Building Relationships & Leveraging LinkedIn Connections with Kelvin Joseph

The SmallBizChat with Melinda Emerson · Jun 10, 2020 · 19m · transcript

In this episode, Melinda Emerson and Kelvin Joseph discuss the evolution of marketing, emphasizing authenticity. They explore leveraging AI, big data, and social selling for small business growth, and effective LinkedIn strategies. They also delve into influencer and event marketing, audience development secrets, and share their best business advice, favorite podcasts, apps, and books. (0:00) Introduction and welcome (2:29) Discussion on the evolution of marketing and the importance of authenticity (4:41) Leveraging AI, big data, and social selling for small business growth (10:15) Strategies…