yeah, too many many podcasters.
• 1:06:21
  Speaker 5: Yeah, it's a lot of I call them too be
• 1:06:23
  Speaker 5: podcasts to be, it's a lot of tooby podcasts. They
• 1:06:27
  Speaker 5: don't even know the space is doing and they're just
• 1:06:28
  Speaker 5: not cranking off and they're shooting at everybody. It's a
• 1:06:31
  Speaker 5: lot going on.
• 1:06:32
  Speaker 10: It's just saying, Yo, that's not podcast. They've treatd you guys. Listen.
• 1:06:36
  Speaker 5: If you're gonna follow people, follow the guys that actually
• 1:06:39
  Speaker 5: have done it without the built in fan base, especially
• 1:06:43
  Speaker 5: if you come in without a built in fan base.
• 1:06:45
  Speaker 3: What kind of.
• 1:06:45
  Speaker 5: Logic are you guys using following rappers that come in
• 1:06:49
  Speaker 5: with rap fan base saying you're the podcast.
• 1:06:52
  Speaker 3: I'm gonna build my shit off of you.
• 1:06:55
  Speaker 5: Dig what I'm I'm saying common sense? Now, disrespect common sense.
• 1:07:00
  Speaker 5: Build this thing. We've been able to build this in
• 1:07:03
  Speaker 5: a very unique way. This is where your eyes need
• 1:07:05
  Speaker 5: to be at in regards to structure. Do you listen
• 1:07:08
  Speaker 5: to podcasts? I listen to what needs to be listened to.
• 1:07:11
  Speaker 5: I used to listen to everything, but everything is too much.
• 1:07:14
  Speaker 5: Now they've smeared this thing. It's no longer even information
• 1:07:18
  Speaker 5: anyway in this shit except in little crevices and corners
• 1:07:21
  Speaker 5: of black podcasts, and everything else is bullshit noise, And
• 1:07:26
  Speaker 5: so I dip my hand in the noise sometime. Fuck
• 1:07:29
  Speaker 5: you know, no no, and I come on back over
• 1:07:32
  Speaker 5: here to the business. But they've turned it into something
• 1:07:35
  Speaker 5: that's unattractive even for me, because I can't distinguish what's happening.
• 1:07:40
  Speaker 5: I'm always trying to get over here and say I
• 1:07:42
  Speaker 5: ain't no business.
• 1:07:42
  Speaker 3: What y'all know? How aiden Ross?
• 1:07:44
  Speaker 5: Okay, here's something I said, black people will twitching academics.
• 1:07:51
  Speaker 5: Happened to be in one of the first Twitch people streamers.
• 1:07:56
  Speaker 5: I was confused, how Aiden Ross and them come after him?
• 1:07:59
  Speaker 5: And then sure the business side of this, this to
• 1:08:02
  Speaker 5: me says.
• 1:08:03
  Speaker 3: We gotta do something like we had that first.
• 1:08:07
  Speaker 5: We had the audience, we had the structure, we had
• 1:08:09
  Speaker 5: that first.
• 1:08:10
  Speaker 3: This ain't hate. This is saying opportunity missed. Yo.
• 1:08:15
  Speaker 5: People following you, so they getting on, they twitch and
• 1:08:19
  Speaker 5: they getting thousands of people and it ain't no business
• 1:08:22
  Speaker 5: around it because you ain't done. It's like right, so
• 1:08:24
  Speaker 5: if they watch me like Giling Wallow, they stopping with
• 1:08:27
  Speaker 5: them ass and they're distinguishing in the market, Yoda everything.
• 1:08:30
  Speaker 3: It's well getting paid.
• 1:08:33
  Speaker 5: And then if you not doing it that way, you
• 1:08:35
  Speaker 5: better figure out how a E Wyl getting paid? How
• 1:08:38
  Speaker 5: long get you got to do it? How the people
• 1:08:40
  Speaker 5: getting paid? You're following people that ain't even getting paid
• 1:08:44
  Speaker 5: for doing what they're doing. They're just getting paid for
• 1:08:46
  Speaker 5: holding that position. That's why they gonna open the door.
• 1:08:50
  Speaker 5: Because I don't have no value outside of state being
• 1:08:54
  Speaker 5: in this position. If I get up out of this
• 1:08:57
  Speaker 5: position and stand over there, there's nothing else with me
• 1:09:00
  Speaker 5: and this ain't to no particular person, because.
• 1:09:03
  Speaker 3: This is business.
• 1:09:04
  Speaker 5: I'm talking to the market, right, This ain't about no
• 1:09:07
  Speaker 5: particular person, even though they gonna say it is. I'm
• 1:09:09
  Speaker 5: telling you this is market talk right. When people come
• 1:09:14
  Speaker 5: behind you, they gonna say, I'm gonna do it like
• 1:09:16
  Speaker 5: such and such doing it, But they don't know the
• 1:09:19
  Speaker 5: whole time they've been talking doing that for four years
• 1:09:21
  Speaker 5: and ain't made nothing doing that, And then if they
• 1:09:24
  Speaker 5: did make something, it ain't a re up thing. I
• 1:09:27
  Speaker 5: need to follow the niggas that's ringing up they deals,
• 1:09:30
  Speaker 5: not getting a deal. It's like getting some money and
• 1:09:33
  Speaker 5: keeping some money. These are different techniques. I need to
• 1:09:37
  Speaker 5: follow the guys that's keeping the deals, that's making the relationships,
• 1:09:40
  Speaker 5: that's building the brands, not the guys that ope, you
• 1:09:43
  Speaker 5: got a deal.
• 1:09:44
  Speaker 3: Follow him.
• 1:09:45
  Speaker 9: Yeah, that's my thing.
• 1:09:46
  Speaker 7: And most of the people, like going back to the monetization thing,
• 1:09:49
  Speaker 7: most people are not gonna be able to monetize awful.
• 1:09:51
  Speaker 6: Ads so like to really like live efficiently.
• 1:09:56
  Speaker 7: So it's like, why do you think that it's just
• 1:09:58
  Speaker 7: not enough money in it?
• 1:10:00
  Speaker 5: And I feel like what I'm saying ads transition to
• 1:10:03
  Speaker 5: like super Bowl, it's a lot of money and ads.
• 1:10:06
  Speaker 7: Now, most people are not going to get a lot
• 1:10:09
  Speaker 7: of money the audience, but you can't make money. So
• 1:10:13
  Speaker 7: I feel like ads should always be a add on,
• 1:10:19
  Speaker 7: but you got to be creative to find ways to
• 1:10:22
  Speaker 7: make money.
• 1:10:22
  Speaker 6: Outside of that. That comes with creativity.
• 1:10:25
  Speaker 7: That can come with merch that can come with live shows,
• 1:10:27
  Speaker 7: that can yeah, the Patreon, that can come from a
• 1:10:30
  Speaker 7: service subscription based model. You know, if you got an
• 1:10:34
  Speaker 7: app or whatever you got, you know going on, that's
• 1:10:37
  Speaker 7: up to you to figure out your own business model
• 1:10:38
  Speaker 7: what you have to offer. But how can I make
• 1:10:42
  Speaker 7: money outside of this that I control? Because you can't
• 1:10:46
  Speaker 7: control ads either. You might have an AD and then
• 1:10:49
  Speaker 7: you know what I'm saying. So it's like, you got
• 1:10:51
  Speaker 7: an audience, you got to make sure that you're maximizing
• 1:10:53
  Speaker 7: that audience. I think a lot of podcasters don't fully
• 1:10:56
  Speaker 7: understand that.
• 1:10:56
  Speaker 5: Either, because again they okay with just the audience. Here's
• 1:11:00
  Speaker 5: another thing. Getting fame almost cripples you, especially when when
• 1:11:05
  Speaker 5: you get it too early, right when you're still in
• 1:11:07
  Speaker 5: the process, because fame and notoriety makes you not do
• 1:11:13
  Speaker 5: what needs to be done to get to that next level. Right, So,
• 1:11:16
  Speaker 5: say I need to be out there selling shirts or
• 1:11:18
  Speaker 5: selling CDs or selling.
• 1:11:20
  Speaker 10: Something that will help my business. The minute they put
• 1:11:24
  Speaker 10: me on.
• 1:11:24
  Speaker 5: Breakfast club, like I can't stand out there, no way, right,
• 1:11:29
  Speaker 5: So it cripples you. It's like it says, damn, okay,
• 1:11:33
  Speaker 5: now I'm too big to do that. Well you have
• 1:11:34
  Speaker 5: to do that to get there.
• 1:11:35
  Speaker 7: But then also everybody's not a business person too, so
• 1:11:38
  Speaker 7: most people coming in and they just coming in just from
• 1:11:40
  Speaker 7: a media standpoint of it. I just want to talk
• 1:11:42
  Speaker 7: and then I'm gonna lest somebody pay me. It's like
• 1:11:43
  Speaker 7: an artist, right, Most recording artists just want to rap
• 1:11:47
  Speaker 7: and then they want to.
• 1:11:47
  Speaker 6: Get paid for rapping.
• 1:11:49
  Speaker 7: That's why I said, like you signed a deal, it's
• 1:11:52
  Speaker 7: not a bad deal because you're not a business person.
• 1:11:54
  Speaker 7: So you need somebody to take care of you and
• 1:11:56
  Speaker 7: to feed you, and you need somebody to schedule your
• 1:11:58
  Speaker 7: shows and to make sure you're hair and all that.
• 1:12:00
  Speaker 7: But we the other way around, Like this is just allowed.
• 1:12:06
  Speaker 5: Can you compete with five million a year?
• 1:12:08
  Speaker 6: Can we can people five million a year? We compete
• 1:12:11
  Speaker 6: with anything?
• 1:12:15
  Speaker 11: Perhaps, So I'm saying it like it's allowed to It'll
• 1:12:19
  Speaker 11: take a three year, thirty forty fifty million dollar a
• 1:12:22
  Speaker 11: year forty million three year forty million dollar joint, I
• 1:12:25
  Speaker 11: mean three year twenty million dollar joint.
• 1:12:27
  Speaker 7: So I'm if we get to maintain the ownership of
• 1:12:31
  Speaker 7: our show.
• 1:12:31
  Speaker 6: Yeah, why not?
• 1:12:33
  Speaker 5: Because I think every big podcast is maintaining ownership. Man,
• 1:12:37
  Speaker 5: are they I don't know. I'm asking you, what's your
• 1:12:39
  Speaker 5: I deal on that?
• 1:12:40
  Speaker 9: I don't think they are.
• 1:12:41
  Speaker 6: Are they serious?
• 1:12:42
  Speaker 4: I mean we don't know though, right, I mean we don't. Again,
• 1:12:44
  Speaker 4: we don't know people and aren't sharting the information. And
• 1:12:47
  Speaker 4: then again people don't know. They see the money, that's
• 1:12:51
  Speaker 4: the carriage. How do I get it? Oh yeah, yeah,
• 1:12:53
  Speaker 4: I'll get it.
• 1:12:53
  Speaker 5: Yeah.
• 1:12:54
  Speaker 4: How long do I have that likense to show our propetuity?
• 1:12:57
  Speaker 4: I don't even know what that means. I signed it
• 1:12:58
  Speaker 4: boom not no big shows.
• 1:13:00
  Speaker 6: But I'm not saying thank you think so I don't know.
• 1:13:05
  Speaker 6: Though we don't know.
• 1:13:07
  Speaker 5: I'm saying.
• 1:13:09
  Speaker 3: What we believe. People that know about.
• 1:13:11
  Speaker 4: Business, we may have heard that, Wow, we may have Wow.
• 1:13:16
  Speaker 6: There's something they've done.
• 1:13:17
  Speaker 7: If there's something, shows that I know that don't own
• 1:13:20
  Speaker 7: the show, but out even signed a big contract they
• 1:13:24
  Speaker 7: gave they can help the rest of the show.
• 1:13:26
  Speaker 10: So it's a lot of something big shows in our
• 1:13:28
  Speaker 10: coach or just.
• 1:13:31
  Speaker 5: Wow, oh god, y'all, let's.
• 1:13:34
  Speaker 6: Talk off there about it? Is that once again going
• 1:13:38
  Speaker 6: back to information, right.
• 1:13:39
  Speaker 3: You didn't think they were going out saying.
• 1:13:41
  Speaker 5: So I'm not going out, You're not going you're starting
• 1:13:44
  Speaker 5: like that.
• 1:13:44
  Speaker 6: I'm not one of those people that saying like it's
• 1:13:46
  Speaker 6: bad to sign because, like I said.
• 1:13:47
  Speaker 5: It's bad to give away rights if specially if you
• 1:13:49
  Speaker 5: have some sort of built it Okay, so the people Okay,
• 1:13:52
  Speaker 5: so people out there in TV land, these companies won't
• 1:13:56
  Speaker 5: give you any money unless they see some money there.
• 1:14:00
  Speaker 5: So if they say I want your show, right, they
• 1:14:03
  Speaker 5: usually only offer those kind of deals to people with
• 1:14:05
  Speaker 5: the built in fan base like we're talking about. They
• 1:14:08
  Speaker 5: don't offer those to some Joe blow off the street
• 1:14:10
  Speaker 5: nine times out of ten. So you're coming with a
• 1:14:13
  Speaker 5: built in fan base and you don't even have faith
• 1:14:15
  Speaker 5: in it, but you have faith in them to activate it.
• 1:14:17
  Speaker 7: Because yeah, because once again they have the relationships they
• 1:14:20
  Speaker 7: they Pablo right, this is.
• 1:14:21
  Speaker 9: The easy one. I just take the money. Did y'all
• 1:14:23
  Speaker 9: take care of that? I'll do this.
• 1:14:25
  Speaker 5: Wow.
• 1:14:26
  Speaker 9: They go from owners to talent very quickly.
• 1:14:29
  Speaker 7: But like I said, signing because Nipsey Hustle doesn't become
• 1:14:33
  Speaker 7: Nipsey Hustle if he doesn't sign to a major late.
• 1:14:35
  Speaker 5: Now, yeah, you some points. You gotta make a You
• 1:14:37
  Speaker 5: gotta make it.
• 1:14:37
  Speaker 7: You gotta make a decision, and you gotta understand it.
• 1:14:40
  Speaker 7: You can only go so far by yourself.
• 1:14:41
  Speaker 10: So y'all saying y'all won't sign.
• 1:14:44
  Speaker 6: We did sign. We signed to our art for two years.
• 1:14:47
  Speaker 5: But I'm saying, if somebody want action on video, action
• 1:14:50
  Speaker 5: on the whole.
• 1:14:50
  Speaker 7: Everything is negotiable. Everything is negotiable. I feel like you
• 1:14:53
  Speaker 7: can't be emotionally a tie to any So y'all.
• 1:14:55
  Speaker 5: Will take a three sixty invest fits in on we
• 1:14:58
  Speaker 5: get set on in on it everything.
• 1:15:00
  Speaker 6: If it's enough money, we can sell it. What's enough money?
• 1:15:04
  Speaker 6: It hassues?
• 1:15:07
  Speaker 5: Did you have week s marking money?
• 1:15:10
  Speaker 7: But I mean, but that's real talk though, right Anybody
• 1:15:12
  Speaker 7: anybody that says otherwise is lying to you.
• 1:15:15
  Speaker 6: Let's be honest. Somebody come with a check for a
• 1:15:17
  Speaker 6: billion dollars.
• 1:15:19
  Speaker 5: Yeah, for sure.
• 1:15:20
  Speaker 9: What's the valuation of this company? It's three billion? Okay, Well, guys,
• 1:15:24
  Speaker 9: we've earned our leasure, right, it's been real.
• 1:15:28
  Speaker 10: What about okay? So what what is an ad worth?
• 1:15:30
  Speaker 10: What what is the ad.
• 1:15:31
  Speaker 5: Worth on the show that's getting two million downloads? Like,
• 1:15:35
  Speaker 5: what what is the gauge? Like, what is what? What's
• 1:15:38
  Speaker 5: the gauge for a young podcast or anybody watching? What
• 1:15:41
  Speaker 5: are we dealing with out here? What's the gauge?
• 1:15:43
  Speaker 4: I think you said it. We were at a show
• 1:15:46
  Speaker 4: and they were talking about streaming. They're like, well, what's
• 1:15:49
  Speaker 4: one stream worth? Nobody can give an answer, right, and
• 1:15:52
  Speaker 4: so what's one download worth? That's a person? But just
• 1:15:55
  Speaker 4: talking about like standing like where the industry standard. Man,
• 1:16:00
  Speaker 4: they'll tell you the CPM rate. They'll tell you like
• 1:16:02
  Speaker 4: it's seventeen fifty, or the average premium the premu is
• 1:16:05
  Speaker 4: fifty dollars per every thousand. But I didn't believe in that,
• 1:16:09
  Speaker 4: and so I said, look, we'll create our own market.
• 1:16:12
  Speaker 4: I'm going to tell you the number is fifteen thousand
• 1:16:14
  Speaker 4: an episode. Now you could take that or you could
• 1:16:17
  Speaker 4: leave it. But here's our numbers. I don't want to
• 1:16:19
  Speaker 4: we're not doing the CPM thing. Well, most people they're
• 1:16:22
  Speaker 4: looking at the value that we add. They know that
• 1:16:24
  Speaker 4: we're going to be consistent.
• 1:16:25
  Speaker 10: So yah, I don't even.
• 1:16:26
  Speaker 5: Do the sea keep going.
• 1:16:27
  Speaker 4: I'm sorry, yeah, yeah, no, so that I stopped. We
• 1:16:29
  Speaker 4: just stopped doing the CPM and we said, like, this
• 1:16:31
  Speaker 4: is what we're worth. So if I tell them is fifteen,
• 1:16:33
  Speaker 4: I will, then let's see if we go up to
• 1:16:35
  Speaker 4: four million, I will.
• 1:16:36
  Speaker 9: Now I'm telling you it's twenty five.
• 1:16:38
  Speaker 4: And so I'm going in with it, not with the
• 1:16:40
  Speaker 4: traditional manner of I'm this is my CPM, and if
• 1:16:44
  Speaker 4: I hit this number based on that, they naturally get paid.
• 1:16:46
  Speaker 4: This No, because I know when you go to corporate
• 1:16:48
  Speaker 4: and you're not telling them that, and.
• 1:16:50
  Speaker 10: That's the game they try to lock young.
• 1:16:52
  Speaker 6: Of course, the game is this though, because men trust me, and.
• 1:16:55
  Speaker 5: Let me say this for the onlookers, I play both
• 1:16:58
  Speaker 5: games right, even with them and Huskies and other brands. Again,
• 1:17:01
  Speaker 5: I have my own relationships with brands, my Bookie, other
• 1:17:05
  Speaker 5: brands where I negotiate things on my own, but that
• 1:17:09
  Speaker 5: they do play that CPM game on the other side.
• 1:17:12
  Speaker 5: On the on the on the iHeart side is a
• 1:17:16
  Speaker 5: very CPM driving game.
• 1:17:18
  Speaker 6: Here's the machine. Here's the thing.
• 1:17:19
  Speaker 7: Here's the thing with how did you'll There's the thing
• 1:17:22
  Speaker 7: with life in general, especially when it comes to business.
• 1:17:25
  Speaker 7: The more math that's required, the higher probability that you're
• 1:17:30
  Speaker 7: going to get crewed, right.
• 1:17:32
  Speaker 6: Because this this, this, this is that they do. They
• 1:17:36
  Speaker 6: do it CPM.
• 1:17:36
  Speaker 7: Most you won't even know what the CPM is, right,
• 1:17:38
  Speaker 7: and it's like, all right, if you if you do,
• 1:17:40
  Speaker 7: if you put it at at the beginning of the episode,
• 1:17:42
  Speaker 7: that's the most valuable.
• 1:17:43
  Speaker 6: Middle episode. We called mini as the second most valuable,
• 1:17:46
  Speaker 6: and the first one is pre roll pre roll.
• 1:17:49
  Speaker 4: Let me just finish, hold on, because I want you
• 1:17:51
  Speaker 4: to be very clear in terms of money, the midroad
• 1:17:54
  Speaker 4: is going to be the most valuable, right because the
• 1:17:56
  Speaker 4: pre roll is only ten seconds. They want your mid
• 1:17:58
  Speaker 4: road because they know that's going to be sixty seconds.
• 1:18:01
  Speaker 4: They could put two there. Sometimes they'll put four. Now,
• 1:18:04
  Speaker 4: your audience is going to say, well, there's a lot
• 1:18:05
  Speaker 4: of ads here. Well, we're trying to it's a business.
• 1:18:08
  Speaker 4: So the ten second they'll say, all right, Well, if
• 1:18:10
  Speaker 4: that's the mid road is twenty thousand, they'll say we'll
• 1:18:13
  Speaker 4: give you eight thousand for a pre roll because it's shorter.
• 1:18:17
  Speaker 7: Got so, And then it's like all right, so you
• 1:18:20
  Speaker 7: get paid seventeen fifty per CPM per thousand downloads and seventeen.
• 1:18:26
  Speaker 4: Dollars seventeen thousand and fifty cents per every thousand, per thousand, right,
• 1:18:32
  Speaker 4: So by the time you get twenty thousand download no, sorry,
• 1:18:36
  Speaker 4: so so seventeen seventeen fifty.
• 1:18:39
  Speaker 7: But then it's but then it's a seventy thirty split, right,
• 1:18:42
  Speaker 7: it's a seventy thirty split, seventy year away, thirty thirty
• 1:18:44
  Speaker 7: their way, and then it's for every thousand. Right, So
• 1:18:49
  Speaker 7: if you do one hundred thousand downloads for that episode,
• 1:18:51
  Speaker 7: how much money did you make?
• 1:18:53
  Speaker 6: Exactly? So that's the whole point.
• 1:18:54
  Speaker 9: One thousand dollars.
• 1:18:56
  Speaker 6: It's confusing me.
• 1:18:58
  Speaker 7: I never really got passed basic algebra in school, so
• 1:19:03
  Speaker 7: if I.
• 1:19:04
  Speaker 6: Gotta use it, calculated too complicated.
• 1:19:07
  Speaker 5: You needed to be twenty grand episode.
• 1:19:08
  Speaker 6: Twenty thousand dollars an episode. Yeah, I can do that.
• 1:19:12
  Speaker 3: Y'all see this game, This good.
• 1:19:14
  Speaker 7: Twenty thousand dollars an episode for a sixty second ad.
• 1:19:18
  Speaker 6: We can all understand that, right.
• 1:19:20
  Speaker 5: It's very simple, very simple.
• 1:19:22
  Speaker 10: A CPM is triggery.
• 1:19:23
  Speaker 3: What you're saying it sounds like more.
• 1:19:26
  Speaker 9: Here's the other part, right, how do you know how
• 1:19:28
  Speaker 9: many downloads?
• 1:19:29
  Speaker 4: Because the machine gonna have to download me there and
• 1:19:32
  Speaker 4: they're gonna tell you, well, you didn't meet the metric.
• 1:19:34
  Speaker 5: You could track it too.
• 1:19:35
  Speaker 10: They got third party ship, but you don't know how
• 1:19:36
  Speaker 10: to act.
• 1:19:37
  Speaker 6: Now you gotta get a forensic account.
• 1:19:38
  Speaker 7: Once again, the more complicated the math, the higher probability
• 1:19:43
  Speaker 7: you have of getting screwed.
• 1:19:44
  Speaker 6: They keep it complicated on purpose.
• 1:19:46
  Speaker 7: Okay, you get a minimum guarantee, but you gotta you
• 1:19:49
  Speaker 7: gotta hit a million, You gotta hit this.
• 1:19:51
  Speaker 6: But who's counting these numbers?
• 1:19:53
  Speaker 7: Well, we have our firm in the back and they're
• 1:19:55
  Speaker 7: counting these numbers, and then they're gonna give you a
• 1:19:57
  Speaker 7: report and then they're gonna this.
• 1:19:58
  Speaker 6: But you don't even know what what happens.
• 1:20:01
  Speaker 10: Then it strength what's the stream versus down?
• 1:20:03
  Speaker 9: What happens when you don't hit the minimum guarantee?
• 1:20:05
  Speaker 5: Then this is a yeah, what happens when you don't
• 1:20:07
  Speaker 5: hit it? They're trying to recoop get your money. Yeah,
• 1:20:09
  Speaker 5: we got to recoup this money. And now it's the
• 1:20:12
  Speaker 5: rap game. But you know you're in the rig in
• 1:20:14
  Speaker 5: the red money.
• 1:20:15
  Speaker 4: You know, No, we're not paying you that because we
• 1:20:18
  Speaker 4: got to get the money because the first season you
• 1:20:19
  Speaker 4: didn't really make that.
• 1:20:21
  Speaker 5: Well, how we're looking at the message every month, All
• 1:20:23
  Speaker 5: this is a question mark.
• 1:20:24
  Speaker 6: Even YouTube.
• 1:20:25
  Speaker 7: Nobody really knows. It's just YouTube. It's just too big
• 1:20:27
  Speaker 7: and too powerful where you don't really have an option. Right,
• 1:20:29
  Speaker 7: it's like what can you do? Nobody knows how much
• 1:20:33
  Speaker 7: money is actually coming into YouTube, how they're distributing it.
• 1:20:36
  Speaker 7: Because some ship we might get paid thirty five dollars
• 1:20:38
  Speaker 7: for some ship we might get paid four dollars for
• 1:20:40
  Speaker 7: depending on the content, depending on the time of day, depending.
• 1:20:42
  Speaker 6: On who's who's on it.
• 1:20:43
  Speaker 5: And then it's constantly changing. Then it can be affected
• 1:20:46
  Speaker 5: by things outside of our means, and you can wake
• 1:20:49
  Speaker 5: up tomorrow and it can be up.
• 1:20:50
  Speaker 4: But they so they do RPM when you do the visuals, right,
• 1:20:53
  Speaker 4: So the CPM is what they're going to pay the brand, right,
• 1:20:57
  Speaker 4: but they're gonna take their percentagees. So what you get
• 1:20:58
  Speaker 4: broken down to is the RPM. And so the CPM
• 1:21:01
  Speaker 4: might be twenty five dollars, right, but by the time
• 1:21:03
  Speaker 4: you get to you it's fourteen twenty five and that's
• 1:21:05
  Speaker 4: what you're gonna get paid.
• 1:21:07
  Speaker 5: It's like, wait, what what happened? Yeah, It's like it's
• 1:21:09
  Speaker 5: like like like the transaction to your ticket master.
• 1:21:13
  Speaker 7: So I would I would recommend for any podcast if
• 1:21:16
  Speaker 7: you're trying to structure your deal with a company, You
• 1:21:19
  Speaker 7: just say this is what I want to get paid
• 1:21:20
  Speaker 7: per episode, then negotiate based off of that.
• 1:21:23
  Speaker 6: Because once you.
• 1:21:23
  Speaker 7: Get in the CPM game, and once you get in, okay,
• 1:21:26
  Speaker 7: you got to hit this certain amount of numbers and
• 1:21:27
  Speaker 7: a certain amount of downloads and dah da da da,
• 1:21:29
  Speaker 7: and then you're going to be doing forever.
• 1:21:31
  Speaker 5: That makes sense too, that CPM and kind of make
• 1:21:34
  Speaker 5: the water blurry. But it's people that swear by the CPM.
• 1:21:38
  Speaker 7: Game because it's traditional model. This is what they this
• 1:21:40
  Speaker 7: is what they set as a standard for the industry.
• 1:21:43
  Speaker 7: But there is no industry standing because we don't know
• 1:21:45
  Speaker 7: anything that's happened in see industry.
• 1:21:47
  Speaker 5: I'm playing both games like I'm playing subscription model game.
• 1:21:50
  Speaker 5: I'm playing live show sponsorship ad game.
• 1:21:53
  Speaker 3: You know what I'm saying.
• 1:21:54
  Speaker 6: I was Patreon working out for you.
• 1:21:55
  Speaker 5: It's doing good. It's because I haven't been as see
• 1:22:00
  Speaker 5: when I took the deal, I come from behind the
• 1:22:02
  Speaker 5: paywall and say hold on, I got to focus on
• 1:22:04
  Speaker 5: get some shit out there, help brand bill while we
• 1:22:07
  Speaker 5: and it fluctuate kind of went down because you got
• 1:22:10
  Speaker 5: to be This is one thing I do give Joe
• 1:22:12
  Speaker 5: credit for you have to be diligent fucking with them
• 1:22:16
  Speaker 5: paying customers. It's a different relationship, right. See, you have
• 1:22:20
  Speaker 5: people that have relationship with their customer. All they ever
• 1:22:23
  Speaker 5: gonna fuck with you is for the free. They don't
• 1:22:26
  Speaker 5: even fuck with you outside of the free. That's what
• 1:22:28
  Speaker 5: I'm saying. When you able to pull people behind the curtain,
• 1:22:32
  Speaker 5: come on back here where it casts you something. You
• 1:22:34
  Speaker 5: gotta be diligent and feed them there.
• 1:22:37
  Speaker 9: And they want.
• 1:22:39
  Speaker 3: Just think about this.
• 1:22:40
  Speaker 5: They paying me twenty five dollars, ten dollars, some people
• 1:22:43
  Speaker 5: fifty dollar.
• 1:22:44
  Speaker 3: They give Netflix twelve and they load them down.
• 1:22:48
  Speaker 5: I'm talking about this some of the best quality of
• 1:22:50
  Speaker 5: shit that you ever gonna see.
• 1:22:52
  Speaker 9: But here's the other part of that.
• 1:22:54
  Speaker 4: At some point, there's going to be a comment or
• 1:22:58
  Speaker 4: there's going to be an email that's gonna come to you,
• 1:23:00
  Speaker 4: and it's going to be like completely like tearing the
• 1:23:05
  Speaker 4: company down because you didn't put out an episode one
• 1:23:07
  Speaker 4: week and in your mind you're like, this is twenty
• 1:23:10
  Speaker 4: five hours, twenty five hours, and this is what I'm
• 1:23:12
  Speaker 4: dealing with, and so like we gotta deal with that.
• 1:23:15
  Speaker 4: Like people don't talk about that side, but that's part
• 1:23:17
  Speaker 4: of it. They don't even the mental strain of even
• 1:23:20
  Speaker 4: the comments section. When this shit costs money to run
• 1:23:24
  Speaker 4: and you ain't a lot.
• 1:23:25
  Speaker 3: Of times it's the free bridge.
• 1:23:27
  Speaker 5: They do all of that.
• 1:23:28
  Speaker 7: Another thing too, you know how I said, if it's more,
• 1:23:32
  Speaker 7: the more math, the higher probably you get screwed in contracts,
• 1:23:36
  Speaker 7: The more words you don't understand, there's a higher probably that.
• 1:23:39
  Speaker 9: You get screwed.
• 1:23:40
  Speaker 7: Everybody knows how to read, right, there's no need to have.
• 1:23:44
  Speaker 7: If there's more than ten words that you're not familiar with,
• 1:23:46
  Speaker 7: you're gonna get screwed.
• 1:23:48
  Speaker 5: I told you Bill about what telling you that it's
• 1:23:50
  Speaker 5: all about.
• 1:23:51
  Speaker 6: Language because they're doing this on purpose. It's a magic trick.
• 1:23:54
  Speaker 5: Right.
• 1:23:54
  Speaker 7: If I could do enough weird shit and put shit,
• 1:23:57
  Speaker 7: and then it's like if I can make a contract,
• 1:23:58
  Speaker 7: like Kanye said, a contra that should be one page, yes.
• 1:24:01
  Speaker 5: And we billion a dude, don't even a billion dollars dud.
• 1:24:05
  Speaker 9: He wasn't even accept the contracts if they were long.
• 1:24:07
  Speaker 7: Why do we have contracts for fifty pages? Twenty five pages?
• 1:24:10
  Speaker 7: You got the best look, something's gonna get lost.
• 1:24:12
  Speaker 5: Yeah, And why do they do that to Why we
• 1:24:14
  Speaker 5: do that to it? But I don't even say this
• 1:24:16
  Speaker 5: just us, it's just business.
• 1:24:17
  Speaker 6: That's business, because once again it's long.
• 1:24:19
  Speaker 7: The longer I can draw you out something, I have
• 1:24:21
  Speaker 7: a higher probability I could just stick something in there.
• 1:24:23
  Speaker 7: If it's twenty five pages. If it's twenty five pages,
• 1:24:27
  Speaker 7: it's a high probability that something is.
• 1:24:29
  Speaker 5: Maybe something you overlook.
• 1:24:31
  Speaker 6: You have the best lawyer.
• 1:24:33
  Speaker 7: They might they might not be able to read every
• 1:24:35
  Speaker 7: single thing right, and you're going to So that's another
• 1:24:38
  Speaker 7: thing for people. Try to make any agreement as easy
• 1:24:41
  Speaker 7: to understand as possible, and once it starts to become
• 1:24:44
  Speaker 7: extremely complicated, just be very have the lawyer read it
• 1:24:49
  Speaker 7: three times and explain to you and interpret it to you,
• 1:24:52
  Speaker 7: because you're going to there's going to be things in
• 1:24:56
  Speaker 7: there that you don't you're not familiar with.
• 1:24:58
  Speaker 6: Or they they'll trick you.
• 1:24:59
  Speaker 7: They have one shit, it'll be like, okay, you signed
• 1:25:01
  Speaker 7: it still for five years and then it's like with
• 1:25:03
  Speaker 7: the reversal of the perpetuity that comes in the fun
• 1:25:07
  Speaker 7: like they're just reworded.
• 1:25:10
  Speaker 5: I would you know for me perpetuity ship I send
• 1:25:14
  Speaker 5: even though it's in the contract, I make sure that that's.
• 1:25:18
  Speaker 4: Like that's what we take that out we take it out.
• 1:25:22
  Speaker 4: It's the first word we're looking for that cannot that
• 1:25:25
  Speaker 4: cannot be there. But I also suggest if they're going
• 1:25:28
  Speaker 4: to sign the people, yes, give it to your lawyer,
• 1:25:31
  Speaker 4: but you should read it.
• 1:25:33
  Speaker 9: Yeah, because what.
• 1:25:34
  Speaker 4: Will happen is you'll come into these meetings and people
• 1:25:36
  Speaker 4: will be telling you things about your contract that you
• 1:25:39
  Speaker 4: know for certain or not true, and they run and
• 1:25:43
  Speaker 4: they'll run it and I know for sure it's not true.
• 1:25:45
  Speaker 4: Then I got to go back to the lawyer. We
• 1:25:47
  Speaker 4: got to have a conversation. It's not true. So yes,
• 1:25:50
  Speaker 4: do your due diligence, give it to your lawyers, but
• 1:25:53
  Speaker 4: you should read it.
• 1:25:54
  Speaker 5: And if you don't understand it, that's what you pay
• 1:25:56
  Speaker 5: a lawyer for.
• 1:25:57
  Speaker 7: What you have the lawyer because most people have to
• 1:25:59
  Speaker 7: explain most people, most people are they're not going to
• 1:26:02
  Speaker 7: read it, or even if they read it, they're not
• 1:26:03
  Speaker 7: going to have the reading comprehension of fully understanding.
• 1:26:06
  Speaker 6: You have your lawyer go through it with you, paragraph
• 1:26:09
  Speaker 6: by paragraph. She reads it or here she reads it.
• 1:26:12
  Speaker 6: So and then it's like, okay, what's just mind, dude,
• 1:26:15
  Speaker 6: What's I ain't taking it?
• 1:26:17
  Speaker 5: I take certain thing, Hey that ain't that ain't cool,
• 1:26:20
  Speaker 5: and there's certain money. Like the first couple of deals
• 1:26:23
  Speaker 5: I got was so high. I knew they was trying
• 1:26:26
  Speaker 5: to get the show cause I'm like, it's no way
• 1:26:28
  Speaker 5: that this money is just too much money. Right, we
• 1:26:31
  Speaker 5: ain't even moved yet, but I know people know I'm
• 1:26:35
  Speaker 5: cold with this ship.
• 1:26:36
  Speaker 3: But this business at the end.
• 1:26:38
  Speaker 5: Of the day, So I'm saying, damn this kind of
• 1:26:39
  Speaker 5: money is.
• 1:26:40
  Speaker 3: But yeah, nah, I believe.
• 1:26:42
  Speaker 5: I believe that you gotta be somebody that understands this space.
• 1:26:45
  Speaker 5: If you don't get it, bro, is it even a
• 1:26:47
  Speaker 5: lot of value in signing.
• 1:26:50
  Speaker 6: For relationships?
• 1:26:51
  Speaker 7: Yeah, I think that's not You can you can make
• 1:26:53
  Speaker 7: some money, but I think the biggest thing for us,
• 1:26:55
  Speaker 7: like anything we saw, the money was always the secondary part.
• 1:26:58
  Speaker 7: The relationships provided more more opportunities to any money that
• 1:27:01
  Speaker 7: we are y'all side, Now we signed to ourselves. Are
• 1:27:05
  Speaker 7: you looking to sign No, we're looking to grow EYO
• 1:27:08
  Speaker 7: network and looking to sign other shows for that.
• 1:27:12
  Speaker 5: What minimum guarantees y'all given out working on them? We're
• 1:27:16
  Speaker 5: working on them. So I'm saying, well, y'all know you
• 1:27:19
  Speaker 5: know saying right.
• 1:27:19
  Speaker 9: Well, he was like, I don't need a G pass
• 1:27:22
  Speaker 9: no more. I'm past that. I'm passing them out now.
• 1:27:24
  Speaker 5: Right, And that's what I'm saying.
• 1:27:27
  Speaker 7: But but it's always room to work with other people,
• 1:27:30
  Speaker 7: Like you know what I'm saying. It's never a situation
• 1:27:32
  Speaker 7: where you can't. Never get to a point where you
• 1:27:34
  Speaker 7: feel like you you're too big to work with others.
• 1:27:36
  Speaker 5: Have the big companies approached y'all, like the bar Stools
• 1:27:39
  Speaker 5: or the Spotify or the.
• 1:27:41
  Speaker 7: I mean we had no none of those companies. We
• 1:27:44
  Speaker 7: had a few conversations when our last deal was up.
• 1:27:47
  Speaker 5: But why not, though, because I see y'all on business
• 1:27:49
  Speaker 5: charts all the time, like why why aren't they Why
• 1:27:53
  Speaker 5: do you think that Spotify talk to that?
• 1:27:56
  Speaker 3: Yeah?
• 1:27:56
  Speaker 5: Why why what I'm saying, I don't mean y'all got
• 1:28:00
  Speaker 5: the numbers, the relationships. Why do y'all think that no
• 1:28:03
  Speaker 5: deals have been presented?
• 1:28:05
  Speaker 6: You know?
• 1:28:05
  Speaker 7: You know, I feel like the content that we produce
• 1:28:07
  Speaker 7: is a little different. Right, So it's still it's still
• 1:28:09
  Speaker 7: a niche. Even though we have been able to have
• 1:28:11
  Speaker 7: a massive amount of success, it's still a relative niche audience.
• 1:28:15
  Speaker 7: People still don't fully understand it. You know, Black guys
• 1:28:18
  Speaker 7: talking about money and podcasting and and and investing it's
• 1:28:23
  Speaker 7: kind of different. You know, it's easier to kind of
• 1:28:24
  Speaker 7: just talk about music, talk about you know, pop culture, but.
• 1:28:27
  Speaker 5: I thought business for me. I'm also saying it ain't
• 1:28:30
  Speaker 5: business numbers based.
• 1:28:32
  Speaker 7: It is numbers based. But once again, now you have
• 1:28:34
  Speaker 7: to go into a situation where this goes back to.
• 1:28:38
  Speaker 10: It's easier dealing with rappers and rapping.
• 1:28:40
  Speaker 6: This goes back to the race car.
• 1:28:42
  Speaker 3: Right.
• 1:28:42
  Speaker 6: As a corporate person, they're used to dealing with rappers.
• 1:28:45
  Speaker 6: It's familiar. They're used to dealing with sports, and it's.
• 1:28:48
  Speaker 5: A hundred years worth trickery involved.
• 1:28:51
  Speaker 7: They still don't They still they still haven't rapped different.
• 1:28:53
  Speaker 7: So the numbers can be supporting it, but they still
• 1:28:56
  Speaker 7: haven't fully even guided themselves there. So if they don't
• 1:28:58
  Speaker 7: get it themselves, then they're not they're not going.
• 1:29:01
  Speaker 4: To You're still dealing You're not dealing with the highest
• 1:29:03
  Speaker 4: level execs. You're still dealing with people that were in
• 1:29:06
  Speaker 4: the corporation that are saying this is value. You should
• 1:29:09
  Speaker 4: know these guys are. Now they got to prove it
• 1:29:11
  Speaker 4: to the higher rupts, right, the higher ups got to
• 1:29:13
  Speaker 4: prove it to the next.
• 1:29:14
  Speaker 5: I don't like how they prove and shit like even
• 1:29:16
  Speaker 5: if you know how big of an artist baby, and
• 1:29:19
  Speaker 5: certain niggas is like my relationship be with them like
• 1:29:22
  Speaker 5: a nigga, Like you know certain people my relationship with
• 1:29:25
  Speaker 5: them because I ain't gonna allow all their red tape.
• 1:29:28
  Speaker 5: It'd be pissing me off.
• 1:29:29
  Speaker 6: The key is to always go directly to the sauce.
• 1:29:32
  Speaker 7: Once again, let's talk about guests too, guess like having
• 1:29:37
  Speaker 7: guests on the shad or just this directly to the source.
• 1:29:40
  Speaker 7: That's what we were trying to get ditty for three years,
• 1:29:42
  Speaker 7: trying to get out of investments last year, and we
• 1:29:44
  Speaker 7: know all of.
• 1:29:44
  Speaker 5: The people in these and with all revolts.
• 1:29:46
  Speaker 7: These are the people that's like, you should know the
• 1:29:49
  Speaker 7: closest people to him, But it didn't happen when we
• 1:29:52
  Speaker 7: met him, and now we develop the relationship with him.
• 1:29:55
  Speaker 7: When I hit him directly, it happened within ten seconds.
• 1:29:58
  Speaker 7: Why is that the You gotta go directly to this
• 1:30:02
  Speaker 7: because once again you said something that was key. Sometimes
• 1:30:04
  Speaker 7: people have good intentions, they don't know how to position
• 1:30:07
  Speaker 7: it to the other person.
• 1:30:09
  Speaker 10: And their relationship is on the line.
• 1:30:10
  Speaker 7: It's a game of telephone. So it's like I could
• 1:30:13
  Speaker 7: me and you got a great relationship right, and I can.
• 1:30:15
  Speaker 7: Let's say I'm trying to get whoever rapper for you,
• 1:30:18
  Speaker 7: right and I know them and I'm calling. I'm like, yeah,
• 1:30:20
  Speaker 7: you know, I got this podcast. I want you to
• 1:30:22
  Speaker 7: get on Louim. You know he's from Tennessee. I could
• 1:30:25
  Speaker 7: be explaining I think I'm doing a good job. You
• 1:30:28
  Speaker 7: hear it, You like, that's actually a terrible job. You
• 1:30:30
  Speaker 7: didn't sell it good enough, you know what I'm saying.
• 1:30:32
  Speaker 7: So that's what I think a lot of times happens
• 1:30:34
  Speaker 7: where it's like you, it gets warded down the different
• 1:30:38
  Speaker 7: channels that it goes through.
• 1:30:40
  Speaker 10: They just positioned it.
• 1:30:41
  Speaker 5: It's a new podcast.
• 1:30:45
  Speaker 4: Himself has said that because even when we had at
• 1:30:47
  Speaker 4: a vest fest, when he got there, the time that
• 1:30:49
  Speaker 4: he was supposed to be on was a little earlier
• 1:30:51
  Speaker 4: than he had probably wanted to be on. But the
• 1:30:54
  Speaker 4: message to us was he had to leave. And when
• 1:30:57
  Speaker 4: we relay the message to him, he said, who told
• 1:30:58
  Speaker 4: you that. Anytime I'll need something, y'all talk to me directly.
• 1:31:02
  Speaker 4: Nobody else talks to me. Yeah, okay, now we know, right,
• 1:31:05
  Speaker 4: But had we gone with what has been telling told
• 1:31:08
  Speaker 4: to us, it would have been a differenition.
• 1:31:10
  Speaker 7: But here's how you get guests. I want to answer
• 1:31:12
  Speaker 7: your question. I want to give I want to provide
• 1:31:13
  Speaker 7: as much game as possible. Here's how you get guests
• 1:31:15
  Speaker 7: for all the podcasts out there. You get yourself hot
• 1:31:19
  Speaker 7: enough where people want to come on your show, and
• 1:31:23
  Speaker 7: then you have to be in every environment where those
• 1:31:25
  Speaker 7: people are. So the Dame Dash for instance, right, we
• 1:31:28
  Speaker 7: wanted to get Dame early on, but it didn't make sense.
• 1:31:31
  Speaker 7: Looking back on it now I understand why he It
• 1:31:33
  Speaker 7: didn't make sense. We didn't have enough followers. It just
• 1:31:37
  Speaker 7: you know what I'm saying. But once we got to
• 1:31:39
  Speaker 7: a point, it's the law of inertia. When you got
• 1:31:42
  Speaker 7: to get to the point where once you get the
• 1:31:45
  Speaker 7: ball rolling, every single person is gonna want to rock
• 1:31:48
  Speaker 7: with you. And then they gonna spread the world and
• 1:31:49
  Speaker 7: they're gonna tell this person, yeah, you gotta rock with
• 1:31:51
  Speaker 7: this person. So don't worry about getting the guests, worry
• 1:31:53
  Speaker 7: about getting hot. Worry about getting hot.
• 1:31:55
  Speaker 5: That's me. I got more numbers on my phone, then
• 1:31:57
  Speaker 5: I can even worry about getting hot.
• 1:31:59
  Speaker 6: And then, like I said, and then you gotta do
• 1:32:00
  Speaker 6: the art of networking.
• 1:32:01
  Speaker 7: A lot of people don't like network a lot of
• 1:32:03
  Speaker 7: people just want to stay home because the sacrifices. You're
• 1:32:05
  Speaker 7: gonna miss your kids game, you're gonna you're gonna miss dinner,
• 1:32:08
  Speaker 7: stay in some bullshit hotel. But these are the places
• 1:32:11
  Speaker 7: that you gotta be. And we've been everywhere. We've been
• 1:32:13
  Speaker 7: from overseas to you.
• 1:32:15
  Speaker 4: Know peoples Miami to everywhere.
• 1:32:19
  Speaker 7: Like what I'm saying, but that's where you gotta go
• 1:32:21
  Speaker 7: because it's like there's nothing like face to face interaction.
• 1:32:23
  Speaker 6: That's how we met.
• 1:32:24
  Speaker 7: Like you can hit somebody, you know a lot of
• 1:32:27
  Speaker 7: if you see somebody in person, that changes the dynamic.
• 1:32:30
  Speaker 5: It does.
• 1:32:32
  Speaker 4: It gets misconscrewed because people see us out everywhere, but
• 1:32:35
  Speaker 4: they just seem like we're happening. Hey, these guys are
• 1:32:37
  Speaker 4: having a good time. No, we're actually trying to meet
• 1:32:39
  Speaker 4: the people who are in these spaces. So when we
• 1:32:40
  Speaker 4: talk about being super potential, about the rules, we gotta
• 1:32:43
  Speaker 4: live by example.
• 1:32:44
  Speaker 5: Yeah, man. And so you know, when I was at
• 1:32:46
  Speaker 5: a vest fast and I think it's something to be
• 1:32:49
  Speaker 5: said about the middle man and ship, that's a there's
• 1:32:51
  Speaker 5: even more conversation now because I think in this game,
• 1:32:56
  Speaker 5: the interesting dynamic is those same people can make money
• 1:33:00
  Speaker 5: with those people right, they don't take money to him.
• 1:33:04
  Speaker 5: Like let's say you need to book the baby, or
• 1:33:07
  Speaker 5: you need to book the baby or something. There's people
• 1:33:10
  Speaker 5: around him that if the number is right, they'll present
• 1:33:14
  Speaker 5: that to him. But it's other things that maybe they
• 1:33:17
  Speaker 5: don't present. And I just wonder why, how don't you.
• 1:33:20
  Speaker 7: Know they don't see the value in it or they
• 1:33:22
  Speaker 7: don't they that's the problem. You gotta not only So
• 1:33:26
  Speaker 7: let's say you're trying to get the baby right at
• 1:33:30
  Speaker 7: your show. Yeah, he has to see enough value in
• 1:33:34
  Speaker 7: it to come. That's one right. Now, Let's say you're
• 1:33:37
  Speaker 7: trying to go through two levels. You're trying to get
• 1:33:39
  Speaker 7: his road manager to convince his manager to convince him
• 1:33:42
  Speaker 7: to go a road maniga in his brain, he's human nature.
• 1:33:46
  Speaker 7: He gotta he got you gotta convince him.
• 1:33:47
  Speaker 10: He got to convince him to avince him.
• 1:33:49
  Speaker 6: Now he got a manager.
• 1:33:51
  Speaker 3: Got to see enough value in it.
• 1:33:53
  Speaker 6: But there's too many.
• 1:33:55
  Speaker 5: This good game. This is so much said, this is
• 1:33:58
  Speaker 5: extremely good game. Because it ain't that they don't fuck
• 1:34:02
  Speaker 5: with you, it's that it's too much convincing. And when
• 1:34:05
  Speaker 5: he seeing himself, if it's said thing, he gonna say, hey,
• 1:34:09
  Speaker 5: get me in touch with with Home Man Home kicking
• 1:34:12
  Speaker 5: that shit.
• 1:34:12
  Speaker 9: But there's a piece of it inside that as well.
• 1:34:15
  Speaker 4: And we all talk about attacking the peruna of the
• 1:34:18
  Speaker 4: person you're trying to get to, right, So the fact
• 1:34:20
  Speaker 4: that you need to know who the road manager is
• 1:34:22
  Speaker 4: exactly you might need to know who the tour manager
• 1:34:24
  Speaker 4: is because you're going to impress them with the value
• 1:34:27
  Speaker 4: that you're adding. By the time it gets to the
• 1:34:29
  Speaker 4: person think, oh, yeah, are you're rocking with them?
• 1:34:32
  Speaker 5: I heard about them too, I saw them too.
• 1:34:34
  Speaker 9: Say.
• 1:34:34
  Speaker 4: We've done that plenty of times, and we keep telling
• 1:34:37
  Speaker 4: people you should do that.
• 1:34:38
  Speaker 9: Even now.
• 1:34:38
  Speaker 4: When we came to Atlanta, some of the security as here, Hey,
• 1:34:41
  Speaker 4: you guys in town, I got this person you should meet,
• 1:34:44
  Speaker 4: or if y'all coming to the show, I'll bring you
• 1:34:46
  Speaker 4: up backstage.
• 1:34:47
  Speaker 9: I'll bring you right to the person. Right.
• 1:34:49
  Speaker 4: So these things happen, we're telling it, and I think
• 1:34:51
  Speaker 4: the beauty about what we're doing is that we're telling
• 1:34:54
  Speaker 4: people and we're doing it in real time and they get.
• 1:34:56
  Speaker 9: To see it, execute it in real time.
• 1:34:58
  Speaker 4: Whereas in the past it was you heard these stories,
• 1:35:01
  Speaker 4: these myths of how these things trenchpirt. Now this happened
• 1:35:04
  Speaker 4: on Tuesday. We're telling you Tuesday night, this happened.
• 1:35:07
  Speaker 5: That's what I'm saying. And then for me, all of
• 1:35:09
  Speaker 5: my guests have reached out to me. You know, it
• 1:35:11
  Speaker 5: been basically like a like you said, like again, respect
• 1:35:15
  Speaker 5: the discovery process. You gotta respect that discovery process. And
• 1:35:20
  Speaker 5: sometimes it take a while before it get to a
• 1:35:23
  Speaker 5: point where because they know my really the whole game
• 1:35:25
  Speaker 5: know my face. At this point, they be seeing me places, Man,
• 1:35:28
  Speaker 5: I know it be the most.
• 1:35:30
  Speaker 3: Mega famous motherfucker. You'd be like, I know your face.
• 1:35:34
  Speaker 5: Man. A lot of times it's baby though, like that nigga,
• 1:35:38
  Speaker 5: won't that little baby mom. You know what I'm saying.
• 1:35:41
  Speaker 5: But it's always those What is that for y'all? What's
• 1:35:44
  Speaker 5: that standalone? Is it the Harvey one?
• 1:35:46
  Speaker 7: Definitely? That's that's the most popular one that we had.
• 1:35:51
  Speaker 7: Rick Ross was another one that people identify identify with
• 1:35:55
  Speaker 7: a lot. And then, like you said, just social media.
• 1:35:57
  Speaker 7: Even people don't know your name, they've seen a clip
• 1:36:00
  Speaker 7: or they've seen somebody shared it to them their friends,
• 1:36:02
  Speaker 7: or somebody put in the group chat.
• 1:36:04
  Speaker 6: You know, they've watched something on YouTube.
• 1:36:05
  Speaker 7: It's like you become identifiable, you know, what I'm saying
• 1:36:09
  Speaker 7: that and that also goes back to Keys.
• 1:36:10
  Speaker 6: He does a great job of branding himself.
• 1:36:12
  Speaker 7: But I talk him all the time like it's bringing
• 1:36:14
  Speaker 7: I They don't know if he did this on purpose
• 1:36:15
  Speaker 7: or not, but he's where that crown every day for
• 1:36:17
  Speaker 7: five years. You can see you can see him from
• 1:36:20
  Speaker 7: a mile away. Even if you'll know, you'll know his
• 1:36:22
  Speaker 7: name nothing the crown. It's like, oh that's bro, that's
• 1:36:26
  Speaker 7: the dude.
• 1:36:26
  Speaker 9: And when you see somebody with you know.
• 1:36:28
  Speaker 6: They with him right, you know?
• 1:36:30
  Speaker 5: And they and any move like yeah, let me.
• 1:36:39
  Speaker 9: Up selling.
• 1:36:41
  Speaker 6: You know.
• 1:36:41
  Speaker 5: We was at in vest Fits conversation came up about upselling.
• 1:36:45
  Speaker 5: I think that that is a very slippery slope for
• 1:36:49
  Speaker 5: you guys. How do y'all feel about upselling?
• 1:36:52
  Speaker 7: I feel like it got anytime you upsell, it has
• 1:36:54
  Speaker 7: to be tastefully done. I feel like the best upselling
• 1:36:57
  Speaker 7: history is Disney And like when you go to Disney World,
• 1:37:00
  Speaker 7: like you know, after you get off the ride, because
• 1:37:02
  Speaker 7: I pay attention to you got two types of people
• 1:37:04
  Speaker 7: in this world. I was always like this. I remember
• 1:37:07
  Speaker 7: we went to a Jay Z concert. Girl was like
• 1:37:10
  Speaker 7: I was in this. I was in the top top.
• 1:37:13
  Speaker 10: They changed the light bulb.
• 1:37:15
  Speaker 7: Yes, and everybody is just enjoying the twenty dollars people,
• 1:37:18
  Speaker 7: And I'm looking around while you're looking around, I want
• 1:37:20
  Speaker 7: to count how many people in the building. I want
• 1:37:22
  Speaker 7: to see how much ticket I wants you to me.
• 1:37:24
  Speaker 7: I was always like that. Most people are not like that.
• 1:37:26
  Speaker 7: Most people just enjoying the moment, just having a good time.
• 1:37:28
  Speaker 7: So when I went to Disneyland, the thing that really
• 1:37:32
  Speaker 7: impressed me was after you they make you go to
• 1:37:35
  Speaker 7: the gift shop. It's not even option after you get
• 1:37:38
  Speaker 7: out of the ride. Every the gift shop is there, right,
• 1:37:42
  Speaker 7: you have to get through the gift shop to even exit.
• 1:37:46
  Speaker 5: And you got your kid with you, going to say
• 1:37:48
  Speaker 5: give me and the psychologist.
• 1:37:50
  Speaker 4: And say, doing supermarkets, you can't check out without going
• 1:37:53
  Speaker 4: through the snack line with the magazines and the candy,
• 1:37:56
  Speaker 4: and they put you.
• 1:37:57
  Speaker 7: They put you in a position where you want to
• 1:37:59
  Speaker 7: wait on line on a lot for an hour.
• 1:38:01
  Speaker 6: You want to get the fast track.
• 1:38:03
  Speaker 7: Nobody wants to wait on line for an hour, right,
• 1:38:05
  Speaker 7: So now you're going to pay two hundred dollars for
• 1:38:08
  Speaker 7: the fast track pass to get on the same ride.
• 1:38:11
  Speaker 7: But now I'm it's VIP to the club, right, it's
• 1:38:13
  Speaker 7: a bottle surface situation. You want to sit, you want
• 1:38:16
  Speaker 7: to sit on a couch, or you want to wait
• 1:38:17
  Speaker 7: by the bar. Your decision, your decision, right. So all
• 1:38:21
  Speaker 7: that's up selling, right, It's just it's done in the
• 1:38:24
  Speaker 7: manner of way you don't even think about it.
• 1:38:26
  Speaker 6: They don't happen.
• 1:38:27
  Speaker 5: They got hard court. Gorilla up selling in black coat. Yeah,
• 1:38:32
  Speaker 5: it's gorilla pipping.
• 1:38:33
  Speaker 4: The it's gorilla marketing. Yeah, yeah, definitely, Yeah, it doesn't.
• 1:38:37
  Speaker 4: It never felt clean to my soul. I've never been
• 1:38:39
  Speaker 4: in sales, like, I never came from that, so I
• 1:38:41
  Speaker 4: don't even entertained. Like I know my strength, I know
• 1:38:43
  Speaker 4: my weaknesses. But it doesn't feel good like watching it.
• 1:38:47
  Speaker 4: It doesn't right, And that's what.
• 1:38:48
  Speaker 5: And they but see you guys, brand man, Yeah, I
• 1:38:51
  Speaker 5: think the brand has been safe. But I think it's
• 1:38:54
  Speaker 5: it's in a very crazy place because you you like
• 1:38:59
  Speaker 5: the big boss on the video game, it's like the
• 1:39:01
  Speaker 5: last one to it's like the last one to attack,
• 1:39:05
  Speaker 5: to to to prove myself that I beat the game.
• 1:39:08
  Speaker 5: And it's like even if you don't do nothing, there's
• 1:39:12
  Speaker 5: Luigi in them headed your way. You know what I'm saying.
• 1:39:14
  Speaker 5: It's like I'm wondering how y'all navigate the space when
• 1:39:18
  Speaker 5: y'all you know what I'm saying. It's like cause it's
• 1:39:21
  Speaker 5: there's money to be made and there's upselling to be done. Right,
• 1:39:24
  Speaker 5: Like you say with Disney, there is business to behaved.
• 1:39:27
  Speaker 7: I think that it's like I think marketing the best
• 1:39:30
  Speaker 7: marketer is in history. You got Apple, you got Nike.
• 1:39:36
  Speaker 7: It's a variety of different companies.
• 1:39:37
  Speaker 6: Right. You never You've never feel like you got sold anything?
• 1:39:42
  Speaker 8: Right?
• 1:39:42
  Speaker 6: I never?
• 1:39:42
  Speaker 7: You never watched the Nike commercial and they said Black
• 1:39:47
  Speaker 7: Friday sale fifty. That marketing is telling a story, right.
• 1:39:53
  Speaker 7: Nike has done a great job of telling stories. From
• 1:39:55
  Speaker 7: the tiger Wood campaign to the Jordan campaign, to Lebron
• 1:40:00
  Speaker 7: to Kobe, you name it, right, they tell a story.
• 1:40:03
  Speaker 7: They create scarcity, right when Oh Jordan's come out, then
• 1:40:06
  Speaker 7: it's only a limited amount. They could put a million pairs,
• 1:40:09
  Speaker 7: it's a limited amount. They've created a buzz and pop culture.
• 1:40:13
  Speaker 7: They target the influencers. They've done things strategically.
• 1:40:15
  Speaker 6: Apple.
• 1:40:16
  Speaker 7: You go into Apple, it's thirty employees in the store. Right,
• 1:40:19
  Speaker 7: open architecture, it looks like an art gallery. They revolutionized
• 1:40:22
  Speaker 7: technology by doing that no other store was doing that.
• 1:40:25
  Speaker 6: Every other store was you got shelves.
• 1:40:27
  Speaker 7: You go and you got you know, the clerk Like
• 1:40:30
  Speaker 7: Apple made it look like you was in an art
• 1:40:32
  Speaker 7: gallery and experience all the colors is white, everything is
• 1:40:36
  Speaker 7: so clean.
• 1:40:38
  Speaker 6: You feel like you want to go.
• 1:40:41
  Speaker 7: To the store, not that you have to go to
• 1:40:42
  Speaker 7: the store, right, experience you feel like if you don't
• 1:40:45
  Speaker 7: have an iPhone, you're the odd man out. Yes, they
• 1:40:49
  Speaker 7: made you feel that way. Where it's like cult become culture.
• 1:40:53
  Speaker 7: They've created a cult that has become a culture. So
• 1:40:57
  Speaker 7: what we're I think what we're doing is more of that.
• 1:41:00
  Speaker 7: It takes longer, right, it takes longer, but now you
• 1:41:04
  Speaker 7: have a real brand that's going to stand and test
• 1:41:08
  Speaker 7: the time as opposed to.
• 1:41:09
  Speaker 4: What do y'all go from here though to the moon
• 1:41:12
  Speaker 4: to the moon to the move up there to the more.
• 1:41:14
  Speaker 7: But now I think, you know, just listening to Robert
• 1:41:16
  Speaker 7: Smith right just to kind of give you some some previews,
• 1:41:19
  Speaker 7: Like one of the things he told us is like
• 1:41:20
  Speaker 7: you got to have now It's like it's about having
• 1:41:22
  Speaker 7: more intangible products, things that are selling without without your
• 1:41:27
  Speaker 7: physically being there.
• 1:41:28
  Speaker 4: Let we paint that picture for you though, He's telling
• 1:41:30
  Speaker 4: us this at six fifty in the morning am on
• 1:41:32
  Speaker 4: a Friday, right before an interview, not like calling us
• 1:41:36
  Speaker 4: we're on a street corner about to walk in and
• 1:41:39
  Speaker 4: do an interview. He's telling us at six fifty in
• 1:41:41
  Speaker 4: the morning.
• 1:41:41
  Speaker 7: So it's like, you go only through so many shows,
• 1:41:43
  Speaker 7: you can only through so many live events. Like I'm saying, like,
• 1:41:45
  Speaker 7: how do you how do you start to scale? How
• 1:41:47
  Speaker 7: do you become a situation where people are you're making
• 1:41:50
  Speaker 7: money in your sleep from different services, products, offerings. So
• 1:41:56
  Speaker 7: I think that that's the next level for us is
• 1:41:59
  Speaker 7: more in that base where we've done a great job
• 1:42:01
  Speaker 7: of curating content that's kind of like on autopilot at
• 1:42:04
  Speaker 7: this point. The live events we've we've done a great
• 1:42:06
  Speaker 7: job with that, and that's their room to scale. But
• 1:42:09
  Speaker 7: now it's it's time to take it to another level.
• 1:42:11
  Speaker 7: And that's things that's that's going to set another example
• 1:42:14
  Speaker 7: for people in the culture right where it's like now
• 1:42:16
  Speaker 7: we're going to talk real product. Now we're going to
• 1:42:18
  Speaker 7: talk real services, real you know. So now it's.
• 1:42:22
  Speaker 5: Because people been hitting me about funnels and all of
• 1:42:25
  Speaker 5: this ship like it's like somebody ship you want to
• 1:42:27
  Speaker 5: add to you being Is it something you don't If
• 1:42:29
  Speaker 5: it's If it's not you, it's going to come across
• 1:42:32
  Speaker 5: to your audience. Did y'all hire any kind of ad agency?
• 1:42:35
  Speaker 5: Have y'all ever read ads like Facebook? Instagram?
• 1:42:38
  Speaker 7: We've done that. We've done ads for We never grew
• 1:42:41
  Speaker 7: our business offer ads. That's that's it's hard to our thing.
• 1:42:45
  Speaker 7: Has we always grew organically? Word of mouth? We've we've
• 1:42:48
  Speaker 7: run ads to this day. But the ads wasn't like
• 1:42:52
  Speaker 7: the sole catalyst of us becoming successful. The sole caalgis
• 1:42:55
  Speaker 7: of become successful was creating good content, people sharing the content,
• 1:42:59
  Speaker 7: and being consistent.
• 1:43:01
  Speaker 4: I would say the number one adds the same thing
• 1:43:02
  Speaker 4: that you see the information right every day is information
• 1:43:08
  Speaker 4: every day. You know you're gonna get information every Tuesday.
• 1:43:10
  Speaker 4: You're gonna get a new episode about a topic every Monday.
• 1:43:12
  Speaker 4: We're gonna be on marketing, consistency.
• 1:43:15
  Speaker 5: Value, ad information combined.
• 1:43:18
  Speaker 9: It's worked.
• 1:43:18
  Speaker 4: That's our water mouth becomes the number one thing we
• 1:43:21
  Speaker 4: could put Facebook ads and Instagram ads.
• 1:43:24
  Speaker 9: It doesn't have the same feel to it, right.
• 1:43:26
  Speaker 4: That's why I said, if you're doing something even like
• 1:43:28
  Speaker 4: for click funnels, like if it's not unique and it's
• 1:43:32
  Speaker 4: natural to.
• 1:43:33
  Speaker 9: What you do. You're always gonna feel it.
• 1:43:35
  Speaker 5: It's gonna feel funny. Yeah, and what is a click
• 1:43:38
  Speaker 5: funnel for people who don't know?
• 1:43:40
  Speaker 4: So that's what pay behind the wall types suation, I
• 1:43:43
  Speaker 4: get a service.
• 1:43:44
  Speaker 5: But here's the thing is trickery they're telling me. And
• 1:43:47
  Speaker 5: I'm just giving the game out right whether they care
• 1:43:49
  Speaker 5: or not. But where it starts free and so it's
• 1:43:52
  Speaker 5: a funnel. So what they're literally presenting it like free,
• 1:43:57
  Speaker 5: but then when it gets you waied down here, you
• 1:43:59
  Speaker 5: gotta pay for.
• 1:44:00
  Speaker 9: Something digitalized upsell.
• 1:44:03
  Speaker 5: Okay cool.
• 1:44:03
  Speaker 9: So like that scenario, he just gave it.
• 1:44:05
  Speaker 5: This is just digital okay cool. So that's what I'm saying,
• 1:44:08
  Speaker 5: like understanding what that is. Because if it's some value
• 1:44:11
  Speaker 5: at the end of the yeah, if it's a part
• 1:44:14
  Speaker 5: of gold at the end of the rainbow, we win.
• 1:44:16
  Speaker 5: Everybody happen. But the problem is if they travel way
• 1:44:19
  Speaker 5: down and they ain't pay and it ain't nothing, now
• 1:44:22
  Speaker 5: that's where the problem is.
• 1:44:23
  Speaker 7: Yeah yeah, yeah, so well my brother, Yeah, been a pleasure.
• 1:44:29
  Speaker 7: Glad we got the chance to get this done. Man,
• 1:44:31
  Speaker 7: much success to you. What would you like to tell
• 1:44:33
  Speaker 7: the people before we leave? Any any updates anything? That
• 1:44:36
  Speaker 7: you got coming up anything.
• 1:44:37
  Speaker 5: Yeah, Man, make sure you listen this up there podcast.
• 1:44:40
  Speaker 5: Man follow me FOJLFO underscoring on it on all platforms,
• 1:44:45
  Speaker 5: Patreon dot com, It's up there podcast. I got two shows,
• 1:44:49
  Speaker 5: one where I do the solo by myself. The other
• 1:44:53
  Speaker 5: one is not behind the paywall. It's free to the
• 1:44:55
  Speaker 5: public on YouTube. But if you want to see me solo,
• 1:44:58
  Speaker 5: you gotta come behind the paywalk. That's my business, that's
• 1:45:01
  Speaker 5: how we run it, and I hope to see y'all there.
• 1:45:04
  Speaker 5: We provide live show tickets to my Patreon members. We
• 1:45:08
  Speaker 5: provide live in studio recordings and a bunch of other things.
• 1:45:12
  Speaker 5: The schedule man Monday, tell them when we drop, so
• 1:45:14
  Speaker 5: we drop audios Monday video behind the paywall on Monday.
• 1:45:18
  Speaker 5: Of the interview, we dropped that same video free on
• 1:45:21
  Speaker 5: YouTube on Wednesday. Then we drop a Patreon exclusive on Thursday.
• 1:45:28
  Speaker 4: I think I got one final question because I know
• 1:45:31
  Speaker 4: you do freestyles for the solos when you have an interview.
• 1:45:35
  Speaker 4: Are we freestyling or is there a level of preparation
• 1:45:37
  Speaker 4: that goes into them.
• 1:45:38
  Speaker 5: There's a level of preparation.
• 1:45:41
  Speaker 3: I don't.
• 1:45:42
  Speaker 5: If I don't, I can read the same way I
• 1:45:44
  Speaker 5: recite like I'm one of them dudes that like if
• 1:45:48
  Speaker 5: you don't catch it while it's hot, it ain't nothing.
• 1:45:51
  Speaker 5: Because if I got to say it over, it just
• 1:45:53
  Speaker 5: don't hit the same. It's almost like a comic. But
• 1:45:55
  Speaker 5: that's where a real skill comes in. At I just
• 1:45:58
  Speaker 5: did Doctor Umar Johnson and we debated on there by
• 1:46:01
  Speaker 5: Dion Sanders, and I was pointing out to the crowd,
• 1:46:04
  Speaker 5: you see how he can get in their pockets because
• 1:46:06
  Speaker 5: he's told hisself how to rile hisself up or how
• 1:46:09
  Speaker 5: to tone itself. He's told hisself, you know, how to
• 1:46:13
  Speaker 5: do this. And for me, I just been freestyling. But
• 1:46:17
  Speaker 5: when I do interviews, there's a level of preparation. But
• 1:46:19
  Speaker 5: it's just like a bullet point, like getting you into
• 1:46:23
  Speaker 5: it and I'm out the way, you know. So it
• 1:46:25
  Speaker 5: may be earnier leads to Troy speak to them about
• 1:46:29
  Speaker 5: being the last person on the video game or something
• 1:46:32
  Speaker 5: that I just said which was just off the head,
• 1:46:34
  Speaker 5: but and it's like they're like the big boss in
• 1:46:37
  Speaker 5: the video game. And then wherever that takes me, And
• 1:46:40
  Speaker 5: it's like that may take me, you know, somewhere. So
• 1:46:43
  Speaker 5: that's how I do for artists and for people because
• 1:46:46
  Speaker 5: they have a story and they got fans that's gonna
• 1:46:48
  Speaker 5: come in and tune in.
• 1:46:50
  Speaker 6: There you have it, ladies and gentle thank you guys
• 1:46:53
  Speaker 6: for rocking with us. To see you next week.
• 1:46:54
  Speaker 9: Please peace.
• 1:46:56
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