Latest / Morning Joe with Gibrón
Your Customer Is Secret Shopping You, The Experience Starts in the Parking Lot
Every customer who walks into your business is evaluating it—even when they never say a word.
And that experience begins long before they reach the counter.
The commercial. The social post. The email. The direct mail piece. The sign out front. The parking lot. The walk to the door. The smell when they enter. The condition of the restroom. The employee who acknowledges them—or doesn't.
Every one of those details either reinforces the promise your marketing made or starts taking value away from it.
In this episode of Morning Joe with Gibrón, Gicassó takes you along on a real-world customer…
The skinny
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