Could DoorDash Do DSPs? Building A Delivery Biz with First's Andrew Nakkache
Making delivery work is darn difficult: even when everything’s going well with the customers and the kitchens, you still have to manage hundreds of thousands of very loosely managed workers. With unaligned incentives, why should a courier make sure an order is right, or wait around for a customer that’s running late, or even verify that a would-be scammer actually did receive their order?
One potential solution to this problem would be to convert 3PDs to a delivery service partner (DSP) model, similar to the one used by Amazon or FedEx. That leads to local businesses owning their routes in…
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