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How Netflix Turned Data Into a Marketing Machine
Netflix doesn't just recommend shows — it uses subscriber data to decide which shows to make, how to market them, and even what artwork to show you. In this episode, Lucas and Luna break down how Netflix's data-driven marketing engine works, from the famous 'House of Cards' greenlight decision to its hyper-personalized thumbnails. They explore the tension between data and creative instinct, and why Netflix's approach is both a competitive moat and a potential trap. If you're a marketer or business leader, this episode offers a concrete case study in using…
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