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Mobile, Local and AI: Where Digital Marketing Is Heading
In this episode of Digital Marketing Today, we unpack the latest news in digital marketing techniques and digital marketing innovation, with a focus on where performance, attention, and technology are moving next. We begin with the rapid rise of in-app advertising, forecast to grow from around US$265 billion in 2026 to more than US$745 billion by 2033. This shift signals a major change for marketers using Google Ads, Meta advertising, mobile media, and programmatic platforms. As more discovery, engagement, and conversions happen inside apps, brands need to think beyond static creative and…
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