Latest / Trade Sales Made Simple: For Trade, Construction & Industry Leaders
E283: You Know You're Discounting too Often to Win Sales - so Try This 1 Thing to Stop it
When a customer asks you to lower your price, do you say yes and sacrifice your profit, or say no and risk losing the deal?
Agreeing to a lower price can eat into your profits and put pressure on cash flow, while refusing outright can create tension and make customers reconsider working with you. But you don't have to choose between protecting your bottom line and keeping your customer happy.
In this episode, Ben shares a practical approach to handling price objections by acknowledging the customer's request and working with them to find a solution that creates value for both sides.
In this…
The skinny
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