Alan Gonsenhauser: Customer Experience, Indispensable Tactics & AI's Market Role - Episode #12
How can marketing leaders shift from tactical execution to strategic business alignment?
In this episode of Connect To Market, host Casey Cheshire welcomes Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing leadership. Alan emphasizes the critical need for marketing efforts to align tightly with overall business strategy, moving beyond mere tactics to drive measurable business outcomes.
He shares actionable insights on creating remarkable customer experiences, prioritizing retention and upsell, and leveraging AI as…
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