B2B Marketing Strategy Under AI Pressure with Kathy Floam-Greenspan of POM Marketing
Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment.
Takeaways
Expectations are outpacing staffing and budgets in B2B marketing.
Only 29% of marketers are confident in proving ROI with current tools.
AI impacts strategy but is not a magic solution; human touch remains essential.
Maintaining focus and a quarterly plan is key to marketing success.
The full "Marketing Under Pressure" report is available for download at…
The skinny
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