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How Mid-Career Marketers Use Salary Bands to Negotiate Up
In episode 99 of The Marketing Career Podcast, Lucas and Luna explore how salary bands—those ranges companies post in job listings—can be a powerful negotiation lever for mid-career marketers. Lucas shares a specific case: a senior brand manager at a CPG company who used publicly available salary bands from competitors and industry salary surveys to anchor her ask 15 percent above the midpoint of her current company's band, landing a promotion and a 22 percent raise in six weeks. The hosts walk through the three-step process: finding the bands, calibrating your position within them, and…
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