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SBP 196: The Barber's Brief - The Missing Layer In Performance Marketing?
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In this episode, we cover everything from the growing trust gap in performance marketing to the evolving role of attribution, AI, and search, and what it all means for how marketers prove impact.
What we unpack:
1. Performance marketing’s missing layer: proof
Are clicks, conversions, and ROAS actually telling the truth — or just telling a story?
We explore the growing need for verification, transparency, and accountability in a system built to optimize results… not validate them.
2. Is last-click attribution… not completely broken?
A new study suggests last-click might be…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.