Latest / Omni Talk Retail / OpenAI Announces An Etsy Bitsy Teenie Weenie Change To E-Commerce | Fast Five

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OpenAI Announces An Etsy Bitsy Teenie Weenie Change To E-Commerce | Fast Five · Omni Talk Retail

• 0:00
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  the
• 0:01
  OMNITALK
• 0:02
  Retail
• 0:02
  Fast
• 0:02
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:03
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:06
  The
• 0:06
  A
• 0:06
  and
• 0:06
  M
• 0:06
  Consumer
• 0:07
  and
• 0:07
  Retail
• 0:07
  Group
• 0:07
  is
• 0:08
  a
• 0:08
  management
• 0:08
  consulting
• 0:09
  firm
• 0:09
  that
• 0:09
  tackles
• 0:10
  the
• 0:10
  most
• 0:10
  complex
• 0:10
  challenges
• 0:11
  and
• 0:11
  advances
• 0:12
  its
• 0:12
  clients,
• 0:13
  people
• 0:13
  and
• 0:14
  communities
• 0:14
  towards
• 0:15
  their
• 0:15
  maximum
• 0:15
  potential.
• 0:16
  CRG
• 0:17
  brings
• 0:17
  the
• 0:17
  experience,
• 0:18
  tools
• 0:18
  and
• 0:18
  operator
• 0:19
  like
• 0:19
  pragmatism
• 0:20
  to
• 0:20
  help
• 0:20
  retailers
• 0:21
  and
• 0:21
  consumer
• 0:22
  products
• 0:22
  companies
• 0:23
  be
• 0:23
  on
• 0:23
  the
• 0:23
  right
• 0:23
  side
• 0:24
  of
• 0:24
  disruption
• 0:25
  and
• 0:25
  Miracle,
• 0:26
  the
• 0:26
  catalyst
• 0:27
  of
• 0:27
  Commerce.
• 0:28
  Over
• 0:28
  450
• 0:29
  retailers
• 0:30
  are
• 0:30
  opening
• 0:30
  new
• 0:31
  revenue
• 0:31
  streams
• 0:32
  with
• 0:32
  marketplaces,
• 0:32
  dropship
• 0:33
  and
• 0:33
  retail
• 0:34
  media
• 0:34
  and
• 0:35
  succeeding.
• 0:35
  With
• 0:36
  Miracle,
• 0:36
  you
• 0:36
  can
• 0:37
  unlock
• 0:37
  more
• 0:37
  products,
• 0:38
  more
• 0:38
  partners
• 0:39
  and
• 0:39
  more
• 0:39
  profits
• 0:40
  without
• 0:40
  the
• 0:40
  heavy
• 0:41
  lifting.
• 0:41
  What's
• 0:42
  holding
• 0:42
  you
• 0:42
  back?
• 0:43
  Visit
• 0:43
  Miracle.com
• 0:44
  to
• 0:44
  learn
• 0:45
  more.
• 0:45
  That's
• 0:45
  M
• 0:45
  I
• 0:46
  R
• 0:46
  A
• 0:46
  K
• 0:46
  L.com
• 0:48
  and
• 0:48
  Corso.
• 0:49
  Your
• 0:49
  stores
• 0:50
  are
• 0:50
  full
• 0:50
  of
• 0:51
  data,
• 0:51
  but
• 0:51
  are
• 0:52
  your
• 0:52
  teams
• 0:52
  acting
• 0:53
  on
• 0:53
  it?
• 0:54
  Corso
• 0:54
  turns
• 0:55
  retail
• 0:55
  data
• 0:55
  into
• 0:56
  personalized
• 0:56
  daily
• 0:57
  to
• 0:57
  dos
• 0:57
  that
• 0:57
  drive
• 0:58
  sales,
• 0:58
  reduce
• 0:59
  waste
• 0:59
  and
• 0:59
  improve
• 1:00
  execution.
• 1:01
  No
• 1:01
  fluff,
• 1:02
  just
• 1:03
  action.
• 1:03
  Help
• 1:04
  your
• 1:04
  managers
• 1:04
  focus
• 1:05
  on
• 1:05
  what
• 1:05
  matters
• 1:06
  most.
• 1:06
  Visit
• 1:06
  corso.com
• 1:08
  to
• 1:08
  see
• 1:08
  Intelligent
• 1:09
  management
• 1:09
  in
• 1:10
  motion
• 1:10
  and
• 1:10
  Infios.
• 1:12
  At
• 1:12
  Infios,
• 1:13
  they
• 1:13
  unite
• 1:13
  warehousing,
• 1:13
  transportation
• 1:14
  and
• 1:14
  order
• 1:15
  management
• 1:15
  into
• 1:15
  a
• 1:15
  seamless,
• 1:16
  adaptable
• 1:16
  network.
• 1:17
  Infios
• 1:18
  helps
• 1:18
  you
• 1:18
  stay
• 1:18
  ahead
• 1:19
  from
• 1:19
  promise
• 1:19
  to
• 1:20
  delivery
• 1:20
  and
• 1:21
  every
• 1:21
  step
• 1:21
  in
• 1:22
  between.
• 1:22
  To
• 1:22
  learn
• 1:22
  more,
• 1:23
  visit
• 1:23
  infios.com
• 1:25
  and
• 1:25
  finally,
• 1:26
  Ocampo
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  Capital.
• 1:27
  Ocampo
• 1:28
  Capital
• 1:28
  is
• 1:28
  a
• 1:28
  venture
• 1:29
  capital
• 1:29
  firm
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  founded
• 1:30
  by
• 1:30
  retail
• 1:30
  executives
• 1:31
  with
• 1:31
  the
• 1:32
  aim
• 1:32
  of
• 1:32
  helping
• 1:32
  early
• 1:33
  stage
• 1:33
  consumer
• 1:34
  businesses
• 1:34
  succeed
• 1:35
  through
• 1:35
  investment
• 1:36
  and
• 1:36
  operational
• 1:36
  support.
• 1:37
  Learn
• 1:38
  more@ocampo
• 1:39
  capital.com
• 1:41
  hello,
• 1:42
  you
• 1:42
  are
• 1:42
  listening
• 1:42
  to
• 1:42
  Omnitalk's
• 1:43
  Retail
• 1:44
  Fast
• 1:44
  Five,
• 1:44
  ranked
• 1:45
  in
• 1:45
  the
• 1:45
  top
• 1:45
  10%
• 1:45
  of
• 1:46
  all
• 1:46
  podcasts
• 1:46
  globally
• 1:47
  and
• 1:47
  currently
• 1:47
  the
• 1:48
  only
• 1:48
  retail
• 1:48
  podcast
• 1:49
  ranked
• 1:49
  in
• 1:49
  the
• 1:49
  top
• 1:50
  100
• 1:50
  of
• 1:51
  all
• 1:51
  business
• 1:51
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• 1:52
  on
• 1:52
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• 1:52
  Podcasts.
• 1:53
  The
• 1:53
  Retail
• 1:53
  Fast
• 1:54
  five
• 1:54
  is
• 1:54
  the
• 1:54
  podcast
• 1:55
  that
• 1:55
  we
• 1:55
  hope
• 1:55
  makes
• 1:55
  you
• 1:55
  feel
• 1:56
  a
• 1:56
  little
• 1:56
  smarter,
• 1:57
  but
• 1:57
  most
• 1:58
  importantly,
• 1:58
  a
• 1:58
  little
• 1:59
  happier
• 1:59
  each
• 2:00
  week
• 2:00
  too.
• 2:00
  And
• 2:00
  the
• 2:01
  Fast
• 2:01
  5
• 2:01
  is
• 2:01
  just
• 2:01
  one
• 2:01
  of
• 2:01
  the
• 2:02
  many
• 2:02
  great
• 2:02
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• 2:02
  you
• 2:03
  can
• 2:03
  find
• 2:03
  from
• 2:03
  the
• 2:03
  Omnitalk
• 2:04
  Retail
• 2:04
  Podcast
• 2:05
  Network
• 2:05
  alongside
• 2:06
  our
• 2:06
  Retail
• 2:06
  Daily
• 2:06
  minute,
• 2:07
  which
• 2:07
  brings
• 2:07
  you
• 2:07
  a
• 2:07
  curated
• 2:08
  selection
• 2:08
  of
• 2:08
  the
• 2:09
  most
• 2:09
  important
• 2:09
  retail
• 2:10
  headlines
• 2:10
  every
• 2:10
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• 2:11
  our
• 2:12
  Retail
• 2:12
  Technology
• 2:12
  Spotlight
• 2:13
  series,
• 2:13
  which
• 2:13
  goes
• 2:14
  deep
• 2:14
  each
• 2:14
  week
• 2:14
  on
• 2:15
  the
• 2:15
  latest
• 2:15
  retail
• 2:15
  technology
• 2:16
  Trends.
• 2:17
  Today
• 2:18
  is
• 2:18
  October
• 2:19
  1,
• 2:20
  2025.
• 2:21
  I'm
• 2:21
  one
• 2:21
  of
• 2:21
  your
• 2:21
  hosts,
• 2:22
  Anne
• 2:22
  Mazinga.
• 2:23
  And
• 2:23
  I'm
• 2:23
  Chris
• 2:23
  Walton.
• 2:24
  And
• 2:24
  we
• 2:24
  are
• 2:25
  here
• 2:25
  once
• 2:25
  again
• 2:25
  to
• 2:25
  discuss
• 2:26
  all
• 2:26
  the
• 2:26
  top
• 2:26
  headlines
• 2:27
  from
• 2:27
  the
• 2:27
  past
• 2:28
  week
• 2:28
  making
• 2:28
  waves
• 2:29
  in
• 2:29
  the
• 2:29
  world
• 2:29
  of
• 2:29
  omnichannel
• 2:30
  retailing.
• 2:31
  But
• 2:31
  before
• 2:31
  we
• 2:32
  get
• 2:32
  to
• 2:32
  the
• 2:32
  headlines,
• 2:32
  Chris,
• 2:33
  we
• 2:33
  are
• 2:34
  coming
• 2:34
  to
• 2:34
  you
• 2:34
  live
• 2:35
  from
• 2:35
  Grocery
• 2:36
  Shop
• 2:36
  Day
• 2:37
  four.
• 2:38
  Day
• 2:38
  four.
• 2:39
  Yeah,
• 2:39
  I
• 2:39
  think
• 2:39
  it's
• 2:39
  day
• 2:40
  four
• 2:40
  now
• 2:40
  right
• 2:41
  yeah.
• 2:42
  Day
• 2:42
  five
• 2:43
  in
• 2:43
  Vegas.
• 2:43
  Day
• 2:43
  four
• 2:44
  of
• 2:44
  grocery
• 2:44
  shop.
• 2:44
  Yes.
• 2:45
  Okay.
• 2:45
  Okay.
• 2:45
  There
• 2:46
  are
• 2:46
  so
• 2:46
  many
• 2:46
  different
• 2:47
  calculations.
• 2:47
  We
• 2:48
  don't
• 2:48
  know
• 2:49
  what
• 2:49
  day
• 2:49
  it
• 2:50
  is.
• 2:50
  But
• 2:51
  we
• 2:52
  are,
• 2:52
  are
• 2:52
  gearing
• 2:53
  up
• 2:53
  for
• 2:53
  our
• 2:53
  last
• 2:53
  session
• 2:54
  today,
• 2:54
  which
• 2:54
  will
• 2:55
  be
• 2:55
  the
• 2:55
  key
• 2:55
  takeaways
• 2:55
  from
• 2:56
  grocery
• 2:56
  shops.
• 2:56
  So
• 2:56
  make
• 2:57
  sure
• 2:57
  everyone
• 2:58
  to
• 2:58
  tune
• 2:58
  in
• 2:59
  to
• 2:59
  our
• 2:59
  podcast
• 3:00
  channels
• 3:00
  and
• 3:00
  we'll
• 3:00
  have
• 3:01
  those
• 3:01
  live
• 3:02
  for
• 3:02
  you
• 3:02
  in
• 3:02
  the
• 3:02
  next
• 3:02
  couple
• 3:03
  of
• 3:03
  days.
• 3:03
  But
• 3:04
  Chris,
• 3:04
  I
• 3:05
  was
• 3:05
  telling
• 3:06
  Ella
• 3:06
  before
• 3:07
  we
• 3:07
  got
• 3:07
  on
• 3:07
  here,
• 3:08
  our
• 3:08
  producer,
• 3:09
  I
• 3:09
  was
• 3:09
  saying,
• 3:10
  you
• 3:10
  know,
• 3:10
  if
• 3:11
  you
• 3:11
  did
• 3:11
  a
• 3:11
  great
• 3:12
  job
• 3:12
  in
• 3:12
  both
• 3:12
  your
• 3:13
  keynotes,
• 3:13
  you
• 3:14
  interviewed
• 3:14
  Jack
• 3:15
  Sinclair
• 3:15
  of
• 3:15
  Sprouts
• 3:16
  and
• 3:16
  Tim
• 3:16
  Steiner
• 3:17
  of
• 3:17
  Vocado.
• 3:17
  But
• 3:18
  I'm
• 3:18
  wondering
• 3:19
  if
• 3:19
  you
• 3:19
  had
• 3:19
  to
• 3:20
  pick
• 3:21
  one
• 3:21
  of
• 3:21
  those
• 3:21
  two
• 3:23
  and
• 3:23
  you
• 3:23
  got
• 3:24
  five
• 3:24
  more
• 3:24
  minutes
• 3:25
  on
• 3:25
  stage
• 3:25
  with
• 3:25
  them.
• 3:26
  Okay,
• 3:27
  which
• 3:27
  one
• 3:27
  would
• 3:27
  you
• 3:28
  have
• 3:28
  chosen?
• 3:29
  Oh,
• 3:29
  Jesus.
• 3:30
  What
• 3:30
  would
• 3:30
  you,
• 3:30
  what
• 3:31
  would
• 3:31
  you
• 3:31
  have
• 3:31
  asked
• 3:31
  them
• 3:32
  in
• 3:32
  that
• 3:32
  five
• 3:32
  minutes?
• 3:33
  Oh,
• 3:33
  my
• 3:33
  God,
• 3:34
  we're
• 3:34
  right.
• 3:34
  And
• 3:34
  we're
• 3:35
  day
• 3:35
  four
• 3:35
  in
• 3:35
  Vegas.
• 3:36
  Day
• 3:37
  five
• 3:37
  in
• 3:37
  Vegas.
• 3:37
  I
• 3:38
  know
• 3:38
  I'm
• 3:39
  able
• 3:39
  to
• 3:39
  start
• 3:39
  out
• 3:40
  the
• 3:40
  show
• 3:40
  here.
• 3:41
  Yes,
• 3:41
  I'm
• 3:42
  curious.
• 3:42
  I'm
• 3:42
  curious.
• 3:43
  Let
• 3:43
  me
• 3:43
  think
• 3:44
  about
• 3:44
  that
• 3:44
  one,
• 3:44
  first
• 3:45
  of
• 3:45
  all.
• 3:46
  So,
• 3:46
  yeah,
• 3:46
  Jack
• 3:46
  Sinclair
• 3:47
  and
• 3:47
  Tim
• 3:47
  Steiner.
• 3:48
  You
• 3:48
  know
• 3:48
  Jack,
• 3:49
  Jack
• 3:49
  was
• 3:49
  great.
• 3:50
  Jack
• 3:50
  was
• 3:50
  a
• 3:50
  great
• 3:50
  interview.
• 3:51
  Very
• 3:51
  affable
• 3:52
  guy.
• 3:52
  Everyone
• 3:52
  loved
• 3:53
  him.
• 3:53
  I
• 3:53
  think,
• 3:53
  I
• 3:53
  think
• 3:54
  he
• 3:54
  and
• 3:54
  I
• 3:54
  had
• 3:54
  a
• 3:54
  pretty
• 3:54
  solid
• 3:55
  conversation.
• 3:55
  I
• 3:55
  would
• 3:55
  have
• 3:55
  liked
• 3:56
  to
• 3:56
  have
• 3:56
  five
• 3:56
  more
• 3:56
  minutes
• 3:56
  with
• 3:57
  Tim,
• 3:57
  Tim
• 3:57
  Steiner.
• 3:58
  There
• 3:58
  are
• 3:59
  more
• 3:59
  questions
• 3:59
  I
• 3:59
  would
• 3:59
  have
• 3:59
  liked
• 3:59
  to
• 4:00
  ask.
• 4:00
  And
• 4:01
  for
• 4:01
  example,
• 4:02
  the
• 4:02
  last
• 4:03
  question
• 4:03
  I
• 4:03
  asked
• 4:03
  him,
• 4:04
  which
• 4:04
  was
• 4:04
  really
• 4:04
  interesting
• 4:05
  to
• 4:05
  me,
• 4:06
  I
• 4:06
  said,
• 4:06
  what's
• 4:06
  your
• 4:07
  prediction
• 4:07
  for
• 4:07
  the
• 4:07
  future?
• 4:08
  How
• 4:08
  is
• 4:08
  grocery
• 4:08
  shopping
• 4:09
  going
• 4:09
  to
• 4:09
  change?
• 4:09
  And
• 4:10
  he
• 4:10
  said
• 4:10
  something
• 4:11
  which
• 4:11
  I
• 4:11
  bet
• 4:12
  95%,
• 4:13
  if
• 4:13
  not
• 4:13
  more
• 4:13
  of
• 4:14
  the
• 4:14
  audience
• 4:14
  disagrees
• 4:14
  with
• 4:15
  him,
• 4:15
  which
• 4:15
  he,
• 4:15
  you
• 4:15
  remember
• 4:16
  he
• 4:16
  said,
• 4:16
  he
• 4:17
  said
• 4:17
  he
• 4:17
  thinks
• 4:17
  there'll
• 4:17
  become
• 4:18
  a
• 4:18
  day
• 4:18
  where
• 4:19
  E
• 4:20
  Commerce
• 4:20
  fulfillment
• 4:21
  is
• 4:21
  actually
• 4:22
  the
• 4:22
  cheapest
• 4:22
  way
• 4:23
  to
• 4:24
  fulfill
• 4:24
  your
• 4:25
  customers
• 4:25
  demands
• 4:26
  for
• 4:26
  groceries,
• 4:27
  you
• 4:27
  know,
• 4:28
  and,
• 4:28
  and
• 4:28
  that's
• 4:28
  kind
• 4:28
  of
• 4:29
  staggering
• 4:29
  when
• 4:29
  you
• 4:29
  think
• 4:29
  about
• 4:30
  it.
• 4:30
  So
• 4:30
  I
• 4:30
  would
• 4:30
  have
• 4:30
  liked
• 4:30
  to
• 4:31
  have.
• 4:31
  And
• 4:31
  he
• 4:31
  was
• 4:31
  pretty
• 4:31
  confident
• 4:32
  in
• 4:32
  it.
• 4:32
  So
• 4:32
  I
• 4:32
  would
• 4:32
  have
• 4:32
  liked
• 4:33
  to
• 4:33
  have
• 4:33
  asked
• 4:33
  him,
• 4:34
  what
• 4:34
  is
• 4:34
  your
• 4:34
  degree
• 4:35
  of,
• 4:35
  of,
• 4:36
  of
• 4:37
  confidence
• 4:37
  in
• 4:38
  that
• 4:38
  prediction?
• 4:38
  Yeah.
• 4:39
  Are
• 4:39
  you
• 4:39
  like
• 4:39
  95?
• 4:40
  100.
• 4:41
  I
• 4:41
  think
• 4:41
  he
• 4:41
  would
• 4:41
  have
• 4:41
  said
• 4:42
  100%
• 4:42
  if
• 4:42
  I'd
• 4:43
  asked
• 4:43
  him.
• 4:43
  He's,
• 4:44
  you
• 4:44
  know,
• 4:44
  that's
• 4:45
  kind
• 4:45
  of
• 4:45
  my
• 4:45
  take.
• 4:46
  But,
• 4:46
  you
• 4:47
  know,
• 4:47
  I
• 4:47
  would
• 4:48
  have
• 4:48
  liked
• 4:48
  to
• 4:48
  know
• 4:48
  if
• 4:48
  he
• 4:48
  would
• 4:49
  have
• 4:49
  hedged
• 4:49
  a
• 4:49
  little
• 4:49
  bit
• 4:50
  on
• 4:50
  that.
• 4:50
  You
• 4:50
  know,
• 4:50
  if
• 4:51
  I
• 4:51
  said
• 4:51
  like
• 4:51
  by
• 4:52
  10,
• 4:52
  I
• 4:52
  could
• 4:52
  see
• 4:52
  he
• 4:53
  was
• 4:53
  saying
• 4:53
  like
• 4:53
  by
• 4:53
  10
• 4:53
  years.
• 4:54
  I
• 4:54
  think
• 4:55
  if
• 4:55
  I
• 4:55
  remember
• 4:55
  right.
• 4:55
  So,
• 4:56
  you
• 4:57
  know,
• 4:57
  that
• 4:57
  would
• 4:57
  be
• 4:57
  my
• 4:57
  man.
• 4:58
  I
• 4:58
  mean,
• 4:59
  I
• 4:59
  feel
• 4:59
  like
• 4:59
  we
• 5:00
  need
• 5:00
  to
• 5:00
  have
• 5:00
  flying
• 5:01
  cars
• 5:01
  at
• 5:01
  that
• 5:02
  time
• 5:02
  or
• 5:02
  like
• 5:02
  some
• 5:02
  sort
• 5:03
  of
• 5:03
  drone
• 5:03
  delivery
• 5:04
  that
• 5:04
  is
• 5:05
  more
• 5:05
  capable
• 5:06
  than
• 5:06
  anything
• 5:06
  for
• 5:07
  that
• 5:07
  to,
• 5:08
  to
• 5:08
  happen.
• 5:08
  But
• 5:08
  what,
• 5:09
  I
• 5:09
  mean,
• 5:09
  what
• 5:10
  is
• 5:10
  your
• 5:10
  probability
• 5:10
  that
• 5:11
  that
• 5:11
  prediction
• 5:12
  comes
• 5:12
  through?
• 5:12
  I
• 5:12
  mean,
• 5:13
  do
• 5:13
  you
• 5:13
  think
• 5:13
  that's
• 5:14
  possible?
• 5:15
  I
• 5:15
  actually
• 5:15
  think
• 5:15
  it's.
• 5:16
  I
• 5:16
  think
• 5:16
  it's
• 5:16
  more
• 5:16
  likely
• 5:17
  than
• 5:17
  not.
• 5:17
  I
• 5:18
  don't
• 5:18
  know
• 5:18
  what
• 5:18
  time
• 5:19
  frame
• 5:19
  it
• 5:19
  will
• 5:19
  be,
• 5:19
  but
• 5:20
  I
• 5:20
  think,
• 5:20
  I
• 5:20
  think
• 5:20
  we'll
• 5:20
  hit
• 5:21
  an
• 5:21
  inflection
• 5:21
  point
• 5:22
  at
• 5:22
  some
• 5:22
  point.
• 5:22
  I'll
• 5:23
  probably
• 5:23
  talk
• 5:23
  about
• 5:23
  this
• 5:23
  on
• 5:24
  stage
• 5:24
  later
• 5:24
  today
• 5:24
  when
• 5:24
  we
• 5:25
  do
• 5:25
  the
• 5:25
  takeaways,
• 5:25
  but
• 5:25
  we'll
• 5:26
  hit
• 5:26
  some
• 5:26
  inflection
• 5:26
  point
• 5:27
  where
• 5:27
  the
• 5:28
  cost
• 5:28
  of
• 5:28
  automation
• 5:28
  and
• 5:29
  technology
• 5:29
  will
• 5:29
  go
• 5:29
  down.
• 5:30
  Right.
• 5:31
  And
• 5:31
  those
• 5:32
  facilities
• 5:32
  will
• 5:32
  be
• 5:33
  easier
• 5:33
  to
• 5:33
  stand
• 5:33
  up.
• 5:33
  They'll
• 5:33
  get
• 5:34
  more
• 5:34
  efficient
• 5:34
  as
• 5:34
  well.
• 5:35
  The
• 5:35
  cost
• 5:35
  of
• 5:35
  delivering
• 5:36
  in
• 5:36
  the
• 5:36
  last
• 5:36
  mile
• 5:36
  will
• 5:37
  get
• 5:37
  more
• 5:37
  efficient
• 5:37
  too,
• 5:38
  as
• 5:38
  automation
• 5:38
  comes
• 5:39
  into
• 5:39
  play
• 5:39
  there.
• 5:40
  And
• 5:40
  then
• 5:41
  on
• 5:41
  the
• 5:41
  other
• 5:41
  side,
• 5:41
  the
• 5:42
  cost
• 5:42
  of
• 5:42
  labor
• 5:43
  will
• 5:43
  continue
• 5:43
  to
• 5:43
  go
• 5:43
  up
• 5:44
  in
• 5:44
  the
• 5:44
  stores
• 5:45
  too.
• 5:45
  So
• 5:46
  at
• 5:46
  some
• 5:46
  point
• 5:47
  that
• 5:47
  line
• 5:48
  is
• 5:48
  going
• 5:48
  to
• 5:48
  cross.
• 5:49
  And
• 5:49
  Tim
• 5:50
  might
• 5:50
  be
• 5:50
  right.
• 5:50
  You
• 5:51
  know,
• 5:51
  that's
• 5:51
  what's
• 5:51
  crazy
• 5:52
  when
• 5:52
  you
• 5:52
  think
• 5:52
  about
• 5:52
  it.
• 5:53
  And
• 5:53
  so
• 5:53
  that's
• 5:53
  why
• 5:54
  all
• 5:54
  this
• 5:54
  change
• 5:54
  with
• 5:55
  agentic
• 5:56
  AI
• 5:56
  and
• 5:57
  OpenAI
• 5:58
  getting
• 5:59
  into,
• 5:59
  you
• 6:00
  know,
• 6:00
  e
• 6:00
  commerce
• 6:01
  and
• 6:01
  Amazon
• 6:01
  pushing
• 6:02
  groceries
• 6:02
  like
• 6:03
  it's
• 6:03
  all
• 6:03
  the
• 6:04
  current
• 6:04
  day,
• 6:04
  but,
• 6:04
  you
• 6:04
  know,
• 6:05
  none
• 6:05
  of
• 6:05
  us
• 6:05
  know,
• 6:05
  10
• 6:06
  or
• 6:06
  15
• 6:06
  years
• 6:06
  out
• 6:06
  is
• 6:07
  going
• 6:07
  to
• 6:07
  look
• 6:07
  like.
• 6:07
  Yeah,
• 6:08
  yeah,
• 6:08
  that's
• 6:09
  true.
• 6:09
  Well,
• 6:10
  we'll
• 6:10
  see
• 6:11
  what
• 6:11
  predictions
• 6:12
  come
• 6:12
  true
• 6:13
  and
• 6:13
  just
• 6:13
  how
• 6:13
  soon
• 6:14
  that
• 6:14
  will
• 6:14
  happen.
• 6:14
  And
• 6:14
  we'll
• 6:15
  play
• 6:15
  back
• 6:15
  the
• 6:15
  tape,
• 6:16
  we'll
• 6:16
  play
• 6:16
  back
• 6:16
  the
• 6:16
  tape
• 6:17
  of
• 6:17
  when
• 6:17
  you
• 6:17
  thought
• 6:17
  that
• 6:18
  and
• 6:18
  when
• 6:18
  Jack
• 6:19
  thought
• 6:19
  that.
• 6:19
  And
• 6:20
  it's
• 6:21
  Jack,
• 6:21
  Tim.
• 6:22
  I
• 6:22
  keep
• 6:22
  getting
• 6:22
  Tim
• 6:23
  and
• 6:23
  Jack.
• 6:23
  Tim
• 6:24
  and
• 6:24
  Jack.
• 6:24
  Well,
• 6:24
  they're
• 6:24
  two
• 6:25
  garden
• 6:25
  variety
• 6:25
  names,
• 6:26
  you.
• 6:26
  Know,
• 6:27
  we'll
• 6:28
  see
• 6:28
  if
• 6:28
  what
• 6:28
  Tim
• 6:29
  said
• 6:29
  comes
• 6:30
  to
• 6:30
  play.
• 6:30
  Yes.
• 6:30
  Yeah,
• 6:31
  yeah.
• 6:31
  And
• 6:31
  one's
• 6:32
  a
• 6:32
  Brit
• 6:32
  and
• 6:32
  one's
• 6:32
  a
• 6:32
  Scotsman,
• 6:33
  so.
• 6:34
  And
• 6:34
  very,
• 6:34
  very
• 6:35
  proud
• 6:35
  Scotsman
• 6:35
  too.
• 6:36
  Did
• 6:36
  you
• 6:36
  see
• 6:36
  where
• 6:36
  Jack
• 6:37
  Sinclair
• 6:37
  wore
• 6:37
  all
• 6:37
  blue
• 6:38
  on
• 6:38
  stage
• 6:39
  because
• 6:39
  of
• 6:39
  his
• 6:39
  proud
• 6:39
  Scottish
• 6:40
  heritage?
• 6:40
  What
• 6:41
  a
• 6:41
  great
• 6:41
  dude.
• 6:42
  All
• 6:42
  right,
• 6:42
  should
• 6:42
  we
• 6:42
  get
• 6:42
  to
• 6:42
  the
• 6:43
  headlines?
• 6:43
  Anne?
• 6:43
  The
• 6:44
  brave
• 6:44
  heart
• 6:44
  of
• 6:44
  grocery.
• 6:45
  Yes,
• 6:46
  that's
• 6:46
  great.
• 6:47
  That's
• 6:47
  great.
• 6:47
  That's
• 6:47
  a
• 6:47
  great
• 6:47
  line.
• 6:48
  Yes.
• 6:48
  Let's
• 6:48
  get
• 6:48
  to
• 6:48
  the
• 6:49
  headlines.
• 6:49
  All
• 6:49
  right,
• 6:50
  in
• 6:50
  this
• 6:50
  week's
• 6:50
  Fast5,
• 6:51
  we've
• 6:51
  got
• 6:51
  news
• 6:52
  on
• 6:52
  early
• 6:53
  data
• 6:54
  on
• 6:54
  the
• 6:54
  impact
• 6:54
  of
• 6:55
  Costco's
• 6:55
  new
• 6:55
  early
• 6:56
  opening
• 6:56
  schedule.
• 6:58
  Amazon
• 6:58
  shutting
• 6:58
  down
• 6:59
  all
• 6:59
  its
• 6:59
  UK
• 7:00
  Amazon
• 7:00
  Fresh
• 7:01
  stores
• 7:01
  sprouts
• 7:02
  opening
• 7:02
  20
• 7:02
  in
• 7:03
  store
• 7:03
  coffee
• 7:03
  shops
• 7:04
  in
• 7:04
  California
• 7:05
  Doordash
• 7:06
  adding
• 7:07
  reservations
• 7:07
  and
• 7:07
  in
• 7:08
  store
• 7:08
  rewards
• 7:08
  to
• 7:09
  its
• 7:09
  app.
• 7:10
  And
• 7:10
  AWS's
• 7:11
  Daniela
• 7:12
  Stropa
• 7:13
  stops
• 7:13
  by
• 7:13
  to
• 7:14
  help
• 7:14
  us
• 7:14
  hand
• 7:14
  out
• 7:14
  this
• 7:15
  month's
• 7:15
  retail
• 7:16
  tech
• 7:16
  startup
• 7:17
  of
• 7:17
  the
• 7:17
  Month
• 7:17
  award.
• 7:18
  But
• 7:18
  we
• 7:18
  begin
• 7:18
  today
• 7:19
  with
• 7:19
  big
• 7:19
  news.
• 7:19
  I've
• 7:20
  already
• 7:20
  talked
• 7:20
  about
• 7:20
  it.
• 7:20
  And
• 7:21
  big
• 7:21
  news
• 7:21
  out
• 7:22
  of
• 7:22
  OpenAI.
• 7:23
  Yeah,
• 7:24
  I
• 7:24
  mean,
• 7:25
  I
• 7:25
  agree.
• 7:26
  I
• 7:26
  think
• 7:26
  this
• 7:26
  is
• 7:27
  maybe
• 7:27
  one
• 7:27
  of
• 7:28
  the
• 7:28
  biggest
• 7:28
  headlines
• 7:28
  that
• 7:29
  we're
• 7:29
  going
• 7:29
  to
• 7:29
  look
• 7:29
  back
• 7:29
  on.
• 7:30
  I'm
• 7:30
  already
• 7:30
  putting
• 7:31
  this
• 7:31
  down
• 7:31
  for
• 7:31
  headline
• 7:32
  of
• 7:32
  the
• 7:32
  year.
• 7:32
  For
• 7:32
  me,
• 7:33
  it's
• 7:33
  probably
• 7:33
  a
• 7:33
  good
• 7:33
  point.
• 7:34
  So
• 7:35
  headline
• 7:35
  number
• 7:35
  one.
• 7:36
  OpenAI
• 7:37
  announced
• 7:38
  ChatGPT
• 7:39
  Instant
• 7:39
  Checkout.
• 7:40
  According
• 7:40
  to
• 7:40
  CNBC,
• 7:41
  the
• 7:41
  new
• 7:41
  feature
• 7:42
  will
• 7:42
  allow
• 7:42
  users
• 7:42
  to
• 7:43
  make
• 7:43
  single
• 7:43
  item
• 7:43
  purchases
• 7:44
  directly
• 7:45
  from
• 7:45
  merchants
• 7:46
  through
• 7:47
  ChatGPT.
• 7:47
  Instant
• 7:48
  Checkout
• 7:48
  initially
• 7:49
  supports
• 7:49
  single
• 7:50
  item
• 7:50
  purchases
• 7:50
  from
• 7:51
  US
• 7:51
  Etsy
• 7:51
  sellers,
• 7:52
  and
• 7:52
  more
• 7:53
  than
• 7:53
  1
• 7:53
  million
• 7:54
  Shopify
• 7:55
  merchants
• 7:55
  are
• 7:56
  coming
• 7:56
  soon.
• 7:57
  The
• 7:57
  feature
• 7:57
  is
• 7:58
  available
• 7:58
  to
• 7:58
  us
• 7:59
  ChatGPT+Pro
• 8:00
  and
• 8:00
  free
• 8:01
  users,
• 8:01
  and
• 8:01
  OpenAI
• 8:02
  plans
• 8:02
  to
• 8:02
  expand
• 8:03
  regional
• 8:03
  availability
• 8:04
  in
• 8:04
  the
• 8:04
  future.
• 8:05
  Also
• 8:05
  of
• 8:06
  note,
• 8:06
  shares
• 8:06
  of
• 8:06
  Etsy
• 8:07
  closed
• 8:07
  up
• 8:08
  nearly
• 8:08
  16%
• 8:09
  on
• 8:09
  Monday
• 8:10
  with
• 8:10
  the
• 8:10
  news
• 8:10
  and
• 8:10
  Shopify
• 8:11
  stock
• 8:12
  closed
• 8:12
  up
• 8:12
  more
• 8:12
  than
• 8:13
  6%.
• 8:14
  Chris,
• 8:15
  this
• 8:15
  is
• 8:16
  also
• 8:17
  not
• 8:17
  surprisingly,
• 8:17
  the
• 8:18
  A
• 8:18
  and
• 8:18
  M
• 8:18
  put
• 8:18
  you
• 8:18
  on
• 8:19
  the
• 8:19
  spot
• 8:19
  question.
• 8:20
  They
• 8:21
  want
• 8:21
  to
• 8:21
  know,
• 8:21
  geez,
• 8:22
  let's
• 8:22
  make.
• 8:22
  My
• 8:22
  brain
• 8:23
  work
• 8:23
  today.
• 8:23
  Yes,
• 8:24
  yes.
• 8:24
  Every,
• 8:25
  every
• 8:25
  headline,
• 8:26
  every
• 8:26
  time
• 8:26
  we
• 8:26
  come
• 8:26
  to
• 8:27
  you,
• 8:27
  it's
• 8:27
  going
• 8:27
  to
• 8:27
  be
• 8:27
  a
• 8:27
  zinger.
• 8:28
  Okay,
• 8:29
  Chris,
• 8:29
  A
• 8:30
  and
• 8:30
  M
• 8:30
  wants
• 8:30
  to
• 8:30
  know.
• 8:31
  Allowing
• 8:31
  shoppers
• 8:31
  to
• 8:32
  discover
• 8:32
  and
• 8:32
  buy
• 8:32
  products
• 8:32
  in
• 8:33
  ChatGPT
• 8:33
  without
• 8:34
  leaving
• 8:34
  the
• 8:34
  chat
• 8:35
  should
• 8:35
  steamroll
• 8:36
  the
• 8:36
  classic
• 8:37
  E
• 8:37
  Comm
• 8:37
  funnel
• 8:38
  from
• 8:38
  Search
• 8:39
  Cart
• 8:40
  to
• 8:40
  check
• 8:41
  out
• 8:41
  in
• 8:41
  one
• 8:41
  fell
• 8:42
  swoop.
• 8:44
  What
• 8:44
  are
• 8:44
  the
• 8:45
  biggest
• 8:45
  challenges
• 8:46
  brands
• 8:46
  and
• 8:46
  retailers
• 8:47
  face
• 8:47
  in
• 8:47
  making
• 8:48
  their
• 8:48
  online
• 8:48
  content
• 8:48
  and
• 8:49
  product
• 8:49
  categories
• 8:50
  agent
• 8:51
  friendly
• 8:52
  versus
• 8:52
  just
• 8:53
  consumer
• 8:54
  friendly?
• 8:55
  Oh
• 8:55
  my
• 8:55
  God,
• 8:56
  there's
• 8:56
  so
• 8:56
  much
• 8:56
  to
• 8:57
  that
• 8:57
  question.
• 8:57
  All
• 8:57
  right,
• 8:58
  well,
• 9:00
  the
• 9:00
  first
• 9:00
  thing
• 9:00
  I
• 9:00
  would
• 9:01
  say
• 9:01
  is
• 9:01
  the
• 9:01
  first
• 9:02
  thing
• 9:02
  that
• 9:02
  the
• 9:02
  retailers
• 9:03
  and
• 9:03
  the
• 9:03
  brands
• 9:03
  have
• 9:03
  to
• 9:03
  ask
• 9:04
  themselves
• 9:04
  is
• 9:05
  do
• 9:05
  they
• 9:05
  want
• 9:05
  to
• 9:05
  make
• 9:05
  their,
• 9:06
  you
• 9:06
  know,
• 9:06
  content
• 9:07
  agent
• 9:07
  friendly
• 9:08
  at
• 9:08
  all?
• 9:08
  You
• 9:09
  know,
• 9:09
  we
• 9:09
  heard
• 9:09
  from
• 9:09
  David
• 9:10
  Dorff
• 9:10
  on
• 9:11
  the
• 9:11
  five
• 9:11
  insightful
• 9:12
  minutes
• 9:12
  last
• 9:12
  week,
• 9:12
  which
• 9:13
  is
• 9:13
  a
• 9:13
  great
• 9:13
  interview,
• 9:13
  folks.
• 9:14
  If
• 9:14
  you
• 9:14
  have
• 9:14
  not
• 9:14
  listened
• 9:15
  to
• 9:15
  that
• 9:15
  yet,
• 9:16
  stop
• 9:16
  what
• 9:17
  you're
• 9:17
  doing
• 9:17
  right
• 9:17
  now,
• 9:17
  hit
• 9:17
  pause
• 9:18
  and
• 9:18
  go
• 9:18
  back
• 9:18
  to
• 9:18
  last
• 9:19
  week's
• 9:19
  episode
• 9:19
  and
• 9:19
  listen
• 9:20
  to
• 9:20
  what
• 9:20
  David
• 9:21
  had
• 9:21
  to
• 9:21
  say
• 9:21
  because
• 9:21
  it
• 9:21
  was
• 9:22
  very,
• 9:22
  very
• 9:23
  insightful.
• 9:23
  But
• 9:24
  we
• 9:24
  learned
• 9:24
  from
• 9:24
  him.
• 9:24
  You
• 9:24
  know,
• 9:24
  basically
• 9:25
  you
• 9:25
  have
• 9:25
  two
• 9:25
  options.
• 9:25
  You
• 9:25
  can
• 9:26
  either
• 9:26
  block
• 9:26
  the
• 9:27
  bots
• 9:27
  or
• 9:27
  you
• 9:27
  can
• 9:28
  let
• 9:28
  them
• 9:28
  in.
• 9:29
  And
• 9:29
  if
• 9:29
  you
• 9:29
  want
• 9:29
  to
• 9:29
  accept
• 9:30
  them,
• 9:31
  then
• 9:31
  you
• 9:31
  have
• 9:31
  to
• 9:31
  get
• 9:31
  your
• 9:32
  site
• 9:32
  geo
• 9:33
  optimized
• 9:33
  and
• 9:33
  everyone's
• 9:34
  trying
• 9:34
  to
• 9:34
  figure
• 9:34
  out
• 9:34
  what
• 9:34
  the
• 9:34
  heck
• 9:35
  that
• 9:35
  means.
• 9:35
  That's
• 9:35
  been
• 9:35
  a
• 9:35
  very
• 9:36
  big
• 9:36
  topic
• 9:36
  of
• 9:36
  conversation
• 9:37
  here
• 9:37
  at
• 9:37
  Grocery
• 9:38
  Shop.
• 9:38
  And
• 9:39
  then
• 9:39
  it
• 9:39
  sounds
• 9:40
  like
• 9:40
  if,
• 9:40
  if
• 9:40
  you're
• 9:40
  okay
• 9:41
  with
• 9:41
  that,
• 9:41
  then
• 9:41
  you
• 9:41
  also,
• 9:42
  it
• 9:42
  sounds
• 9:42
  like
• 9:42
  have
• 9:42
  to
• 9:43
  plug
• 9:43
  into
• 9:44
  Chat
• 9:44
  GPT
• 9:45
  for
• 9:45
  checkout
• 9:45
  in
• 9:45
  some
• 9:46
  Way,
• 9:46
  shape
• 9:46
  or
• 9:46
  form
• 9:46
  too.
• 9:48
  So
• 9:48
  if
• 9:48
  you
• 9:48
  want
• 9:48
  to
• 9:48
  start
• 9:49
  experimenting
• 9:49
  with
• 9:49
  that,
• 9:50
  you
• 9:50
  want
• 9:50
  to
• 9:50
  start
• 9:50
  understanding
• 9:51
  what
• 9:51
  your
• 9:52
  customer
• 9:52
  sees
• 9:52
  from
• 9:52
  that
• 9:53
  experience
• 9:53
  and
• 9:54
  what
• 9:54
  you
• 9:54
  can
• 9:54
  offer
• 9:55
  them
• 9:55
  up
• 9:55
  to
• 9:55
  close
• 9:56
  the
• 9:56
  deal.
• 9:56
  I
• 9:56
  think
• 9:57
  that's
• 9:57
  the,
• 9:57
  that's
• 9:58
  the
• 9:58
  key
• 9:58
  thing
• 9:58
  here,
• 9:58
  that
• 9:59
  that's
• 9:59
  what
• 9:59
  you
• 9:59
  have
• 9:59
  to
• 9:59
  start
• 9:59
  experimenting
• 10:00
  with.
• 10:00
  We
• 10:00
  heard
• 10:01
  Lauren
• 10:01
  Steinberg
• 10:02
  of
• 10:02
  Loblaw,
• 10:03
  who
• 10:03
  was
• 10:04
  incredibly
• 10:04
  impressive
• 10:04
  when
• 10:05
  we
• 10:05
  interviewed
• 10:05
  her,
• 10:05
  and
• 10:06
  she
• 10:06
  was
• 10:06
  very
• 10:06
  open
• 10:06
  with
• 10:07
  it.
• 10:07
  She
• 10:07
  said,
• 10:07
  yeah,
• 10:07
  we're
• 10:07
  experimenting.
• 10:08
  We're
• 10:09
  welcoming
• 10:09
  it.
• 10:09
  We're
• 10:10
  experimenting
• 10:10
  with.
• 10:10
  We
• 10:10
  don't
• 10:11
  know
• 10:11
  what
• 10:11
  it
• 10:11
  is
• 10:11
  until
• 10:12
  we
• 10:12
  try
• 10:12
  it.
• 10:12
  So
• 10:13
  we're
• 10:13
  not
• 10:13
  going
• 10:13
  to,
• 10:13
  you
• 10:14
  know,
• 10:14
  we're
• 10:14
  not
• 10:14
  going
• 10:14
  to
• 10:14
  close
• 10:14
  ourselves
• 10:15
  down.
• 10:15
  We're
• 10:15
  going
• 10:15
  to
• 10:15
  try
• 10:16
  to
• 10:16
  think
• 10:16
  and
• 10:16
  think
• 10:17
  and
• 10:17
  experiment
• 10:17
  our
• 10:18
  way
• 10:18
  through
• 10:18
  this.
• 10:18
  So,
• 10:18
  Net.
• 10:18
  Net.
• 10:19
  I
• 10:19
  don't
• 10:19
  know.
• 10:19
  I
• 10:19
  mean,
• 10:20
  things
• 10:20
  are
• 10:20
  changing
• 10:21
  so
• 10:22
  fricking
• 10:22
  fast
• 10:23
  that
• 10:23
  I
• 10:23
  think
• 10:24
  that's
• 10:24
  the
• 10:24
  approach.
• 10:24
  But
• 10:25
  I
• 10:26
  do
• 10:26
  wonder
• 10:26
  for
• 10:26
  me,
• 10:27
  and
• 10:27
  I
• 10:28
  just
• 10:28
  don't
• 10:28
  know,
• 10:29
  like,
• 10:29
  is
• 10:30
  there
• 10:30
  a
• 10:30
  Trojan
• 10:30
  horse
• 10:31
  here?
• 10:31
  Is
• 10:32
  this
• 10:32
  Pandora's
• 10:33
  box?
• 10:34
  How
• 10:35
  many
• 10:35
  people
• 10:35
  will
• 10:36
  retrench
• 10:37
  and
• 10:37
  just
• 10:37
  try
• 10:37
  to
• 10:37
  thwart
• 10:38
  all
• 10:38
  bots
• 10:39
  from
• 10:39
  going
• 10:39
  to
• 10:39
  their
• 10:39
  site?
• 10:40
  Which
• 10:41
  I
• 10:41
  don't
• 10:41
  know.
• 10:41
  I'd
• 10:42
  like
• 10:42
  to
• 10:42
  actually
• 10:42
  think
• 10:42
  about
• 10:43
  this
• 10:44
  in
• 10:44
  a
• 10:44
  boardroom
• 10:45
  with
• 10:45
  people
• 10:45
  to
• 10:45
  say,
• 10:45
  what
• 10:46
  are
• 10:46
  all
• 10:46
  the
• 10:46
  different,
• 10:47
  you
• 10:48
  know,
• 10:48
  outcomes
• 10:48
  that
• 10:49
  could
• 10:49
  happen?
• 10:49
  And
• 10:50
  like
• 10:50
  we
• 10:50
  said
• 10:50
  with
• 10:50
  Tim,
• 10:50
  which
• 10:51
  ones
• 10:51
  are
• 10:51
  more
• 10:52
  probable
• 10:52
  that
• 10:53
  they
• 10:53
  are
• 10:53
  going
• 10:53
  to
• 10:53
  happen?
• 10:53
  Because
• 10:54
  I
• 10:54
  do
• 10:54
  worry
• 10:54
  about
• 10:55
  the
• 10:55
  Trojan
• 10:55
  horse
• 10:55
  effect
• 10:56
  here
• 10:56
  too,
• 10:56
  that
• 10:57
  all
• 10:57
  this
• 10:57
  will
• 10:57
  just
• 10:58
  end
• 10:58
  up
• 10:58
  fueling
• 10:59
  OpenAI
• 10:59
  and
• 11:00
  anyone
• 11:00
  else
• 11:00
  that
• 11:00
  tries
• 11:01
  to
• 11:01
  do
• 11:01
  this
• 11:02
  in
• 11:02
  the
• 11:02
  long
• 11:02
  run.
• 11:03
  So
• 11:03
  I
• 11:03
  don't
• 11:04
  know.
• 11:04
  I
• 11:04
  honestly
• 11:04
  have
• 11:05
  no
• 11:05
  idea.
• 11:05
  I
• 11:05
  mean,
• 11:05
  that's.
• 11:06
  That's
• 11:06
  my
• 11:06
  big
• 11:07
  takeaway
• 11:07
  here.
• 11:08
  Yeah,
• 11:08
  I
• 11:08
  don't
• 11:08
  think
• 11:08
  anybody
• 11:09
  does.
• 11:09
  I
• 11:09
  mean,
• 11:09
  that
• 11:09
  is
• 11:10
  resoundingly
• 11:11
  clear
• 11:11
  among
• 11:12
  all
• 11:12
  of
• 11:12
  the
• 11:12
  retailers
• 11:13
  and
• 11:13
  brands
• 11:13
  that
• 11:13
  I
• 11:14
  feel
• 11:14
  like
• 11:14
  we've
• 11:14
  come
• 11:14
  across
• 11:15
  in
• 11:15
  the
• 11:15
  last
• 11:15
  few
• 11:15
  days
• 11:16
  in
• 11:16
  Vegas
• 11:16
  at
• 11:16
  grocery
• 11:17
  shop.
• 11:18
  I
• 11:18
  think
• 11:18
  the
• 11:19
  biggest
• 11:19
  challenge
• 11:20
  is
• 11:21
  that
• 11:21
  no
• 11:21
  one's
• 11:21
  ready
• 11:22
  for
• 11:22
  it.
• 11:23
  But
• 11:23
  I
• 11:23
  see
• 11:24
  I'm
• 11:24
  going
• 11:24
  to
• 11:24
  lean
• 11:24
  a
• 11:25
  little
• 11:25
  bit
• 11:25
  heavier
• 11:25
  because
• 11:25
  I
• 11:26
  do
• 11:26
  think
• 11:26
  this
• 11:26
  is
• 11:27
  like,
• 11:27
  you
• 11:28
  know,
• 11:28
  the
• 11:28
  Google
• 11:29
  of.
• 11:29
  Of
• 11:29
  2025
• 11:30
  lean
• 11:30
  heavier.
• 11:31
  Which
• 11:31
  way?
• 11:31
  I
• 11:32
  think
• 11:32
  I
• 11:32
  would
• 11:32
  lean
• 11:33
  heavier
• 11:33
  in
• 11:33
  preparing
• 11:34
  for
• 11:34
  bot
• 11:35
  traffic
• 11:35
  because
• 11:36
  there's
• 11:36
  a
• 11:36
  study
• 11:37
  that
• 11:37
  just
• 11:37
  came
• 11:37
  out
• 11:38
  from
• 11:38
  similar
• 11:38
  web
• 11:39
  that
• 11:39
  says
• 11:39
  that
• 11:39
  consumers
• 11:40
  that
• 11:40
  use
• 11:41
  search
• 11:41
  platforms
• 11:42
  like,
• 11:42
  like
• 11:42
  ChatGPT
• 11:43
  are
• 11:44
  seven
• 11:44
  times
• 11:44
  more
• 11:44
  likely
• 11:45
  to
• 11:45
  convert.
• 11:45
  So
• 11:46
  I
• 11:46
  think
• 11:46
  retailers
• 11:47
  have
• 11:47
  to
• 11:47
  come
• 11:48
  up
• 11:48
  for
• 11:48
  a
• 11:48
  plan
• 11:49
  of
• 11:49
  how
• 11:49
  to
• 11:49
  do
• 11:50
  both,
• 11:50
  how
• 11:50
  to
• 11:50
  sell
• 11:50
  to
• 11:51
  agents,
• 11:51
  how
• 11:52
  to
• 11:52
  show
• 11:52
  up
• 11:52
  in
• 11:52
  those
• 11:52
  searches,
• 11:53
  and
• 11:53
  then
• 11:54
  figuring
• 11:54
  out
• 11:54
  how
• 11:55
  to
• 11:55
  still
• 11:56
  manage
• 11:57
  and
• 11:57
  create
• 11:57
  a
• 11:57
  desirable
• 11:58
  experience
• 11:58
  for
• 11:59
  the
• 11:59
  consumers
• 11:59
  that
• 11:59
  are
• 11:59
  coming
• 12:00
  directly
• 12:00
  to
• 12:00
  their
• 12:00
  site.
• 12:01
  But
• 12:01
  I
• 12:01
  think
• 12:01
  there's
• 12:02
  two
• 12:02
  things
• 12:02
  that
• 12:02
  have
• 12:03
  to
• 12:03
  happen
• 12:03
  for
• 12:04
  or
• 12:04
  that
• 12:05
  retailers
• 12:05
  should
• 12:05
  be
• 12:05
  focused
• 12:05
  on
• 12:06
  for
• 12:06
  them
• 12:07
  to
• 12:07
  be
• 12:07
  successful
• 12:08
  in
• 12:08
  addition
• 12:08
  to,
• 12:08
  you
• 12:09
  know,
• 12:09
  just
• 12:09
  starting
• 12:09
  to
• 12:09
  test
• 12:10
  like
• 12:10
  Lauren
• 12:10
  Steinberg
• 12:11
  was
• 12:11
  talking
• 12:11
  about
• 12:11
  from
• 12:11
  blah
• 12:12
  blah,
• 12:12
  blah.
• 12:12
  The
• 12:12
  first
• 12:13
  thing
• 12:13
  I
• 12:13
  think
• 12:13
  it's
• 12:13
  cultural
• 12:14
  changes
• 12:14
  including,
• 12:15
  including
• 12:15
  like
• 12:16
  new
• 12:16
  teams.
• 12:17
  I
• 12:17
  know
• 12:17
  back
• 12:18
  a
• 12:18
  few
• 12:18
  weeks
• 12:18
  ago
• 12:19
  when
• 12:19
  Lululemon
• 12:20
  hired
• 12:20
  their
• 12:20
  chief
• 12:20
  AI
• 12:21
  officer,
• 12:21
  we
• 12:21
  were
• 12:21
  kind
• 12:22
  of
• 12:22
  like,
• 12:22
  does
• 12:22
  that
• 12:23
  make
• 12:23
  sense?
• 12:23
  But
• 12:23
  yeah,
• 12:24
  David
• 12:24
  Dorff
• 12:24
  said
• 12:24
  that
• 12:24
  too.
• 12:25
  Right.
• 12:25
  I
• 12:26
  actually
• 12:26
  think
• 12:26
  that
• 12:26
  the
• 12:27
  more
• 12:27
  that
• 12:27
  we're
• 12:27
  hearing
• 12:28
  about
• 12:28
  this
• 12:28
  from
• 12:28
  retailers,
• 12:29
  it's
• 12:29
  going
• 12:29
  to
• 12:29
  require
• 12:30
  this
• 12:30
  creation
• 12:31
  of
• 12:31
  a
• 12:31
  cross
• 12:31
  functional
• 12:32
  team
• 12:32
  that
• 12:32
  kind
• 12:33
  of
• 12:33
  helps
• 12:33
  think
• 12:33
  about
• 12:34
  this
• 12:34
  outside
• 12:35
  of
• 12:35
  the
• 12:35
  silos.
• 12:36
  And
• 12:37
  then
• 12:37
  the
• 12:37
  second
• 12:37
  thing
• 12:37
  is,
• 12:38
  is
• 12:38
  I
• 12:38
  think
• 12:38
  they're
• 12:39
  going
• 12:39
  to
• 12:39
  have
• 12:40
  to
• 12:40
  rely
• 12:40
  more
• 12:40
  heavily
• 12:41
  on
• 12:41
  third
• 12:41
  party
• 12:42
  content
• 12:42
  from
• 12:42
  both
• 12:42
  creators
• 12:44
  and
• 12:44
  retailers
• 12:45
  are
• 12:45
  going
• 12:45
  to
• 12:45
  have
• 12:45
  to
• 12:45
  rely
• 12:45
  on
• 12:46
  brands
• 12:46
  for
• 12:46
  that
• 12:46
  content
• 12:47
  so
• 12:48
  that
• 12:48
  they
• 12:48
  can
• 12:48
  start
• 12:48
  testing
• 12:49
  this
• 12:49
  and
• 12:49
  so
• 12:50
  that
• 12:50
  they
• 12:50
  can
• 12:50
  start
• 12:50
  showing
• 12:51
  up
• 12:52
  more
• 12:52
  readily
• 12:52
  in
• 12:53
  some
• 12:53
  of
• 12:53
  those
• 12:54
  agentic
• 12:55
  type
• 12:55
  searches.
• 12:55
  So
• 12:56
  there
• 12:56
  is
• 12:56
  a
• 12:56
  lot
• 12:57
  ahead
• 12:57
  for
• 12:58
  consumers,
• 12:59
  there's
• 12:59
  a
• 12:59
  lot
• 12:59
  ahead
• 13:00
  for
• 13:00
  the
• 13:00
  retailers
• 13:01
  and
• 13:01
  brands
• 13:01
  in
• 13:02
  this
• 13:02
  space.
• 13:02
  But
• 13:03
  it's
• 13:03
  here
• 13:04
  now,
• 13:04
  like
• 13:05
  this
• 13:05
  is,
• 13:05
  this
• 13:05
  is
• 13:06
  the
• 13:06
  headline
• 13:06
  to
• 13:06
  me
• 13:06
  that
• 13:07
  says
• 13:07
  that
• 13:07
  like
• 13:07
  there's
• 13:08
  no
• 13:08
  more
• 13:08
  like
• 13:09
  consideration.
• 13:09
  It's
• 13:10
  here,
• 13:10
  you
• 13:10
  have
• 13:10
  to
• 13:10
  be
• 13:11
  tested.
• 13:11
  It.
• 13:11
  Yeah.
• 13:12
  And
• 13:12
  Etsy
• 13:12
  is
• 13:12
  a
• 13:13
  perfect
• 13:13
  partner
• 13:13
  too
• 13:13
  because
• 13:13
  what
• 13:14
  did
• 13:14
  David
• 13:14
  say?
• 13:14
  And
• 13:14
  he
• 13:15
  said
• 13:15
  that
• 13:15
  we're
• 13:15
  going
• 13:15
  to
• 13:15
  start
• 13:16
  to
• 13:16
  see
• 13:16
  this
• 13:16
  explode
• 13:17
  at
• 13:17
  the
• 13:17
  holiday
• 13:17
  season
• 13:18
  because
• 13:18
  you
• 13:18
  can
• 13:18
  literally
• 13:19
  and
• 13:19
  you
• 13:19
  know,
• 13:19
  Etsy
• 13:20
  is
• 13:20
  perfect
• 13:20
  for
• 13:20
  that
• 13:20
  because
• 13:20
  you're
• 13:20
  like,
• 13:20
  hey,
• 13:21
  I
• 13:21
  want
• 13:21
  to
• 13:21
  get
• 13:21
  a
• 13:21
  cool,
• 13:21
  you
• 13:22
  know,
• 13:22
  unique
• 13:22
  gift
• 13:23
  for
• 13:23
  my
• 13:23
  wife
• 13:23
  or
• 13:24
  my,
• 13:24
  you
• 13:24
  know,
• 13:24
  girlfriend
• 13:25
  or
• 13:25
  whatever.
• 13:25
  And
• 13:26
  now
• 13:26
  I
• 13:26
  can
• 13:26
  put
• 13:26
  that
• 13:26
  in
• 13:27
  a
• 13:27
  chat.
• 13:27
  They
• 13:27
  can
• 13:27
  help
• 13:28
  me
• 13:28
  even
• 13:28
  like
• 13:28
  potentially,
• 13:29
  you
• 13:29
  know,
• 13:29
  refine
• 13:29
  that
• 13:30
  search
• 13:30
  and
• 13:30
  then
• 13:30
  Etsy
• 13:31
  will
• 13:31
  pop
• 13:31
  up
• 13:31
  and
• 13:31
  you
• 13:32
  know,
• 13:32
  give
• 13:32
  me
• 13:32
  something
• 13:32
  really
• 13:33
  unique.
• 13:33
  It's
• 13:34
  so
• 13:34
  easy.
• 13:34
  I
• 13:34
  just
• 13:35
  posted
• 13:35
  a
• 13:35
  video
• 13:35
  last
• 13:36
  night
• 13:36
  to
• 13:37
  LinkedIn
• 13:37
  of
• 13:38
  my
• 13:38
  search
• 13:38
  and
• 13:38
  in
• 13:39
  a
• 13:39
  matter
• 13:39
  of
• 13:40
  seconds
• 13:41
  I
• 13:41
  have
• 13:42
  the
• 13:42
  click
• 13:42
  to
• 13:42
  buy
• 13:43
  and
• 13:43
  I
• 13:43
  have
• 13:43
  a
• 13:43
  gift
• 13:44
  from
• 13:44
  Etsy.
• 13:45
  Like
• 13:45
  it
• 13:45
  was
• 13:45
  so
• 13:46
  smooth.
• 13:46
  So
• 13:47
  check
• 13:47
  out
• 13:47
  that
• 13:47
  video.
• 13:48
  Try
• 13:48
  it
• 13:48
  out
• 13:48
  for
• 13:48
  yourself.
• 13:49
  It's
• 13:49
  live
• 13:49
  now.
• 13:50
  You
• 13:50
  can
• 13:50
  see,
• 13:51
  you
• 13:51
  can
• 13:51
  just
• 13:51
  see
• 13:52
  how,
• 13:52
  how
• 13:52
  this
• 13:53
  is
• 13:53
  really
• 13:53
  going
• 13:54
  to
• 13:54
  redefine
• 13:56
  how
• 13:56
  we
• 13:56
  find
• 13:56
  and
• 13:57
  discover
• 13:57
  products.
• 13:57
  Yeah.
• 13:58
  The
• 13:58
  other
• 13:58
  part
• 13:58
  about
• 13:59
  it
• 13:59
  too
• 13:59
  is
• 13:59
  like
• 13:59
  the
• 13:59
  Shopify
• 14:00
  angle.
• 14:00
  So
• 14:00
  Shopify
• 14:01
  is
• 14:01
  coming,
• 14:01
  right?
• 14:01
  Like
• 14:01
  the
• 14:02
  thing
• 14:02
  for
• 14:02
  me
• 14:02
  is
• 14:02
  like
• 14:03
  why
• 14:03
  would
• 14:03
  Shopify
• 14:04
  do
• 14:04
  this?
• 14:04
  Because
• 14:05
  can't
• 14:05
  chatgpt
• 14:06
  end
• 14:06
  up
• 14:06
  becoming
• 14:06
  Shopify
• 14:07
  in
• 14:07
  the
• 14:07
  long
• 14:07
  run,
• 14:08
  like
• 14:08
  an
• 14:08
  easy
• 14:09
  way
• 14:09
  to
• 14:09
  stand
• 14:09
  up
• 14:09
  sites.
• 14:10
  So
• 14:10
  that's
• 14:10
  why
• 14:10
  I'm
• 14:10
  like
• 14:10
  the
• 14:10
  Trojan
• 14:11
  horse
• 14:11
  dynamics
• 14:12
  here
• 14:12
  are
• 14:12
  craz
• 14:12
  or
• 14:12
  is
• 14:12
  Shopify
• 14:13
  working
• 14:13
  some
• 14:13
  deal
• 14:14
  on
• 14:14
  the
• 14:14
  back
• 14:14
  end
• 14:14
  with
• 14:15
  open
• 14:15
  AI?
• 14:15
  Who
• 14:15
  the
• 14:16
  hell
• 14:16
  knows.
• 14:16
  But
• 14:17
  anyway
• 14:17
  it's
• 14:18
  it's
• 14:18
  fun
• 14:18
  to
• 14:18
  watch
• 14:19
  and
• 14:19
  scary
• 14:19
  too.
• 14:20
  All
• 14:20
  right,
• 14:20
  Headline
• 14:21
  number
• 14:21
  two
• 14:21
  Costco's
• 14:22
  extra
• 14:22
  hour
• 14:22
  for
• 14:23
  executive
• 14:23
  members
• 14:24
  has
• 14:24
  shifted
• 14:25
  visits
• 14:25
  earlier,
• 14:26
  it
• 14:26
  appears,
• 14:26
  According
• 14:27
  to
• 14:27
  Placer
• 14:27
  AI
• 14:28
  a
• 14:28
  Placer
• 14:29
  AI
• 14:29
  blog
• 14:29
  post
• 14:30
  our
• 14:30
  friends
• 14:30
  at
• 14:30
  Placer
• 14:31
  AI
• 14:31
  since
• 14:32
  June
• 14:32
  30,
• 14:33
  2025,
• 14:33
  Costco
• 14:34
  has
• 14:34
  offered
• 14:34
  executive
• 14:35
  members
• 14:35
  an
• 14:35
  extra
• 14:36
  hour
• 14:36
  to
• 14:36
  shop
• 14:36
  at
• 14:36
  many
• 14:37
  warehouses
• 14:38
  and
• 14:38
  by
• 14:38
  September
• 14:39
  the
• 14:39
  PERC
• 14:39
  expanded
• 14:40
  company
• 14:40
  wide.
• 14:42
  The
• 14:42
  additional
• 14:43
  morning
• 14:43
  hour
• 14:43
  appears
• 14:44
  to
• 14:44
  have
• 14:44
  encouraged
• 14:45
  some
• 14:45
  executive
• 14:45
  members
• 14:46
  to
• 14:46
  shift
• 14:46
  their
• 14:47
  trips
• 14:47
  earlier
• 14:47
  in
• 14:48
  the
• 14:48
  day,
• 14:48
  which
• 14:48
  in
• 14:49
  turn
• 14:49
  has
• 14:50
  reduced
• 14:50
  traffic
• 14:51
  concentration
• 14:51
  during
• 14:52
  late
• 14:52
  morning
• 14:52
  and
• 14:53
  afternoon
• 14:53
  peaks.
• 14:54
  Shoppers
• 14:55
  using
• 14:55
  early
• 14:55
  access
• 14:56
  also
• 14:56
  seem
• 14:56
  to
• 14:56
  shop
• 14:57
  more
• 14:57
  efficiently,
• 14:58
  with
• 14:58
  Costco
• 14:58
  seeing
• 14:59
  a
• 14:59
  rise
• 14:59
  in
• 14:59
  30
• 14:59
  to
• 15:00
  45
• 15:00
  minute
• 15:00
  visits
• 15:01
  and
• 15:01
  a
• 15:01
  drop
• 15:02
  in
• 15:02
  45
• 15:02
  to
• 15:03
  60
• 15:03
  minute
• 15:03
  visits
• 15:04
  for
• 15:04
  following
• 15:04
  the
• 15:04
  implementation
• 15:05
  of
• 15:06
  the
• 15:06
  extended
• 15:07
  hours.
• 15:07
  Reportedly,
• 15:08
  the
• 15:08
  policy
• 15:09
  has
• 15:09
  also
• 15:09
  improved
• 15:10
  customer
• 15:10
  experience
• 15:11
  without
• 15:12
  requiring
• 15:12
  additional
• 15:13
  staff.
• 15:14
  And
• 15:14
  is
• 15:14
  this
• 15:15
  early
• 15:15
  data
• 15:15
  from
• 15:16
  Placer
• 15:16
  clearly
• 15:17
  indicative
• 15:17
  of
• 15:17
  early
• 15:18
  morning
• 15:18
  shopping
• 15:19
  being
• 15:19
  a
• 15:19
  big
• 15:19
  win
• 15:19
  for
• 15:20
  Costco?
• 15:21
  100%
• 15:22
  I
• 15:22
  actually
• 15:22
  think.
• 15:23
  100%.
• 15:24
  No
• 15:24
  hedge
• 15:24
  at
• 15:24
  all.
• 15:25
  No,
• 15:25
  I
• 15:25
  think
• 15:25
  this
• 15:26
  is
• 15:26
  another
• 15:26
  big
• 15:26
  headline
• 15:27
  because
• 15:28
  I
• 15:28
  think
• 15:29
  this
• 15:29
  has
• 15:29
  changed
• 15:31
  the
• 15:31
  Costco
• 15:31
  shopping
• 15:32
  experience
• 15:32
  from
• 15:33
  a
• 15:33
  once
• 15:33
  a
• 15:33
  week
• 15:34
  or
• 15:34
  once
• 15:34
  a
• 15:34
  month
• 15:34
  stock
• 15:35
  up
• 15:35
  trip
• 15:36
  to
• 15:36
  a
• 15:36
  daily
• 15:37
  or
• 15:38
  multiple
• 15:38
  times
• 15:39
  per
• 15:39
  week
• 15:39
  trip.
• 15:40
  Because
• 15:40
  if
• 15:40
  you
• 15:41
  look
• 15:41
  at
• 15:41
  the
• 15:41
  data
• 15:41
  from
• 15:42
  Business
• 15:42
  Insider,
• 15:43
  one
• 15:43
  of
• 15:43
  the
• 15:44
  biggest
• 15:44
  demographics
• 15:45
  shopping
• 15:45
  during
• 15:46
  this
• 15:46
  time,
• 15:47
  this
• 15:47
  executive
• 15:48
  time
• 15:48
  from
• 15:48
  9
• 15:48
  to
• 15:49
  10am
• 15:49
  is
• 15:50
  millennials
• 15:50
  and
• 15:51
  younger
• 15:51
  families.
• 15:52
  So
• 15:52
  this
• 15:52
  means
• 15:53
  that
• 15:53
  going
• 15:54
  there
• 15:54
  just
• 15:54
  to
• 15:54
  grab
• 15:55
  milk,
• 15:55
  eggs,
• 15:55
  diapers,
• 15:56
  whatever
• 15:57
  you
• 15:57
  need
• 15:57
  on
• 15:57
  the
• 15:58
  way
• 15:58
  to
• 15:58
  work,
• 15:58
  you
• 15:59
  know,
• 15:59
  you
• 15:59
  know,
• 15:59
  as
• 16:00
  your
• 16:00
  morning
• 16:00
  errand
• 16:01
  run
• 16:01
  like
• 16:02
  now,
• 16:02
  this
• 16:02
  is
• 16:02
  going
• 16:03
  to
• 16:03
  be
• 16:03
  as
• 16:03
  quick
• 16:04
  for
• 16:04
  people
• 16:05
  as
• 16:05
  a
• 16:05
  trip
• 16:06
  to
• 16:06
  Walmart
• 16:06
  or
• 16:07
  to
• 16:07
  Kroger
• 16:07
  to
• 16:07
  get
• 16:07
  those
• 16:08
  things.
• 16:08
  I
• 16:08
  mean
• 16:09
  they're
• 16:09
  saying
• 16:09
  30
• 16:09
  minute
• 16:10
  shopping
• 16:10
  trips,
• 16:10
  that
• 16:11
  means
• 16:11
  you
• 16:11
  can
• 16:11
  get
• 16:11
  in,
• 16:12
  get
• 16:12
  what
• 16:12
  you
• 16:12
  need
• 16:12
  and
• 16:13
  get
• 16:13
  out.
• 16:13
  And
• 16:14
  that
• 16:14
  changes
• 16:15
  what
• 16:15
  Costco
• 16:16
  is
• 16:16
  for
• 16:17
  me
• 16:17
  as
• 16:17
  a
• 16:18
  grocery
• 16:18
  retailer,
• 16:19
  as
• 16:20
  a
• 16:20
  mass
• 16:20
  retailer,
• 16:21
  in
• 16:21
  the
• 16:21
  whole
• 16:22
  scheme
• 16:22
  of
• 16:22
  like
• 16:23
  do
• 16:23
  I
• 16:23
  go
• 16:23
  there
• 16:24
  today?
• 16:25
  No,
• 16:25
  I
• 16:25
  think
• 16:25
  it's
• 16:26
  completely
• 16:26
  out
• 16:27
  of
• 16:27
  the
• 16:27
  consideration
• 16:27
  set
• 16:28
  for
• 16:28
  people
• 16:28
  because
• 16:29
  of
• 16:29
  the
• 16:29
  time
• 16:29
  and
• 16:30
  the
• 16:30
  traffic
• 16:30
  that
• 16:30
  you
• 16:30
  have
• 16:31
  to
• 16:31
  deal
• 16:31
  with.
• 16:32
  So
• 16:32
  I
• 16:32
  think
• 16:33
  this
• 16:33
  is
• 16:33
  a
• 16:33
  huge
• 16:34
  move
• 16:34
  for
• 16:34
  Costco
• 16:35
  and
• 16:35
  best
• 16:36
  of
• 16:36
  all,
• 16:36
  they
• 16:36
  don't
• 16:37
  have
• 16:37
  to
• 16:37
  do
• 16:37
  anything
• 16:38
  with
• 16:38
  employees.
• 16:38
  They're
• 16:39
  not
• 16:39
  adding
• 16:39
  any
• 16:40
  overhead.
• 16:40
  They're
• 16:41
  just
• 16:41
  collecting
• 16:42
  more
• 16:42
  like
• 16:42
  this
• 16:43
  additional
• 16:43
  subscription
• 16:44
  revenue
• 16:45
  and
• 16:45
  I
• 16:45
  would
• 16:45
  certainly
• 16:46
  pay
• 16:46
  for
• 16:46
  it.
• 16:46
  Like
• 16:47
  I
• 16:47
  think
• 16:48
  people
• 16:48
  are
• 16:48
  going
• 16:49
  to,
• 16:49
  right?
• 16:49
  So
• 16:50
  to
• 16:50
  me
• 16:50
  this
• 16:50
  is
• 16:51
  a
• 16:51
  genius
• 16:51
  move
• 16:52
  by
• 16:52
  Costco
• 16:52
  And
• 16:53
  I'm
• 16:53
  really
• 16:53
  excited
• 16:54
  to
• 16:54
  see,
• 16:54
  like,
• 16:55
  in
• 16:55
  the
• 16:55
  next
• 16:55
  six
• 16:56
  months
• 16:56
  even,
• 16:57
  hopefully,
• 16:58
  Placer
• 16:58
  will
• 16:58
  put
• 16:58
  some
• 16:58
  more
• 16:59
  data
• 16:59
  out
• 16:59
  for
• 16:59
  us.
• 16:59
  But
• 16:59
  I'm.
• 17:00
  I'm
• 17:00
  interested
• 17:00
  to
• 17:01
  see
• 17:01
  what
• 17:01
  this
• 17:01
  does
• 17:02
  for
• 17:02
  Costco's
• 17:03
  business.
• 17:03
  But
• 17:04
  would
• 17:04
  you
• 17:04
  pay
• 17:05
  extra
• 17:05
  for
• 17:05
  this
• 17:06
  membership?
• 17:06
  Are
• 17:06
  you
• 17:06
  going
• 17:07
  to
• 17:07
  go
• 17:07
  to
• 17:07
  Costco
• 17:08
  without
• 17:08
  having
• 17:08
  to
• 17:09
  deal
• 17:09
  with
• 17:09
  any
• 17:09
  other
• 17:10
  people?
• 17:10
  Oh,
• 17:11
  I
• 17:11
  don't
• 17:11
  know.
• 17:11
  I
• 17:11
  don't
• 17:11
  know
• 17:11
  if
• 17:11
  I'd
• 17:11
  pay
• 17:12
  extra
• 17:12
  for
• 17:12
  it,
• 17:12
  but
• 17:13
  I
• 17:13
  think,
• 17:13
  you
• 17:13
  know,
• 17:13
  if.
• 17:14
  If
• 17:14
  this
• 17:14
  was
• 17:14
  important
• 17:14
  to
• 17:15
  me,
• 17:15
  I
• 17:15
  would
• 17:15
  pay
• 17:15
  extra
• 17:15
  for
• 17:16
  it.
• 17:16
  You
• 17:17
  know,
• 17:17
  I
• 17:17
  think,
• 17:17
  you
• 17:18
  know,
• 17:18
  what
• 17:18
  I
• 17:18
  got
• 17:18
  think
• 17:19
  about
• 17:19
  was
• 17:19
  the
• 17:19
  line
• 17:19
  from
• 17:19
  Jaws.
• 17:20
  I'm
• 17:20
  going
• 17:20
  to
• 17:20
  need
• 17:20
  a
• 17:20
  bigger
• 17:21
  boat.
• 17:21
  I
• 17:21
  think
• 17:21
  if
• 17:21
  people
• 17:21
  are
• 17:22
  doing
• 17:22
  what
• 17:22
  you're
• 17:22
  saying,
• 17:22
  they're
• 17:22
  going
• 17:22
  to
• 17:23
  need
• 17:23
  a
• 17:23
  bigger
• 17:23
  fridge.
• 17:24
  But,
• 17:25
  yeah,
• 17:25
  I
• 17:25
  think
• 17:25
  I'm
• 17:25
  with
• 17:26
  you.
• 17:26
  I
• 17:26
  mean,
• 17:26
  I
• 17:26
  was
• 17:26
  trying
• 17:26
  to
• 17:26
  think
• 17:27
  of,
• 17:27
  like,
• 17:27
  why
• 17:27
  would
• 17:27
  this
• 17:28
  data
• 17:28
  be
• 17:28
  wrong
• 17:29
  in
• 17:29
  any
• 17:29
  way,
• 17:29
  shape
• 17:29
  or
• 17:30
  form,
• 17:30
  or
• 17:30
  what
• 17:30
  could
• 17:30
  we
• 17:31
  be
• 17:31
  missing?
• 17:31
  Maybe
• 17:31
  not
• 17:32
  wrong,
• 17:32
  but,
• 17:32
  like,
• 17:32
  what
• 17:32
  could
• 17:32
  we
• 17:32
  be
• 17:33
  missing
• 17:33
  in
• 17:33
  the
• 17:33
  data?
• 17:34
  And
• 17:34
  it's
• 17:34
  really
• 17:35
  hard
• 17:35
  to
• 17:35
  say.
• 17:35
  Like,
• 17:35
  I
• 17:36
  think
• 17:36
  I'm
• 17:36
  with
• 17:36
  you.
• 17:36
  It's
• 17:36
  like
• 17:36
  100%.
• 17:37
  It
• 17:37
  seems
• 17:37
  like
• 17:37
  a
• 17:37
  good
• 17:38
  move.
• 17:38
  It's
• 17:39
  a
• 17:39
  total
• 17:39
  case
• 17:39
  study
• 17:40
  in
• 17:40
  operations
• 17:40
  management.
• 17:41
  It
• 17:41
  feels
• 17:41
  like
• 17:41
  something
• 17:41
  I
• 17:42
  would
• 17:42
  have
• 17:42
  studied
• 17:42
  and
• 17:43
  SAT
• 17:43
  and
• 17:43
  debated
• 17:43
  in,
• 17:44
  like,
• 17:44
  the
• 17:44
  Harvard
• 17:44
  Business
• 17:45
  School
• 17:45
  back
• 17:45
  in
• 17:45
  the
• 17:45
  day.
• 17:46
  Like,
• 17:46
  like
• 17:46
  you
• 17:46
  said,
• 17:47
  the
• 17:47
  staff
• 17:47
  is
• 17:47
  already
• 17:47
  there.
• 17:49
  Costco
• 17:49
  has
• 17:50
  a
• 17:50
  known
• 17:50
  congestion
• 17:51
  problem.
• 17:52
  You
• 17:52
  have
• 17:52
  people
• 17:52
  that
• 17:53
  are
• 17:53
  paying
• 17:53
  more
• 17:53
  for
• 17:53
  this
• 17:54
  executive
• 17:54
  membership,
• 17:55
  so
• 17:56
  they
• 17:56
  want
• 17:56
  to
• 17:56
  pro.
• 17:56
  Everyone
• 17:57
  wants
• 17:57
  to
• 17:57
  get
• 17:57
  out
• 17:57
  with
• 17:57
  less
• 17:58
  hassle.
• 17:58
  Like,
• 17:58
  that's
• 17:59
  kind
• 17:59
  of
• 17:59
  a
• 17:59
  universal
• 18:00
  truth,
• 18:00
  right?
• 18:00
  Nobody
• 18:01
  wants
• 18:01
  to.
• 18:01
  Nobody
• 18:01
  wants
• 18:02
  to,
• 18:02
  you
• 18:02
  know,
• 18:03
  deal
• 18:03
  with
• 18:03
  the
• 18:03
  parking
• 18:03
  lots
• 18:04
  and
• 18:04
  the
• 18:04
  amount
• 18:04
  of
• 18:04
  people
• 18:04
  that
• 18:05
  are
• 18:05
  Costco.
• 18:05
  I
• 18:06
  have
• 18:06
  to
• 18:06
  do
• 18:06
  like
• 18:06
  a
• 18:06
  sanity
• 18:07
  break,
• 18:07
  like,
• 18:08
  in
• 18:08
  my
• 18:08
  car,
• 18:08
  like
• 18:09
  a
• 18:09
  meditation
• 18:10
  before
• 18:10
  I
• 18:10
  go
• 18:10
  in
• 18:10
  there.
• 18:10
  Like,
• 18:11
  okay,
• 18:11
  this
• 18:12
  is.
• 18:12
  No,
• 18:12
  it's
• 18:12
  like
• 18:12
  the
• 18:13
  worst
• 18:13
  of
• 18:13
  passive
• 18:13
  aggressive
• 18:14
  Minnesotans.
• 18:14
  When
• 18:15
  you
• 18:15
  go
• 18:15
  to.
• 18:15
  When
• 18:15
  you
• 18:15
  go
• 18:15
  to
• 18:16
  the
• 18:16
  Costco
• 18:16
  parking
• 18:16
  lot,
• 18:17
  it's
• 18:17
  terrible.
• 18:17
  So,
• 18:17
  like,
• 18:18
  yeah,
• 18:18
  so,
• 18:18
  like,
• 18:19
  and,
• 18:19
  and.
• 18:19
  And
• 18:20
  the
• 18:20
  other
• 18:20
  thing,
• 18:20
  too
• 18:20
  is
• 18:21
  those
• 18:21
  people
• 18:22
  are
• 18:22
  going
• 18:22
  to
• 18:22
  be
• 18:23
  easier
• 18:23
  for
• 18:23
  the
• 18:24
  store
• 18:24
  employees
• 18:25
  to
• 18:25
  manage,
• 18:25
  too,
• 18:26
  because
• 18:26
  they're
• 18:26
  just
• 18:26
  getting
• 18:26
  in
• 18:26
  and
• 18:27
  out.
• 18:27
  They're
• 18:27
  not
• 18:27
  the
• 18:27
  ones
• 18:27
  that
• 18:28
  need
• 18:28
  a
• 18:28
  lot
• 18:28
  of
• 18:28
  help.
• 18:28
  They're
• 18:28
  not
• 18:29
  the
• 18:29
  ones
• 18:29
  that
• 18:29
  are
• 18:29
  going
• 18:29
  to
• 18:29
  complain.
• 18:30
  They
• 18:30
  got
• 18:30
  it.
• 18:30
  They're
• 18:31
  on
• 18:31
  a
• 18:31
  mission.
• 18:31
  They
• 18:31
  want
• 18:31
  to
• 18:31
  get
• 18:31
  in
• 18:32
  and
• 18:32
  out.
• 18:32
  So.
• 18:32
  So
• 18:33
  I
• 18:33
  think
• 18:33
  it's
• 18:33
  incredibly.
• 18:34
  I
• 18:34
  don't
• 18:34
  use
• 18:34
  this
• 18:35
  word
• 18:35
  very
• 18:35
  often,
• 18:35
  but
• 18:35
  I
• 18:35
  think
• 18:36
  it's
• 18:36
  incredibly
• 18:36
  savvy
• 18:37
  by
• 18:37
  Costco
• 18:38
  and
• 18:39
  not
• 18:39
  surprised
• 18:40
  it's
• 18:40
  working.
• 18:40
  I
• 18:41
  mean,
• 18:41
  that's
• 18:41
  the
• 18:41
  fundamental
• 18:42
  thing
• 18:42
  here.
• 18:42
  I
• 18:43
  think
• 18:43
  the
• 18:43
  key
• 18:43
  thing,
• 18:44
  if
• 18:44
  you
• 18:44
  got
• 18:44
  me
• 18:44
  thinking
• 18:45
  though,
• 18:45
  if
• 18:45
  they
• 18:45
  are
• 18:46
  going
• 18:46
  to
• 18:46
  watch
• 18:46
  out
• 18:46
  for
• 18:46
  something,
• 18:47
  I
• 18:47
  think
• 18:47
  they
• 18:48
  have
• 18:48
  to
• 18:48
  avoid
• 18:50
  problem
• 18:50
  at
• 18:50
  the
• 18:50
  airport
• 18:50
  where
• 18:51
  suddenly
• 18:51
  everyone
• 18:52
  has
• 18:52
  this
• 18:52
  executive
• 18:53
  membership
• 18:53
  and
• 18:54
  I
• 18:54
  think
• 18:54
  about
• 18:54
  that
• 18:55
  purpose
• 18:55
  too.
• 18:56
  So
• 18:56
  it
• 18:56
  just
• 18:57
  shifts,
• 18:57
  it
• 18:57
  just
• 18:57
  ships
• 18:58
  it
• 18:58
  to
• 18:58
  a
• 18:58
  different
• 18:58
  time
• 18:59
  of
• 18:59
  day.
• 19:00
  Right,
• 19:00
  right.
• 19:00
  That's
• 19:01
  a
• 19:01
  big
• 19:01
  issue
• 19:01
  though,
• 19:01
  potentially.
• 19:02
  They
• 19:02
  got
• 19:02
  to
• 19:02
  watch
• 19:02
  for
• 19:02
  that.
• 19:04
  All
• 19:04
  right,
• 19:04
  let's
• 19:04
  go
• 19:04
  to
• 19:05
  headline
• 19:05
  number
• 19:05
  three.
• 19:06
  Amazon
• 19:06
  is
• 19:06
  closing
• 19:07
  all
• 19:07
  of
• 19:07
  its
• 19:07
  fresh
• 19:08
  grocery
• 19:08
  stores
• 19:09
  in
• 19:09
  the
• 19:09
  U.K.
• 19:09
  chris.
• 19:10
  All
• 19:10
  of
• 19:10
  them.
• 19:11
  According
• 19:12
  to
• 19:12
  CNBC,
• 19:14
  the
• 19:14
  company
• 19:14
  said
• 19:15
  in
• 19:15
  a
• 19:15
  Tuesday
• 19:15
  blog
• 19:15
  that
• 19:16
  it
• 19:16
  is
• 19:16
  preparing
• 19:16
  to
• 19:16
  close
• 19:17
  all
• 19:17
  19
• 19:18
  of
• 19:18
  its
• 19:18
  fresh
• 19:18
  UK
• 19:19
  stores,
• 19:19
  quote,
• 19:20
  following
• 19:20
  a
• 19:21
  thorough
• 19:21
  evaluation
• 19:22
  of
• 19:22
  business
• 19:22
  operations
• 19:23
  and
• 19:23
  the
• 19:23
  very
• 19:23
  substantial
• 19:24
  growth
• 19:24
  opportunities
• 19:25
  in
• 19:25
  online
• 19:26
  delivery,
• 19:26
  end
• 19:27
  quote.
• 19:27
  Five
• 19:28
  of
• 19:28
  the
• 19:28
  fresh
• 19:28
  locations
• 19:29
  are
• 19:29
  expected
• 19:30
  to
• 19:30
  be
• 19:30
  converted
• 19:30
  into
• 19:31
  whole
• 19:31
  food
• 19:31
  stores,
• 19:32
  Amazon
• 19:32
  said.
• 19:33
  Chris,
• 19:34
  what
• 19:34
  do
• 19:34
  you
• 19:34
  think
• 19:34
  of
• 19:34
  Amazon
• 19:35
  closing
• 19:35
  its
• 19:35
  fresh
• 19:36
  stores
• 19:36
  in
• 19:36
  the
• 19:36
  uk?
• 19:37
  Do
• 19:37
  you
• 19:37
  think
• 19:37
  the
• 19:38
  move
• 19:38
  says
• 19:38
  anything
• 19:39
  about
• 19:39
  Amazon's
• 19:40
  grocery
• 19:40
  ambitions
• 19:41
  here
• 19:41
  in
• 19:42
  the
• 19:42
  us?
• 19:43
  Oh,
• 19:43
  wow.
• 19:43
  This
• 19:44
  is
• 19:44
  a
• 19:44
  lot
• 19:45
  of
• 19:45
  great
• 19:45
  stories
• 19:45
  this
• 19:45
  week.
• 19:46
  I
• 19:46
  got
• 19:46
  a
• 19:46
  number
• 19:46
  of
• 19:47
  thoughts
• 19:47
  on
• 19:47
  this
• 19:47
  one
• 19:47
  too.
• 19:47
  And
• 19:47
  I
• 19:48
  mean,
• 19:48
  I
• 19:48
  think
• 19:48
  first,
• 19:49
  first
• 19:49
  off,
• 19:49
  it
• 19:49
  confirms
• 19:50
  what
• 19:50
  we've
• 19:50
  always
• 19:51
  said
• 19:51
  on
• 19:51
  this
• 19:51
  show,
• 19:51
  which
• 19:52
  is
• 19:52
  grocery
• 19:53
  is
• 19:53
  incredibly
• 19:54
  hard.
• 19:54
  It's
• 19:55
  incredibly
• 19:55
  difficult
• 19:56
  to
• 19:56
  unseat
• 19:56
  the
• 19:57
  incumbents
• 19:58
  with
• 19:58
  well
• 19:58
  established
• 19:59
  value
• 19:59
  propositions
• 20:00
  and
• 20:00
  scale
• 20:00
  already
• 20:01
  under
• 20:01
  their
• 20:01
  belt.
• 20:01
  Like
• 20:01
  it's,
• 20:02
  it's
• 20:02
  damn
• 20:02
  near
• 20:03
  impossible
• 20:03
  when
• 20:03
  you
• 20:04
  think
• 20:04
  about
• 20:04
  it.
• 20:04
  Like,
• 20:04
  there's
• 20:05
  very
• 20:05
  few
• 20:05
  examples
• 20:06
  of
• 20:06
  people
• 20:06
  doing
• 20:06
  it
• 20:06
  successfully.
• 20:07
  In
• 20:07
  fact,
• 20:07
  I
• 20:07
  can't
• 20:08
  even
• 20:08
  really
• 20:08
  name
• 20:08
  one.
• 20:10
  And
• 20:10
  then
• 20:10
  the
• 20:10
  second
• 20:11
  part
• 20:11
  I'd
• 20:11
  make,
• 20:12
  which
• 20:12
  is
• 20:13
  why
• 20:13
  I'm
• 20:13
  personally
• 20:14
  short
• 20:14
  on
• 20:14
  Amazon's
• 20:15
  grocery
• 20:15
  ambitions
• 20:15
  here
• 20:16
  in
• 20:16
  the
• 20:16
  States,
• 20:16
  is
• 20:18
  they
• 20:18
  can't
• 20:18
  win
• 20:18
  on
• 20:18
  freshness
• 20:19
  and
• 20:19
  quality
• 20:20
  because
• 20:20
  they
• 20:20
  don't
• 20:21
  have
• 20:21
  the
• 20:21
  scale
• 20:21
  of
• 20:21
  their
• 20:21
  operations
• 20:22
  to
• 20:22
  get
• 20:22
  the
• 20:22
  best
• 20:23
  produce
• 20:23
  right
• 20:24
  and
• 20:24
  the
• 20:24
  best
• 20:24
  fresh
• 20:25
  meat.
• 20:25
  They
• 20:26
  can't
• 20:26
  win
• 20:26
  on
• 20:26
  price
• 20:27
  because
• 20:27
  they're
• 20:28
  going
• 20:28
  up
• 20:28
  against
• 20:29
  Aldi,
• 20:30
  Walmart,
• 20:31
  Costco,
• 20:31
  Sam's
• 20:32
  Club,
• 20:32
  you
• 20:32
  name
• 20:33
  it.
• 20:33
  It's
• 20:33
  going
• 20:33
  to
• 20:33
  be
• 20:33
  hard
• 20:33
  to
• 20:34
  break
• 20:34
  into
• 20:34
  that.
• 20:34
  They
• 20:35
  could
• 20:35
  try,
• 20:36
  but
• 20:36
  it's
• 20:36
  not,
• 20:36
  it's
• 20:37
  going
• 20:37
  to
• 20:37
  be
• 20:37
  hard
• 20:37
  to
• 20:37
  get
• 20:37
  the
• 20:37
  brand
• 20:37
  recognition
• 20:38
  for
• 20:38
  that.
• 20:39
  And
• 20:39
  then
• 20:39
  it's
• 20:39
  impossible
• 20:40
  to
• 20:40
  win
• 20:40
  on
• 20:40
  experience
• 20:41
  or
• 20:41
  like
• 20:42
  or,
• 20:42
  you
• 20:42
  know,
• 20:43
  anything
• 20:43
  of
• 20:43
  that
• 20:43
  nature
• 20:43
  because
• 20:43
  you
• 20:43
  don't
• 20:44
  have
• 20:44
  stores
• 20:45
  and
• 20:45
  grocery
• 20:45
  shopping
• 20:46
  is
• 20:46
  a
• 20:46
  very
• 20:47
  local
• 20:47
  and
• 20:48
  personal
• 20:48
  experience
• 20:48
  for
• 20:49
  many
• 20:49
  folks.
• 20:50
  So
• 20:50
  I
• 20:50
  just
• 20:50
  look
• 20:50
  at
• 20:51
  Lido,
• 20:51
  who
• 20:51
  we
• 20:51
  interviewed,
• 20:52
  their
• 20:52
  CEO
• 20:52
  of
• 20:52
  the
• 20:53
  US
• 20:53
  here,
• 20:53
  you
• 20:54
  know,
• 20:54
  at
• 20:54
  grocery
• 20:54
  shop
• 20:54
  Joel
• 20:55
  Rampel,
• 20:55
  and
• 20:56
  they're
• 20:56
  having
• 20:56
  trouble,
• 20:57
  you
• 20:57
  know,
• 20:57
  establishing
• 20:58
  their
• 20:58
  value
• 20:58
  proposition
• 20:59
  in
• 20:59
  the
• 20:59
  United
• 21:00
  States
• 21:00
  for
• 21:00
  those
• 21:00
  very
• 21:01
  same
• 21:01
  reasons.
• 21:01
  And,
• 21:02
  and
• 21:02
  here's
• 21:02
  the
• 21:02
  thing,
• 21:03
  they
• 21:03
  have
• 21:03
  200
• 21:03
  stores
• 21:04
  already.
• 21:05
  Right.
• 21:05
  And
• 21:05
  have
• 21:06
  been
• 21:06
  at
• 21:06
  it
• 21:06
  for
• 21:06
  a
• 21:06
  long
• 21:07
  time.
• 21:07
  So.
• 21:08
  So
• 21:08
  Amazon
• 21:09
  Fresh
• 21:09
  in
• 21:09
  the
• 21:09
  US
• 21:10
  to
• 21:10
  me
• 21:10
  is
• 21:10
  dead
• 21:11
  on
• 21:11
  arrival.
• 21:11
  It's
• 21:11
  doa.
• 21:12
  And,
• 21:13
  and
• 21:14
  here's
• 21:14
  the
• 21:14
  other
• 21:15
  point
• 21:15
  though.
• 21:15
  I
• 21:15
  think
• 21:15
  this
• 21:15
  is
• 21:15
  important
• 21:16
  too,
• 21:16
  and
• 21:16
  I'm
• 21:16
  curious
• 21:16
  what
• 21:17
  you
• 21:17
  think
• 21:17
  on
• 21:17
  this.
• 21:18
  I
• 21:18
  think
• 21:18
  they're
• 21:19
  making
• 21:19
  similar
• 21:19
  mistakes
• 21:19
  with
• 21:20
  Whole
• 21:20
  Foods.
• 21:20
  Like
• 21:21
  this
• 21:21
  week
• 21:21
  they
• 21:21
  said
• 21:21
  a
• 21:22
  grocery
• 21:22
  shop,
• 21:22
  they're
• 21:22
  going
• 21:22
  away
• 21:23
  from
• 21:23
  the
• 21:23
  whole
• 21:23
  paycheck
• 21:24
  connotation,
• 21:24
  which
• 21:25
  I
• 21:25
  think
• 21:25
  that
• 21:25
  actually
• 21:26
  is
• 21:26
  what
• 21:26
  you
• 21:27
  want
• 21:27
  people
• 21:27
  to
• 21:27
  say
• 21:27
  about
• 21:28
  your
• 21:28
  brand.
• 21:28
  You
• 21:29
  want
• 21:29
  it
• 21:29
  to
• 21:29
  be
• 21:30
  prestigious,
• 21:30
  you
• 21:30
  want
• 21:30
  it
• 21:31
  to
• 21:31
  be
• 21:31
  something
• 21:31
  aspirational.
• 21:32
  And
• 21:32
  now
• 21:32
  you're
• 21:33
  trying
• 21:33
  to
• 21:33
  go
• 21:33
  away
• 21:33
  from
• 21:34
  that.
• 21:34
  It
• 21:34
  just
• 21:35
  shows
• 21:35
  me
• 21:35
  that
• 21:35
  you're,
• 21:36
  you're
• 21:36
  so
• 21:36
  frickin
• 21:37
  lost
• 21:37
  here
• 21:37
  in
• 21:38
  terms
• 21:38
  of
• 21:38
  what's
• 21:38
  going
• 21:38
  on.
• 21:39
  Yeah,
• 21:40
  I
• 21:40
  think
• 21:40
  that,
• 21:41
  I
• 21:42
  mean
• 21:42
  you
• 21:42
  made
• 21:42
  some
• 21:42
  great
• 21:43
  points
• 21:43
  there.
• 21:43
  I
• 21:43
  think
• 21:44
  the,
• 21:44
  the
• 21:45
  real
• 21:45
  point
• 21:45
  of
• 21:46
  contention,
• 21:46
  I
• 21:46
  think
• 21:47
  for
• 21:47
  Amazon
• 21:47
  here
• 21:48
  is
• 21:48
  that
• 21:49
  Sprouts,
• 21:50
  Lidl,
• 21:50
  Aldi,
• 21:51
  all
• 21:52
  of
• 21:52
  these
• 21:52
  players
• 21:53
  are
• 21:53
  beating
• 21:54
  their
• 21:55
  main
• 21:55
  mission.
• 21:56
  We
• 21:56
  heard
• 21:56
  from,
• 21:57
  you
• 21:57
  know,
• 21:57
  all
• 21:57
  of
• 21:57
  them
• 21:58
  that
• 21:58
  they're
• 21:59
  really
• 21:59
  focused
• 22:00
  on
• 22:00
  only
• 22:00
  opening
• 22:01
  in
• 22:01
  locations
• 22:01
  where
• 22:02
  they
• 22:02
  can
• 22:02
  have
• 22:02
  distribution
• 22:03
  centers
• 22:03
  close
• 22:03
  by
• 22:04
  where
• 22:04
  they
• 22:04
  can
• 22:04
  ensure
• 22:05
  that
• 22:05
  they're
• 22:05
  getting
• 22:05
  you
• 22:06
  the
• 22:06
  freshest,
• 22:07
  most
• 22:07
  local
• 22:08
  as
• 22:08
  possible
• 22:09
  product
• 22:10
  for
• 22:10
  the
• 22:10
  lowest
• 22:11
  price.
• 22:11
  And
• 22:11
  if,
• 22:12
  I
• 22:12
  mean,
• 22:12
  Whole
• 22:13
  Foods
• 22:13
  isn't
• 22:13
  going
• 22:13
  to
• 22:13
  be
• 22:13
  able
• 22:14
  to
• 22:14
  compete
• 22:14
  with
• 22:14
  that,
• 22:14
  their
• 22:15
  model
• 22:15
  is
• 22:15
  just
• 22:15
  not
• 22:16
  set
• 22:16
  up
• 22:16
  that
• 22:16
  way
• 22:17
  either.
• 22:17
  And
• 22:18
  these
• 22:18
  new
• 22:18
  players
• 22:19
  are
• 22:20
  already
• 22:20
  the
• 22:20
  go
• 22:21
  to
• 22:21
  on
• 22:21
  price.
• 22:22
  And
• 22:22
  so
• 22:22
  I
• 22:22
  think
• 22:22
  that
• 22:23
  that's
• 22:23
  the,
• 22:24
  that's
• 22:24
  the
• 22:24
  challenge
• 22:24
  here.
• 22:25
  Amazon
• 22:25
  can't
• 22:26
  survive
• 22:26
  on
• 22:26
  tech.
• 22:27
  Convenience
• 22:27
  and
• 22:27
  tech
• 22:28
  is
• 22:28
  not
• 22:28
  enough.
• 22:28
  It's
• 22:29
  about
• 22:29
  price,
• 22:29
  it's
• 22:30
  about
• 22:30
  quality.
• 22:30
  And
• 22:31
  as
• 22:31
  you
• 22:31
  mentioned,
• 22:32
  Amazon
• 22:32
  just
• 22:32
  doesn't
• 22:33
  have
• 22:33
  the
• 22:33
  scale
• 22:34
  or
• 22:34
  the
• 22:34
  infrastructure
• 22:35
  to
• 22:35
  do
• 22:35
  either
• 22:35
  one
• 22:36
  of
• 22:36
  those
• 22:36
  well
• 22:36
  right
• 22:37
  now.
• 22:37
  So
• 22:37
  I'm,
• 22:38
  I'm,
• 22:38
  I'm
• 22:39
  in
• 22:39
  agreement.
• 22:39
  I
• 22:39
  think
• 22:39
  it's
• 22:40
  very
• 22:40
  concerning.
• 22:41
  The
• 22:42
  one
• 22:42
  thing
• 22:42
  question
• 22:42
  that
• 22:42
  I
• 22:43
  had
• 22:43
  for
• 22:43
  you
• 22:43
  though
• 22:43
  is
• 22:43
  like,
• 22:44
  why
• 22:44
  the
• 22:45
  move
• 22:45
  towards
• 22:45
  Whole
• 22:46
  Foods,
• 22:46
  do
• 22:46
  you
• 22:46
  think
• 22:47
  why
• 22:47
  are
• 22:47
  they
• 22:47
  keeping
• 22:47
  these
• 22:48
  five
• 22:48
  stores
• 22:49
  in
• 22:49
  the
• 22:49
  UK
• 22:49
  and
• 22:50
  doing
• 22:50
  a
• 22:50
  Whole
• 22:50
  Foods
• 22:51
  concept
• 22:51
  for
• 22:52
  like
• 22:52
  what
• 22:52
  benefit
• 22:53
  is
• 22:53
  there
• 22:53
  there?
• 22:53
  Are
• 22:54
  they
• 22:54
  trying
• 22:54
  to
• 22:55
  see
• 22:55
  if
• 22:55
  they
• 22:55
  can
• 22:55
  test,
• 22:56
  you
• 22:56
  know,
• 22:56
  this
• 22:57
  low
• 22:57
  price
• 22:57
  freshness
• 22:58
  like
• 22:58
  the
• 22:59
  new
• 22:59
  Whole
• 22:59
  Foods
• 23:00
  not
• 23:00
  whole
• 23:00
  paycheck
• 23:01
  concept?
• 23:02
  Like,
• 23:02
  yeah,
• 23:03
  I
• 23:03
  don't
• 23:03
  know.
• 23:03
  My,
• 23:03
  my
• 23:03
  hunch
• 23:04
  is
• 23:04
  some
• 23:04
  consultant
• 23:05
  did
• 23:05
  some
• 23:05
  Venn
• 23:05
  diagram
• 23:06
  of
• 23:06
  the
• 23:06
  opportunity
• 23:06
  of
• 23:06
  Whole
• 23:07
  Foods
• 23:07
  in
• 23:07
  the,
• 23:07
  in
• 23:07
  the
• 23:08
  UK
• 23:08
  market
• 23:08
  and
• 23:08
  they
• 23:08
  said,
• 23:09
  okay,
• 23:09
  let's
• 23:10
  try
• 23:10
  it
• 23:10
  here.
• 23:10
  And
• 23:10
  you
• 23:11
  know,
• 23:11
  Amazon's
• 23:11
  famous
• 23:12
  for
• 23:12
  experimenting,
• 23:12
  so
• 23:12
  who
• 23:12
  knows
• 23:13
  if
• 23:13
  it'll
• 23:13
  work
• 23:13
  too.
• 23:13
  And
• 23:14
  sure,
• 23:14
  who
• 23:14
  knows
• 23:14
  what
• 23:14
  concept
• 23:15
  they're
• 23:15
  doing?
• 23:15
  Maybe
• 23:15
  they're
• 23:15
  Trying
• 23:16
  their
• 23:16
  daily
• 23:16
  shop
• 23:16
  concept
• 23:17
  that
• 23:17
  they're
• 23:17
  all
• 23:17
  big
• 23:17
  on
• 23:17
  here
• 23:18
  too,
• 23:18
  you
• 23:18
  know,
• 23:18
  I
• 23:18
  don't
• 23:18
  know.
• 23:18
  Yeah.
• 23:19
  The
• 23:19
  one
• 23:19
  caveat
• 23:20
  I
• 23:20
  would
• 23:20
  have
• 23:20
  in
• 23:20
  terms
• 23:20
  of
• 23:20
  what
• 23:20
  we're
• 23:21
  saying,
• 23:21
  it
• 23:21
  goes
• 23:21
  back
• 23:21
  to
• 23:21
  we
• 23:21
  said
• 23:22
  at
• 23:22
  the
• 23:22
  outset
• 23:22
  too,
• 23:23
  which
• 23:23
  is
• 23:23
  like,
• 23:24
  you
• 23:24
  know,
• 23:25
  it
• 23:25
  seems
• 23:26
  like
• 23:26
  Amazon,
• 23:28
  as
• 23:28
  much
• 23:28
  as
• 23:28
  they
• 23:28
  don't
• 23:29
  want
• 23:29
  to
• 23:29
  admit
• 23:29
  it,
• 23:29
  I
• 23:29
  think
• 23:29
  Amazon
• 23:30
  already
• 23:30
  knows
• 23:30
  what
• 23:30
  we're
• 23:31
  saying
• 23:31
  and
• 23:31
  that's
• 23:31
  why
• 23:31
  they're
• 23:32
  pushing
• 23:32
  the
• 23:32
  online
• 23:33
  side
• 23:33
  of
• 23:33
  the
• 23:33
  business
• 23:33
  so
• 23:34
  hard.
• 23:34
  Yeah,
• 23:34
  the
• 23:35
  online
• 23:35
  side
• 23:35
  of
• 23:35
  the
• 23:35
  business
• 23:36
  is
• 23:36
  still
• 23:36
  so
• 23:36
  hard
• 23:36
  for
• 23:36
  the
• 23:37
  reasons
• 23:37
  we
• 23:37
  said.
• 23:37
  It's.
• 23:37
  You
• 23:38
  still
• 23:38
  face
• 23:38
  all
• 23:38
  the
• 23:39
  same
• 23:39
  factors
• 23:40
  in
• 23:40
  terms
• 23:40
  of
• 23:40
  differentiation,
• 23:41
  but
• 23:42
  at
• 23:42
  the
• 23:42
  end
• 23:42
  of
• 23:42
  the
• 23:42
  day,
• 23:42
  like,
• 23:43
  you
• 23:43
  know,
• 23:43
  you
• 23:43
  go
• 23:43
  back
• 23:43
  to
• 23:44
  Tim
• 23:44
  Center's
• 23:44
  comment,
• 23:45
  can
• 23:45
  they
• 23:45
  get
• 23:46
  to
• 23:46
  a
• 23:46
  point
• 23:46
  where
• 23:46
  it
• 23:46
  is
• 23:47
  the
• 23:47
  cheapest,
• 23:47
  most
• 23:48
  preferred
• 23:48
  way
• 23:48
  for
• 23:48
  consumers
• 23:49
  to
• 23:49
  shop?
• 23:49
  Not
• 23:49
  now,
• 23:50
  but
• 23:50
  10
• 23:50
  to
• 23:50
  15
• 23:51
  years
• 23:51
  out.
• 23:52
  But
• 23:52
  I
• 23:52
  still
• 23:52
  think
• 23:52
  Amazon
• 23:53
  has
• 23:53
  a
• 23:53
  tough
• 23:54
  challenge
• 23:54
  to
• 23:54
  win
• 23:55
  that
• 23:55
  battle
• 23:55
  because
• 23:56
  Walmart
• 23:56
  is
• 23:56
  better
• 23:57
  positioned
• 23:58
  in
• 23:58
  the
• 23:58
  US
• 23:58
  Even,
• 23:59
  you
• 23:59
  know,
• 23:59
  even
• 24:00
  Walmart,
• 24:00
  maybe
• 24:00
  even
• 24:01
  Kroger
• 24:01
  or
• 24:01
  maybe
• 24:01
  even
• 24:02
  the,
• 24:02
  you
• 24:02
  know,
• 24:02
  somebody
• 24:03
  in
• 24:03
  that
• 24:03
  realm
• 24:03
  is
• 24:04
  better
• 24:04
  positioned
• 24:05
  for
• 24:05
  all
• 24:05
  the
• 24:05
  reasons
• 24:05
  we
• 24:05
  said
• 24:06
  so.
• 24:06
  Right.
• 24:07
  It
• 24:07
  just,
• 24:07
  I
• 24:07
  just
• 24:08
  think
• 24:08
  it's
• 24:08
  going
• 24:08
  to
• 24:08
  be
• 24:08
  a
• 24:08
  hard
• 24:08
  battle.
• 24:09
  Yeah.
• 24:10
  Yeah,
• 24:10
  I
• 24:10
  agree.
• 24:11
  Another
• 24:12
  fun
• 24:12
  one
• 24:12
  to
• 24:13
  watch
• 24:13
  though
• 24:13
  for
• 24:13
  the
• 24:14
  next
• 24:14
  couple
• 24:14
  months
• 24:14
  here.
• 24:15
  Yeah.
• 24:15
  What
• 24:15
  a
• 24:15
  great
• 24:16
  show
• 24:16
  so
• 24:16
  far.
• 24:16
  All
• 24:16
  right,
• 24:17
  now
• 24:17
  let's
• 24:17
  bring
• 24:17
  Danele
• 24:18
  onto
• 24:18
  the
• 24:18
  show.
• 24:28
  Let's
• 24:28
  give
• 24:28
  a
• 24:29
  big
• 24:29
  army
• 24:29
  talk
• 24:30
  welcome
• 24:30
  back
• 24:30
  to
• 24:30
  AWS's
• 24:31
  Danele
• 24:32
  Stropa
• 24:32
  to
• 24:33
  hand
• 24:33
  out
• 24:33
  this
• 24:33
  month's
• 24:34
  Retail
• 24:34
  Tech
• 24:34
  Startup
• 24:35
  of
• 24:35
  the
• 24:35
  Month
• 24:35
  award.
• 24:36
  Danelle
• 24:37
  is
• 24:37
  the
• 24:37
  worldwide
• 24:37
  technical
• 24:38
  lead
• 24:38
  for
• 24:38
  AWS
• 24:39
  Partners
• 24:39
  in
• 24:39
  Retail
• 24:39
  at
• 24:40
  Amazon
• 24:40
  Web
• 24:40
  Services,
• 24:41
  where
• 24:41
  he
• 24:41
  drives
• 24:42
  the
• 24:42
  technical
• 24:42
  strategy
• 24:43
  for
• 24:43
  AWS
• 24:44
  Partners
• 24:44
  in
• 24:44
  Digital
• 24:45
  Commerce,
• 24:45
  Customer
• 24:46
  Engagement
• 24:47
  and
• 24:47
  Generative
• 24:48
  AI
• 24:48
  Danelia,
• 24:49
  it's
• 24:49
  great
• 24:49
  to
• 24:49
  have
• 24:49
  you
• 24:50
  back.
• 24:50
  Without
• 24:50
  further
• 24:51
  ado,
• 24:51
  who
• 24:51
  is
• 24:52
  September's
• 24:52
  Retail
• 24:53
  Tech
• 24:53
  Startup
• 24:54
  of
• 24:54
  the
• 24:54
  Month?
• 24:55
  Right.
• 24:56
  So
• 24:56
  Chris,
• 24:56
  this
• 24:56
  month
• 24:57
  we
• 24:57
  are
• 24:57
  highlighting
• 24:58
  Tritium
• 25:00
  Tradium
• 25:00
  is
• 25:01
  a
• 25:01
  company
• 25:02
  that's
• 25:02
  really
• 25:03
  revolutionizing
• 25:04
  the
• 25:04
  product
• 25:05
  experience
• 25:06
  and
• 25:06
  retail
• 25:07
  media
• 25:07
  networks
• 25:08
  for
• 25:08
  brands
• 25:08
  and
• 25:09
  retailers.
• 25:09
  Right.
• 25:10
  So
• 25:10
  there
• 25:10
  are
• 25:11
  transforming
• 25:12
  the
• 25:12
  way
• 25:12
  that
• 25:13
  brands,
• 25:14
  retailers,
• 25:15
  they
• 25:15
  create,
• 25:15
  they
• 25:16
  manage,
• 25:16
  they
• 25:16
  even
• 25:17
  monetize
• 25:17
  on
• 25:18
  their
• 25:18
  digital
• 25:19
  product
• 25:19
  assets
• 25:20
  through
• 25:21
  advanced
• 25:21
  3D
• 25:22
  visualization
• 25:23
  technology.
• 25:24
  I
• 25:24
  think
• 25:25
  one
• 25:25
  thing
• 25:25
  that
• 25:25
  is
• 25:25
  quite
• 25:26
  interesting
• 25:26
  about
• 25:27
  what
• 25:27
  Tridium
• 25:28
  is
• 25:28
  doing
• 25:28
  is
• 25:28
  the
• 25:29
  way
• 25:29
  that
• 25:29
  they
• 25:30
  enable
• 25:30
  brands
• 25:31
  to
• 25:31
  create
• 25:32
  immersive
• 25:33
  advertising
• 25:34
  formats
• 25:35
  that
• 25:35
  can
• 25:36
  then
• 25:36
  be
• 25:36
  displayed
• 25:37
  across
• 25:37
  a
• 25:38
  variety
• 25:38
  of
• 25:38
  digital
• 25:39
  touch
• 25:39
  points
• 25:40
  from
• 25:40
  the
• 25:41
  e
• 25:41
  commerce
• 25:41
  sites
• 25:42
  to
• 25:42
  retail
• 25:43
  media
• 25:43
  network
• 25:44
  to
• 25:44
  different
• 25:45
  form
• 25:45
  of
• 25:46
  displays
• 25:47
  and
• 25:47
  different
• 25:48
  sizes
• 25:48
  as
• 25:48
  well.
• 25:49
  Denali,
• 25:50
  what's
• 25:50
  an
• 25:50
  example
• 25:51
  of
• 25:51
  that
• 25:51
  that
• 25:51
  we
• 25:51
  might
• 25:52
  see
• 25:52
  or
• 25:53
  something
• 25:54
  that
• 25:54
  our
• 25:54
  audience
• 25:55
  might
• 25:55
  Be
• 25:55
  a
• 25:55
  little
• 25:55
  bit
• 25:55
  more
• 25:56
  familiar
• 25:56
  with.
• 25:58
  Sure.
• 25:58
  So
• 25:59
  let's
• 25:59
  say
• 25:59
  that
• 25:59
  you
• 26:00
  have
• 26:00
  a
• 26:01
  travel
• 26:01
  coming
• 26:01
  up,
• 26:02
  you're
• 26:02
  looking
• 26:02
  for
• 26:04
  a
• 26:04
  new
• 26:04
  suitcase
• 26:05
  perhaps.
• 26:07
  And
• 26:08
  the
• 26:09
  ad
• 26:09
  that
• 26:09
  you
• 26:10
  see,
• 26:10
  instead
• 26:10
  of
• 26:10
  just
• 26:11
  seeing
• 26:11
  a
• 26:12
  flat
• 26:13
  image
• 26:15
  of
• 26:15
  that
• 26:15
  suitcase,
• 26:16
  you
• 26:16
  actually
• 26:17
  see
• 26:17
  the
• 26:18
  3D
• 26:18
  view
• 26:19
  of
• 26:20
  the
• 26:20
  3D
• 26:20
  visualization
• 26:22
  of
• 26:22
  that
• 26:22
  suitcase.
• 26:23
  You
• 26:23
  can
• 26:24
  actually
• 26:24
  spin
• 26:25
  it
• 26:25
  around,
• 26:26
  you
• 26:26
  can
• 26:26
  probably
• 26:27
  interact
• 26:29
  with
• 26:29
  the
• 26:30
  ad
• 26:30
  itself,
• 26:30
  you
• 26:31
  can
• 26:31
  open
• 26:31
  it
• 26:31
  up
• 26:32
  and
• 26:32
  you
• 26:32
  can
• 26:33
  actually
• 26:33
  see
• 26:33
  experience
• 26:34
  almost
• 26:35
  the
• 26:35
  product
• 26:36
  itself
• 26:37
  before
• 26:38
  getting
• 26:38
  to
• 26:38
  that
• 26:39
  purchase
• 26:39
  point.
• 26:40
  So
• 26:40
  it
• 26:41
  increased
• 26:42
  the
• 26:42
  confidence
• 26:43
  in
• 26:43
  the
• 26:43
  buyers
• 26:44
  make
• 26:45
  that
• 26:45
  purchase
• 26:45
  decision
• 26:46
  and
• 26:47
  it
• 26:47
  also
• 26:47
  provides
• 26:48
  a
• 26:48
  better
• 26:48
  experience
• 26:49
  throughout
• 26:49
  the
• 26:50
  shopping
• 26:50
  journey.
• 26:51
  Yeah,
• 26:52
  you
• 26:52
  definitely
• 26:52
  have
• 26:52
  more
• 26:52
  confidence
• 26:53
  in
• 26:53
  that,
• 26:53
  that
• 26:54
  piece
• 26:55
  that
• 26:55
  you're
• 26:55
  investing
• 26:55
  in.
• 26:56
  What
• 26:57
  do
• 26:57
  you
• 26:57
  think
• 26:57
  sets
• 26:57
  3D
• 26:58
  apart
• 26:58
  then
• 26:59
  from
• 26:59
  some
• 26:59
  of
• 26:59
  the
• 26:59
  other
• 26:59
  providers
• 27:00
  in
• 27:00
  the
• 27:00
  space?
• 27:02
  Right.
• 27:03
  So
• 27:04
  I
• 27:05
  think
• 27:05
  there's
• 27:05
  a
• 27:05
  couple
• 27:05
  of
• 27:06
  things
• 27:06
  here.
• 27:07
  Obviously
• 27:07
  the,
• 27:08
  the
• 27:09
  impact
• 27:09
  on
• 27:10
  retail
• 27:11
  media
• 27:11
  and
• 27:12
  advertising
• 27:13
  I
• 27:13
  think
• 27:14
  is
• 27:15
  quite
• 27:15
  important.
• 27:17
  As
• 27:18
  retailers
• 27:19
  are
• 27:19
  looking
• 27:19
  to
• 27:19
  grow
• 27:20
  their
• 27:20
  retail
• 27:21
  media
• 27:21
  network
• 27:22
  presence.
• 27:23
  The
• 27:24
  technology
• 27:24
  that
• 27:24
  Raydium
• 27:25
  provides
• 27:25
  really
• 27:26
  enables
• 27:26
  them
• 27:26
  to
• 27:27
  offer
• 27:27
  these
• 27:28
  more
• 27:28
  engaging
• 27:28
  formats
• 27:29
  like
• 27:30
  we
• 27:30
  just
• 27:30
  described.
• 27:31
  Right.
• 27:32
  And
• 27:33
  their
• 27:33
  customers,
• 27:34
  Tradeum's
• 27:34
  customers
• 27:35
  are
• 27:35
  already
• 27:35
  seeing
• 27:36
  the
• 27:36
  results
• 27:36
  in
• 27:37
  terms
• 27:37
  of
• 27:38
  reducing
• 27:39
  the
• 27:39
  cost
• 27:40
  to
• 27:40
  create
• 27:40
  these
• 27:40
  type
• 27:41
  of
• 27:41
  assets,
• 27:42
  but
• 27:42
  also
• 27:42
  in
• 27:42
  terms
• 27:43
  of
• 27:43
  increasing
• 27:44
  conversion.
• 27:45
  So
• 27:45
  a
• 27:45
  12%
• 27:45
  boost
• 27:46
  in
• 27:46
  conversion
• 27:48
  is
• 27:49
  quite
• 27:49
  a
• 27:49
  good
• 27:49
  result,
• 27:49
  I
• 27:50
  would
• 27:50
  say.
• 27:52
  Tritium
• 27:52
  is
• 27:52
  also
• 27:53
  the
• 27:53
  first
• 27:53
  B
• 27:54
  Corp.
• 27:54
  Certified
• 27:55
  spatial
• 27:56
  web
• 27:56
  infrastructure
• 27:57
  company
• 27:58
  and
• 27:58
  this
• 27:59
  gives
• 28:00
  them
• 28:00
  a
• 28:00
  bit
• 28:00
  of
• 28:00
  the
• 28:01
  edge
• 28:01
  as
• 28:01
  well,
• 28:02
  making
• 28:02
  them
• 28:02
  one
• 28:02
  of
• 28:03
  the
• 28:03
  most
• 28:03
  sustainable
• 28:04
  option
• 28:05
  in
• 28:05
  the
• 28:05
  market
• 28:06
  to
• 28:06
  create
• 28:08
  this
• 28:08
  type
• 28:08
  of
• 28:08
  asset.
• 28:09
  So
• 28:10
  I
• 28:10
  think
• 28:11
  that's
• 28:11
  quite
• 28:12
  unique
• 28:12
  and
• 28:12
  quite
• 28:12
  important
• 28:13
  to
• 28:13
  highlight
• 28:14
  as
• 28:14
  well.
• 28:15
  And
• 28:15
  Daneli,
• 28:16
  why
• 28:16
  is
• 28:16
  sustainability
• 28:17
  so
• 28:17
  important
• 28:18
  in
• 28:18
  a
• 28:19
  software
• 28:20
  product?
• 28:20
  Like,
• 28:20
  I've
• 28:20
  never
• 28:21
  even
• 28:21
  heard
• 28:21
  of
• 28:21
  that.
• 28:21
  Like
• 28:21
  you
• 28:22
  said,
• 28:22
  they're
• 28:22
  the
• 28:22
  first
• 28:22
  ones.
• 28:24
  Yeah,
• 28:25
  I
• 28:25
  think
• 28:25
  the
• 28:26
  way
• 28:26
  that
• 28:28
  the
• 28:29
  industry
• 28:30
  and
• 28:31
  the
• 28:31
  trends
• 28:32
  are
• 28:32
  going,
• 28:32
  especially
• 28:33
  with
• 28:33
  these,
• 28:34
  with
• 28:34
  more
• 28:35
  and
• 28:35
  more
• 28:35
  AI
• 28:36
  powered
• 28:38
  workloads,
• 28:39
  I
• 28:40
  think
• 28:40
  it's
• 28:40
  important
• 28:42
  for
• 28:42
  customers,
• 28:43
  but
• 28:43
  for
• 28:43
  everyone
• 28:44
  really
• 28:45
  to
• 28:45
  keep
• 28:45
  that
• 28:46
  in
• 28:46
  mind.
• 28:47
  These
• 28:47
  workloads
• 28:48
  they
• 28:48
  generate,
• 28:49
  they
• 28:49
  consume
• 28:50
  a
• 28:50
  lot
• 28:50
  of
• 28:51
  power,
• 28:51
  a
• 28:51
  lot
• 28:52
  of
• 28:52
  energy,
• 28:53
  compute
• 28:53
  power.
• 28:55
  And
• 28:55
  so
• 28:55
  working
• 28:55
  with
• 28:56
  a
• 28:56
  company
• 28:56
  that
• 28:57
  really
• 28:58
  keeps
• 28:58
  that
• 28:59
  in
• 28:59
  mind
• 28:59
  and
• 29:01
  still
• 29:01
  gives
• 29:01
  you
• 29:02
  excellent
• 29:03
  results,
• 29:03
  but
• 29:04
  also
• 29:05
  with
• 29:05
  an
• 29:05
  eye
• 29:05
  on
• 29:06
  the
• 29:06
  environmental
• 29:07
  impact,
• 29:08
  I
• 29:08
  think
• 29:09
  is
• 29:10
  quite
• 29:10
  unique
• 29:10
  and
• 29:10
  something
• 29:11
  that
• 29:11
  again,
• 29:12
  we
• 29:12
  all
• 29:12
  should
• 29:12
  be
• 29:13
  taking
• 29:13
  into
• 29:13
  account.
• 29:15
  So
• 29:15
  Daniela,
• 29:16
  let's
• 29:16
  get
• 29:16
  you
• 29:16
  out
• 29:16
  of
• 29:16
  here
• 29:17
  on
• 29:17
  this
• 29:17
  then.
• 29:17
  So
• 29:18
  I've
• 29:18
  heard
• 29:18
  you
• 29:18
  say
• 29:19
  conversion,
• 29:20
  definitely
• 29:20
  something
• 29:20
  that
• 29:21
  you
• 29:21
  have
• 29:21
  to
• 29:21
  be
• 29:21
  thinking
• 29:21
  about
• 29:22
  in
• 29:22
  this
• 29:22
  space.
• 29:22
  The
• 29:23
  sustainability
• 29:23
  angle
• 29:24
  is
• 29:24
  really
• 29:24
  interesting.
• 29:24
  That's
• 29:24
  something
• 29:25
  I
• 29:25
  had
• 29:25
  never
• 29:25
  thought
• 29:25
  about
• 29:25
  in
• 29:26
  terms
• 29:26
  of
• 29:26
  software,
• 29:26
  in
• 29:26
  terms
• 29:27
  of
• 29:27
  the
• 29:27
  computing
• 29:27
  power
• 29:27
  that
• 29:28
  you
• 29:28
  got
• 29:28
  to
• 29:28
  be
• 29:28
  factoring
• 29:29
  in
• 29:29
  here.
• 29:29
  But
• 29:29
  I'm
• 29:30
  curious,
• 29:30
  like,
• 29:31
  are
• 29:31
  there
• 29:32
  other
• 29:32
  implications
• 29:33
  that
• 29:33
  retailers,
• 29:34
  retail
• 29:34
  executives
• 29:35
  listening
• 29:35
  specifically
• 29:35
  need
• 29:35
  to
• 29:36
  be
• 29:36
  thinking
• 29:36
  about
• 29:37
  three
• 29:37
  3D
• 29:38
  technology
• 29:38
  on
• 29:39
  their
• 29:39
  websites
• 29:39
  or
• 29:39
  on
• 29:40
  their
• 29:40
  platforms?
• 29:40
  Like,
• 29:41
  how
• 29:41
  quickly
• 29:41
  should
• 29:42
  they
• 29:42
  be
• 29:42
  rushing
• 29:42
  after
• 29:42
  this?
• 29:45
  Yeah,
• 29:46
  definitely.
• 29:47
  The,
• 29:48
  the
• 29:49
  ad
• 29:49
  conversion
• 29:50
  revenue
• 29:51
  stream.
• 29:51
  I
• 29:52
  think
• 29:52
  those
• 29:52
  are
• 29:52
  things
• 29:53
  to,
• 29:54
  to
• 29:55
  keep
• 29:55
  in
• 29:55
  mind.
• 29:56
  Sustainability
• 29:57
  is
• 29:57
  going
• 29:57
  to
• 29:58
  be
• 29:58
  a
• 29:58
  bigger
• 29:59
  and
• 29:59
  bigger
• 29:59
  part
• 30:00
  in
• 30:00
  our
• 30:01
  decisions
• 30:01
  going
• 30:02
  forward.
• 30:03
  I
• 30:04
  think
• 30:04
  one
• 30:04
  of
• 30:04
  the
• 30:04
  other
• 30:04
  aspects
• 30:05
  quite
• 30:06
  unique
• 30:06
  to
• 30:07
  Tritium
• 30:08
  and
• 30:08
  something
• 30:09
  that
• 30:09
  can
• 30:09
  have
• 30:09
  a
• 30:10
  long
• 30:10
  term
• 30:10
  implication
• 30:11
  as
• 30:11
  well,
• 30:12
  is
• 30:12
  their
• 30:13
  ability
• 30:13
  to
• 30:14
  provide
• 30:15
  further
• 30:15
  insights
• 30:16
  on
• 30:17
  how
• 30:17
  users
• 30:18
  are
• 30:18
  interacting
• 30:19
  with
• 30:20
  products
• 30:21
  and
• 30:21
  then
• 30:21
  generate
• 30:22
  insights
• 30:23
  from
• 30:24
  that.
• 30:24
  And
• 30:24
  those
• 30:24
  insights
• 30:25
  can
• 30:25
  obviously
• 30:25
  be
• 30:26
  used
• 30:26
  to
• 30:27
  optimize
• 30:28
  your
• 30:29
  advertising
• 30:30
  strategies,
• 30:31
  but
• 30:31
  then
• 30:31
  also
• 30:32
  to
• 30:34
  influence
• 30:35
  new
• 30:35
  products
• 30:36
  and
• 30:37
  new
• 30:37
  product
• 30:37
  creations
• 30:38
  and
• 30:38
  how
• 30:38
  we
• 30:39
  want
• 30:39
  to
• 30:40
  maybe
• 30:40
  launch
• 30:40
  a
• 30:40
  new
• 30:41
  line
• 30:41
  or
• 30:41
  anything
• 30:42
  like
• 30:42
  that.
• 30:42
  So
• 30:43
  those
• 30:43
  are
• 30:44
  things
• 30:44
  that
• 30:45
  tritium
• 30:46
  provides
• 30:46
  and
• 30:47
  I
• 30:47
  think
• 30:47
  that's
• 30:47
  also
• 30:48
  been
• 30:48
  recognized
• 30:49
  by
• 30:49
  the
• 30:50
  industry.
• 30:51
  Deloitte
• 30:53
  has
• 30:53
  selected
• 30:54
  Tritium
• 30:55
  as
• 30:56
  one
• 30:57
  of
• 30:57
  the
• 30:57
  top
• 30:57
  five
• 30:58
  fastest
• 30:59
  growing
• 30:59
  tech
• 31:00
  companies
• 31:00
  in
• 31:00
  emea.
• 31:02
  And
• 31:03
  so
• 31:03
  I
• 31:03
  think
• 31:03
  that
• 31:04
  also
• 31:05
  suggests
• 31:05
  that
• 31:05
  they
• 31:06
  are
• 31:06
  really
• 31:06
  well
• 31:07
  positioned
• 31:07
  to
• 31:08
  shape
• 31:08
  the
• 31:09
  future
• 31:09
  of
• 31:10
  written
• 31:10
  media
• 31:11
  and
• 31:11
  advertising
• 31:12
  and
• 31:12
  3D
• 31:12
  visualization.
• 31:13
  Great
• 31:14
  stuff,
• 31:14
  Ari.
• 31:14
  Looking
• 31:15
  forward
• 31:15
  to
• 31:15
  next
• 31:15
  month.
• 31:16
  Thanks.
• 31:17
  Thank
• 31:18
  you.
• 31:23
  Okay,
• 31:23
  headline
• 31:23
  number
• 31:23
  four.
• 31:24
  Four
• 31:24
  Sprouts
• 31:25
  says
• 31:25
  it's
• 31:25
  going
• 31:25
  to
• 31:26
  open
• 31:26
  20
• 31:26
  in
• 31:27
  store
• 31:27
  cafes
• 31:28
  across
• 31:28
  Southern
• 31:28
  California,
• 31:29
  According
• 31:30
  to
• 31:30
  Grocery
• 31:30
  Dive.
• 31:31
  Sprouts
• 31:31
  Farmers
• 31:31
  Market
• 31:32
  announced
• 31:32
  Wednesday
• 31:32
  it
• 31:33
  is
• 31:33
  expanding
• 31:33
  its
• 31:34
  partnership
• 31:34
  with
• 31:34
  Klatch
• 31:35
  Coffee.
• 31:36
  Klatch
• 31:36
  Coffee.
• 31:37
  Good
• 31:37
  alliteration
• 31:38
  there.
• 31:38
  Although
• 31:38
  it's
• 31:38
  not
• 31:39
  really
• 31:39
  alliteration
• 31:39
  because
• 31:40
  it's
• 31:40
  a
• 31:40
  K
• 31:40
  and
• 31:40
  a
• 31:40
  C
• 31:41
  to
• 31:41
  open
• 31:41
  20
• 31:42
  new
• 31:42
  in
• 31:43
  store
• 31:43
  cafes.
• 31:44
  The
• 31:44
  specialty
• 31:45
  grocer
• 31:45
  plans
• 31:45
  to
• 31:45
  open
• 31:46
  cafes
• 31:46
  inside
• 31:46
  stores
• 31:47
  in
• 31:47
  Southern
• 31:47
  California
• 31:48
  in
• 31:48
  two
• 31:48
  phases,
• 31:49
  beginning
• 31:49
  late
• 31:50
  this
• 31:50
  year
• 31:50
  and
• 31:51
  lasting
• 31:51
  into
• 31:51
  2026.
• 31:52
  And
• 31:53
  the
• 31:53
  story
• 31:53
  about
• 31:54
  sprouts
• 31:54
  adding
• 31:55
  20
• 31:55
  coffee
• 31:56
  shops
• 31:56
  to
• 31:56
  new
• 31:57
  stores
• 31:57
  this
• 31:57
  week
• 31:57
  definitely
• 31:58
  intrigued
• 31:58
  you
• 31:58
  because
• 31:59
  I
• 31:59
  know
• 31:59
  you
• 31:59
  wanted
• 31:59
  to
• 31:59
  include
• 31:59
  it
• 32:00
  in
• 32:00
  this
• 32:00
  week's
• 32:00
  Fast
• 32:00
  5
• 32:01
  roundup.
• 32:01
  Why
• 32:02
  was
• 32:02
  that?
• 32:03
  Well,
• 32:03
  I
• 32:04
  think
• 32:04
  we
• 32:04
  ran
• 32:04
  into
• 32:04
  Nick
• 32:05
  Conant
• 32:05
  from
• 32:06
  Sprouts.
• 32:07
  Yeah,
• 32:07
  the
• 32:07
  COO
• 32:08
  here
• 32:08
  at
• 32:09
  Grocery
• 32:09
  Shop.
• 32:10
  And
• 32:10
  we
• 32:10
  were
• 32:10
  talking
• 32:10
  to
• 32:10
  him
• 32:11
  about
• 32:11
  this.
• 32:11
  I
• 32:11
  was
• 32:11
  like,
• 32:11
  I'm
• 32:11
  really
• 32:12
  curious
• 32:12
  about
• 32:12
  what,
• 32:12
  you
• 32:13
  know,
• 32:13
  what
• 32:13
  this
• 32:13
  is
• 32:13
  all
• 32:13
  about.
• 32:13
  What
• 32:14
  do
• 32:14
  you
• 32:14
  think
• 32:14
  about
• 32:14
  it?
• 32:15
  And
• 32:15
  I
• 32:16
  think
• 32:16
  what
• 32:16
  became
• 32:16
  abundantly
• 32:17
  clear
• 32:17
  during
• 32:17
  that
• 32:18
  conversation
• 32:18
  is
• 32:19
  that
• 32:19
  this,
• 32:19
  this
• 32:19
  is
• 32:20
  just
• 32:20
  adding
• 32:20
  an
• 32:21
  enhancement
• 32:21
  to
• 32:22
  the
• 32:22
  Sprouts
• 32:22
  experience
• 32:23
  in
• 32:23
  a
• 32:24
  way
• 32:24
  that
• 32:24
  Sprouts
• 32:25
  can
• 32:25
  uniquely
• 32:26
  provide
• 32:27
  their
• 32:27
  customers.
• 32:28
  The
• 32:28
  Sprouts
• 32:28
  trip
• 32:29
  is
• 32:29
  a
• 32:29
  destination.
• 32:30
  The
• 32:30
  consumer
• 32:31
  is
• 32:31
  already
• 32:31
  going
• 32:31
  there
• 32:32
  in
• 32:32
  a
• 32:32
  different
• 32:32
  mindset.
• 32:33
  They're
• 32:33
  not
• 32:33
  going
• 32:33
  there
• 32:34
  with
• 32:34
  like
• 32:34
  a
• 32:34
  bang,
• 32:35
  bang,
• 32:35
  bang.
• 32:35
  I
• 32:35
  gotta
• 32:35
  get
• 32:35
  as
• 32:35
  many
• 32:36
  things
• 32:36
  as
• 32:36
  possible
• 32:36
  like
• 32:37
  that's
• 32:37
  an
• 32:37
  additional
• 32:38
  trip.
• 32:38
  Sprouts
• 32:39
  knows
• 32:40
  that.
• 32:40
  And
• 32:40
  so
• 32:41
  they're
• 32:41
  making
• 32:42
  this
• 32:42
  just
• 32:42
  a
• 32:42
  little
• 32:43
  added
• 32:43
  convenience
• 32:44
  while
• 32:44
  you're
• 32:45
  there
• 32:45
  to
• 32:45
  get
• 32:46
  you
• 32:46
  to
• 32:46
  feel
• 32:46
  like,
• 32:46
  yes,
• 32:47
  go
• 32:47
  talk
• 32:48
  to
• 32:48
  the
• 32:49
  chief
• 32:49
  foraging
• 32:50
  officer's
• 32:51
  team
• 32:51
  that's
• 32:51
  in
• 32:52
  the
• 32:52
  store
• 32:52
  showing
• 32:53
  you
• 32:53
  their
• 32:53
  new
• 32:53
  products.
• 32:54
  Go
• 32:54
  into
• 32:55
  the
• 32:55
  beauty
• 32:55
  and
• 32:55
  vitamin
• 32:56
  area
• 32:56
  and
• 32:56
  spend
• 32:57
  some
• 32:57
  time
• 32:57
  talking
• 32:57
  to
• 32:58
  the
• 32:58
  sprouts
• 32:59
  associate
• 32:59
  there
• 33:00
  to
• 33:00
  learn
• 33:00
  about
• 33:00
  the
• 33:00
  new
• 33:01
  products
• 33:01
  that
• 33:01
  they
• 33:01
  have
• 33:01
  there.
• 33:02
  Like
• 33:02
  it's
• 33:02
  a
• 33:02
  completely
• 33:03
  different
• 33:03
  mindset.
• 33:04
  So
• 33:04
  this
• 33:04
  to
• 33:04
  me
• 33:04
  is
• 33:04
  like,
• 33:05
  you
• 33:05
  know,
• 33:05
  getting
• 33:05
  a
• 33:06
  glass
• 33:06
  of
• 33:06
  champagne
• 33:07
  while
• 33:07
  you're
• 33:07
  shopping
• 33:08
  at
• 33:08
  a
• 33:08
  fancy
• 33:08
  department
• 33:09
  store,
• 33:09
  like
• 33:09
  getting
• 33:10
  a
• 33:10
  locally
• 33:11
  like
• 33:12
  unique
• 33:13
  independent
• 33:13
  brands
• 33:14
  cup
• 33:14
  of
• 33:14
  coffee
• 33:14
  while
• 33:15
  you're
• 33:15
  shopping
• 33:15
  just
• 33:16
  is
• 33:16
  so
• 33:16
  on
• 33:16
  point
• 33:17
  for
• 33:17
  them.
• 33:17
  And
• 33:17
  I
• 33:17
  think
• 33:18
  it's
• 33:18
  just
• 33:18
  going
• 33:18
  to
• 33:18
  make
• 33:18
  the
• 33:18
  Sprouts
• 33:19
  experience
• 33:19
  even
• 33:20
  better.
• 33:21
  Yeah,
• 33:21
  I
• 33:21
  mean,
• 33:21
  I
• 33:22
  agree.
• 33:22
  I
• 33:23
  think,
• 33:23
  you
• 33:23
  know,
• 33:23
  I
• 33:23
  don't,
• 33:24
  I
• 33:24
  don't
• 33:24
  think
• 33:24
  the
• 33:24
  move
• 33:24
  itself
• 33:25
  is
• 33:25
  like
• 33:25
  that
• 33:26
  big
• 33:26
  and
• 33:26
  noteworthy
• 33:27
  because
• 33:27
  it's
• 33:27
  been
• 33:27
  done
• 33:28
  before.
• 33:28
  But
• 33:28
  I
• 33:28
  think
• 33:29
  you
• 33:29
  put
• 33:29
  it
• 33:29
  in
• 33:29
  the
• 33:29
  context
• 33:30
  of
• 33:30
  what
• 33:30
  Sprouts
• 33:31
  is.
• 33:31
  It's,
• 33:31
  it's,
• 33:32
  you
• 33:32
  know,
• 33:32
  it's
• 33:32
  important.
• 33:32
  So
• 33:33
  like,
• 33:33
  you
• 33:33
  know
• 33:33
  the
• 33:34
  phrase
• 33:34
  I
• 33:34
  keep
• 33:34
  using
• 33:35
  after
• 33:35
  talking
• 33:36
  to
• 33:36
  Jack
• 33:36
  on
• 33:36
  stage
• 33:37
  and,
• 33:37
  and
• 33:37
  I've
• 33:37
  talked
• 33:38
  about
• 33:38
  this,
• 33:38
  we've
• 33:38
  talked
• 33:38
  about
• 33:38
  this
• 33:38
  before
• 33:39
  because
• 33:39
  we
• 33:39
  talked
• 33:39
  about
• 33:39
  sprouts
• 33:40
  being
• 33:40
  the
• 33:40
  2024
• 33:41
  retailer
• 33:41
  of
• 33:41
  the
• 33:41
  year,
• 33:41
  if
• 33:42
  I
• 33:42
  remember
• 33:42
  right.
• 33:42
  But
• 33:43
  it's
• 33:44
  dry
• 33:44
  powder.
• 33:44
  They
• 33:44
  have
• 33:44
  so
• 33:45
  much
• 33:45
  dry
• 33:45
  powder
• 33:45
  in
• 33:45
  their
• 33:46
  k.
• 33:46
  Get
• 33:46
  sprouts
• 33:46
  in
• 33:47
  terms
• 33:47
  of
• 33:47
  things
• 33:47
  that
• 33:48
  are
• 33:48
  going
• 33:48
  to
• 33:48
  help
• 33:48
  growth.
• 33:48
  So
• 33:49
  like
• 33:49
  you
• 33:49
  said,
• 33:49
  and
• 33:49
  they've
• 33:50
  got
• 33:50
  a
• 33:50
  value
• 33:51
  proposition
• 33:51
  with
• 33:51
  a
• 33:51
  defined
• 33:52
  target
• 33:52
  market.
• 33:53
  They've
• 33:53
  got
• 33:53
  an
• 33:54
  optimized
• 33:54
  store
• 33:55
  prototype
• 33:55
  that
• 33:55
  is
• 33:56
  smaller.
• 33:56
  They
• 33:57
  actually
• 33:57
  went
• 33:57
  smaller.
• 33:58
  And
• 33:58
  it's
• 33:58
  working,
• 33:58
  it's
• 33:59
  showing
• 33:59
  the
• 33:59
  payback.
• 34:00
  Yeah,
• 34:00
  they're
• 34:00
  only
• 34:00
  in
• 34:01
  24
• 34:01
  states
• 34:01
  right
• 34:02
  now,
• 34:02
  so
• 34:02
  they've
• 34:02
  got
• 34:03
  a
• 34:03
  ton
• 34:03
  of
• 34:03
  growth
• 34:03
  opportunity.
• 34:04
  Just
• 34:04
  geographically
• 34:06
  they
• 34:06
  don't
• 34:06
  even
• 34:06
  have
• 34:06
  a
• 34:07
  loyalty
• 34:07
  program,
• 34:07
  man,
• 34:08
  that's
• 34:09
  the
• 34:09
  craziest
• 34:09
  thing.
• 34:09
  They
• 34:10
  don't
• 34:10
  even
• 34:10
  have
• 34:10
  a
• 34:10
  loyalty
• 34:11
  program
• 34:11
  stood
• 34:11
  up
• 34:11
  yet.
• 34:12
  And
• 34:12
  now
• 34:12
  they're
• 34:13
  started
• 34:13
  it,
• 34:13
  right?
• 34:14
  Yeah,
• 34:16
  yeah.
• 34:16
  They're
• 34:16
  just
• 34:17
  starting
• 34:17
  to
• 34:17
  roll
• 34:17
  it
• 34:17
  out
• 34:17
  nationally.
• 34:18
  So.
• 34:19
  And
• 34:19
  now
• 34:19
  they're
• 34:19
  putting
• 34:20
  coffee
• 34:20
  shops
• 34:20
  in
• 34:20
  to,
• 34:21
  you
• 34:21
  know,
• 34:21
  gives
• 34:22
  another
• 34:22
  reason
• 34:22
  that
• 34:23
  gives
• 34:23
  another
• 34:23
  traffic
• 34:24
  hook
• 34:24
  to
• 34:24
  go
• 34:24
  to
• 34:24
  Sprouts
• 34:25
  versus
• 34:25
  somewhere
• 34:25
  else.
• 34:26
  It
• 34:26
  also
• 34:26
  gives
• 34:26
  you
• 34:27
  a
• 34:27
  better
• 34:27
  basket
• 34:27
  size
• 34:28
  because
• 34:28
  you
• 34:28
  know,
• 34:28
  you
• 34:28
  get
• 34:28
  the
• 34:29
  coffee.
• 34:29
  And
• 34:29
  to
• 34:29
  your
• 34:30
  point,
• 34:30
  Anne,
• 34:30
  here's
• 34:30
  the
• 34:30
  other
• 34:31
  thing.
• 34:31
  You
• 34:32
  shop
• 34:32
  with
• 34:32
  a
• 34:32
  coffee,
• 34:32
  you're
• 34:33
  not
• 34:33
  shopping
• 34:33
  as
• 34:33
  quickly.
• 34:34
  And
• 34:34
  when
• 34:34
  you're
• 34:34
  not
• 34:34
  shopping
• 34:35
  as
• 34:35
  quickly
• 34:35
  in
• 34:35
  grocery,
• 34:36
  you
• 34:36
  tend
• 34:36
  to
• 34:36
  buy
• 34:36
  more
• 34:37
  stuff.
• 34:37
  And
• 34:37
  that's
• 34:38
  the
• 34:38
  key
• 34:38
  here.
• 34:38
  So,
• 34:39
  so
• 34:39
  They've
• 34:39
  got
• 34:40
  so
• 34:40
  many,
• 34:40
  so
• 34:41
  many
• 34:41
  bullets
• 34:41
  in
• 34:41
  the
• 34:42
  gun,
• 34:42
  so
• 34:42
  to
• 34:42
  speak,
• 34:43
  to,
• 34:43
  to
• 34:43
  go
• 34:43
  out
• 34:44
  and
• 34:44
  continue
• 34:44
  to
• 34:44
  grow.
• 34:45
  So
• 34:45
  I
• 34:45
  wish,
• 34:45
  I
• 34:46
  wish,
• 34:46
  I
• 34:46
  wish
• 34:47
  there's
• 34:47
  probably
• 34:47
  many
• 34:48
  CEOs
• 34:48
  that
• 34:48
  wish
• 34:48
  they
• 34:48
  had
• 34:49
  as
• 34:49
  many
• 34:49
  growth
• 34:49
  opportunities
• 34:51
  lying
• 34:51
  on
• 34:51
  the
• 34:51
  ground
• 34:52
  for
• 34:52
  them
• 34:52
  to
• 34:52
  pick
• 34:52
  up
• 34:52
  as
• 34:53
  Sprouts
• 34:53
  and
• 34:53
  Jackson
• 34:54
  Claire
• 34:54
  have
• 34:54
  in.
• 34:54
  In
• 34:54
  my
• 34:55
  opinion.
• 34:55
  Yeah.
• 34:56
  100.
• 34:57
  I
• 34:57
  think
• 34:57
  that
• 34:57
  was
• 34:57
  one
• 34:57
  of
• 34:58
  my
• 34:58
  favorite
• 34:58
  takeaways
• 34:59
  from
• 34:59
  what
• 34:59
  he
• 35:00
  said
• 35:00
  when
• 35:00
  you
• 35:00
  were
• 35:00
  talking
• 35:00
  to
• 35:01
  him
• 35:01
  on
• 35:01
  stage.
• 35:01
  He's
• 35:01
  like,
• 35:02
  like,
• 35:02
  we're
• 35:02
  only
• 35:02
  going
• 35:03
  to
• 35:03
  the
• 35:03
  areas
• 35:03
  where
• 35:04
  we
• 35:04
  have
• 35:04
  the
• 35:05
  audience
• 35:05
  that
• 35:05
  we
• 35:05
  want,
• 35:06
  we
• 35:06
  have
• 35:06
  the
• 35:06
  distribution
• 35:07
  close
• 35:07
  by
• 35:07
  to,
• 35:08
  like,
• 35:09
  to
• 35:09
  ensure
• 35:09
  that
• 35:09
  this
• 35:10
  product
• 35:10
  of
• 35:11
  Sprouts
• 35:11
  is
• 35:11
  going
• 35:12
  to
• 35:12
  be
• 35:12
  a
• 35:12
  knockout
• 35:13
  in
• 35:13
  every
• 35:14
  market
• 35:14
  that
• 35:14
  we
• 35:14
  go
• 35:15
  into
• 35:15
  was
• 35:15
  so,
• 35:16
  so
• 35:17
  impressive.
• 35:18
  All
• 35:19
  right,
• 35:19
  well,
• 35:19
  let's
• 35:19
  go
• 35:19
  on
• 35:19
  to
• 35:20
  the
• 35:20
  last
• 35:20
  headline,
• 35:20
  Chris.
• 35:21
  DoorDash
• 35:22
  has
• 35:23
  launched
• 35:23
  going
• 35:24
  out,
• 35:25
  adding
• 35:25
  reservations
• 35:26
  and
• 35:26
  insta
• 35:26
  rewards
• 35:27
  to
• 35:27
  its
• 35:27
  app.
• 35:28
  According
• 35:28
  to
• 35:28
  a
• 35:28
  DoorDash
• 35:29
  press
• 35:29
  release,
• 35:29
  the
• 35:30
  launch
• 35:30
  makes
• 35:30
  dining
• 35:30
  out
• 35:30
  more
• 35:31
  rewarding
• 35:31
  for
• 35:31
  consumers
• 35:32
  while
• 35:32
  unlocking
• 35:33
  new
• 35:33
  opportunities
• 35:33
  for
• 35:34
  restaurants
• 35:34
  to
• 35:34
  attract
• 35:35
  diners
• 35:35
  and
• 35:35
  fill
• 35:36
  tables.
• 35:36
  For
• 35:37
  the
• 35:37
  first
• 35:37
  time,
• 35:37
  diners
• 35:38
  will
• 35:38
  be
• 35:38
  able
• 35:38
  to
• 35:38
  book
• 35:38
  restaurant
• 35:39
  reservations
• 35:39
  directly
• 35:40
  through
• 35:40
  the
• 35:40
  DoorDash
• 35:40
  app
• 35:41
  and
• 35:41
  earn
• 35:41
  credits
• 35:41
  with
• 35:42
  every
• 35:42
  booking
• 35:42
  toward
• 35:43
  future
• 35:43
  DoorDash
• 35:44
  orders.
• 35:45
  And
• 35:45
  via
• 35:45
  the
• 35:45
  new
• 35:46
  Going
• 35:46
  out
• 35:46
  tab
• 35:47
  in
• 35:47
  the
• 35:47
  DoorDash
• 35:47
  app,
• 35:48
  users
• 35:48
  can
• 35:48
  also
• 35:48
  discover
• 35:49
  and
• 35:49
  redeem
• 35:49
  exclusive
• 35:50
  in
• 35:50
  store
• 35:50
  offers
• 35:51
  and
• 35:51
  earn
• 35:51
  rewards
• 35:51
  for
• 35:52
  repeat
• 35:52
  visits
• 35:53
  to
• 35:53
  their
• 35:53
  favorite
• 35:53
  establishment.
• 35:55
  Chris,
• 35:55
  are
• 35:55
  you
• 35:55
  buying
• 35:56
  or
• 35:56
  selling?
• 35:57
  Making
• 35:57
  your
• 35:57
  dinner
• 35:57
  reservations
• 35:58
  via
• 35:59
  DoorDash.
• 35:59
  And
• 35:59
  some
• 36:00
  people
• 36:00
  may
• 36:00
  already
• 36:01
  know
• 36:01
  the
• 36:01
  answer
• 36:01
  to
• 36:01
  it
• 36:01
  if
• 36:02
  they're
• 36:02
  listening
• 36:03
  to
• 36:03
  the
• 36:03
  Retail
• 36:03
  Daily
• 36:04
  minute.
• 36:04
  Yeah,
• 36:05
  Right,
• 36:05
  right.
• 36:05
  Good
• 36:06
  call.
• 36:06
  Yeah.
• 36:06
  Or
• 36:06
  if
• 36:06
  they
• 36:07
  listen
• 36:07
  to
• 36:07
  this
• 36:07
  show
• 36:07
  at
• 36:08
  any
• 36:08
  point
• 36:08
  in
• 36:08
  the
• 36:08
  time
• 36:08
  where
• 36:09
  we
• 36:09
  talked
• 36:09
  about
• 36:09
  DoorDash.
• 36:09
  No.
• 36:10
  And
• 36:10
  I'm
• 36:10
  going
• 36:10
  to
• 36:10
  full
• 36:10
  on
• 36:11
  Billy
• 36:11
  Joel
• 36:11
  here.
• 36:11
  I'm,
• 36:12
  I'm,
• 36:12
  I'm
• 36:12
  going
• 36:13
  out.
• 36:13
  You
• 36:13
  know,
• 36:14
  like,
• 36:14
  how
• 36:14
  many
• 36:14
  things
• 36:14
  that
• 36:15
  song.
• 36:15
  But
• 36:15
  yeah,
• 36:16
  moving
• 36:16
  out.
• 36:16
  I'm
• 36:17
  moving.
• 36:17
  I
• 36:17
  know
• 36:17
  it's
• 36:18
  moving
• 36:18
  out.
• 36:18
  Yeah.
• 36:18
  But.
• 36:18
  Yes.
• 36:19
  Okay.
• 36:19
  Okay.
• 36:20
  Yeah.
• 36:21
  All
• 36:21
  right.
• 36:22
  So,
• 36:23
  you
• 36:23
  know,
• 36:23
  I
• 36:23
  was
• 36:23
  thinking,
• 36:24
  and
• 36:24
  when
• 36:25
  I
• 36:25
  heard
• 36:25
  this
• 36:25
  story
• 36:25
  yesterday,
• 36:26
  you
• 36:26
  know,
• 36:26
  the
• 36:27
  number
• 36:27
  one
• 36:27
  app
• 36:28
  that
• 36:28
  anyone
• 36:28
  would
• 36:28
  have
• 36:29
  to
• 36:29
  pry
• 36:29
  out
• 36:29
  of
• 36:29
  my
• 36:30
  dead
• 36:30
  Cold
• 36:30
  Hands
• 36:31
  is
• 36:31
  DoorDash.
• 36:32
  Like,
• 36:32
  I
• 36:33
  can
• 36:33
  get
• 36:33
  by
• 36:33
  without
• 36:34
  Walmart
• 36:34
  Plus.
• 36:35
  I'm
• 36:35
  curious
• 36:35
  what
• 36:35
  you
• 36:35
  think
• 36:36
  too,
• 36:36
  actually,
• 36:36
  because
• 36:36
  I
• 36:37
  know
• 36:37
  you're
• 36:37
  a
• 36:37
  big
• 36:37
  Walmart
• 36:37
  plus
• 36:38
  fan.
• 36:38
  I
• 36:38
  can
• 36:38
  get
• 36:38
  by
• 36:39
  without
• 36:39
  Walmart
• 36:39
  Plus.
• 36:40
  I
• 36:40
  can
• 36:40
  definitely
• 36:41
  get
• 36:41
  by
• 36:41
  without
• 36:41
  Amazon
• 36:42
  because
• 36:42
  Now
• 36:42
  I
• 36:42
  use
• 36:42
  Walmart
• 36:43
  plus
• 36:43
  over
• 36:43
  Amazon.
• 36:44
  But
• 36:45
  DoorDash,
• 36:45
  to
• 36:45
  me,
• 36:46
  if
• 36:46
  you
• 36:46
  took
• 36:46
  it
• 36:46
  away,
• 36:47
  it
• 36:47
  would
• 36:47
  drastically
• 36:47
  change
• 36:48
  my
• 36:48
  life.
• 36:49
  And
• 36:49
  now
• 36:49
  with
• 36:50
  this,
• 36:51
  these
• 36:51
  incentives
• 36:51
  like
• 36:52
  booking
• 36:52
  restaurants
• 36:52
  and
• 36:53
  then
• 36:53
  getting
• 36:53
  incentivized
• 36:54
  to
• 36:54
  go
• 36:54
  out.
• 36:55
  That
• 36:55
  makes
• 36:55
  it
• 36:55
  even
• 36:55
  more
• 36:56
  sticky
• 36:56
  to
• 36:56
  me.
• 36:57
  So
• 36:58
  I'm
• 36:58
  all
• 36:58
  in
• 36:58
  on
• 36:59
  this
• 36:59
  one
• 36:59
  too.
• 36:59
  Sign
• 37:00
  me
• 37:00
  up
• 37:00
  today.
• 37:01
  I
• 37:01
  can't
• 37:01
  wait
• 37:02
  till
• 37:02
  these
• 37:02
  features
• 37:02
  roll
• 37:02
  out.
• 37:02
  You
• 37:03
  tried
• 37:03
  them,
• 37:03
  right?
• 37:03
  They're
• 37:03
  not
• 37:03
  quite
• 37:04
  ready
• 37:04
  for
• 37:04
  prime
• 37:05
  time
• 37:05
  yet,
• 37:05
  but
• 37:05
  I
• 37:06
  can't
• 37:06
  wait
• 37:06
  till
• 37:06
  I
• 37:06
  get
• 37:06
  them
• 37:07
  available
• 37:07
  to
• 37:07
  me,
• 37:08
  especially
• 37:08
  the
• 37:08
  reservations.
• 37:09
  And
• 37:10
  yeah,
• 37:11
  I'm
• 37:11
  like
• 37:11
  a
• 37:11
  kid
• 37:11
  on
• 37:12
  Christmas
• 37:12
  with
• 37:12
  this
• 37:12
  one.
• 37:13
  Yeah.
• 37:13
  I
• 37:13
  mean
• 37:13
  I
• 37:14
  think
• 37:14
  this
• 37:14
  is
• 37:14
  like
• 37:15
  as
• 37:15
  close
• 37:16
  to
• 37:16
  a
• 37:17
  full
• 37:17
  service
• 37:18
  super
• 37:18
  app
• 37:18
  that
• 37:19
  we
• 37:19
  can
• 37:19
  get.
• 37:19
  I
• 37:20
  mean,
• 37:20
  I
• 37:20
  think
• 37:20
  that.
• 37:21
  I
• 37:21
  know
• 37:21
  I
• 37:21
  didn't
• 37:21
  want
• 37:22
  to
• 37:22
  drop
• 37:22
  that
• 37:22
  word
• 37:22
  because
• 37:23
  I'm
• 37:23
  not
• 37:23
  quite
• 37:23
  there
• 37:23
  yet,
• 37:24
  but
• 37:24
  yeah,
• 37:24
  I
• 37:24
  hear
• 37:24
  what
• 37:24
  you're
• 37:25
  saying.
• 37:25
  I
• 37:25
  think
• 37:25
  it's,
• 37:26
  it's
• 37:26
  on
• 37:26
  the
• 37:26
  way
• 37:26
  to
• 37:27
  it.
• 37:27
  I
• 37:27
  mean,
• 37:27
  I
• 37:27
  don't
• 37:28
  think
• 37:28
  we'll
• 37:28
  ever
• 37:28
  have
• 37:28
  super
• 37:29
  that
• 37:30
  Asia
• 37:30
  does.
• 37:31
  Yeah,
• 37:31
  exactly.
• 37:32
  But
• 37:32
  like
• 37:32
  in
• 37:33
  terms
• 37:33
  of
• 37:33
  like
• 37:33
  a
• 37:33
  full
• 37:34
  on
• 37:34
  utility,
• 37:34
  like
• 37:35
  what
• 37:36
  app
• 37:36
  can
• 37:36
  you
• 37:36
  have
• 37:36
  right
• 37:37
  now
• 37:37
  that
• 37:37
  can
• 37:37
  basically
• 37:38
  give
• 37:38
  you
• 37:38
  the
• 37:39
  convenience
• 37:39
  of,
• 37:40
  of
• 37:40
  any
• 37:41
  commerce
• 37:42
  experience,
• 37:42
  including
• 37:43
  dining,
• 37:44
  which
• 37:44
  is
• 37:44
  a
• 37:44
  very
• 37:44
  sticky
• 37:45
  use
• 37:46
  case
• 37:46
  for
• 37:46
  a
• 37:46
  lot
• 37:46
  of
• 37:47
  consumers
• 37:47
  at
• 37:48
  your
• 37:48
  fingertips.
• 37:48
  And
• 37:48
  that
• 37:49
  is
• 37:49
  100%
• 37:49
  DoorDash.
• 37:50
  You
• 37:51
  know,
• 37:51
  the
• 37:51
  only,
• 37:52
  the
• 37:52
  only
• 37:52
  thing
• 37:52
  if
• 37:52
  we're.
• 37:53
  Again,
• 37:53
  I
• 37:53
  was
• 37:53
  like,
• 37:54
  what,
• 37:54
  what
• 37:54
  could
• 37:55
  be
• 37:55
  a
• 37:55
  challenge
• 37:56
  here
• 37:56
  or
• 37:56
  what,
• 37:57
  what
• 37:57
  would
• 37:57
  be
• 37:57
  something
• 37:57
  that
• 37:58
  from
• 37:58
  a
• 37:58
  user's
• 37:58
  perspective
• 37:59
  I
• 37:59
  really
• 37:59
  going
• 38:00
  to
• 38:00
  watch
• 38:00
  out
• 38:00
  for.
• 38:01
  And
• 38:01
  the
• 38:01
  only
• 38:01
  thing
• 38:02
  I
• 38:02
  could
• 38:02
  think
• 38:02
  of
• 38:02
  was
• 38:02
  like,
• 38:03
  this
• 38:03
  has
• 38:04
  to
• 38:04
  be
• 38:05
  like
• 38:06
  in
• 38:06
  ingrained
• 38:07
  in
• 38:07
  the
• 38:08
  doordash
• 38:08
  app
• 38:08
  experience
• 38:09
  without
• 38:09
  me
• 38:09
  having
• 38:10
  to
• 38:10
  like
• 38:11
  do
• 38:11
  the
• 38:11
  Groupon
• 38:11
  days
• 38:12
  where
• 38:12
  I'm
• 38:12
  like,
• 38:12
  here's
• 38:13
  my
• 38:13
  code
• 38:13
  and
• 38:13
  here's
• 38:14
  my
• 38:14
  barcode.
• 38:14
  And
• 38:15
  I
• 38:15
  think
• 38:15
  that,
• 38:16
  you
• 38:16
  know,
• 38:16
  like
• 38:16
  at
• 38:16
  a
• 38:16
  restaurant
• 38:17
  experience,
• 38:17
  like
• 38:17
  if
• 38:18
  I
• 38:18
  have
• 38:18
  to
• 38:18
  do
• 38:18
  any
• 38:18
  of
• 38:19
  that
• 38:19
  or
• 38:19
  it's
• 38:20
  not
• 38:20
  just
• 38:20
  automatically.
• 38:21
  Yeah.
• 38:22
  Collection
• 38:22
  geolocated
• 38:23
  or
• 38:23
  something.
• 38:23
  Yeah.
• 38:24
  Yes.
• 38:24
  Which,
• 38:24
  I
• 38:24
  mean,
• 38:25
  I
• 38:25
  think
• 38:25
  the
• 38:25
  Lyft,
• 38:26
  the
• 38:27
  Lyft
• 38:27
  integration
• 38:27
  that
• 38:27
  they've
• 38:28
  done
• 38:28
  already
• 38:29
  gives
• 38:29
  me
• 38:29
  confidence
• 38:30
  that
• 38:30
  they've
• 38:30
  thought
• 38:30
  through
• 38:31
  that
• 38:31
  process.
• 38:31
  So,
• 38:32
  you
• 38:32
  know,
• 38:32
  they'll
• 38:32
  tie
• 38:33
  into
• 38:33
  the
• 38:33
  credit
• 38:33
  card
• 38:34
  that
• 38:34
  you
• 38:34
  have
• 38:34
  stored
• 38:35
  in
• 38:35
  your
• 38:35
  doordash
• 38:35
  account
• 38:36
  or
• 38:36
  something.
• 38:36
  So
• 38:36
  if
• 38:36
  you're
• 38:37
  using
• 38:37
  that
• 38:37
  to
• 38:37
  pay
• 38:37
  at
• 38:38
  the
• 38:38
  restaurant,
• 38:38
  they'll
• 38:38
  be
• 38:38
  able
• 38:39
  to
• 38:39
  like,
• 38:39
  like
• 38:39
  sync
• 38:39
  that
• 38:40
  all
• 38:40
  up
• 38:40
  on
• 38:40
  the
• 38:40
  back
• 38:40
  end.
• 38:41
  But
• 38:41
  I
• 38:41
  think
• 38:41
  that's
• 38:42
  the
• 38:42
  only
• 38:42
  thing
• 38:42
  that,
• 38:43
  that
• 38:43
  could
• 38:44
  provide
• 38:44
  a
• 38:44
  more
• 38:45
  sour
• 38:45
  experience
• 38:46
  for
• 38:46
  a
• 38:46
  customer
• 38:47
  is,
• 38:47
  you
• 38:48
  know,
• 38:48
  what
• 38:48
  they'll
• 38:48
  actually
• 38:48
  have
• 38:49
  to
• 38:49
  do.
• 38:50
  And
• 38:50
  like
• 38:50
  you
• 38:50
  said,
• 38:50
  we
• 38:50
  haven't
• 38:51
  been
• 38:51
  able
• 38:51
  to
• 38:51
  try
• 38:51
  this
• 38:52
  out
• 38:52
  first,
• 38:52
  so
• 38:52
  we
• 38:52
  haven't
• 38:53
  seen
• 38:53
  it
• 38:53
  in
• 38:53
  action.
• 38:54
  And
• 38:54
  what,
• 38:54
  what
• 38:55
  this
• 38:55
  experience
• 38:55
  actually
• 38:56
  looks
• 38:56
  like,
• 38:56
  but
• 38:56
  I
• 38:57
  think
• 38:57
  a
• 38:57
  huge
• 38:57
  benefit
• 38:58
  not
• 38:59
  just
• 38:59
  to
• 38:59
  consumers
• 38:59
  but
• 39:00
  also
• 39:00
  to
• 39:00
  the
• 39:00
  restaurants
• 39:01
  who
• 39:01
  are
• 39:01
  participating
• 39:01
  in
• 39:02
  this
• 39:02
  who
• 39:02
  are
• 39:02
  seeing
• 39:03
  a
• 39:03
  pretty
• 39:03
  significant
• 39:04
  increase
• 39:04
  in
• 39:04
  traffic
• 39:06
  to
• 39:06
  their
• 39:06
  restaurants,
• 39:07
  not
• 39:07
  just
• 39:08
  for
• 39:08
  the
• 39:08
  doordash
• 39:09
  pickup
• 39:09
  and
• 39:10
  delivery.
• 39:11
  So
• 39:11
  that.
• 39:12
  That's
• 39:12
  the
• 39:12
  other
• 39:12
  part
• 39:12
  here
• 39:13
  that
• 39:13
  I
• 39:13
  think
• 39:13
  will
• 39:13
  give
• 39:14
  them
• 39:14
  even
• 39:14
  more
• 39:14
  momentum
• 39:15
  as
• 39:15
  they
• 39:15
  continue
• 39:15
  to
• 39:16
  test
• 39:16
  this
• 39:16
  in
• 39:16
  more
• 39:16
  cities.
• 39:17
  All
• 39:17
  right,
• 39:17
  let's
• 39:18
  move
• 39:18
  on
• 39:18
  to
• 39:18
  the
• 39:18
  lightning
• 39:19
  round.
• 39:19
  Chris.
• 39:20
  Let's
• 39:20
  do
• 39:20
  it.
• 39:21
  Question
• 39:21
  number
• 39:22
  one.
• 39:22
  Mountain
• 39:22
  Dew
• 39:23
  is
• 39:23
  coming
• 39:23
  out
• 39:23
  with
• 39:24
  Mountain
• 39:24
  Dew
• 39:25
  dirty.
• 39:25
  A
• 39:25
  dirty
• 39:26
  cream
• 39:26
  soda
• 39:27
  meant
• 39:27
  to
• 39:27
  appeal
• 39:27
  to
• 39:28
  Gen
• 39:28
  Z
• 39:28
  consumers
• 39:29
  and
• 39:29
  the
• 39:29
  dirty
• 39:29
  soda
• 39:30
  trend.
• 39:30
  Which
• 39:31
  do.
• 39:31
  Would
• 39:32
  you
• 39:32
  do
• 39:33
  dirty
• 39:33
  or
• 39:33
  classic?
• 39:34
  Oh,
• 39:35
  and
• 39:35
  a
• 39:36
  dirty
• 39:36
  cream
• 39:36
  soda.
• 39:37
  That
• 39:37
  sounds
• 39:37
  fantastic.
• 39:38
  I,
• 39:38
  you
• 39:39
  know,
• 39:39
  I
• 39:39
  like
• 39:39
  many
• 39:39
  things
• 39:40
  dirty.
• 39:41
  What?
• 39:41
  I
• 39:42
  don't
• 39:42
  even
• 39:42
  know
• 39:42
  what
• 39:42
  the
• 39:42
  dirty
• 39:43
  soda
• 39:43
  trend
• 39:43
  is,
• 39:44
  though.
• 39:44
  What
• 39:44
  is
• 39:44
  that?
• 39:45
  Oh,
• 39:45
  my
• 39:45
  gosh.
• 39:46
  Have
• 39:46
  you
• 39:46
  noticed?
• 39:46
  Sounds
• 39:46
  good,
• 39:47
  but
• 39:47
  I
• 39:47
  don't
• 39:47
  know
• 39:47
  what
• 39:47
  it
• 39:47
  is.
• 39:48
  Oh,
• 39:48
  you
• 39:49
  have
• 39:49
  to
• 39:49
  be
• 39:49
  on
• 39:49
  TikTok.
• 39:50
  And
• 39:50
  the
• 39:50
  real.
• 39:51
  The
• 39:51
  Secret
• 39:51
  Lives
• 39:51
  of
• 39:52
  Mormon
• 39:52
  wives
• 39:52
  is
• 39:52
  the
• 39:52
  best.
• 39:53
  That's
• 39:53
  the
• 39:54
  best.
• 39:54
  Like,
• 39:54
  education
• 39:55
  for
• 39:55
  dirty
• 39:56
  soda,
• 39:56
  I
• 39:56
  think.
• 39:57
  But
• 39:57
  basically,
• 39:57
  dirty
• 39:58
  soda
• 39:58
  is
• 39:58
  like
• 39:59
  adding
• 39:59
  coffee
• 40:00
  creamer
• 40:01
  or
• 40:02
  like
• 40:02
  a
• 40:02
  flavored
• 40:03
  syrup,
• 40:03
  like
• 40:03
  a
• 40:04
  coffee
• 40:04
  syrup
• 40:04
  to
• 40:05
  a
• 40:05
  soda,
• 40:05
  and
• 40:05
  mixing
• 40:06
  all
• 40:06
  these
• 40:06
  concoctions.
• 40:07
  So,
• 40:07
  like,
• 40:07
  there's
• 40:07
  a
• 40:08
  whole
• 40:08
  like
• 40:08
  an.
• 40:08
  Italian
• 40:08
  soda
• 40:09
  back
• 40:09
  in
• 40:09
  the
• 40:09
  day.
• 40:09
  That's
• 40:10
  what
• 40:10
  we're
• 40:10
  talking
• 40:10
  about
• 40:10
  here.
• 40:11
  Yeah.
• 40:11
  I
• 40:11
  mean,
• 40:11
  that's
• 40:11
  close
• 40:12
  enough,
• 40:12
  but
• 40:12
  it's
• 40:13
  dirty
• 40:13
  because
• 40:13
  they're
• 40:13
  adding
• 40:14
  other
• 40:14
  ingredients
• 40:15
  to
• 40:15
  it.
• 40:16
  But
• 40:17
  my
• 40:17
  favorite
• 40:17
  words
• 40:18
  to
• 40:18
  say,
• 40:19
  they're
• 40:19
  all.
• 40:19
  They're
• 40:20
  expanding
• 40:21
  all
• 40:21
  across.
• 40:21
  We
• 40:21
  just
• 40:22
  got
• 40:22
  a
• 40:22
  couple
• 40:22
  of
• 40:22
  these
• 40:22
  dirty
• 40:23
  soda
• 40:23
  fountains
• 40:24
  here
• 40:25
  in
• 40:25
  Minnesota,
• 40:26
  so
• 40:26
  you'll
• 40:26
  have
• 40:26
  to
• 40:26
  check
• 40:27
  them
• 40:27
  out.
• 40:27
  Yeah,
• 40:28
  but
• 40:29
  dirty
• 40:29
  do
• 40:30
  never.
• 40:30
  Never
• 40:31
  something
• 40:31
  I
• 40:31
  thought
• 40:31
  I'd
• 40:32
  be
• 40:32
  talking
• 40:32
  about
• 40:32
  in.
• 40:32
  In
• 40:33
  my
• 40:33
  entire
• 40:33
  life.
• 40:34
  Dirty
• 40:34
  cream
• 40:34
  soda
• 40:34
  sounds
• 40:35
  good.
• 40:35
  I
• 40:35
  like
• 40:35
  a
• 40:35
  good
• 40:35
  cream
• 40:36
  soda,
• 40:36
  too.
• 40:36
  But
• 40:36
  speaking
• 40:37
  of
• 40:37
  dirty,
• 40:38
  you're
• 40:38
  in
• 40:38
  Las
• 40:39
  Vegas.
• 40:40
  Are
• 40:40
  you
• 40:40
  taking
• 40:40
  a
• 40:41
  taxi
• 40:41
  or
• 40:41
  an
• 40:42
  Uber
• 40:42
  when
• 40:42
  you're
• 40:42
  here?
• 40:43
  I
• 40:43
  think
• 40:43
  we
• 40:43
  found
• 40:44
  if
• 40:44
  you're
• 40:44
  at
• 40:44
  the
• 40:44
  airport,
• 40:45
  you
• 40:45
  take
• 40:46
  a
• 40:46
  taxi.
• 40:46
  If
• 40:47
  you
• 40:47
  are
• 40:47
  anywhere
• 40:48
  else,
• 40:48
  I
• 40:48
  would
• 40:48
  say
• 40:48
  Uber,
• 40:49
  I
• 40:49
  think.
• 40:49
  Really?
• 40:50
  I
• 40:50
  think
• 40:50
  it's
• 40:50
  the
• 40:50
  most
• 40:50
  affordable
• 40:51
  and
• 40:51
  convenient
• 40:52
  way
• 40:52
  to
• 40:52
  get
• 40:52
  around
• 40:53
  Vegas.
• 40:53
  But
• 40:54
  no,
• 40:54
  you're
• 40:54
  just
• 40:55
  all
• 40:55
  taxi
• 40:55
  all
• 40:55
  the
• 40:55
  time.
• 40:57
  Yeah,
• 40:57
  I
• 40:57
  don't
• 40:57
  know.
• 40:58
  I
• 40:58
  don't
• 40:58
  really
• 40:58
  care.
• 41:00
  I'm
• 41:00
  definitely.
• 41:00
  I'm
• 41:01
  definitely
• 41:01
  taxi
• 41:01
  from
• 41:02
  the
• 41:02
  airport
• 41:02
  for
• 41:02
  sure.
• 41:02
  Like,
• 41:03
  the
• 41:03
  Uber
• 41:03
  line
• 41:04
  from
• 41:04
  the
• 41:04
  airport
• 41:05
  is
• 41:05
  a
• 41:05
  disaster.
• 41:06
  It's
• 41:06
  absolutely
• 41:07
  a
• 41:07
  disaster.
• 41:08
  Oh,
• 41:09
  all
• 41:09
  right,
• 41:09
  Chris.
• 41:10
  This
• 41:10
  one
• 41:10
  made
• 41:10
  me
• 41:11
  think
• 41:11
  of
• 41:11
  you
• 41:11
  instantly.
• 41:12
  Oh,
• 41:12
  great.
• 41:13
  Public
• 41:13
  toilets
• 41:14
  in
• 41:14
  China
• 41:14
  are
• 41:15
  now
• 41:15
  requiring
• 41:16
  patrons
• 41:16
  to
• 41:17
  scan
• 41:17
  a
• 41:17
  QR
• 41:18
  code
• 41:18
  and
• 41:18
  watch
• 41:19
  an
• 41:19
  ad
• 41:19
  in
• 41:20
  order
• 41:20
  to
• 41:20
  gain
• 41:20
  access
• 41:21
  to.
• 41:21
  To
• 41:21
  the
• 41:22
  toilet
• 41:22
  paper.
• 41:23
  As
• 41:23
  someone
• 41:23
  who
• 41:23
  carries
• 41:24
  their
• 41:24
  own
• 41:24
  toilet
• 41:25
  paper,
• 41:26
  would
• 41:26
  you
• 41:26
  spare
• 41:27
  a
• 41:27
  Square.
• 41:27
  If
• 41:27
  you
• 41:27
  were
• 41:28
  in
• 41:28
  China
• 41:28
  and
• 41:28
  somebody
• 41:29
  didn't
• 41:29
  have
• 41:29
  their
• 41:30
  phone
• 41:30
  with
• 41:30
  them
• 41:30
  in
• 41:30
  the
• 41:30
  bathroom,
• 41:31
  which
• 41:31
  I
• 41:31
  don't
• 41:31
  think
• 41:32
  is
• 41:32
  a
• 41:32
  bad
• 41:32
  thing,
• 41:33
  what,
• 41:34
  what
• 41:34
  would
• 41:34
  you
• 41:34
  do
• 41:34
  there?
• 41:35
  Yeah,
• 41:36
  I
• 41:36
  mean,
• 41:36
  I
• 41:37
  probably,
• 41:37
  I
• 41:38
  think,
• 41:38
  I
• 41:38
  think
• 41:38
  I
• 41:38
  would
• 41:38
  spare
• 41:38
  a
• 41:39
  square.
• 41:39
  I
• 41:39
  mean,
• 41:39
  I've
• 41:39
  offered
• 41:39
  my,
• 41:40
  my
• 41:40
  spare
• 41:40
  roll
• 41:40
  of
• 41:41
  toilet
• 41:41
  paper
• 41:41
  to
• 41:41
  you
• 41:41
  and
• 41:41
  we've
• 41:42
  traveled.
• 41:42
  You've
• 41:42
  never
• 41:43
  taken
• 41:43
  me
• 41:43
  up
• 41:43
  on
• 41:44
  it.
• 41:44
  So
• 41:44
  I'm
• 41:44
  not,
• 41:44
  I'm
• 41:45
  not
• 41:45
  sure
• 41:45
  actually
• 41:45
  anyone
• 41:46
  would
• 41:46
  want
• 41:46
  a
• 41:46
  square
• 41:47
  of
• 41:47
  my
• 41:47
  spare.
• 41:48
  But
• 41:48
  it
• 41:48
  depends.
• 41:49
  It
• 41:49
  depends
• 41:49
  on
• 41:50
  the
• 41:50
  situation.
• 41:50
  If
• 41:51
  you
• 41:51
  don't
• 41:51
  have,
• 41:51
  you
• 41:51
  can't
• 41:52
  watch.
• 41:52
  I
• 41:52
  mean,
• 41:52
  if
• 41:53
  it's
• 41:53
  nothing
• 41:53
  or
• 41:54
  some.
• 41:54
  A
• 41:54
  stranger
• 41:55
  spare
• 41:55
  square.
• 41:55
  Right,
• 41:56
  that's
• 41:56
  true.
• 41:56
  That's
• 41:56
  a
• 41:56
  good
• 41:57
  point.
• 41:57
  Like
• 41:57
  the
• 41:58
  timing
• 41:58
  of
• 41:58
  the
• 41:58
  offering
• 41:59
  is
• 41:59
  important
• 41:59
  here.
• 41:59
  So
• 42:00
  if
• 42:00
  I
• 42:00
  offer
• 42:00
  it
• 42:00
  free,
• 42:01
  it's
• 42:02
  probably
• 42:02
  going
• 42:02
  to
• 42:02
  get
• 42:02
  turned
• 42:02
  out,
• 42:03
  but
• 42:03
  if
• 42:03
  it
• 42:03
  needs
• 42:03
  to
• 42:03
  be
• 42:04
  offered
• 42:04
  post,
• 42:04
  it's
• 42:05
  probably
• 42:05
  going
• 42:05
  to
• 42:05
  be
• 42:05
  accepted.
• 42:06
  That's
• 42:06
  what
• 42:06
  you're
• 42:06
  telling
• 42:07
  me
• 42:07
  here?
• 42:07
  Yes,
• 42:07
  yes,
• 42:08
  yes.
• 42:09
  All
• 42:09
  right.
• 42:09
  That
• 42:10
  actually
• 42:10
  makes
• 42:10
  a
• 42:10
  ton
• 42:11
  of
• 42:11
  logical
• 42:11
  sense.
• 42:12
  And
• 42:12
  all
• 42:12
  right,
• 42:13
  sometimes
• 42:13
  I
• 42:13
  do
• 42:14
  that.
• 42:14
  Sometimes
• 42:14
  I
• 42:14
  make
• 42:15
  sense.
• 42:15
  It's
• 42:15
  not
• 42:16
  often,
• 42:16
  but
• 42:17
  that's
• 42:17
  funny.
• 42:17
  But
• 42:18
  when
• 42:18
  it
• 42:18
  comes
• 42:18
  to
• 42:18
  toilet
• 42:18
  paper
• 42:19
  stalls
• 42:19
  in
• 42:19
  China,
• 42:19
  ye.
• 42:20
  Yes,
• 42:20
  I
• 42:20
  can
• 42:21
  sense
• 42:22
  of
• 42:22
  sensibility
• 42:22
  there.
• 42:23
  All
• 42:23
  right,
• 42:24
  all
• 42:24
  right,
• 42:24
  last
• 42:24
  one.
• 42:25
  Nicole
• 42:25
  Kidman
• 42:26
  and
• 42:26
  Keith
• 42:26
  Urban
• 42:27
  are
• 42:27
  calling
• 42:27
  it
• 42:27
  quits
• 42:28
  after
• 42:28
  19
• 42:29
  years
• 42:29
  of
• 42:30
  marriage.
• 42:31
  My
• 42:31
  question
• 42:31
  for
• 42:32
  you
• 42:32
  is
• 42:32
  this.
• 42:32
  Which
• 42:33
  of
• 42:33
  the
• 42:33
  two
• 42:33
  do
• 42:33
  you
• 42:33
  think
• 42:34
  is
• 42:34
  more
• 42:34
  likely
• 42:35
  to
• 42:35
  jump
• 42:35
  into
• 42:35
  the
• 42:36
  dating
• 42:36
  pool
• 42:37
  first?
• 42:38
  Oh,
• 42:38
  for
• 42:38
  sure.
• 42:38
  Keith
• 42:39
  Urban.
• 42:39
  I.
• 42:39
  I'm
• 42:40
  already
• 42:40
  there.
• 42:41
  I'm
• 42:41
  willing
• 42:42
  to
• 42:42
  bet
• 42:42
  that
• 42:42
  he's
• 42:43
  already
• 42:43
  been
• 42:43
  jumping
• 42:44
  in
• 42:44
  the
• 42:44
  dating
• 42:44
  pool
• 42:44
  and
• 42:45
  that's
• 42:45
  why
• 42:45
  the.
• 42:46
  This
• 42:46
  19
• 42:47
  year
• 42:47
  of
• 42:47
  marriage
• 42:48
  is
• 42:48
  coming
• 42:48
  to
• 42:49
  an
• 42:49
  end.
• 42:49
  But
• 42:50
  look,
• 42:50
  I
• 42:50
  think
• 42:51
  Nicole
• 42:51
  Kidman
• 42:51
  is
• 42:52
  just
• 42:52
  gonna
• 42:52
  go
• 42:52
  off
• 42:53
  and
• 42:53
  live
• 42:53
  her
• 42:53
  best
• 42:53
  life
• 42:54
  if
• 42:54
  she
• 42:54
  isn't
• 42:54
  already
• 42:55
  with
• 42:55
  Reese
• 42:56
  Witherspoon
• 42:56
  and
• 42:57
  Sandra
• 42:57
  Bullock
• 42:57
  and
• 42:58
  all
• 42:58
  of
• 42:58
  her
• 42:58
  like
• 42:59
  girlfriends
• 42:59
  of
• 42:59
  the
• 43:00
  same
• 43:00
  Hollywood
• 43:01
  era
• 43:01
  who
• 43:02
  are
• 43:02
  now
• 43:02
  single.
• 43:03
  Just
• 43:03
  like
• 43:04
  doing
• 43:04
  them.
• 43:04
  I
• 43:05
  think
• 43:05
  it's
• 43:05
  amazing.
• 43:05
  So
• 43:06
  go
• 43:06
  Nicole.
• 43:07
  I'm
• 43:07
  very
• 43:07
  excited
• 43:08
  to
• 43:08
  see
• 43:08
  what
• 43:08
  happens
• 43:09
  to
• 43:09
  you
• 43:09
  next.
• 43:09
  And
• 43:10
  she's
• 43:10
  a
• 43:10
  needed
• 43:11
  man.
• 43:11
  She's
• 43:12
  great.
• 43:12
  She
• 43:12
  had
• 43:13
  that
• 43:13
  movie
• 43:13
  where
• 43:13
  she
• 43:13
  like
• 43:14
  had
• 43:14
  that
• 43:14
  affair
• 43:14
  with
• 43:15
  like
• 43:15
  the
• 43:15
  20
• 43:15
  something
• 43:16
  too.
• 43:16
  Yeah,
• 43:16
  baby
• 43:17
  Girl.
• 43:17
  I
• 43:17
  still
• 43:17
  haven't
• 43:18
  seen
• 43:18
  it,
• 43:18
  but
• 43:18
  I
• 43:18
  heard
• 43:19
  it.
• 43:19
  That
• 43:19
  was
• 43:19
  called
• 43:19
  Baby
• 43:20
  Girl.
• 43:21
  All
• 43:21
  right,
• 43:22
  well,
• 43:22
  speaking
• 43:22
  of
• 43:22
  baby
• 43:22
  girls,
• 43:23
  happy
• 43:23
  birthday
• 43:23
  today
• 43:24
  to
• 43:24
  Brie
• 43:24
  Larson,
• 43:25
  Beck
• 43:25
  Bennett
• 43:26
  and
• 43:26
  to
• 43:26
  the
• 43:26
  lovely
• 43:27
  Maria
• 43:27
  Von
• 43:28
  Trapp
• 43:28
  herself,
• 43:29
  the
• 43:29
  great
• 43:29
  Julie
• 43:30
  Andrews
• 43:30
  who
• 43:30
  turns
• 43:31
  anything
• 43:32
  but
• 43:32
  a
• 43:32
  baby.
• 43:33
  90
• 43:33
  years
• 43:33
  old
• 43:33
  today.
• 43:34
  And
• 43:34
  90
• 43:34
  years
• 43:35
  old,
• 43:36
  Mary
• 43:36
  Chicken.
• 43:37
  90
• 43:37
  years
• 43:37
  old
• 43:38
  today.
• 43:38
  Wow.
• 43:38
  Yeah,
• 43:38
  congrats
• 43:39
  to
• 43:39
  her.
• 43:40
  And
• 43:40
  remember,
• 43:40
  if
• 43:40
  you
• 43:40
  can
• 43:40
  only
• 43:41
  read
• 43:41
  or
• 43:41
  listen
• 43:41
  to
• 43:41
  one
• 43:41
  retail
• 43:42
  blog
• 43:42
  in
• 43:42
  the
• 43:42
  business,
• 43:43
  Make
• 43:43
  It
• 43:43
  Army
• 43:43
  Talk,
• 43:44
  the
• 43:44
  only
• 43:44
  retail
• 43:45
  media
• 43:45
  outlet
• 43:45
  run
• 43:45
  by
• 43:46
  two
• 43:46
  former
• 43:46
  executives
• 43:47
  from
• 43:47
  a
• 43:48
  current
• 43:48
  top
• 43:49
  10
• 43:49
  US
• 43:49
  retailer.
• 43:50
  Our
• 43:50
  Fast
• 43:51
  Five
• 43:51
  podcast
• 43:51
  is
• 43:51
  the
• 43:51
  quickest,
• 43:52
  fastest
• 43:52
  rundown
• 43:52
  of
• 43:53
  all
• 43:53
  the
• 43:53
  week's
• 43:53
  top
• 43:53
  news,
• 43:54
  and
• 43:54
  our
• 43:54
  daily
• 43:54
  newsletter,
• 43:55
  the
• 43:55
  Retail
• 43:55
  Daily
• 43:56
  Minute,
• 43:56
  tells
• 43:56
  you
• 43:56
  all
• 43:56
  you
• 43:57
  need
• 43:57
  to
• 43:57
  know
• 43:57
  each
• 43:57
  day
• 43:58
  to
• 43:58
  stay
• 43:58
  on
• 43:58
  top
• 43:58
  of
• 43:59
  your
• 43:59
  game
• 43:59
  as
• 43:59
  a
• 43:59
  retail
• 44:00
  executive
• 44:00
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• 44:00
  also
• 44:01
  regularly
• 44:01
  feature
• 44:01
  special
• 44:02
  content,
• 44:02
  content
• 44:02
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• 44:03
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• 44:03
  exclusive
• 44:03
  to
• 44:03
  us
• 44:04
  and
• 44:04
  that
• 44:04
  Ann
• 44:04
  and
• 44:05
  I
• 44:05
  take
• 44:05
  a
• 44:05
  lot
• 44:05
  of
• 44:05
  pride
• 44:05
  in
• 44:06
  doing
• 44:06
  just
• 44:06
  for
• 44:06
  you.
• 44:06
  Thanks
• 44:07
  as
• 44:07
  always
• 44:07
  for
• 44:07
  listening
• 44:07
  in.
• 44:08
  Please
• 44:08
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  to
• 44:08
  like
• 44:08
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• 44:08
  leave
• 44:09
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• 44:09
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• 44:09
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• 44:09
  wherever
• 44:09
  you
• 44:10
  happen
• 44:10
  to
• 44:10
  listen
• 44:10
  to
• 44:10
  your
• 44:11
  podcast
• 44:11
  or
• 44:12
  on
• 44:12
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• 44:12
  You
• 44:13
  can
• 44:13
  follow
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  us
• 44:13
  today
• 44:13
  by
• 44:13
  simply
• 44:14
  going
• 44:14
  to
• 44:14
  YouTube.com
• 44:16
  omnitalkretail
• 44:18
  so
• 44:18
  until
• 44:18
  next
• 44:18
  week,
• 44:19
  on
• 44:19
  behalf
• 44:20
  of
• 44:20
  all
• 44:20
  of
• 44:20
  us
• 44:20
  at
• 44:21
  Omnitalk
• 44:21
  Retail
• 44:22
  and
• 44:22
  myself
• 44:23
  and
• 44:23
  even
• 44:23
  producer
• 44:24
  Ella
• 44:24
  in
• 44:25
  the
• 44:25
  background,
• 44:25
  as
• 44:26
  always,
• 44:26
  be
• 44:26
  careful
• 44:27
  out
• 44:27
  there.