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Roman Khan: The Ecommerce Logistics Play Worth $10 Billion

“If someone can do the same revenue in 12 hours, basically out of nowhere, it does lower the value of brands.”

What does the collapse of traditional brand equity mean for founders still building toward an exit?

Roman Khan (Co-Founder & President, Peak21) joins Sean Frank (CEO, Ridge) and Matt Bertulli (CEO, Pela Case and Lomi) to make one uncomfortable argument: the playbook for building and buying ecommerce brands is broken, and most founders haven’t figured that out yet. After three years acquiring DTC businesses, Roman stopped. The reason cuts to the heart of where dropshipping, ecommerce…

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