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A licence to thrill: inside Universal's £50bn UK theme park | Commercial Awareness Compass #20
Universal’s plan to build a 476-acre resort near Bedford isn’t just a playground for James Bond, wizards and dinosaurs, it’s a six-year case study in IP licensing, land assembly, environmental compliance and employment strategy. Behind the theming lurk legal considerations scarier than a Jurassic Park dark ride. This week’s episode whips through the legal loops from ride insurance to licensing agreements, and dishes the lowdown on how the mega project could reshape UK tourism and local economies – no queue-jump pass required.
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