Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
Why Journey Maps Miss the In-App Feedback Prompt
In this episode of Customer Journey with Fexingo, Lucas and Luna explore a touchpoint that almost every journey map overlooks: the in-app feedback prompt. You know that pop-up that asks you to rate your experience right after you just tried to find a product or watched a video? Most marketers either ignore it or treat it as an afterthought, but it's actually a rich source of emotional data. Lucas shares a story from a streaming service that saw a 40 percent drop in feedback quality when they prompted users after a buffering incident versus after a completed watch. They discuss why timing…
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