Julie Rotuno: How Do You Build Customer Relationships?

Fraternity Foodie Podcast by Greek University · Mar 27, 2025 · 1m

How do you build customer relationships? Julie Rotuno is a self-proclaimed "packaging nerd" with a mission to help businesses see packaging as an extension of their brand. Whether it's a boutique startup or an established retailer, she believes that packaging is an emotional and strategic component of the customer experience. From the iconic Tiffany's blue box to the luxurious presentation of a Victoria's Secret bag, she educates businesses on how thoughtful packaging choices can elevate their brand perception and customer loyalty. With a keen eye for trends, a commitment to sustainability…