Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Spotlight Effect Shapes Consumer Attention
Why do we assume everyone notices our mistakes, our packaging, our brand? In this episode of Marketing Psychology, Lucas and Luna explore the spotlight effect — our tendency to overestimate how much others see us. They trace it through the lens of a failed product launch at a mid-sized beverage company, where the founder's fear of public embarrassment warped his packaging decisions. Lucas explains the psychology research behind the effect, from the classic 2000 study at Cornell to more recent work on social media. Luna connects it to brand perception, arguing that consumers are far less…
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