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Turning Unpredictable Referrals Into a Predictable Pipeline | Mark McIntosh | 732
Every founder-led advisory firm knows the feeling: business comes in waves. Referrals and word-of-mouth are lovely — until the pipeline goes quiet for three months and nobody can explain why.
In this episode, Mark McIntosh, founder of RevGrow, joins the show to break down why that unpredictability isn't a mystery to solve, it's a system to build. A CPA by training, Mark spent years watching talented advisors get referred business only when it happened to occur to someone else — because their expertise "lived in someone else's memory." His answer was to build a repeatable playbook: get…
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