Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning
How IKEA Turned Flatpack into a Fortress
IKEA sells thirty thousand products across sixty-two markets, but the real moat isn't Billy bookcases or meatballs. In this episode, Lucas and Luna dive into the specific structural advantages that have kept IKEA dominant for over fifty years. They look at how IKEA uses its supplier network — buying from 1,600 suppliers in fifty countries while owning the design and retail — to create a cost structure competitors can't replicate. They discuss the 'demo effect' inside the showroom, where shoppers spend an average of ninety minutes and buy more than they planned. And they…
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